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Time of India
6 hours ago
- Business
- Time of India
City skincare firm conned by cyber fraudster, gets Rs 12 crore ad bill
Hyderabad: Old School Rituals (OSR), a city-based natural skincare and haircare company, fell victim to a cyber fraud incident resulting in an unauthorised Google Ads spend of 12.7 crore. An unknown offender has reportedly accessed the company's Google Ad account and placed thousands of ads pertaining to US-based companies in a span of 48 hours. The incident came to light when the company's digital marketing agency, ENSO Business Consulting, discovered an unauthorised advertising campaign that ran over two days, May 17 and 18. The campaign generated over 2.1 million clicks, but zero conversions, raising immediate red flags. ENSO Business Consulting immediately alerted OSR about the abnormal ad spending, and the latter's management asked ENSO to conduct a probe. Shashanka Kancharla, director of Old School Inspirations Private Limited, operating OSR, filed a formal complaint with the Telangana Cyber Security Bureau (TGCSB) headquarters on Wednesday. According to the complaint, the company typically maintains daily advertising budgets between 10,000 and 15,000, making the unauthorised spend approximately 850 times their usual daily budget. "This was neither authorised by us nor aligned with our marketing strategy," stated Shashanka in his complaint. The company operates from the Financial District and primarily sells its products through its official website and selected partner channels. Shashanka and his wife, Smita Valluripalli, a singer and actress, are directors of the company. ENSO Business Consulting, which managed OSR's digital marketing for the past 10 months, submitted a detailed incident report on May 21 suggesting their Google Ads account or an employee's credentials might have been compromised. Also, the firm claimed that every time they place an advertisement, they get a notification. However, they did not any get notifications during the two-day period. "Verify if any hacking or compromise of credentials occurred. Facilitate the recovery or reversal of the fraudulent ad spend. Treat this as a case of cyber crime involving account hacking and significant financial loss," Shashanka stated in his complaint. Following the fraud, a Google Ads bill of 12.7 crore was raised against OSR as thousands of ads pertaining to US-based companies were placed through OSR's Google Ad account by an unknown person. It is learnt that the company informed Google Ads about the hacking. Based on the complaint, the TGCSB's headquarters police station registered a case under the Section 318(4) (cheating and dishonestly inducing delivery of property) of the BNS, and Sections 43 read with 66, 66-C of the Information Technology Act on Wednesday. Investigators were analysing the evidence to trace the source of the breach, and they have also written to Google seeking technical details to identify the accused.
Channel Post MEA
3 days ago
- Business
- Channel Post MEA
ESET Plays Key Role in a Major International Operation to Disrupt Danabot
ESET has played a key role in a major international operation to disrupt Danabot, a notorious malware-as-a-service (MaaS) platform used to steal sensitive data and deliver ransomware. The coordinated takedown was led by the U.S. Department of Justice, the FBI, and the Defense Criminal Investigative Service, in partnership with Europol and global law enforcement agencies from Germany, the Netherlands, and Australia. ESET joined the effort alongside technology giants including Amazon, Google, CrowdStrike, Flashpoint, Intel471, PayPal, Proofpoint, Team Cymru, and Zscaler. ESET Research, which has tracked Danabot since 2018, provided in-depth technical analysis and helped identify the malware's command-and-control (C&C) servers and backend infrastructure. Danabot, historically active in countries such as Poland, Italy, Spain, and Turkey, operates as a single developer group offering its toolkit to affiliates. These affiliates deploy their own botnets to exfiltrate data, deliver further malware, and even launch DDoS attacks. ESET's Tomáš Procházka noted the malware's extensive features, including keylogging, browser and software credential theft, screen recording, remote system control, and payload delivery—often ransomware. The takedown is part of Operation Endgame, an ongoing initiative to dismantle cybercriminal infrastructure. Authorities also identified individuals involved in Danabot's development, sales, and operation, dealing a significant blow to its network. ESET reports that Danabot's authors had commercialized their toolkit by bundling it with malware loaders and cryptors, offering discounted distribution packages. One of the malware's most prominent infection tactics was the abuse of Google Ads to promote fake software sites, luring victims into downloading malware disguised as legitimate software. 'The scale of disruption to Danabot remains to be seen, but unmasking those behind it is a substantial victory for the cybersecurity community,' said Procházka. This operation marks a critical step in the global fight against organized cybercrime, with ESET reaffirming its commitment to collaboration and threat intelligence sharing. 0 0
Time Business News
6 days ago
- Business
- Time Business News
Mastering Google Ads: A Complete Guide to Effective Ad Management
In today's hyper-competitive digital landscape, Google Ads remains one of the most powerful tools for driving traffic, generating leads, and growing your business. But without expert strategy and management, it's easy to waste and spend with little return. That's where AdsLab comes in. In this guide, we'll explore how to master Google Ads and how partnering with the right team can help you maximize your ROI. Google Ads enables businesses to appear at the top of search engine results, showcase their products on Google Shopping, or promote video content through YouTube. Whether you're a startup or an established brand, Google Ads provides: Immediate visibility Highly targeted audience reach Flexible budgeting options Detailed analytics and tracking But mastering it requires more than simply setting up a campaign. Every successful Google Ads strategy begins with clear objectives. Are you looking to drive sales? Generate leads? Boost traffic? Identifying your goals helps determine the right campaign type—Search, Display, Shopping, or Video. Understanding your target demographic is essential. Using tools like Google Audience Insights, we segment your audience by behavior, interest, location, device, and more. Keyword selection is critical. At AdsLab, we use advanced tools to find high-performing keywords, map search intent, and eliminate wasteful spend on irrelevant terms. Effective ads balance clarity with persuasion. Our experts write copy that speaks directly to user intent, increasing Quality Score and lowering cost-per-click (CPC). An ad is only as good as the page it leads to. We design or optimize landing pages to align with the ad message, ensure fast load times, and drive conversions. We implement detailed tracking using Google Tag Manager and Google Analytics to monitor what's working—and what's not. This allows for real-time optimizations. Constant testing of ad copy, bidding strategies, and landing pages helps refine performance. We use A/B testing to improve CTR and reduce bounce rates. Google's AI tools like Maximize Conversions, Target CPA, and Target ROAS can boost efficiency. We fine-tune these to avoid overspending and under-delivering. We set up dynamic remarketing to bring back visitors who didn't convert the first time, improving overall ROI. The key to long-term success? Never setting your campaigns on autopilot. At AdsLab, we constantly monitor, test, and improve your campaigns. At AdsLab, we specialize in full-cycle Google Ads management for businesses of all sizes. Our clients benefit from: ✅ Certified Google Ads professionals ✅ Customized strategy tailored to your business ✅ Transparent reporting and real-time analytics ✅ Proven results across multiple industries Whether you're new to paid advertising or looking to scale your efforts, we provide the tools, team, and tactics you need to succeed. Q1: How much should I spend on Google Ads to see results? Your budget depends on your industry, goals, and competition. At AdsLab, we help you start with a scalable budget and optimize as data comes in. Q2: How quickly can I expect results from Google Ads? You can see traffic within hours of launching a campaign. However, true performance and ROI optimization typically happen over the first 30–60 days. Q3: Can I run ads without a website? Technically yes, but we strongly recommend using a dedicated landing page to improve your Quality Score and conversion rates. Q4: What's the difference between Google Search and Display Ads? Search Ads appear in Google search results based on keywords. Display Ads appear on websites and apps across the Google Display Network. Each serves a different purpose in your sales funnel. Q5: Do I need ongoing management after launching my ads? Absolutely. Google Ads is not a 'set it and forget it' platform. Continuous testing, monitoring, and optimization are essential for success. Let AdsLab handle the complexities of Google Ads so you can focus on growing your business. Visit and request your free ad performance audit today. TIME BUSINESS NEWS
Associated Press
7 days ago
- Business
- Associated Press
DesignRush Selects the Leading Digital Marketing Companies in May 2025
New York, New York--(Newsfile Corp. - May 23, 2025) - As online competition intensifies, effective use of digital channels is critical for growth. According to Google's Economic Impact report, businesses typically earn $2 for every $1 spent on Google Ads. This continues to make digital advertising a high-impact strategy for modern businesses. To help brands maximize this potential, B2B marketplace DesignRush has identified the leading marketing firms that deliver targeted, data-driven digital campaigns. These agencies specialize in helping businesses capture the right audience, boost conversions, and scale performance across platforms. The top digital marketing companies in May are: Brands can explore the top digital marketing companies by location, size, average hourly rate, and portfolio - all on DesignRush. About DesignRush is a B2B marketplace and media platform connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. Media Contact Lensey Etcubañas [email protected] +1 305-370-1017 To view the source version of this press release, please visit
Yahoo
7 days ago
- Business
- Yahoo
DesignRush Selects the Leading Digital Marketing Companies in May 2025
New York, New York--(Newsfile Corp. - May 23, 2025) - As online competition intensifies, effective use of digital channels is critical for growth. According to Google's Economic Impact report, businesses typically earn $2 for every $1 spent on Google Ads. This continues to make digital advertising a high-impact strategy for modern businesses. To help brands maximize this potential, B2B marketplace DesignRush has identified the leading marketing firms that deliver targeted, data-driven digital campaigns. These agencies specialize in helping businesses capture the right audience, boost conversions, and scale performance across platforms. The top digital marketing companies in May are: Humble Digital Agency - The Fields Agency - Hero Digital Marketing Agency - High Quality Ads & Media - MazhWeb Digital - Clicks4Grow - AlgoSaga - DigiGenX - Bahia Brand Marketing - KP Innovations - Digital Ignite - AMSDIGITAL TECHNOLOGY & MEDIA SERVICES PVT LTD - Creative Marketing Workshop, LLC - Ecodians Tech Innovators - DiPuzzle - Simply Co - Boutique für digitale Kommunikation - Make It With Jam - Cronboost - Calectia Digital Marketing Agency, LLC - NYMO & Co - Content Station - Time to Market - Seventy Seven Collective - Bright Nation - Good At Marketing - Digi Align - BRANDIFIED. - Click Track Marketing - Outplay Marketing - Brands can explore the top digital marketing companies by location, size, average hourly rate, and portfolio - all on DesignRush. About DesignRush is a B2B marketplace and media platform connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. Media Contact Lensey Etcubañas lensey@ +1 305-370-1017 To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
