Oreo unveils new and limited-edition flavor: Chocolate Covered Pretzel
Oreo unveils new and limited-edition flavor: Chocolate Covered Pretzel
Oreo has yet another new cookie flavor up its sleeve.
The iconic sandwich cookie brand announced a new and limited-edition Oreo cookie flavor inspired by chocolate covered pretzels, another sweet and savory snack, slated to hit shelves next month.
With the release of the chocolate covered pretzel-flavored cookies, Oreo is catering to the 81% of consumers who "pay attention to the sensory experience" of their snacks, citing a 2024 snack report by Oreo's owner Mondelez International.
Chocolate Covered Pretzel Oreos, the brand's "first-ever sweet and savory cookie," will make its debut at retail locations nationwide starting May 5, all while supplies last.
"A playful take on the sweet and salty treat, Oreo Chocolate Covered Pretzel flavored cookies feature chocolate flavor creme, sandwiched between pretzel-flavored cookies that are topped with salt, making this the first-ever sweet and savory cookie from the OREO brand," Oreo said in an April 23 news release.
Other recent additions to Oreo's flavor lineup
Oreo is no stranger to innovation, launching new flavor combinations every couple of months.
The brand's most recent flavor announcement, which included Double Chocolate Cakesters and the return Golden Birthday Cake Oreo, occurred about a month after Oreo's collaboration with rapper turned country singer Post Malone in January.
Double Chocolate Cakesters, a chocolatier version of the original Oreo Cakesters, became a permanent addition to the Oreo portfolio. Golden Birthday Cake Oreo, meanwhile, returned for a limited-time run on March 3.
Other recent additions to Oreo's lineup include Oreo Loaded cookies, Oreo Irish Creme Thins, Oreo Minis Peanut Butter, Oreo Bites and Oreo Mini Bars.
Oreo Loaded cookies, Game Day cookies and Golden Cakester Soft Snack Cakes, three Oreo products also released at the start of the year, may still be found and purchased wherever Oreo cookies are sold.
Contributing: Anthony Robledo, USA TODAY
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