Godrej Ninja's new TVC celebrates the charm of the furry companions
Godrej
Pet Care
, a subsidiary of Godrej Consumer Products (GCPL), has introduced
Godrej Ninja
, a pet care brand offering scientifically formulated
pet food for dogs
.
A
TVC campaign
has been launched in Tamil Nadu to support the rollout of Godrej Ninja across the state. The TVC is conceptualised and developed by Godrej Creative Lab, the in-house creative studio of GCPL.
Chirag Aga, head of marketing, Godrej Pet Care (GPC), shared, 'While Ninja is currently available only in Tamil Nadu, this campaign marks the start of our journey to spotlight the vital link between gut health and stronger immunity in dogs. Our storytelling blends scientific credibility with emotional warmth—and of course, celebrates the irresistible charm of our furry companions.'
The Godrej Ninja TVC balances
emotional storytelling
with rational messaging—anchoring on a pet dogs well-being, while subtly introducing the benefits of Ninja's nutrition.
The ad's warm, cinematic style and vernacular script enhance authenticity, building trust in a relatively new brand. The narrative's focus on 'family' and 'care' ties in seamlessly with the ethos of pet parenting, which is fast evolving across urban and semi-urban India.
The tagline 'More gut Power, Less Sick Days' reinforces nourishment and love—elements crucial in establishing a pet food brand's emotional relevance.
Shalini Avadhani and Gaurav Kumar, lead creative strategists - creative Lab, Godrej Consumer Products, commented, 'We wanted communication to reflect our expertise in
pet nutrition
, but without sounding overly clinical. That's where the idea of the dog-doctor came in a playful character with human hands to bridge scientific credibility with warmth and charm. The dog-doctor champions the idea that every dog deserves a healthy gut, and that's exactly what Godrej Ninja delivers.'
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