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Yahoo
10-08-2025
- Business
- Yahoo
Online Advantages Publishes 2025 Guide to Ranking in Google's AI Overviews and Generative Search Results
Comprehensive resource outlines proven strategies for getting quoted, summarized, and linked in Google's AI-powered Search Generative Experience (SGE). MOORESVILLE, N.C., Aug. 9, 2025 /PRNewswire/ -- With Google's AI Overviews now appearing for roughly 13% of all search queries, according to a leading industry study published in March 2025, visibility in AI summaries is quickly becoming the new SEO battleground. Today, Online Advantages, a U.S.-based SEO and AI marketing agency in Mooresville, NC, released its definitive guide: How to Get Featured in Google's AI Overviews: A Guide to the New SEO. The content will be updated constantly. 🔗 Read the full guide: The article delivers step-by-step methods for increasing the likelihood of being selected by Google's AI to appear in the AI Overview box—content that users see first, even before organic rankings. Key Takeaways from the Guide Semantic SEO & Entity Optimization — Structure your content around entities Google's AI recognizes and trusts. Structured Data for AI Parsing — Deploy JSON-LD schemas for articles, FAQs, and products to signal topic relevance. E-E-A-T for AI — Strengthen Experience, Expertise, Authoritativeness, and Trust signals to outperform generic content. Passage-Level Optimization — Break content into question/answer segments to increase snippet and AI summary pickup. AI Overview Optimization Checklist — A repeatable, 10-step process for preparing content for Google's generative AI. Why It Matters "Traditional SEO wins you visibility in blue links. AI Overview SEO wins you visibility before the click," says Matt Maglodi, founder of Online Advantages. "If you're not targeting AIO placement now, you're already behind." Generative AI in search is reshaping traffic flows. Businesses featured in AI Overviews enjoy brand authority boosts, higher CTRs, and traffic surges without increasing ad spend. FAQ — Common Questions About Google's AI Overviews Q: What is an AI Overview?A: A feature in Google's Search Generative Experience that displays AI-generated summaries with citations from selected sources. Q: How do I get my content featured?A: By aligning with AI's entity recognition, using structured data, meeting E-E-A-T guidelines, and formatting content for easy summarization. Q: Does this replace traditional SEO?A: No—traditional SEO still matters, but AIO optimization is now essential for staying visible in AI-driven search results. About Online Advantages Founded in 2012, Online Advantages specializes in SEO, AI-driven marketing, and digital PR for businesses across the U.S. The agency's strategies blend technical precision with creative execution, helping brands secure premium visibility in both traditional and AI-driven search environments. Current Website: Rebranding To: LinkedIn: Matt Maglodi 🌐 Upcoming FindingsAs part of our ongoing AI Overview research — now tracking over 30,000 keyword opportunities — we've identified several trends that could reshape how brands approach Google's generative search. While the full breakdown will appear soon in our continuously updated AI Overview Optimization Guide, readers can expect insights on:- Which types of search intent most often trigger AIO citations- How existing organic rankings factor into AI Overview inclusion- Emerging SERP feature patterns that overlap with AIO placements- The role of site authority in niche, low-volume wins Stay tuned for the next guide update, and please excuse any temporary layout issues as we migrate to our new domain, View original content: SOURCE Online Advantages
The Wire
21-07-2025
- Business
- The Wire
Top Digital Marketing Company in India in The AI Era
Marketing is the strategy needed to influence the perception, behavior, and decisions as a product or service formation alone is insufficient. You need to reach/drive your target audience, change the way your customer perceives a problem, change the demand for your product, and change the conversation in your industry. Businesses do this by creating an emotional pull between them and where they want to be. Moreover, the globalization of consumers' preferences, emerging AI technology, and the expansion of a worldwide commercial web have amplified the interdependency and interconnections of markets. Digital marketing is the vehicle that enables real transformation by establishing cultural norms, marketing funnels, and personalized strategies for diverse markets. Digital marketers don't just tell people what they sell—they inspire their viewers, love challenges, confront what consumers are missing, and offer something better. Be it a curious shopper searching for faster service, a fitness freak searching for the best supplement, or a young entrepreneur longing for the right e-commerce platform, top digital marketing agencies in India help businesses with the right and bespoke digital marketing strategies based on standardization-adaptation, coordination, and strategic integration. In the era of AI-driven digital transformation, digital marketing is not only about perceptibility—it's about topical authority, context, semantic relevance, and user intent. With the escalation of AI-based search tools like Google SGE (Search Generative Experience) and AI chatbots like ChatGPT, the traditional digital marketing arena is developing. Digital marketing, moreover, Search Engine Optimization (SEO) now plays a more fundamental role in how your content is algorithm-picked, summarized, and integrated by AI engineering. AI-powered search engines review and generate solutions after referencing only the well-optimized, credible sources. If a user need to know how to stitch a cloth, most probably it will give a YouTube video as a result. But if you want to buy an LED TV, it will provide top e-commerce sites like TVs on Amazon, and review videos on them etc. This is where context comes in. Brands that invest in WhiteHat SEO gain the opportunity to be featured in AI-generated overview answers, giving them a competitive edge in discoverability and credibility. According to a research survey by Statista, more than 61% of marketers intend to dedicate a budget for digital marketing services. Albeit major flaws in these processes exist in platform discovery, campaign strategy and management, targeting accuracy, and performance measurement. In a country like India, which is marked by its humongous population, diversity, cultural differentiations, etc., penetrating the digital audience can be a challenge. Because the regional diversity is demanding DEI, i.e., Diversity, Equity, and Inclusion. The rising personalization-based marketing needs and the growth of digital marketing have given a parallel rise to top digital marketing agencies. There are countless leading digital marketing agencies in India offering a sea of services—SEO, digital marketing strategies, paid ads, UGC, content, social media, email, and more. But not every agency drives change and perception. Not every digital marketing agency comprehends that marketing is about stories, humanization, cultural relevance, and strategic precision. There is a Pearl in the sea. RiseAlive. A Premium digital marketing company in India that have experts from IIM. Let's explore the digital marketing services by this leading internet marketing company in India! Digital Marketing Services Provided by the Top Digital Marketing Agency In India - RiseAlive 1. Search Engine Optimization (SEO) RiseAlive helps you with brand cognizance, high ROI, and credibility via organic search engine ranking positioning. The best digital marketing services in India offer data-driven SEO strategies that focus on well-segmented keyword research, on-page optimization, link building, and technical SEO to keep you ahead of the curve. SEO services are definitely the core competence of this digital marketing agency! 2. Social Media Marketing (SMM) According to DataReportal, there were 5.31 billion social media individualities across the world as of April 2025. As an outcome, SMM has an unbelievable reach to consumers. Be it content creation, paid campaigns, PR or blogs, the digital marketing strategists from IIM build engagement models and optimize conversions. RiseAlive is definitely a superb choice for your online marketing needs! 3. Performance Marketing (PPC & Paid Ads) RiseAlive helps you maximize ROI with high-converting ad campaigns on Google, Facebook, Instagram, and YouTube. The digital marketing experts engineer conversion-oriented approaches for which you pay only for results. This is one of the core competencies of this digital marketing company! 4. Content Marketing RiseAlive's plagiarism & AI-free content educates, inspires, and converts. It has an in-house team of experienced content writers who write blogs, articles, PR, landing pages, eBooks, or video scripts that persuade action. As they say, they content is king and context is queen, writers of this digital marketing services company understand the positioning and targeting well for performance marketing! 5. Email Marketing & Automation The best digital marketing services help you drive engagement and sales via customized email flows, newsletters, and drip campaigns. 6. Influencer Marketing & UGC Collaborations RiseAlive connects your brand with the right social media influencers in your niche. Through high-performing influencer partnerships, you can gain higher reach and sales ROI. Definitely a go to choice for digital marketing services including influencer marketing! 7. Website Design & Development The expert developers at RiseAlive provide result-oriented, mobile-responsive, sleek, and aesthetically appealing websites for businesses and brands to grow. 8. Leverage Analytics & Conversion Rate Optimization (CRO) It's all about studying data and leveraging it for betterment. RiseAlive tracks what matters. The team constantly tests, analyses, and optimizes to improve your website's performance and maximize ROI. They live and breath conversion optimization as well as conversion rate optimization by improvising the landing pages and marketing funnels with their data driven models and inbound methodologies, definitely to go for! How RiseAlive is the Top Digital Marketing Company in India With Network, engagement, and data-driven model! In the era of AI-driven digital marketing, RiseAlive, being the best digital marketing agency in India, it creates scalable, full-spectrum digital marketing strategies integrating an intelligent blend of platforms and maneuvers to drive meaningful engagement. • It runs Google Ads, YouTube Ads, Facebook Ads, and Instagram Ads for hyper-targeted users with tailored messages & visual content that reverberates promptly. YouTube, backed by Google's AI bioengineering, shows ads based on search intent and engagement metrics. RiseAlive makes video marketing more accurate and ROI-driven. Simultaneously, as search Engine Optimization (SEO) is crucial because Google's SGE RiseAlive stresses content marketing, blogs, videos, and infographics to help brands build authority. • The best digital marketing company in India employs email marketing, leveraging automation and personalization to nurture leads through every stage of the funnel. • The digital marketing experts (IIM alumni) run Pay-Per-Click (PPC) advertising to harvest immediate prominence. • Social media marketing on platforms like Facebook, YouTube, LinkedIn, and X builds niche-based communities of like-minded people and scales revenue. In the AI era, every component of digital marketing is more data-driven, with RiseAlive—empowering brands with precise, personalized, and performance-oriented campaigns. It's data from large consumer bases that research supplements strategic market evaluations. Also, the audience network segmentation on the basis of industry is utilised in campaign curation. Enrichment of the campaign with an exuberant value proposition of brands • Brand recognition Content curated and distributed through digital networks associates itself with the loyalty and trust of the audience, which allows higher outreach and recognition for brands. • Brand engagement Compared to traditional marketing, RiseAlive's AI-powered organic digital marketing is quick and efficient. It leverages the boon of social media and digital tools to connect with elephantine audiences within a short time and augments engagement capability. • Potent funnel execution More than 80% of Gen-Z stated that they trust online reviews and digital ads over traditional suggestions. It leads to higher inspiring buying influence over consumers. • Brand advocacy Based on RiseAlive's UGC, testimonials, reviews, etc., the brand and customer relationship transcends into a trust-based arena and profits brands in the long term. Customers overwhelmed by the product experience spread brand awareness among their circles, thereby increasing outreach • Topical customer insights Brand and customer engagement lead to binary results and some grey areas. The whole interaction acknowledges key deciders for product consumption and counter-intuitive factors that turned down funnel strategies. These are touchpoints and opportunities to influence behavior and emotion at scale. RiseAlive is the top digital marketing company in India that helps brands promote themselves with performance and purpose-driven marketing strategies. Conclusion RiseAlive is the ultimate digital marketing agency in India that knows how to deal with the current scenario of strategic AI-based search rankings. The digital advertising company has worked with 700 brands to date. The Cofounder and CEO, Er. Naved ur Rehman, with 15 years of experience in marketing management with working with top Start ups, MNCs and Delhi Government, has made numerous start-ups grow into MNCs. He is helping MNCs build scalable networks, revenue streams, and innovation-led marketing funnels. If you are brand that is looking for growth, contact RiseAlive now! (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
News18
21-07-2025
- Business
- News18
Top Digital Marketing Company in India in The AI Era
Marketing is the strategy needed to influence the perception, behavior, and decisions as a product or service formation alone is insufficient. You need to reach/drive your target audience, change the way your customer perceives a problem, change the demand for your product, and change the conversation in your industry. Businesses do this by creating an emotional pull between them and where they want to be. Moreover, the globalization of consumers' preferences, emerging AI technology, and the expansion of a worldwide commercial web have amplified the interdependency and interconnections of markets. Digital marketing is the vehicle that enables real transformation by establishing cultural norms, marketing funnels, and personalized strategies for diverse markets. Digital marketers don't just tell people what they sell—they inspire their viewers, love challenges, confront what consumers are missing, and offer something better. Be it a curious shopper searching for faster service, a fitness freak searching for the best supplement, or a young entrepreneur longing for the right e-commerce platform, top digital marketing agencies in India help businesses with the right and bespoke digital marketing strategies based on standardization-adaptation, coordination, and strategic integration. In the era of AI-driven digital transformation, digital marketing is not only about perceptibility—it's about topical authority, context, semantic relevance, and user intent. With the escalation of AI-based search tools like Google SGE (Search Generative Experience) and AI chatbots like ChatGPT, the traditional digital marketing arena is developing. Digital marketing, moreover, Search Engine Optimization (SEO) now plays a more fundamental role in how your content is algorithm-picked, summarized, and integrated by AI engineering. AI-powered search engines review and generate solutions after referencing only the well-optimized, credible sources. If a user need to know how to stitch a cloth, most probably it will give a YouTube video as a result. But if you want to buy an LED TV, it will provide top e-commerce sites like TVs on Amazon, and review videos on them etc. This is where context comes in. Brands that invest in WhiteHat SEO gain the opportunity to be featured in AI-generated overview answers, giving them a competitive edge in discoverability and credibility. According to a research survey by Statista, more than 61% of marketers intend to dedicate a budget for digital marketing services. Albeit major flaws in these processes exist in platform discovery, campaign strategy and management, targeting accuracy, and performance measurement. In a country like India, which is marked by its humongous population, diversity, cultural differentiations, etc., penetrating the digital audience can be a challenge. Because the regional diversity is demanding DEI, i.e., Diversity, Equity, and Inclusion. The rising personalization-based marketing needs and the growth of digital marketing have given a parallel rise to top digital marketing agencies. There are countless leading digital marketing agencies in India offering a sea of services—SEO, digital marketing strategies, paid ads, UGC, content, social media, email, and more. But not every agency drives change and perception. Not every digital marketing agency comprehends that marketing is about stories, humanization, cultural relevance, and strategic precision. There is a Pearl in the sea. RiseAlive. A Premium digital marketing company in India that have experts from IIM. Let's explore the digital marketing services by this leading internet marketing company in India! Digital Marketing Services Provided by the Top Digital Marketing Agency In India – RiseAlive 1. Search Engine Optimization (SEO) RiseAlive helps you with brand cognizance, high ROI, and credibility via organic search engine ranking positioning. The best digital marketing services in India offer data-driven SEO strategies that focus on well-segmented keyword research, on-page optimization, link building, and technical SEO to keep you ahead of the curve. SEO services are definitely the core competence of this digital marketing agency! 2. Social Media Marketing (SMM) According to DataReportal, there were 5.31 billion social media individualities across the world as of April 2025. As an outcome, SMM has an unbelievable reach to consumers. Be it content creation, paid campaigns, PR or blogs, the digital marketing strategists from IIM build engagement models and optimize conversions. RiseAlive is definitely a superb choice for your online marketing needs! 3. Performance Marketing (PPC & Paid Ads) RiseAlive helps you maximize ROI with high-converting ad campaigns on Google, Facebook, Instagram, and YouTube. The digital marketing experts engineer conversion-oriented approaches for which you pay only for results. This is one of the core competencies of this digital marketing company! 4. Content Marketing RiseAlive's plagiarism & AI-free content educates, inspires, and converts. It has an in-house team of experienced content writers who write blogs, articles, PR, landing pages, eBooks, or video scripts that persuade action. As they say, they content is king and context is queen, writers of this digital marketing services company understand the positioning and targeting well for performance marketing! 5. Email Marketing & Automation The best digital marketing services help you drive engagement and sales via customized email flows, newsletters, and drip campaigns. 6. Influencer Marketing & UGC Collaborations RiseAlive connects your brand with the right social media influencers in your niche. Through high-performing influencer partnerships, you can gain higher reach and sales ROI. Definitely a go to choice for digital marketing services including influencer marketing! 7. Website Design & Development The expert developers at RiseAlive provide result-oriented, mobile-responsive, sleek, and aesthetically appealing websites for businesses and brands to grow. 8. Leverage Analytics & Conversion Rate Optimization (CRO) It's all about studying data and leveraging it for betterment. RiseAlive tracks what matters. The team constantly tests, analyses, and optimizes to improve your website's performance and maximize ROI. They live and breath conversion optimization as well as conversion rate optimization by improvising the landing pages and marketing funnels with their data driven models and inbound methodologies, definitely to go for! How RiseAlive is the Top Digital Marketing Company in India With Network, engagement, and data-driven model! In the era of AI-driven digital marketing, RiseAlive, being the best digital marketing agency in India, it creates scalable, full-spectrum digital marketing strategies integrating an intelligent blend of platforms and maneuvers to drive meaningful engagement. • It runs Google Ads, YouTube Ads, Facebook Ads, and Instagram Ads for hyper-targeted users with tailored messages & visual content that reverberates promptly. YouTube, backed by Google's AI bioengineering, shows ads based on search intent and engagement metrics. RiseAlive makes video marketing more accurate and ROI-driven. Simultaneously, as search Engine Optimization (SEO) is crucial because Google's SGE RiseAlive stresses content marketing, blogs, videos, and infographics to help brands build authority. • The best digital marketing company in India employs email marketing, leveraging automation and personalization to nurture leads through every stage of the funnel. • The digital marketing experts (IIM alumni) run Pay-Per-Click (PPC) advertising to harvest immediate prominence. • Social media marketing on platforms like Facebook, YouTube, LinkedIn, and X builds niche-based communities of like-minded people and scales revenue. In the AI era, every component of digital marketing is more data-driven, with RiseAlive—empowering brands with precise, personalized, and performance-oriented campaigns. It's data from large consumer bases that research supplements strategic market evaluations. Also, the audience network segmentation on the basis of industry is utilised in campaign curation. Enrichment of the campaign with an exuberant value proposition of brands • Brand recognition Content curated and distributed through digital networks associates itself with the loyalty and trust of the audience, which allows higher outreach and recognition for brands. • Brand engagement Compared to traditional marketing, RiseAlive's AI-powered organic digital marketing is quick and efficient. It leverages the boon of social media and digital tools to connect with elephantine audiences within a short time and augments engagement capability. • Potent funnel execution More than 80% of Gen-Z stated that they trust online reviews and digital ads over traditional suggestions. It leads to higher inspiring buying influence over consumers. • Brand advocacy Based on RiseAlive's UGC, testimonials, reviews, etc., the brand and customer relationship transcends into a trust-based arena and profits brands in the long term. Customers overwhelmed by the product experience spread brand awareness among their circles, thereby increasing outreach • Topical customer insights Brand and customer engagement lead to binary results and some grey areas. The whole interaction acknowledges key deciders for product consumption and counter-intuitive factors that turned down funnel strategies. These are touchpoints and opportunities to influence behavior and emotion at scale. top videos View all RiseAlive is the top digital marketing company in India that helps brands promote themselves with performance and purpose-driven marketing strategies. Conclusion RiseAlive is the ultimate digital marketing agency in India that knows how to deal with the current scenario of strategic AI-based search rankings. The digital advertising company has worked with 700+ brands to date. The Cofounder and CEO, Er. Naved ur Rehman, with 15 years of experience in marketing management with working with top Start ups, MNCs and Delhi Government, has made numerous start-ups grow into MNCs. He is helping MNCs build scalable networks, revenue streams, and innovation-led marketing funnels. If you are brand that is looking for growth, contact RiseAlive now! (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR PWR (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: July 21, 2025, 15:15 IST News agency-feeds Top Digital Marketing Company in India in The AI Era Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. 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