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Time of India
23-05-2025
- Business
- Time of India
Trendies Awards 2025: Hyundai, Goibibo, The Singleton steal the show
The third edition of the Trendies Awards by ET Brand Equity celebrated brands and agencies who created viral moments, made content their main character, used digital strategies to drive business, collaborated with creators to build their stories, and everything in between. The Trendies Awards, held in Mumbai, recognized and celebrated excellence in influencer marketing and social media marketing . 91 winners were awarded across 70 categories. Hyundai India picked up three awards for its campaign titled 'Samarth'. The auto-major also took home the title of 'Influencer Marketing Brand of the Year'. The creative minds at Havas Play fueled the brand's success. Goibibo grabbed three awards for its campaign 'Goibibo' featuring Bollywood superstar Kareena Kapoor Khan aka Bebo in a nostalgic avatar. The brand also got the 'Social Media Brand of The Year' award. The Singleton from the house of Diageo won two awards - one for its social festive campaign 'Gifting with Shibani' and the other for the 'This Will Be Good' campaign in Industry Awards. The Singleton was also 'Social Media Brand of The Year' and 'Brand Community of the Year'. The creative force of Enormous Brands were behind these winning campaigns. Viraj Naik was the 'Influencer Of The Year'. Dolly Shah, who is a clinical cosmetologist and skincare creator, became the 'Mid-Tier Influencer' of the year. Among agencies and platforms, NOFILTR Social was selected as the 'Boutique Influencer Marketing Agency'; Sociohub was chosen as the 'Mid-Sized Influencer Marketing Agency'; Barcode Entertainment got the 'Large Influencer Marketing Agency' of the year title; KlugKlug was the winner of the 'Influencer Marketing Platform' of the year; Qoruz received the award for 'Influencer Marketing Technology' of the year; and ChtrSocial was named the 'Social Media Agency Of The Year - Rising Star'. Other leading brands that won were Maruti Suzuki, L'Oréal, Aditya Birla Sun Life Insurance, Amazon India, Meta, Google, Asian Paints, Kia, HSBC, Nestle, Raymond, Thums Up, Puma, Bumble, Dabur, among others. The Trendies Awards were evaluated by 50 distinguished jury members who are India's top marketers, content specialists, and digital evangelists. For further details about the awards and the process visit:
Time of India
26-04-2025
- Entertainment
- Time of India
Who was Misha Agrawal? The creator, comedian and CEO who left us two days before turning 25
If you have ever found yourself giggling over a perfectly timed reel or chuckling at a skit about life's little disasters, chances are you stumbled upon the magic of Misha Agrawal. At just 24, this powerhouse from Prayagraj was redefining comedy, content, but unfortunately we lost her just two days before her 25th birthday. Who was Misha Agrawal? Misha was not just another face on the screen; she was a movement. Armed with a Bachelor of Law degree (yes, she could totally school you in court AND on Insta), she leapt into the world of digital content back in 2017. From the very beginning, Misha was all about turning mundane moments into hilarious gold. With over 3.47 lakh loyal fans hanging onto her every post, her comedy sketches and witty lifestyle takes made her this generations favourite. Misha Agrawal was also a CEO of THIS cosmetic brand But Misha was not done there, oh no. In 2024, she levelled up her boss-girl game by launching Mish Cosmetics, a haircare brand born out of her passion for real, relatable beauty. As the founder and CEO, she led a team committed to creating products that actually worked, no fairy dust marketing included. Her mission? Helping people feel just as fabulous on the outside as they are inside. Misha Agrawal death However, behind the laughs and beauty launches, Misha battled silent struggles. On April 24, 2025, Misha's family confirmed the heartbreaking news of her passing through her Instagram handle, leaving fans and friends across the globe devastated. Whispers soon turned into heavy-hearted realisations as close friend Meenakshi Bherwani posted an emotional tribute, hinting at Misha's inner battles and pointing out that her last social media activity dated back to April 4. Reason behind Misha Agrawal's demise still unclear Meenakshi expressed that the gap in posts, unusual for someone so alive online, spoke volumes. She said if only Misha could have seen the outpouring of love her inbox was flooded with after her passing, she might have realised just how much she meant to people. 'She did not realise her life was bigger than whatever made her feel this way,' Meenakshi heartbreakingly reflected. Misha Agrawal's schooling Before she became the internet's laugh doctor, Misha was a self-described introvert. During an earlier interview, she revealed that back in Class 11, loneliness gnawed at her until her tech-savvy mum introduced her to YouTube, the very platform that would later become her safe haven. Misha credited her mother and family for being her backbone through every uncertain step of her journey. Content creator Misha Agrawal In addition to her comedy and business ventures, Misha was a marketing maven. Since 2018, she had been crafting brilliant brand campaigns for giants like Goibibo, Infinix, Saffola, Aisle, and MyFitness , all while maintaining her trademark sarcasm and wit. Internet reacts to Misha Agrawal The internet, still grappling with the shock of her loss, remembers Misha not just as a creator or entrepreneur, but as a vibe. She built a world where humour healed, where vulnerability was not weakness, and where every messy, chaotic moment of life deserved a standing ovation.
