Latest news with #GoldenBirthdayCakeOreo


USA Today
23-04-2025
- Entertainment
- USA Today
Oreo unveils new and limited-edition flavor: Chocolate Covered Pretzel
Oreo unveils new and limited-edition flavor: Chocolate Covered Pretzel Oreo has yet another new cookie flavor up its sleeve. The iconic sandwich cookie brand announced a new and limited-edition Oreo cookie flavor inspired by chocolate covered pretzels, another sweet and savory snack, slated to hit shelves next month. With the release of the chocolate covered pretzel-flavored cookies, Oreo is catering to the 81% of consumers who "pay attention to the sensory experience" of their snacks, citing a 2024 snack report by Oreo's owner Mondelez International. Chocolate Covered Pretzel Oreos, the brand's "first-ever sweet and savory cookie," will make its debut at retail locations nationwide starting May 5, all while supplies last. "A playful take on the sweet and salty treat, Oreo Chocolate Covered Pretzel flavored cookies feature chocolate flavor creme, sandwiched between pretzel-flavored cookies that are topped with salt, making this the first-ever sweet and savory cookie from the OREO brand," Oreo said in an April 23 news release. Other recent additions to Oreo's flavor lineup Oreo is no stranger to innovation, launching new flavor combinations every couple of months. The brand's most recent flavor announcement, which included Double Chocolate Cakesters and the return Golden Birthday Cake Oreo, occurred about a month after Oreo's collaboration with rapper turned country singer Post Malone in January. Double Chocolate Cakesters, a chocolatier version of the original Oreo Cakesters, became a permanent addition to the Oreo portfolio. Golden Birthday Cake Oreo, meanwhile, returned for a limited-time run on March 3. Other recent additions to Oreo's lineup include Oreo Loaded cookies, Oreo Irish Creme Thins, Oreo Minis Peanut Butter, Oreo Bites and Oreo Mini Bars. Oreo Loaded cookies, Game Day cookies and Golden Cakester Soft Snack Cakes, three Oreo products also released at the start of the year, may still be found and purchased wherever Oreo cookies are sold. Contributing: Anthony Robledo, USA TODAY


USA Today
19-02-2025
- Entertainment
- USA Today
Oreo reveals new flavors: Double Chocolate Cakesters and Golden Birthday Cake
Hear this story Oreo never grows tired of adding new flavors to dip into a glass of milk. The iconic cookie brand announced two types of Oreos hitting shelves as soon as next week, including a new one and returning fan-favorite. The Double Chocolate Cakesters will debut on Monday, Feb. 24, and will become a permanent addition to the Oreo portfolio. A play on the Oreo Cakesters, the new cookie will include chocolate-flavored cream filling in addition to the soft chocolate snack cakes. Meanwhile, the Golden Birthday Cake Oreo will return for another limited-time run starting on March 3 while supplies last. Previously a permanent flavor back in 2013, these cookies feature two golden Oreos sandwiched over a Birthday Cake flavored creme with rainbow sprinkles. The new additions are the latest to join Oreo's lineup. Last month, the brand introduced six items, from Peanut Butter minis to Irish Creme thins flavors. Other treats included Oreo Loaded cookies, Oreo bites, Oreo Mini Bars and Oreo Loaded cookies Need a break? Play the USA TODAY Daily Crossword Puzzle. Oreo launched Post Malone cookies last month The brand also kicked off 2025 with a new collaboration with rapper turned country singer Post Malone. The Limited Edition Post Malone Oreo Cookies feature an original swirled creme, two different flavored cookies and nine different prints adorned atop that pay tribute to the "I Has Some Help" singer's career. Ahead of the launch, Malone said the collaboration was "going to (expletive) your life up, in the best way" and shared how he eats Oreos. "It's like putting a condiment on like a cheese pizza. Cheese pizza is perfect the way that it is, the way that the ancient Italians intended," Malone told USA TODAY last month. "You just got to eat the Oreo the way that it is and that's the best way to do it. I'm a purist, if you will." Contributing: Greta Cross