Latest news with #Goodnites
Yahoo
12-05-2025
- Entertainment
- Yahoo
Here's How Astronauts Are Helping Kids Feel Brave About Bedwetting
Kids who wet the bed often feel ashamed or embarrassed. But in a new campaign from Goodnites, retired astronaut Scott Kelly is helping to change that narrative and support kids — one space walk at a time. Mission Dry is a new campaign from Goodnites, the #1 nighttime underwear¹ brand, that takes a bold approach to the topic of bedwetting. The campaign aims to help destigmatize bedwetting by reframing the role of nighttime underwear for kids. Goodnites launched a campaign film featuring retired astronaut Scott Kelly and released it on May 5 in honor of National Astronaut Day. The cinematic work brings courage, curiosity and compassion to an often sensitive subject. In the film, Kelly, who spent nearly a year in space, reassures a young crewmate who accidentally 'goes' in his suit while on a space walk, reminding him, 'No one's famous for what they do inside the suit — only for what they do beyond it.' The story may be set in space, but its message is grounded in reality: About 1 in 6 kids ages 3–12 in the U.S. experience bedwetting. And for those kids, hearing empathy and encouragement from a hero like Kelly can be a game changer. The campaign makes it clear that even heroes need support sometimes. The film draws a direct and comforting parallel between the absorbent tech in astronaut suits and the protection Goodnites nighttime underwear provides to help kids sleep through the night with confidence. The Mission Dry campaign, created in partnership with creative agency GUT New York, doesn't aim to sell nighttime underwear. It aims to shift the way we talk about bedwetting, from something embarrassing to something that builds resilience. 'This campaign is about using creativity to shift perceptions,' said Luiz Sanches, global chief creative and design officer at Kimberly-Clark. 'Not just of our product, but of what it means to be a kid navigating challenges with courage.' In addition to the film, Mission Dry launched with an educational STEM-inspired activation experience featuring Manju Bangalore, a physicist and scientist-astronaut candidate. Kids were invited to try hands-on activities, all while being reminded that needing a little help at night doesn't make you any less brave during the day. The experience was turned into an educational video teaching families and caregivers about the topic. Because when you reframe nighttime accidents as part of a bigger journey, even bedwetting becomes a launchpad for growth. ¹Youth Pant Category Share Data
Yahoo
11-04-2025
- Business
- Yahoo
Kimberly-Clark (NYSE:KMB) Unveils Goodnites XXL Size For Improved Bedwetting Solutions
Kimberly-Clark, known for its innovative product launches, recently introduced the new XXL size for its Goodnites line, aiming to provide inclusive solutions for children with bedwetting issues. This launch, alongside broader market trends, including a generally flat market performance, may have influenced the company's stock price change of approximately 10%. Additionally, amid volatile trading conditions, the company's recent earnings guidance and share buyback activities possibly added optimism to investors' sentiment, aligning Kimberly-Clark's stock performance with notable movements in index trends favoring major gains over the quarter. You should learn about the 2 possible red flags we've spotted with Kimberly-Clark. Uncover the next big thing with financially sound penny stocks that balance risk and reward. Kimberly-Clark's recent introduction of the XXL size for its Goodnites line, while promising inclusivity, could significantly influence its strategic growth initiatives. This product launch aligns with the company's Powering Care strategy aimed at bolstering growth through market expansion in North America and China. The XXL launch may enhance revenue by attracting a broader customer base, particularly in the U.S. market where solutions for children's needs continue to be in demand. Additionally, the share buyback activities, coupled with optimistic earnings guidance, may further reinforce investor confidence, positively impacting earnings forecasts. Over the past three years, Kimberly-Clark's total shareholder return, including share price appreciation and dividends, amounted to 21.25%. While this reflects steady growth, the company's performance over the past year has been even more remarkable, outperforming the US Household Products industry, which returned 4.5% during the same period. Despite short-term volatility, the stock's approximately 10% movement appears aligned with broader market dynamics. With a current share price of $133.28, the consensus analyst price target of $144.73 suggests a potential upside of 7.9%. This target reflects expectations of future revenue and earnings growth, as well as strategic initiatives. However, investors should remain cautious about factors that could invalidate these forecasts, including possible restructuring risks and external pressures like foreign exchange impacts. Learn about Kimberly-Clark's historical performance here. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NYSE:KMB. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
Yahoo
11-04-2025
- Business
- Yahoo
Kimberly-Clark (NYSE:KMB) Unveils Goodnites XXL Size For Improved Bedwetting Solutions
Kimberly-Clark, known for its innovative product launches, recently introduced the new XXL size for its Goodnites line, aiming to provide inclusive solutions for children with bedwetting issues. This launch, alongside broader market trends, including a generally flat market performance, may have influenced the company's stock price change of approximately 10%. Additionally, amid volatile trading conditions, the company's recent earnings guidance and share buyback activities possibly added optimism to investors' sentiment, aligning Kimberly-Clark's stock performance with notable movements in index trends favoring major gains over the quarter. You should learn about the 2 possible red flags we've spotted with Kimberly-Clark. Uncover the next big thing with financially sound penny stocks that balance risk and reward. Kimberly-Clark's recent introduction of the XXL size for its Goodnites line, while promising inclusivity, could significantly influence its strategic growth initiatives. This product launch aligns with the company's Powering Care strategy aimed at bolstering growth through market expansion in North America and China. The XXL launch may enhance revenue by attracting a broader customer base, particularly in the U.S. market where solutions for children's needs continue to be in demand. Additionally, the share buyback activities, coupled with optimistic earnings guidance, may further reinforce investor confidence, positively impacting earnings forecasts. Over the past three years, Kimberly-Clark's total shareholder return, including share price appreciation and dividends, amounted to 21.25%. While this reflects steady growth, the company's performance over the past year has been even more remarkable, outperforming the US Household Products industry, which returned 4.5% during the same period. Despite short-term volatility, the stock's approximately 10% movement appears aligned with broader market dynamics. With a current share price of $133.28, the consensus analyst price target of $144.73 suggests a potential upside of 7.9%. This target reflects expectations of future revenue and earnings growth, as well as strategic initiatives. However, investors should remain cautious about factors that could invalidate these forecasts, including possible restructuring risks and external pressures like foreign exchange impacts. Learn about Kimberly-Clark's historical performance here. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NYSE:KMB. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
