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20 Underrated Qualities Of Great Marketing And Comms Leaders
20 Underrated Qualities Of Great Marketing And Comms Leaders

Forbes

time3 days ago

  • Business
  • Forbes

20 Underrated Qualities Of Great Marketing And Comms Leaders

getty It's easy to spotlight bold ideas or big wins when evaluating a marketing and communications leader. However, the attributes that make someone truly effective in a comms leadership role are often less flashy, and far more influential, than many people may realize. Cultivating traits like genuine listening, composure under pressure and emotional intelligence can help a leader quietly shape how their team performs and how a brand is perceived. Below, 20 Forbes Communications Council members discuss underrated qualities of great marketing and comms leaders and how they help them drive real impact throughout their organizations. Leaders in communications and marketing need to face adversity with a mindset geared toward growth. Positively resilient leaders are flexible in their thinking and behavior, quickly adjusting to changing circumstances. That strengthens creativity and fosters a culture of experimentation, which leads to individual growth for team members and organizational growth. - Diana Scholz, Bayer AG As a communications leader, you must often make informed recommendations that go against others' opinions. It is an uncomfortable place to be, but seasoned practitioners know that never challenging the status quo can eventually cause negative brand impact. Where this skill is valued, a brand will succeed; where opinion matters more than expertise, time will show the true implications. - Aleka Bhutiani, Golub Capital The most underrated quality is humility. Great teams shine when the leader takes a step back. Instead of trying to be the smartest person in the room, focus on hiring the smartest people. By hiring an impressive team and letting them have autonomy, you create space for new perspectives that will ultimately produce something that one person would be incapable of producing alone. - Layla Kasha, Grocery Outlet We tend to equate leadership with having all the answers, but truly exceptional leaders are those who masterfully absorb the insights of their teams and the needs of the organizations they serve. This isn't passive hearing; it's active engagement that drives teams to articulate their perspectives freely and align solutions with goals. - Kayla Spiess, Searce Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? Relational intelligence, or RQ, is the ability to understand and manage relationships, including those with oneself, others and the world, and it is a pivotal quality for any leader, but especially for marketing and communications leaders. Since both areas are ultimately about people and connection, RQ helps these leaders make a meaningful impact for both their teams and their companies. - John Jorgenson, Cambium Learning Group Empathy allows leaders to understand the audience's needs and desires, which helps in addressing messages that resonate and connect. It improves the work environment and creates better teamwork, leading to a more resilient team. - Khalid Al Awar, Dubai Sports Council Adaptability is an underrated quality in a leader. The ability to pivot quickly in response to market shifts, new platforms, AI and fresh talent creates resilient teams. If a company resists all those shifts, it may remain stagnant, while those that embrace them turn those shifts into competitive advantages. - Persa Sakellaridi, Wikifarmer The most underrated quality in marketing leadership is intellectual humility. Leaders who admit uncertainty while maintaining direction create spaces where innovation thrives. Teams respond with bolder ideas and adapt quickly. In our evolving influencer ecosystem, this quality transforms agencies from rigid hierarchies into creative hubs where both people and strategies can breathe and evolve. - Jaime Hintz, Cogent World The most undervalued skill is vision with discernment—the ability to see what's on the horizon and know what matters most. It allows teams to act, rather than react. With guidance and sound judgment, leaders build trust, encourage more informed decision-making and make sustainable progress in an ever-changing world. - Melissa Sierra, USIM It's what author Brad Stulberg calls 'rugged flexibility' in his book Master of Change: the ability to stay grounded in purpose and values while adapting to change. In a field defined by constant shifts, this mindset helps leaders navigate ambiguity and model resilience. The result is a culture that thrives in flux—a culture that is responsive, focused and effective even in uncertain times. - Amber Roussel Cavallo, Civic Builders An important quality in a leader is cross-functional fluency. Many overlook how critical it is for a marketing leader to speak the language of finance, tech and operations. This isn't about being a generalist—it's about being understood. Leaders who can bridge disciplines align faster, influence deeper and earn a seat at the table where real decisions are made. - Janita Pannu, OPIIA Inc. Great leaders in marketing and communications don't just craft poignant and effective messaging for external audiences; they also know how to connect directly with their internal team. The key to building that connection is through consistent updates on important organizational developments. This level of transparency is valuable because it drives stronger collaboration and helps teams feel more invested in the company. - Victoria Zelefsky, Anne Arundel Economic Development Corporation The most underrated trait of a great leader is strategic focus. Effective leaders are able to keep their eyes on meaningful outcomes rather than high-volume activities. They prioritize initiatives that deliver real value and have the discipline to say 'no' to time-consuming projects without benefits. The result is less team burnout and more sustainable company growth. - Rekha Thomas, Path Forward Marketing A highly underrated trait in marketing leaders is comfort with uncertainty. True leadership shows in moments of ambiguity by staying composed, guiding teams through change and fostering a culture of innovation. This steadiness inspires confidence, enabling teams to act boldly and drive meaningful impact. - Lauren Parr, RepuGen Visual storytelling is an underrated quality of some communications leaders. Our brains process images faster than text, so I challenge my team to pass the 'Japanese 80/20 test,' a standard I coined: 'If this asset were in a foreign language, would the audience still grasp 80% of the meaning through visuals alone?' This lens sharpens clarity, drives impact and ensures your message lands before a single word is read. - Stephanie Bunnell, Azira I believe emotional intelligence is the most underrated quality of a great marketing leader. It fosters empathy, improves communication and builds trust within the team. Leaders who understand and manage emotions effectively create an environment where creativity thrives, collaboration is seamless and teams feel valued, ultimately driving better outcomes for the company. - Barbara Puszkiewicz-Cimino, SUMMIT One Vanderbilt I believe the most underrated quality of a great leader is empathy. Great marketing leaders understand their audience, team and clients. In my case, I empathize because I have been there. This emotional intelligence drives authentic storytelling, fosters trust and aligns messaging with purpose. This leads to stronger connections, empowered teams and marketing that actually moves people. - Rich Bornstein, Bornstein Media The ability to 'professionally schmooze'—that is, to read people and tailor communication in real time—is live audience targeting and an underrated yet essential skill. It builds trust, aligns messaging and turns interactions into strategic wins. That and emotional intelligence transform ideas into influence and separate strong creatives from exceptional leaders. - Lyric Mandell, PhD, MOXY Company The most underrated quality of a great marketing leader is the capability to foster psychological safety. When team members feel safe to share ideas without fear of judgment, creativity thrives. Leaders who prioritize this environment encourage open dialogue, leading to innovative strategies and more resonant campaigns. This builds stronger teams and drives impactful work that elevates the brand. - Katie Jewett, UPRAISE Marketing + Public Relations CMOs are undervalued as multidimensional value creators fueling revenue, relevance, growth, innovation and reputation. They translate cultural, consumer and stakeholder signals into strategic foresight. Boards biased toward CFOs and COOs as members over board-ready CMOs with P&L experience miss both risks and opportunities in brand equity, stakeholder trust and enterprise value. - Toby Wong, Toby Wong Consulting

Golub Capital Expands Commitment to Develop Next Generation of Nonprofit Board Members
Golub Capital Expands Commitment to Develop Next Generation of Nonprofit Board Members

Business Wire

time29-05-2025

  • Business
  • Business Wire

Golub Capital Expands Commitment to Develop Next Generation of Nonprofit Board Members

NEW YORK--(BUSINESS WIRE)--Golub Capital today announced a large expansion of its program to support the development of next generation nonprofit board members. "We launched the Golub Capital Nonprofit Board Fellows Network with the goal of accelerating progress across the nonprofit ecosystem by deepening the pool of impactful nonprofit board members,' said David Golub, President of Golub Capital. 'With today's announcement, we are proud to now sponsor Golub Capital Board Fellows Programs at 11 distinguished business schools. These programs will train hundreds, and soon thousands, of future nonprofit directors every year.' The new funding commitments announced today will support: The Stephen M. Ross School of Business at the University of Michigan, which created one of the first Board Fellows Programs in the U.S. in the late 1990s, will use the gift from Golub Capital to facilitate a substantial expansion of its existing program, design and launch dedicated board training and matching programs for alumni and elevate assessment data and storytelling to demonstrate large-scale impact. The McCombs School of Business at UT Austin will expand its Board Fellows Program through enhanced board leadership training with new microcredentials, mentorship networks and broader engagement across its portfolio of MBA programs. The expansion will extend the Board Fellows Program beyond Austin to McCombs' Dallas and Houston locations, dramatically increasing participation opportunities for MBA students across Texas. With strengthened mentorship and alumni engagement initiatives, the Board Fellows Program will grow to serve nearly 100 nonprofits across Texas by 2030, significantly deepening both MBA students' impact in their communities and their experience in nonprofit board service. The UCLA Anderson School of Management will expand and institutionalize its existing student-run Board Fellows Program by increasing staff support, strengthening academic training, expanding eligibility across degree programs, and creating opportunities for alumni engagement. The program will also provide value to nonprofit partners through academic workshops, pro bono consulting, and by cultivating long-lasting relationships to create collective impact across Southern California. The University of Virginia Darden School of Business will dedicate staffing and funding to expand its student-led Board Fellows Program. The investment includes launching a new for-credit course and extending the program to serve Executive MBA and Part-Time MBA students in the Washington, D.C. area, alongside Full-Time MBA students in Charlottesville. Over the next five years, the program will grow significantly to prepare more than 100 Board Fellows annually. The Golub Capital Nonprofit Board Fellows Network was launched in 2024 in connection with commitments from Golub Capital to establish or expand Board Fellows Programs at seven leading business schools: Carnegie Mellon University (Tepper School of Business); New York University (Stern School of Business); Northwestern University (Kellogg School of Management); University of California, Berkeley (Haas School of Business); University of Chicago (Booth School of Business); Wharton School of the University of Pennsylvania; and Yale School of Management. Several other leading business schools participate in the Golub Capital Nonprofit Board Fellows Network as affiliates. About Golub Capital Golub Capital is a market-leading, award-winning direct lender and experienced private credit manager. We specialize in delivering reliable, creative and compelling financing solutions to companies backed by private equity sponsors. Our sponsor finance expertise also forms the foundation of our Broadly Syndicated Loan and Credit Opportunities investment programs. We nurture long-term, win-win partnerships that inspire repeat business from private equity sponsors and investors. As of April 1, 2025, Golub Capital had over 1,000 employees and over $75 billion of capital under management, a gross measure of invested capital including leverage. The firm has offices in North America, Europe, Asia and the Middle East. For more information, please visit About the Golub Capital Social Impact Accelerator The Golub Capital Social Impact Accelerator sponsors philanthropic initiatives where the Firm's investment is expected to have a multiplier effect on the impact of nonprofit organizations. The two signature programs of the Golub Capital Social Impact Accelerator are the Social Impact Labs and the Nonprofit Board Fellows Network. The Golub Capital Social Impact Labs at the Stanford Graduate School of Business, the Northwestern Kellogg School of Management and the University of Chicago Booth School of Business engage the next generation of business leaders and academics to accelerate progress across the nonprofit ecosystem. The Golub Capital Nonprofit Board Fellows Network develops MBA candidates and alumni at leading business schools to serve as impactful nonprofit board members through classroom and experiential learning.

CVC explores $75 billion bid for US private lender Golub Capital, FT reports
CVC explores $75 billion bid for US private lender Golub Capital, FT reports

Yahoo

time11-04-2025

  • Business
  • Yahoo

CVC explores $75 billion bid for US private lender Golub Capital, FT reports

(Reuters) - European private equity firm CVC is exploring a $75 billion deal for private credit lender Golub Capital, the Financial Times reported on Friday, citing several people familiar with the situation. The private credit sector, which involves institutional lending to companies outside of traditional banking channels, has grown rapidly in recent years, as stricter regulations have increased the cost for traditional lenders to finance riskier loans. Founded in 1991, Golub manages over $75 billion in assets and employs more than 1,000 professionals, according to its website. Shares of Golub were up 1.6% in extended trading. It remains uncertain whether ongoing discussions will result in a deal, as Golub Capital is not considering a sale, the report added, citing a person close to the matter. CVC and Golub did not immediately respond to Reuters' requests for comment. Sign in to access your portfolio

CVC explores $75 billion bid for US private lender Golub Capital, FT reports
CVC explores $75 billion bid for US private lender Golub Capital, FT reports

Reuters

time11-04-2025

  • Business
  • Reuters

CVC explores $75 billion bid for US private lender Golub Capital, FT reports

April 11 (Reuters) - European private equity firm CVC ( opens new tab is exploring a $75 billion deal for private credit lender Golub Capital (GBDC.O), opens new tab, the Financial Times reported on Friday, citing several people familiar with the situation. The private credit sector, which involves institutional lending to companies outside of traditional banking channels, has grown rapidly in recent years, as stricter regulations have increased the cost for traditional lenders to finance riskier loans. Founded in 1991, Golub manages over $75 billion in assets and employs more than 1,000 professionals, according to its website. Shares of Golub were up 1.6% in extended trading. It remains uncertain whether ongoing discussions will result in a deal, as Golub Capital is not considering a sale, the report added, citing a person close to the matter. CVC and Golub did not immediately respond to Reuters' requests for comment.

Golub Accelerated Loan Buying for New CLO During Market Turmoil
Golub Accelerated Loan Buying for New CLO During Market Turmoil

Bloomberg

time11-04-2025

  • Business
  • Bloomberg

Golub Accelerated Loan Buying for New CLO During Market Turmoil

Golub Capital quickly bought a large amount of leveraged loans this week to take advantage of prices dropping significantly, according to people with knowledge of the matter. French bank Societe Generale was already working with the lender to put together a new collateralized loan obligation, and had secured investors for AAA bonds at a spread of 1.04 percentage point — or 104 basis points — over a benchmark, said the people, who asked not to be identified discussing a private matter.

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