Latest news with #GodrejNinja
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Business Standard
16-07-2025
- Business
- Business Standard
Nisaba Godrej outlines 2040 vision to shareholders in GCPL's annual report
In her letter to shareholders, Nisaba Godrej, executive chairperson of Godrej Consumer Products Ltd (GCPL), stated that the company's 2040 vision is bold, supported by a sharp total addressable market (TAM) strategy. She said this vision is already taking shape through GCPL's acquisition-led entry into deodorants, its foray into pet foods with a new brand, and its expansion into mass liquid detergents. Godrej opened her address by recalling a message from Sudhir Sitapati after last year's Godrej Group restructuring: 'Now let's be wildly successful.' She said the line stayed with her. 'It captures the spirit with which we're approaching the future—boldly, purposefully and with ambition,' she told shareholders. However, she acknowledged that the company has not yet achieved wild success and has fallen short of shareholder expectations. Godrej said that to be wildly successful, market-level growth is not enough. The company must move faster, be more honest about what's not working, resist blaming macroeconomic factors too easily, and relentlessly strengthen execution. Reflecting on the previous financial year, Godrej said: 'We saw strong momentum in innovation and working media investment. Brands like Godrej Aer continued to grow well. Fab, our new liquid detergent brand, crossed Rs 150 crore topline in its first year. Goodknight Incense Sticks have also been a big success. And Godrej Ninja, our entry into pet food, is a launch we did in record time with the partnership of our Group company, Godrej Agrovet.' She said the company also invested in strengthening its foundation, committing Rs 500 crore each to greenfield facilities at Chengalpattu in Tamil Nadu and Malanpur in Madhya Pradesh. 'Internationally, margins improved significantly—Africa, the US, and the Middle East reached 15 per cent EBITDA (earnings before interest, tax, depreciation and amortisation) after simplification and restructuring. This sets the stage for more in FY26, especially in Chile. Meanwhile, products like Pocket (both Aer and Stella), shampoo hair colour (both NYU and Issue), and Goodknight Liquid Vaporiser are scaling rapidly, contributing Rs 400 crore to international sales in FY25—a 58 per cent two-year CAGR,' Godrej said.
Time of India
29-05-2025
- Health
- Time of India
Godrej Ninja's new TVC celebrates the charm of the furry companions
HighlightsGodrej Pet Care, a subsidiary of Godrej Consumer Products Limited, has launched Godrej Ninja, a scientifically formulated pet food brand for dogs, starting its rollout in Tamil Nadu. The television commercial campaign for Godrej Ninja emphasizes the connection between gut health and stronger immunity in dogs, blending emotional storytelling with rational messaging. The campaign features a playful character known as the dog-doctor, designed to communicate scientific credibility in pet nutrition while maintaining warmth and charm to resonate with pet owners. Godrej Pet Care , a subsidiary of Godrej Consumer Products (GCPL), has introduced Godrej Ninja , a pet care brand offering scientifically formulated pet food for dogs . A TVC campaign has been launched in Tamil Nadu to support the rollout of Godrej Ninja across the state. The TVC is conceptualised and developed by Godrej Creative Lab, the in-house creative studio of GCPL. Chirag Aga, head of marketing, Godrej Pet Care (GPC), shared, 'While Ninja is currently available only in Tamil Nadu, this campaign marks the start of our journey to spotlight the vital link between gut health and stronger immunity in dogs. Our storytelling blends scientific credibility with emotional warmth—and of course, celebrates the irresistible charm of our furry companions.' The Godrej Ninja TVC balances emotional storytelling with rational messaging—anchoring on a pet dogs well-being, while subtly introducing the benefits of Ninja's nutrition. The ad's warm, cinematic style and vernacular script enhance authenticity, building trust in a relatively new brand. The narrative's focus on 'family' and 'care' ties in seamlessly with the ethos of pet parenting, which is fast evolving across urban and semi-urban India. The tagline 'More gut Power, Less Sick Days' reinforces nourishment and love—elements crucial in establishing a pet food brand's emotional relevance. Shalini Avadhani and Gaurav Kumar, lead creative strategists - creative Lab, Godrej Consumer Products, commented, 'We wanted communication to reflect our expertise in pet nutrition , but without sounding overly clinical. That's where the idea of the dog-doctor came in a playful character with human hands to bridge scientific credibility with warmth and charm. The dog-doctor champions the idea that every dog deserves a healthy gut, and that's exactly what Godrej Ninja delivers.' Watch the video here:
