Latest news with #GoogleLogo
Al Bawaba
5 days ago
- Business
- Al Bawaba
New 'G': Google's logo glow-up costs a fortune
ALBAWABA - Google has secretly unveiled a slight revamp of its famous "G" logo, garnering a lot of attention and igniting internet discussion—not because of the difference in appearance, but rather because of the potential cost of the alteration. Also Read Google refers to Persian Gulf as 'Arabian Gulf' in latest update Google's recognizable red, yellow, green, and blue hues are still present in the redesigned logo, but a seamless gradient transition has taken the place of the formerly separate chunks. Users have taken note of the seemingly little change, and many have resorted to social media to ridicule what they perceive to be a costly and needless alteration. Sarcastic estimates of "a few thousand dollars" and conjectures that a graphic designer made "millions for using the Smudge tool in Photoshop" were among the comments. Although the redesign's precise cost has not been made public, branding experts estimate that such adjustments, particularly at Google's magnitude, may cost millions of dollars. That idea gains support from historical comparisons: the BBC's 2022 rebranding cost £7 million, whereas Pepsi allegedly paid $1 million for a comparable minor makeover in 2008. A total of $211 million is said to have been spent on BP's rebranding. The change seems to have been done by Google as part of a larger visual alignment with the new Gemini AI platform's design approach. Only the iOS version of the Google Search app has received the updated logo so far, but Android and more services are anticipated to follow. Similar improvements could soon be made to other product icons, including Maps, Gmail, and Chrome. Google's iconic "G" logo has been updated for the first time in a decade. A gradient has been added to replace the distinct boundaries between the colors. Considering the huge cost of rebranding, this new logo could cost millions:
Android Authority
16-05-2025
- Android Authority
Google's glorious G glow-up spreads its rainbow across Android
Mishaal Rahman / Android Authority TL;DR Google is updating its multi-colored G logo for the first time in a decade. After first appearing on iOS and in beta on Android, the new G has now hit the stable release of the Google app. Rather than using four distinct colors, the new G features a smoothly changing rainbow gradient. A little bit of branding can convey a whole lot, so big companies are understandably very cautious about any attempt to change how they're represented. Have you gotten used yet to saying 'Meta' instead of Facebook? Google's been going with a rainbow-colored logo since basically day one, and back in 2015 we saw the company bring that same kind of palette to its blue 'g' logo, swapping lower- for upper-case and adopting a segmented, four-color look. Earlier this week, we were tipped off to the first revision of that G logo in the decade since, replacing the distinct shades of red, yellow, green, and blue that build up the letter with a smoothly transitioning rainbow gradient. Google The first sign of the new look surfaced in the Google app on iOS, but we reported at the time that we had also spotted it in beta testing for the Android version of the app. Now, just a few days later, we're already seeing it in stable. Mishaal Rahman / Android Authority After updating to version 16.18.39 of the Google app, we can confirm seeing the new gradient G on multiple devices — it looks like this is now rolling out widely. But for the moment, at least, the new G design has only surfaced in the form of this one app icon. Google has yet to formally announce any redesign, and we haven't caught a glimpse of it elsewhere across the company's products and services. It only seems attached to the Google app at the moment, although that now includes the Play Store's listing. That said, the steady advancement of the new logo out of beta and into stable sure suggests that this is a change Google is moving forward with, and we would not at all be surprised to find ourselves starting out next week with Google finally acknowledging this new look. With Google I/O 2025 scheduled to begin next Tuesday, May 20, it sounds like the company has the perfect setting for sharing news like this. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.
Forbes
13-05-2025
- Forbes
Google's New Look On iPhone Raises More Questions Than It Answers
Close your eyes and imagine the Google logo, that big, capital G in four colors. Take your time, I'll wait. Done it? Chances are you could see the G very clearly, with the big expanse of red at the top, a puny yellow chunk, a bigger green and finally the blue that sits in the squared-off bit. That's just changed. The change is subtle but considerable, and it's definitely for the better, I'd say. Until now, the color segments were discrete and blocky, the uneven sizes leading some (I mean me) to wonder what it all meant. Now, at a stroke, Google has fixed it. The colors still sit in the same configuration in the G, but now each color blends into the next. Not only is this more pleasing to look at generally, it goes a long way to evening out the distribution of the colors, giving the new logo a much better sense of balance overall, I'd say. The Google app icon for iPhone, until now. David Phelan It arrived on my iPhone 16 Pro Max yesterday when I updated the app (interestingly, the app update details made no mention of the new logo) and is coming to Android phones now. But it raises more questions than it answers. What will happen to the other Google logos, for Google Home, Google Maps, Gmail, Google Photos, Google Drive and others? They all have carefully partitioned color sections and have led some users to complain that it's hard to tell them apart at a quick glance. Adding the same color bleed to the existing app icons won't help in that regard, but is Google maybe taking the opportunity to dream up something all-new for the others? After all, Google Gemini is now a member of the band, and has its own, distinct, blue-only logo. Could this lead to Gmail going back to being an all-red logo, something that many users missed when it switched to the four-color design? Google hasn't said anything about the other apps, and they haven't been updated yet, or rather, the latest Google Maps update hasn't changed the logo at all. More as we have it.
Daily Mail
13-05-2025
- Daily Mail
Google changes its 'G' logo for the first time in a decade - can you spot the difference?
It is one of the most instantly recognisable symbols of any tech company. But now, Google has updated its iconic logo for the first time in a decade. In the new icon, the blocky red, yellow, green, and blue of the original 'G' has been replaced with a gentle gradient. This subtle update brings the search engine's design more in line with the gradient used by Google's Gemini AI. The new icon is now in use for the Google Search app on iOS and Google's Pixel phones with the Android operating system. However, Google is yet to roll out the gradient further, and the new design isn't currently visible on other Android phones or on web browsers. While some fans said they preferred the new look, many others roasted Google with memes mocking the subtlety of the change. So, can you spot the difference? For the first time in a decade, Google has updated its logo. Moving from the older icon with block colours (left) to a new version with a smooth gradient (right) One commenter joked that the new logo looked as if they had taken their glasses off On X, formerly Twitter, social media users joked that the new icon was so similar to the earlier design that it was almost impossible to spot the difference. Commenters joked that it looked like they had simply 'taken my glasses off' and said the designs were identical. Meanwhile, others took aim at the design process behind the updated look. One commenter wrote: 'Imagine how many PMs, designers, meetings, committees, and time was spent on adding a gradient to Google's new logo.' Another chimed in: 'Google app rebrand - Whatever you paid those designers, I would've done it for way less.' While one commenter jokingly asked: 'How many millions did they spend on this?' Likewise, some commenters simply found the new icon to be unattractive compared to the simplistic older design. Another tech fan asked 'how many millions' it took to design the new icon Commenters flooded social media with memes making fun of the newly designed icon One asked: 'Are they messing with us?' Another commenter bluntly added: 'The old logo is better.' However, the redesigned icon already has a few fans who prefer the blurred design. 'The new Google logo is looking good,' one social media user wrote. Another chipped in: 'Gradient looks better!' While another added: 'I like the new logo better.' The last time that Google updated its design was in 2015, when the company updated the full logo to a modern typeface called Product Sans. This was also the first introduction of the block colour 'G' logo, which has been synonymous with the company for the last 10 years. The new design did have some fans, who flocked to social media to defend the design choice One tech fan said they preferred the new logo At the time, Google said the decision to change the look was due to their rapid development of new products. In a statement at the time, Google said: 'As you'll see, we've taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs.' This design is now the one which can be found on Google's physical signs at company offices and on Google devices like the Pixel 9. Google has not commented on whether this latest design will be used more widely or if the gradient effect will be applied to other Google apps, such as Gmail. Google did not respond to MailOnline's request for comment. WHERE DID GOOGLE'S 'DON'T BE EVIL' PHRASE ORIGINATE? For the last 24 years, the Silicon Valley giant has put the phrase 'Don't be evil' front and center in its code of conduct as a way of demonstrating that it wants Googlers to strive to do the right thing. 'Don't be evil' was first added to the company's corporate code of conduct in 2000 and was highly touted by Google founders Larry Page and Sergey Brin over the years. The firm dedicated several paragraphs to the phrase in its code of conduct. But that has changed as part of an update to the code, made last month, which downgrades 'Don't be evil' to a single sentence at the bottom of the document. Here are the original paragraphs explaining Google's 'Don't be evil' principle: 'Don't be evil.' Googlers generally apply those words to how we serve our users. But 'Don't be evil' is much more than that. Yes, it's about providing our users unbiased access to information, focusing on their needs and giving them the best products and services that we can. But it's also about doing the right thing more generally – following the law, acting honorably, and treating co-workers with courtesy and respect. The Google Code of Conduct is one of the ways we put 'Don't be evil' into practice. It's built around the recognition that everything we do in connection with our work at Google will be, and should be, measured against the highest possible standards of ethical business conduct. We set the bar that high for practical as well as aspirational reasons: Our commitment to the highest standards helps us hire great people, build great products, and attract loyal users. Trust and mutual respect among employees and users are the foundation of our success, and they are something we need to earn every day. So please do read the Code, and follow both its spirit and letter, always bearing in mind that each of us has a personal responsibility to incorporate, and to encourage other Googlers to incorporate, the principles of the Code into our work. And if you have a question or ever think that one of your fellow Googlers or the company as a whole may be falling short of our commitment, don't be silent. We want – and need – to hear from you.
The Sun
13-05-2025
- The Sun
Google changes logo for first time in 10 years in surprise update – can you spot major difference in the new icon?
GOOGLE has updated its logo for the first time since 2015 – but only the most eagle-eyed fans might spot the difference. The tech giant's iconic 'G' icon is seen by hundreds of millions of people every day, but can you tell how it's changed? 12 12 Google 's logos have changed several times since the search engine launched back in 1997. One of the biggest design makeovers came in 2015 when the new 'G' logo was introduced that featured the brand's iconic colours: blue, red, yellow, and green. That 'G' logo has remained unchanged since then, but has finally been updated. On the old logo, the 'G' icon had four distinct blocks of colours. But on the Google app for both iOS (that's iPhone) and Android, the logo now sees the colours blending into each other. It matches up with the newer design style that we've seen being used with Google Gemini. That's Google's relatively new AI chatbot, which is designed as a rival to ChatGPT. Both the text and icon logos for Gemini have blended colours that move from blue to purple to red and pink. That means we may see other Google logos following suit in the coming months and years. For instance, apps like Google Drive, Calendar, Maps, and Gmail have all kept their distinct colour blocks. Google reveals surprise Android upgrade including AI that answers phone for you 12 12 And it's the same for Google Play, Meet, Chrome, and Photos. GOOGLE GOODNESS Google's main full-word logo has also changed a number of times over the years. In fact, even the order of the colours has been swapped – though you may not have noticed. The original 1997 logo started with a green letter 'G', followed by red, yellow, blue, green, and then red letters. In late 1997, this changed to: blue, red, yellow, blue, green, red – plus a blue exclamation mark. The third logo, which ran from 1999 right through to 2010 adopted the current colour format that we all know: blue, red, yellow, blue, green, red. Since then, the only major changes to the main logo were three font updates in 2010, 2013, and 2015. That same 2015 style has been retained, notably for being the first Google logo with a sans serif font (meaning no lines sticking out from the ends of letters). 12 12 This later logo is also slightly brighter than previous versions, particularly thanks to the much paler blue.
