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Cision Canada
18-06-2025
- Automotive
- Cision Canada
Hyundai Motor Wins Grand Prix and Two Gold Lions at Cannes Lions with 'Night Fishing' and 'Tree Correspondents'
Hyundai Motor landed Grand Prix for its lauded short film, 'Night Fishing', highlighting the brand's innovation and creative excellence 'Night Fishing' marks Hyundai Motor's first Grand Prix at the Cannes Lions Festival Hyundai Motor also won two Gold Lions and one Silver Lion for its 'Tree Correspondents', an AI-driven CSR marketing campaign for the 'IONIQ Forest' global tree-planting initiative SEOUL, South Korea and CANNES, France, June 18, 2025 /CNW/ -- Hyundai Motor Company netted a Grand Prix, two Gold Lions, and a Silver Lion at the 2025 Cannes Lions International Festival of Creativity for its acclaimed short film project, 'Night Fishing,' and artificial intelligence (AI)-driven CSR marketing campaign, 'Tree Correspondents'. These prestigious accolades highlight the brand's innovation and creative excellence in brand storytelling. "Winning four awards, including the Grand Prix, at the prestigious Cannes Lions International Festival of Creativity is a testament to Hyundai Motor's consistent efforts to build an innovative brand identity through creative storytelling," said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. "It also reflects the global resonance of our content marketing approach. We will continue to explore distinctive ways to engage with customers across the evolving media and market landscape." 'Night Fishing' wins Grand Prix in the Entertainment – Branded Content category 'Night Fishing,' a bite-sized thriller or 'snack movie', was awarded the Grand Prix in the Entertainment – Branded Content category. Its recognition marks a rare achievement for a Korean automotive brand, highlighting the campaign's creativity and engaging storytelling on the global stage. This represents Hyundai Motor's first-ever Grand Prix win at the Cannes Lions Festival. 'Night Fishing' is a collaborative film by Innocean, a global brand communications company, director Moon Byounggon and famous Korean actor Son Sukku. The film breaks away from traditional advertising by offering a cinematic narrative free of explicit promotional elements. Filmed entirely from the viewpoints of seven fixed cameras on a car, this project establishes Hyundai Motor as a pioneer in brand storytelling. "I'm delighted that 'Night Fishing', our collaborative campaign with Hyundai Motor's Brand Marketing Division, demonstrated the power of authentic content to build meaningful connections between the brand and its consumers," said Yongwoo Lee, CEO of Innocean. "It's even more rewarding to see that this resonated on a global stage and led to the honor of receiving the Grand Prix. We are deeply grateful for the enthusiastic support of audiences and cheer for this new format of film – 'snack movie'." "I'm truly honored and thrilled to receive the Grand Prix at the world's most prestigious advertising festival, the Cannes Lions International Festival of Creativity," said Director Moon. "I would like to thank Hyundai Motor, Innocean, and everyone who supported and believed in the unconventional yet innovative vision of 'Night Fishing'." 'Tree Correspondents' wins two Gold Lions and one Silver Lion Hyundai Motor also won two Gold Lions and one Silver Lion in the Digital Craft category for its 'Tree Correspondents', the company's first brand campaign on the 'IONIQ Forest', a decade-long CSR project dedicated to conserving biodiversity and acting against climate change. Set to launch in July, the campaign uses AI to analyze ecological data from global IONIQ Forests, providing insights into forest health and biodiversity through innovative storytelling. This year marks the 10 th anniversary of the 'IONIQ Forest' program, and in July, it will reach the milestone of planting a million trees across 13 regions worldwide.
Time of India
17-06-2025
- Entertainment
- Time of India
Agencies keep creative spark alive at Cannes
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Indian agencies won two Silver Lions and one Bronze on Day 2 of Cannes Festival of Creativity on Tuesday, adding to their rich haul of nine Lions, including two Gold Lions, on Day creative agency Talented won Silver in the Entertainment Lions for Sports category for 'Avani's Gold' - a tribute to Paralympic champion Avani Lekhara, created for Britannia Marie Gold. "A year ago in Paris, Avani scripted history, and today, her story is being celebrated a few miles away in Cannes." said Gautam Reghunath, cofounder and CEO of had on Monday earned a Silver in Outdoor for 'Nature Shapes Britannia' campaign for the biscuits India won a Bronze in the Design category for its 'Eye Test Menu' campaign for Titan Company , taking its total to three metals. On Monday, it picked up Bronze Lions for 'Guardian Beads' for Vodafone Idea and 'Chai Bansuri' for Brooke Bond Taj Mahal."It gladdens us to see the wins spread across brands and Ogilvy offices. This means all our teams are firing," Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers at Ogilvy India, said in a joint the Entertainment Lions for Music category, VML India won a Silver Lion for Coke Studio Bharat's 'The Girl Who Played the Tutari', a campaign that spotlighted Nilaksha Borade, the first woman to publicly play the tutari - a centuries-old Maharashtrian horn traditionally played by men."This campaign breaks an 800-year-old tradition through music, spotlighting women instrumentalists and shattering stereotypes," said Kalpesh Patankar, group CCO of VML Tuesday, India also saw 16 new shortlists across categories such as Creative Commerce, and Creative Effectiveness, Creative Business Transformation and Film, taking the total to 83 shortlists across 2 of Cannes Lions 2025 featured several prominent speakers, including Marc Pritchard, chief brand officer of P&G, tennis ace Serena Williams, and Mustafa Suleyman, CEO of Microsoft Pritchard spoke on timeless creativity and building brands, Williams was part of a high-impact panel that discussed how investing in 'impact innovators' could enable building a cleaner, healthier world. She shared snippets from her own investment and Colleen DeCourcy, ex-CCO at Snap, discussed 'agentic AI' and its implications for our digital lives and digital industries.
