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Time Business News
8 hours ago
- Business
- Time Business News
What is Digital Marketing? A Beginner's Guide for Pakistan
In Pakistan's rapidly growing digital space, digital marketing is no longer optional—it's essential. But what exactly is digital marketing? Simply put, it's the art and science of promoting products or services using digital platforms like Google, Facebook, Instagram, email, and websites. Whether you're an online startup in Lahore or a clothing store in Karachi, digital marketing connects you to your ideal customers—anytime, anywhere. With over 90 million internet users and 190+ million mobile subscribers, Pakistan offers a huge opportunity for businesses to go digital. Consumers spend more time online than ever, and smart businesses are meeting them where they are. Here's why it matters: Reach audiences beyond your local area Cost-effective compared to print or TV ads Instant performance tracking and analytics Greater brand trust through consistent online presence If you're asking, 'What is digital marketing made up of?' — here are the building blocks: SEO (Search Engine Optimization) – Improve your Google rankings – Improve your Google rankings Social Media Marketing – Facebook, Instagram, TikTok, LinkedIn – Facebook, Instagram, TikTok, LinkedIn Email Marketing – Targeted promotions straight to inboxes – Targeted promotions straight to inboxes Content Marketing – Valuable blogs, videos, and visuals – Valuable blogs, videos, and visuals Pay-Per-Click (PPC) – Google Ads for instant leads From local shops to large brands, digital marketing levels the playing field. Here's how it benefits you: 🔹 Affordable growth for startups and SMEs 🔹 Local targeting (Lahore, Karachi, Islamabad, etc.) 🔹 Real-time analytics and campaign tracking 🔹 Personalized messaging in Urdu and regional languages and regional languages 🔹 Increased visibility on Google and social platforms A digital marketing agency in Pakistan helps businesses build their online presence through a mix of strategy, content, and advertising. These services are vital in 2025's hyper-connected marketplace. ✅ Website Development (responsive, mobile-optimized) ✅ SEO & Local SEO (ranking for Pakistani keywords) ✅ Social Media Management (Facebook, TikTok, LinkedIn) ✅ PPC Campaigns (Google Ads, Meta Ads) ✅ Email Marketing & Automation ✅ Graphic Design & Branding Saves time so you can focus on business Access to industry-leading tools and strategies Measurable ROI and expert insights Local cultural understanding for Urdu-speaking audiences The right agency can scale your business; the wrong one wastes time and money. 🔍 Proven portfolio and case studies 📊 Transparent reporting and KPIs 🛠️ Full-service offerings: SEO, PPC, Web Design, etc. 💬 Responsive communication and updates ⭐ Client reviews and local presence Karachi is the commercial heart of Pakistan—and digital competition is intense. Choosing a digital marketing agency in Karachi means working with experts who understand city-specific trends and customer behavior. Top Karachi agencies offer: Local SEO for areas like Gulshan, Clifton, DHA City-based audience segmentation Urdu content creation for mass appeal Real-time performance feedback Working with digital agencies near me gives you cultural familiarity, real-time collaboration, and face-to-face support. Whether in Lahore, Karachi, or Islamabad, nearby agencies can help tailor campaigns that resonate locally. Benefits include: 🎯 Local keyword targeting and SEO 🗣️ Urdu content for better engagement 📞 Faster response and easy communication 🤝 Stronger trust through in-person meetings SEO is the foundation of digital growth. Whether you run an eCommerce store or local business, ranking on Google ensures long-term visibility and traffic. ✅ Keyword research based on Pakistani searches ✅ Technical SEO and site speed optimization ✅ Link building and off-page SEO ✅ Google My Business and local directory setup ✅ Monthly progress reports and competitor analysis At we go beyond checklists. Our team of certified digital marketers crafts strategies backed by real data and deep local insights. We've empowered over 150+ businesses in Pakistan to scale their digital footprint across SEO, PPC, social media, and more. Experienced local team Transparent monthly reporting Affordable packages for startups and SMEs Specialized Urdu and regional content marketing 📞 Ready to grow? Visit and book your free digital audit today. Still wondering what is digital marketing or how to pick the right partner? In today's competitive digital economy, having the right digital marketing agency in Pakistan gives your business the tools to thrive—locally and globally. From SEO and content marketing to Google Ads and social media, your business deserves a team that delivers. Choose smart. Choose local. Choose 1. What is digital marketing, and why is it important? Digital marketing is promoting businesses via online platforms. It's crucial because it offers targeted reach, better ROI, and data-driven results. 2. What services do digital marketing agencies provide? They offer SEO, PPC, social media, email marketing, content creation, and web design. 3. How much does SEO cost in Pakistan? SEO packages start at PKR 20,000/month, depending on your industry and goals. 4. How long does SEO take to show results? Results usually start within 3–6 months of consistent SEO work. 5. Why hire a local agency in Pakistan? Local agencies understand Urdu content, regional trends, and Pakistani buyer behavior. 6. Can I run digital ads in Urdu? Yes! Urdu ads often perform better for Pakistani audiences. 7. Is digital marketing better than traditional marketing? Yes. It's cheaper, targeted, and easily trackable compared to TV, radio, or print. 8. Do I need marketing if I already have a website? Absolutely. A website without visitors is like a shop without foot traffic. 9. What makes different? We focus on results, transparency, and local expertise—not just services. 10. What is the best way to start digital marketing in Pakistan? Begin with a website, pick 1–2 key platforms (Google or Facebook), and track results. TIME BUSINESS NEWS
Time Business News
12 hours ago
- Business
- Time Business News
Top 5 Best Digital Marketing Institutes in Kolkata
In today's time digital marketing has become one of the sought-after skills. From the smallest startups to the large companies, every business is looking for a strong online presence to compete. As the business mindset is shifting so is the job market towards digital-first strategies. Kolkata is rising as quality hub of digital marketing education. The city is offering numerous aspiring marketers to develop practical skills through comprehensive training programs. For those who are looking for the right digital marketing course in Kolkata, whether to build a career or upskill, it can make all the difference. There are a couple of reasons why students or even professionals who are looking for upskilling are turning towards digital marketing. Here's why: It is a high-demand skill across industries. Opens up multiple career paths Provides the flexibility of freelance work and remote opportunities. Great for building personal brands and entrepreneurship Exposure to creative strategies and real-time tool based learning It is open for all types of academic backgrounds With so many institutes claiming to offer the best, research on your own and decide which is worth your time and investment. Find from the curated list of five trusted institutes in Kolkata offering quality education, practical exposure, and industry-recognized certifications. When learning or choosing the institute concerned with digital marketing, which would suit you better, you should first know what distinguishes the good institute and a great one. A revised and contemporary curriculum in the industry Specifically, real world projects and those who have worked at the agency or the corporate level as trainers Education of the industry standard tools, such as Google Ads, Facebook Business Manager customized technology and analytics tools Support of string placement and internships. Hybrid, online, and offline flexible learning format. The Seven Boats Academy has been operating since 2011 in Kolkata's digital education landscape. They are providing a diverse range of programs from diplomas to advanced bootcamps covering SEO, PPC, social media marketing, and more. Students find the opportunity to work on live projects with flexible learning formats. The Institute of Career Excellence (TICE) The Institute of Career Excelling, or TICE, offers a robust digital marketing course in Kolkata that adopts a career-focused approach. TICE offers agency-style training that prepares students for real-world challenges. The institute provides NSDC & Skill India-aligned certifications that employers recognize and value. Students can select from offline, online, and hybrid learning formats. Their curriculum emphasizes practical application through industry-grade tools and live client projects. The placement cell provides ultimate career support including resume development, interview coaching, and job placement assistance. With a 4.8+ rating across Google, Facebook, and Justdial, TICE is praised for mentor-guided learning and assured placements. Kolkata Digital Marketing Institute KDMI offers digital marketing programs with broad curriculum in that list are SEO, PPC, social media marketing, email marketing and analytics. They are famous for their systematic training skills and normal practical educations. It ranks among the digital marketing institutes in Kolkata and is well-suited for both beginners and working professionals. EME Academy offers job-oriented digital marketing training with a focus on live projects and real-time campaign handling. Their modules include SEO, performance marketing, WordPress, and analytics. EME is particularly suited for learners seeking short-term yet skill development programs. Webskitters institute, the training division of Webskitters Technology Solutions, offers a curriculum that emphasizes practical knowledge in SEO, paid ads, lead generation, and social media. Backed by a real IT company, students get exposure to real-time work scenarios and internship opportunities. The academy is ideal for those who want a job-focused course in a structured IT environment. Choosing the right digital marketing institute depends on individual career goals, learning preferences, and budget considerations. Each institute is different with their different set of specializations. The focus must be shifted on hands-on training and established certifications that assist in job prospects. We should also look at the placement record of individual institutes to find out more about the institute by directly interacting with residents of it. In case of the individuals, who are interested in a combination of practical education with career mentorship, TICE is quickly gaining reputation in the field of digital learning in Kolkata. Q1. Can graduates from any stream join a digital marketing course? Absolutely. These courses are designed for beginners and can be joined by any stream of graduation, whether you have prior technical, coding knowledge or don't. You only need a simple knowledge of how the internet works to have a start. Q2. How long is a law school digital marketing course? The average duration of most classes on digital marketing in Kolkata ranges between 3 to 6 months. There are also some institutes which have short term crash courses or even extended diploma courses over a year. Q3. Is it possible to study online digital marketing in Kolkata? Today most institutes provide online classes and some hybrid as well, which occupies an equal amount of time online and offline. TIME BUSINESS NEWS
Time Business News
17 hours ago
- Business
- Time Business News
Leveraging Google Ads Performance Max Campaigns for Better Conversions
In the ever-evolving landscape of online advertising, marketers are constantly seeking innovative ways to drive better results. One of the most transformative tools in Google's advertising arsenal is the Google Ads Performance Max campaign. Launched to offer advertisers a goal-based campaign type that allows performance optimization across all Google inventory, Performance Max is changing how businesses approach digital advertising strategies. This article dives deep into how you can leverage Google Ads Performance Max campaigns to boost your conversion rates, maximize ROI, and gain deeper insights into consumer behavior. Whether you're an in-house marketing team or part of a digital agency, understanding the inner workings of Performance Max can give you a crucial edge in today's competitive market. Traditional Google Ads campaigns, such as Search, Display, and YouTube, each require separate setup, targeting, and creative assets. In contrast, Performance Max consolidates all of Google's ad channels into a single campaign. This means your ads can appear across Search, Display Network, YouTube, Gmail, Maps, and Discover, all while using a single campaign setup. The real power lies in machine learning—Performance Max uses Google's AI to optimize bids, placements, and creative combinations in real time, based on your conversion goals. Unlike previous campaign types, Performance Max doesn't rely heavily on keyword-based targeting. Instead, it utilizes audience signals and intent-based data to dynamically serve the most relevant ads. You provide the assets—headlines, descriptions, images, videos—and Google's algorithm takes care of the rest. It tests thousands of combinations to identify which creatives resonate best with different audience segments across various channels. To get the most out of a Performance Max campaign, it is essential to provide high-quality assets and detailed audience signals. Your text, visuals, and video should align tightly with your business goals. Google recommends using all available asset types—headlines, descriptions, images, logos, and videos—because more diverse creative assets give the system more flexibility to optimize performance. Adding audience signals doesn't limit your reach but helps the system learn faster by suggesting who you think might convert. These can include custom segments based on recent website visitors, previous converters, or customer match lists. The more informative your audience signals, the more effectively Google's AI can accelerate the learning phase. Additionally, conversion tracking must be robust. If you don't already have enhanced conversion tracking set up, now is the time. Feeding the system with accurate data ensures it learns what actions matter most—whether that's purchases, form fills, phone calls, or newsletter signups. With Performance Max campaigns, your creative assets are no longer confined to one ad type or channel. Google's AI dynamically assembles and displays your creatives across its network based on real-time performance indicators. This increases the importance of crafting diverse and compelling content. Your headlines and descriptions should clearly highlight your unique selling proposition, benefits, and calls to action. Visual assets, including both images and videos, should represent your brand professionally and engagingly. Google recommends at least one video asset, and if none is provided, the system may auto-generate one—which can be less impactful and brand-aligned. To further elevate performance, A/B test different sets of creatives in separate asset groups to see which messaging and design approaches yield the best results. Monitoring how different creative elements perform over time can help refine your overall messaging strategy. Performance Max campaigns run on smart bidding strategies such as Maximize Conversions or Maximize Conversion Value, optionally combined with Target CPA or Target ROAS goals. The algorithm uses signals from past performance, user behavior, device, location, and time of day to optimize in real time. For advertisers accustomed to micromanaging bids and placements, this can feel like a loss of control. However, smart bidding, when paired with clearly defined goals and sufficient conversion data, can drastically improve efficiency and ROI. It's crucial to allow the algorithm a learning period of at least two weeks, during which performance may fluctuate. Avoid making major adjustments during this time. Once the campaign stabilizes, regularly evaluate performance reports and adjust your budget toward the most profitable asset groups or audience segments. One of the criticisms of Performance Max is its lack of transparency. Unlike standard campaigns, it doesn't allow granular breakdowns of where your ads are showing or which assets are driving conversions. However, Google has gradually improved this with the introduction of the Insights page, asset group performance reporting, and audience segment reports. Use these insights to understand which combinations are working and which need refinement. Though you may not get full placement transparency, patterns in performance can still help optimize your campaign structure and creative assets. It's also essential to monitor for cannibalization. Performance Max can overlap with other campaigns—especially brand search—so setting up campaign exclusions and using performance reports to monitor for overlap can help keep your data clean. Performance Max campaigns are particularly effective for e-commerce brands using Merchant Center feeds, as they integrate seamlessly with Google Shopping. When connected, the campaign can automatically pull product titles, descriptions, and pricing to enhance ad delivery. The ability to showcase products across Search, YouTube, and Discover simultaneously boosts visibility and conversion potential. For lead generation, it's equally powerful. You can direct users to optimized landing pages, track form fills, and even use lead form extensions within the ad itself. Businesses offering services, courses, or consultations—such as those running a Digital Marketing Course in Chandigarh—can benefit from higher conversion rates due to more personalized and dynamic targeting. One of the most important things to remember is to continuously test and refine your asset groups. As user behaviors and search trends evolve, so should your creatives. Always ensure your website and landing pages are fast, mobile-optimized, and conversion-friendly to support the traffic generated from your campaigns. Additionally, use Performance Max in conjunction with other campaign types. While Performance Max is powerful, it works best as part of a holistic Google Ads strategy. For instance, maintain separate brand campaigns to preserve control over search intent and use remarketing lists to reinforce touchpoints with returning users. Regularly monitor conversion paths and attribution reports within Google Ads and Google Analytics 4 (GA4) to understand how Performance Max contributes to your overall funnel. Integrating offline conversion data through enhanced conversions or Google's API can further empower the campaign to optimize for real business outcomes. In summary, Google Ads Performance Max campaigns represent a significant evolution in digital advertising. They offer a streamlined, AI-powered solution that leverages Google's entire inventory to maximize conversions with minimal manual effort. By focusing on high-quality creative assets, accurate conversion tracking, and strategic audience signals, businesses can unlock unprecedented performance. While it may take time to fully adapt to the automation-centric nature of Performance Max, the results—when managed correctly—speak for themselves. Whether you're an e-commerce business, a service provider, or even promoting educational programs, Performance Max offers a flexible and future-ready solution to drive better marketing outcomes. For marketers who want to stay ahead of the curve, learning how to fully utilize this campaign type is no longer optional—it's essential. Consider expanding your expertise through certified training or a specialized digital program to sharpen your edge in modern advertising. TIME BUSINESS NEWS
Time Business News
2 days ago
- Business
- Time Business News
Data-Driven Digital Marketing for Business Growth
In the dynamic digital landscape of 2025, businesses in the USA and Canada are increasingly adopting data-driven digital marketing strategies to achieve sustainable growth. By leveraging advanced analytics, artificial intelligence (AI)-powered tools, and precise customer segmentation, companies can optimize their marketing efforts, enhance return on investment (ROI), and build stronger connections with their audiences. This article explores the significance of data-driven marketing, key tools like Google Analytics, AI-driven advertising platforms, customer segmentation techniques, and real-world case studies from North American companies to illustrate practical applications. Data-driven digital marketing involves using consumer data and analytics to inform and optimize marketing strategies. Unlike traditional marketing, which often relies on broad assumptions or intuition, data-driven approaches leverage real-time insights into customer behaviors, preferences, and market trends. This enables businesses to craft targeted campaigns that resonate with specific audience segments, improving engagement, conversions, and overall ROI. According to a 2024 study, 64% of marketers consider data their company's most underutilized asset, underscoring its potential to transform business outcomes. In the USA and Canada, where diverse consumer markets demand personalized experiences, data-driven marketing is critical. With increasing competition and evolving consumer expectations, businesses must use precise targeting to stand out. By analyzing data from various sources—such as website interactions, social media engagement, and purchase histories—marketers can create campaigns that deliver the right message to the right audience at the right time. Google Analytics remains a cornerstone for data-driven marketing, offering robust tools to track and analyze website performance, user behavior, and campaign effectiveness. In 2025, Google Analytics 4 (GA4) provides enhanced features like predictive metrics, cross-platform tracking, and AI-powered insights, enabling marketers to gain a holistic view of customer journeys. By integrating GA4 with Google Ads, businesses can optimize conversion bidding while prioritizing user privacy, as highlighted in recent posts on X. Key GA4 features include: Event-Based Tracking : Tracks specific user actions, such as clicks, form submissions, or video views, providing granular insights into engagement. : Tracks specific user actions, such as clicks, form submissions, or video views, providing granular insights into engagement. Audience Segmentation : Allows marketers to group users based on demographics, behaviors, or acquisition channels for targeted campaigns. : Allows marketers to group users based on demographics, behaviors, or acquisition channels for targeted campaigns. Predictive Analytics : Uses machine learning to forecast user actions, such as likelihood to purchase, helping businesses prioritize high-value segments. : Uses machine learning to forecast user actions, such as likelihood to purchase, helping businesses prioritize high-value segments. Cross-Channel Attribution: Tracks user interactions across websites, apps, and ads, offering a unified view of campaign performance. For example, a Canadian e-commerce retailer could use GA4 to identify which product pages drive the most conversions, then retarget visitors with personalized ads based on their browsing history. This approach ensures efficient resource allocation and maximizes ROI. AI-driven advertising platforms, such as Google's Display & Video 360, The Trade Desk, and Adobe Advertising Cloud, are transforming digital marketing in 2025. These platforms use machine learning to optimize ad placements, target specific audience segments, and deliver personalized content at scale. AI algorithms analyze vast datasets to predict consumer behavior, automate bidding strategies, and enhance ad relevance, resulting in higher conversion rates and lower costs. A notable example is Omni Hotels & Resorts, a North American hospitality chain. By partnering with Google's Display & Video 360 and adopting the Publisher Advertiser Identity Reconciliation (PAIR) solution, Omni achieved a 4X increase in ad conversion rates compared to traditional cookie-based methods. This success highlights the power of AI in delivering relevant ads while respecting user privacy. AI platforms also enable dynamic creative optimization (DCO), which tailors ad content in real-time based on user data. For instance, a US-based retailer could use DCO to display different ad creatives to users based on their location, interests, or past purchases, ensuring a personalized experience that drives engagement. Customer segmentation is a critical component of data-driven marketing, allowing businesses to divide their audience into distinct groups based on shared characteristics. Effective segmentation enables tailored messaging, which significantly improves campaign performance. Common segmentation techniques include: Demographic Segmentation : Grouping audiences by age, gender, income, or location. For example, a Canadian fitness brand might target young professionals in urban areas with ads for premium gym memberships. : Grouping audiences by age, gender, income, or location. For example, a Canadian fitness brand might target young professionals in urban areas with ads for premium gym memberships. Behavioral Segmentation : Based on user actions, such as purchase history, website visits, or content engagement. A US-based SaaS company could target users who downloaded a whitepaper with follow-up emails offering a free trial. : Based on user actions, such as purchase history, website visits, or content engagement. A US-based SaaS company could target users who downloaded a whitepaper with follow-up emails offering a free trial. Psychographic Segmentation : Focuses on values, interests, and lifestyles. A luxury travel agency in Canada might segment audiences based on their preference for adventure travel versus luxury retreats. : Focuses on values, interests, and lifestyles. A luxury travel agency in Canada might segment audiences based on their preference for adventure travel versus luxury retreats. Firmographic Segmentation: Used in B2B marketing to categorize businesses by industry, size, or revenue. A US-based software provider could target small businesses in the healthcare sector with tailored solutions. Advanced tools like Salesforce and HubSpot facilitate segmentation by integrating data from multiple touchpoints, such as CRM systems, social media, and website analytics. By leveraging these platforms, businesses can create highly personalized campaigns that resonate with specific segments, driving engagement and loyalty. To successfully leverage data-driven marketing, businesses should follow a structured approach: Define Clear Objectives: Establish specific, measurable goals, such as increasing website conversions by 20% or boosting email open rates by 10%. Clear objectives align marketing efforts with business outcomes. Collect High-Quality Data: Gather data from reliable sources, including CRM platforms (e.g., Salesforce), website analytics (e.g., Google Analytics), and social media insights (e.g., Facebook Insights). Ensure data accuracy and compliance with privacy regulations like GDPR and CCPA. Analyze and Segment: Use analytics tools to identify trends, patterns, and audience segments. Machine learning algorithms, such as K-Means++ clustering, can enhance segmentation accuracy by grouping customers based on purchase behavior or lifetime value. Develop Personalized Campaigns: Create tailored content and offers for each segment. For example, a US retailer could send discount codes to price-sensitive customers identified through call tracking data. Monitor and Optimize: Continuously track campaign performance using KPIs like click-through rates, conversion rates, and customer lifetime value. Use A/B testing to refine messaging and optimize results. Leverage AI and Automation: Automate repetitive tasks, such as email marketing or ad bidding, using AI tools to improve efficiency and scalability. AI-driven predictive analytics can also anticipate consumer trends, enabling proactive strategy adjustments. Ensure Compliance: Adhere to data privacy regulations by obtaining customer consent and using first-party data whenever possible. With third-party data restrictions increasing in 2025, first-party data from CRM systems and website analytics is critical. Adopting a data-driven approach offers numerous benefits for businesses in the USA and Canada: Enhanced Personalization : Tailored campaigns resonate with audiences, leading to higher engagement and conversions. For example, 62% of consumers find personalized offers based on past purchases acceptable, driving loyalty. : Tailored campaigns resonate with audiences, leading to higher engagement and conversions. For example, 62% of consumers find personalized offers based on past purchases acceptable, driving loyalty. Improved ROI : Precise targeting reduces wasted ad spend. A 2025 survey found that 82% of marketers plan to increase their use of first-party data to optimize campaigns. : Precise targeting reduces wasted ad spend. A 2025 survey found that 82% of marketers plan to increase their use of first-party data to optimize campaigns. Deeper Customer Insights : Data analytics reveal motivations, preferences, and behaviors, enabling businesses to anticipate customer needs and deliver relevant experiences. : Data analytics reveal motivations, preferences, and behaviors, enabling businesses to anticipate customer needs and deliver relevant experiences. Agility and Innovation : Real-time data monitoring allows marketers to adapt quickly to market shifts. AI-driven tools can analyze campaign performance in seconds, compared to days for traditional analytics. : Real-time data monitoring allows marketers to adapt quickly to market shifts. AI-driven tools can analyze campaign performance in seconds, compared to days for traditional analytics. Competitive Advantage: Companies leveraging data-driven strategies, like Amazon and Netflix, outperform competitors by delivering superior customer experiences. Despite its benefits, data-driven marketing presents challenges: Data Overload : Marketers may feel overwhelmed by the volume of available data. Solution: Prioritize high-quality data sources and use visualization tools like Tableau or Google Data Studio to simplify analysis. : Marketers may feel overwhelmed by the volume of available data. Solution: Prioritize high-quality data sources and use visualization tools like Tableau or Google Data Studio to simplify analysis. Privacy Concerns : Stricter regulations like GDPR and CCPA require careful data handling. Solution: Focus on first-party data and transparent consent practices to build trust. : Stricter regulations like GDPR and CCPA require careful data handling. Solution: Focus on first-party data and transparent consent practices to build trust. Skill Gaps : Many organizations lack in-house expertise for advanced analytics. Solution: Invest in training or partner with agencies specializing in data-driven marketing. : Many organizations lack in-house expertise for advanced analytics. Solution: Invest in training or partner with agencies specializing in data-driven marketing. Data Silos: Fragmented data across platforms hinders insights. Solution: Integrate data sources using platforms like Salesforce or Adobe Analytics to create a unified view. Amazon, a global e-commerce leader, exemplifies data-driven marketing through its AI-powered recommendation engine. By analyzing browsing history, purchase data, and product reviews, Amazon delivers highly personalized product suggestions, driving significant revenue growth. The company's use of machine learning to segment customers based on behavior and preferences has boosted customer satisfaction and retention. In 2024, Amazon's recommendation engine accounted for a substantial portion of its sales, demonstrating the power of data-driven personalization. Key Takeaways: Leveraged customer data to create tailored recommendations. Used AI algorithms to analyze large datasets in real-time. Achieved higher engagement and conversions through personalization. Omni Hotels & Resorts partnered with Google's Display & Video 360 to implement AI-driven advertising. By adopting the PAIR solution, Omni delivered privacy-conscious ads that resulted in a 4X increase in conversion rates compared to traditional methods. The campaign targeted specific customer segments based on travel preferences and booking behavior, enhancing relevance and engagement. This success underscores the importance of AI in navigating privacy-focused landscapes. Key Takeaways: Utilized AI-driven ad platforms for precise targeting. Prioritized user privacy while maintaining ad effectiveness. Achieved significant ROI through data-driven ad optimization. GreenPal, a US-based 'Uber for Lawn Care,' used publicly available datasets, such as weather data, to optimize its marketing campaigns. By analyzing user behavior and external factors, GreenPal reduced funnel drop-off rates, resulting in a 135% increase in conversion rates and 124% more conversions with 6% less budget. This case highlights the value of combining first-party and third-party data for targeted marketing. Key Takeaways: Integrated external data to enhance campaign relevance. Optimized user funnels based on data insights. Achieved significant cost savings and improved conversions. Vodafone, with operations in North America, automated data acquisition to link online prospect activities with offline sales data. By integrating data from multiple CRMs and call centers, Vodafone's marketing team created targeted campaigns that improved customer experiences and conversions. This case demonstrates the importance of breaking down data silos for a unified marketing strategy. Key Takeaways: Integrated offline and online data for a holistic view. Used automation to streamline data collection. Enhanced campaign effectiveness through precise targeting. As digital marketing evolves, several trends are shaping its future in the USA and Canada: Increased Reliance on First-Party Data : With third-party data restrictions tightening, 82% of marketers plan to prioritize first-party data in 2025, using CRM systems and website analytics to drive campaigns. : With third-party data restrictions tightening, 82% of marketers plan to prioritize first-party data in 2025, using CRM systems and website analytics to drive campaigns. AI and Automation Growth : AI-driven tools will continue to automate tasks like content creation, ad optimization, and predictive analytics, enabling real-time personalization. : AI-driven tools will continue to automate tasks like content creation, ad optimization, and predictive analytics, enabling real-time personalization. Complex Consumer Journeys : Consumers now interact with brands across dozens of touchpoints. Agile marketing solutions will leverage data to map and optimize these journeys. : Consumers now interact with brands across dozens of touchpoints. Agile marketing solutions will leverage data to map and optimize these journeys. Hyper-Personalization : AI algorithms will enable real-time hyper-personalization, delivering content tailored to individual preferences across channels. : AI algorithms will enable real-time hyper-personalization, delivering content tailored to individual preferences across channels. Ethical Data Use: Growing consumer awareness of privacy will push businesses to adopt transparent data practices, balancing personalization with trust. Data-driven digital marketing is a powerful engine for business growth in the USA and Canada. By leveraging tools like Google Analytics, AI-driven advertising platforms, and customer segmentation techniques, businesses can create targeted, personalized campaigns that maximize ROI. Real-world case studies from companies like Amazon, Omni Hotels, GreenPal, and Vodafone illustrate the transformative impact of data-driven strategies. Despite challenges like data overload and privacy concerns, adopting a structured approach and investing in the right tools can unlock significant opportunities. As consumer expectations evolve and technology advances, businesses that embrace data-driven marketing will gain a competitive edge, fostering sustainable growth and lasting customer relationships TIME BUSINESS NEWS
Hamilton Spectator
2 days ago
- Business
- Hamilton Spectator
Treatment.com AI Engages Marketing Services Providers
VANCOUVER, British Columbia, July 18, 2025 (GLOBE NEWSWIRE) — AI Inc. (CSE: TRUE, OTC: TREIF, Frankfurt: 939) ('Treatment') is pleased to announce that it has engaged 45 Degrees, Inc. ('45 Degrees') and Investment Publishing LLC ('Investment Publishing') to provide digital marketing and investor awareness services on behalf of Treatment as further described below. 45 Degrees: 45 Degrees of Cheyenne, WY, has been engaged by Treatment for a six-month term commencing immediately to provide advertising services including Google Ads, social media and video interview distribution (the 'Marketing Engagement'). The Marketing Engagement was entered into on July 18, 2025, in consideration of a total fee of USD $180,000 to be paid in two equal installments: USD $90,000 on signing and USD $90,000 due 10 weeks after the marketing campaign launch. The Marketing Engagement may be extended on a month-to-month basis for a fee of USD $25,000 by way of mutual written agreement between both parties. Furthermore, Treatment may elect to increase the scope of the services provided under the Marketing Engagement for accelerated reach, expanded content, or live media in consideration for an additional USD $10,000 per month. In connection with and as partial consideration for the Marketing Engagement, Treatment has issued400,000 stock options (each an 'Option') to the principal of 45 Degrees, which shall each be exercisable at $0.45 per common share of the Company. Such options shall vest immediately and shall be exercisable for a period of 3 years from the date of grant. The contact information for 45 Degrees is: 45 Degrees Inc, whose registered address is: 1621 Central Ave, Cheyenne WY 8200, USA. Email: info@ and phone; 672.906.2276. Investment Publishing: The Company has also engaged Investment Publishing pursuant to a marketing agreement dated July 18, 2025 to enhance the Company's investor relations strategy. The engagement of Investment Publishing is for an initial one year term commencing immediately and is designed to increase awareness of the Company. Investment Publishing will aim to engage investors through public relations efforts, educational content, and direct outreach using a range of digital platforms, including social media channels, email newsletters, and investor-focused webinars. As compensation for services to be provided, the Company will pay Investment Publishing, the Company will issue Investment Publishing's principal, Mariusz Skonieczny, 400,000 Options, which are each exercisable to acquire one common share of the Company at an exercise price of $0.45 for a period of three years from the date of grant. The Company looks forward to a productive collaboration with Investment Publishing as the Company continues to expand its reach and deliver value to stakeholders. Contact Information for Investment Publishing LLC: Name: Mariusz Skonieczny Email: marios188@ Business Address: 1202 Far Pond Cir. Mishawaka IN 46544. Option Grants The Company also announces that it has granted an aggregate of an additional 400,000 Options to certain arm's length consultants to the Company pursuant to the Company's stock option plan. Such Options, which vest immediately, are exercisable at an exercise price of $0.45 per common share of the Company for a period of 3 years from the date of grant. About AI Inc. AI is a company utilizing AI (artificial intelligence) and best clinical practices to positively improve the healthcare sector and impact current inefficiencies and challenges. With the input of hundreds of healthcare professionals globally, AI has built a comprehensive, personalized healthcare AI engine, the Global Library of Medicine (GLM). With more than 10,000 expert medical reviews, the GLM delivers tested clinical information and support to all healthcare professionals as well as providing recommended tests (physical and lab), imaging and billing codes. The GLM helps healthcare professionals (doctors, nurses or pharmacists) reduce their administrative burden; creates more time for needed face-to-face patient appointments; and enables greater consistency in quality of patient support. AI's GLM platform, through supporting healthcare professionals, allows for the inclusion of disenfranchised communities. To learn more about AI's products and services: or email: info@ FOR ADDITIONAL INFORMATION, CONTACT: Dr. Essam Hamza, CEO ehamza@ For media inquiries, contact: media@ Call: +1 (612) 788-8900 / Toll-Free USA/Canada: +1 (888) 788-8955 Cautionary Statements This news release contains forward-looking statements that are based on Treatment's expectations, estimates and projections regarding its business and the economic environment in which it operates, including with respect to the implementation of its shareholder communications initiative and the timing thereof. These forward-looking statements or information may relate to the engagement of 45 Degrees and Investment Publishing and the anticipated benefits to Treatment from such engagement. Although Treatment believes the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and involve risks and uncertainties that are difficult to control or predict. Therefore, actual outcomes and results may differ materially from those expressed in these forward-looking statements, and readers should not place undue reliance on such statements. These forward-looking statements speak only as of the date on which they are made, and Treatment undertakes no obligation to update them publicly to reflect new information or the occurrence of future events or circumstances unless otherwise required to do so by law. The Canadian Securities Exchange does not accept responsibility for the adequacy or accuracy of this release.
