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Economic Times
2 days ago
- Business
- Economic Times
Perplexity CEO Aravind Srinivas has advice for youngsters busy on social media watching reels
The clock is ticking on human adaptability Live Events Jobs will be lost. But that's not the end Recruiters may be replaced by a browser Comet is still behind a paywall, for now Who is Perplexity CEO Aravind Srinivas? (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Aravind Srinivas, co-founder and CEO of Perplexity AI , has offered blunt career advice for young people: spend less time doomscrolling and more time learning artificial intelligence.'Spend less time doomscrolling on Instagram; spend more time using the AIs,' Srinivas told Matthew Berman in a recent to him, fluency in AI tools is already becoming a key factor in employability. 'People who really are at the frontier of using AIs are going to be way more employable than people who are not. That's guaranteed to happen,' he warning is clear. Adapt or fall believes the pace of change in AI is now outstripping how fast most people can keep up. With new developments rolling out every few months, he thinks this technological churn is forcing an uncomfortable reality on workers across industries.'Human race has never been extremely fast at adapting,' he said. 'The field is moving in cycles of three to six months.'The message is not just about learning new skills. It's about constantly reskilling. Staying still could mean getting left everyone will make the transition. Srinivas is realistic about that. Some jobs will vanish, especially those tied to repeatable he also sees a possible route forward. People can either become builders, using AI to create new companies, or they can learn enough to contribute meaningfully to the ones already adapting.'Either the other people who lose jobs end up starting companies themselves and make use of AIs, or they end up learning the AIs and contribute to new companies,' he not just a theory. Others in the AI space share this CEO Dario Amodei has warned that up to 50 percent of entry-level white-collar jobs could disappear in the next five years. Geoffrey Hinton, often referred to as the 'godfather of AI,' has echoed this, saying AI will replace many tasks that rely on routine there are some who remain hopeful. Nvidia CEO Jensen Huang argues that AI will not erase jobs entirely but rather change the way work is gave a sharp example of what AI can already do today. On The Verge's Decoder podcast, he explained how Perplexity's Comet browser could potentially automate the entire job of a recruiter.'A recruiter's work worth one week is just one prompt: sourcing and reach outs. And then you've got to do state tracking,' he it doesn't stop at just finding candidates.'You want it to keep following up, keep a track of their responses. If some people respond, go and update the Google Sheets, mark the status as responded or in progress and follow up with those candidates, sync with my Google calendar, and then resolve conflicts and schedule a chat, and then push me a brief ahead of the meeting. Some of these things should be proactive. It doesn't even have to be a prompt,' he suggested that tools like Comet, combined with more advanced models like GPT-5 or Claude 4.5, could completely change how routine office work is the moment, Comet is only available to paying subscribers. However, Perplexity has started sending out invitations to free users. A wider rollout is expected not everything will be open a Reddit AMA, Srinivas confirmed that while the browser would be available to all eventually, more complex agent-driven features will likely stay behind a subscription Srinivas was born in India in 1994 and studied computer science before co-founding Perplexity AI. His company is focused on building conversational AI search tools designed to give direct, clear broader message is that AI is not just a tool. It's becoming a professional Srinivas, those who understand and use it early will be in control of the future job market. Those who don't may end up struggling to stay relevant.
Time of India
3 days ago
- Business
- Time of India
AI browser 'Comet' by Perplexity could take over your calendar, inbox and job
Perplexity AI , a rising player in the artificial intelligence space backed by Nvidia , Jeff Bezos , Accel , and Eric Schmidt, has put a bold new idea on the table. Its CEO, Aravind Srinivas, claims their latest product, an AI-powered browser called Comet , could soon replace two staple roles in most offices: recruiters and executive assistants. 'Comet is not just another chatbot,' Srinivas told The Verge's Decoder podcast. 'It's an AI-native browser that performs operational tasks, like a silent worker running continuously in the background.' Explore courses from Top Institutes in Select a Course Category Project Management Leadership Product Management Data Analytics Technology CXO Cybersecurity Operations Management Design Thinking MBA Digital Marketing Data Science Artificial Intelligence PGDM Management Finance healthcare Degree Public Policy MCA Others Data Science others Healthcare Skills you'll gain: Project Planning & Governance Agile Software Development Practices Project Management Tools & Software Techniques Scrum Framework Duration: 12 Weeks Indian School of Business Certificate Programme in IT Project Management Starts on Jun 20, 2024 Get Details Skills you'll gain: Portfolio Management Project Planning & Risk Analysis Strategic Project/Portfolio Selection Adaptive & Agile Project Management Duration: 6 Months IIT Delhi Certificate Programme in Project Management Starts on May 30, 2024 Get Details That's a sharp shift from what most people expect out of a browser. But Srinivas isn't talking about hypothetical features. He says these functions are already built into the product. What it can do today At the heart of Comet's appeal is its tight integration with platforms like Gmail, Google Calendar, LinkedIn, and Google Sheets. That connectivity allows it to automate entire workflows without needing constant instructions. For recruiters, Srinivas says Comet can already handle the full candidate pipeline. 'A recruiter's work worth one week is just one prompt: sourcing and reach outs,' he said. From there, the tool can 'keep following up, keep a track of their responses. If some people respond, go and update the Google Sheets, mark the status as responded or in progress and follow up with those candidates, sync with my Google calendar, and then resolve conflicts and schedule a chat, and then push me a brief ahead of the meeting.' Live Events He added, 'Some of these things should be proactive. It doesn't even have to be a prompt.' The same goes for administrative tasks. Comet can manage meetings, schedule conflicts, triage emails, and prepare documents—all using natural language. Srinivas believes this is enough to make both roles largely redundant. Why this is more than just a feature Srinivas doesn't want Comet to be seen as just another AI tool. His vision is much bigger. He wants Comet to evolve into what he calls an " AI operating system " for white-collar workers. A system that runs in the background, executes commands through simple prompts, and reduces the need for manual input altogether. His logic is that if you can get meaningful work done in a few clicks—or with no clicks at all—users will be willing to pay for it. 'And at scale, if it helps you to make a few million bucks, does it not make sense to spend $2,000 for that prompt? It does, right? So I think we're going to be able to monetise in many more interesting ways than chatbots for the browser,' he said on Decoder. Still in Beta, but already looking ahead At the moment, Comet is still in invite-only beta and limited to premium users. But invites for free users have opened up, with some features likely to stay behind a paywall. In a Reddit AMA earlier this week, Srinivas confirmed that free access would expand over time, though advanced AI-powered features may remain reserved for paying customers. The company isn't stopping at desktop browsers either. Talks are already underway with smartphone makers to get Comet pre-installed, which would place it in direct competition with Google Chrome and Apple Safari. Srinivas admitted this will be hard but believes it could be a 'game-changer for user growth.' The company has just raised $500 million in funding and is preparing to scale from a few hundred thousand testers to 'tens to hundreds of millions' of users by next year. The wider impact: Skills divide or workplace revolution? In an interview with Matthew Berman, Srinivas warned that people who fail to learn how to use AI tools will quickly fall behind. 'People who really are at the frontier of using AIs are going to be way more employable than people who are not. That's guaranteed to happen,' he said. He also advised, 'Spend less time doomscrolling on Instagram' and instead invest time in learning AI tools 'not for the company's benefit, but simply because that's your way to, like, add value to the new society.' He acknowledged the pace of change is daunting. 'Every three months or six months, it does take a toll on people, and maybe they just give up.' Still, he believes those who adapt will be the ones to shape the next wave of job creation, especially through entrepreneurship. A debate that's far from settled Srinivas's claims aren't happening in a vacuum. Other voices in the tech industry are sounding similar alarms. Dario Amodei, CEO of Anthropic, has predicted that up to 50 percent of entry-level office jobs may disappear in five years. Ford CEO Jim Farley echoed that, warning that half of white-collar jobs in the US are under threat from AI. Not everyone agrees. Nvidia's Jensen Huang has said that while AI has changed his job, it hasn't made it obsolete. Salesforce's Marc Benioff also argues that AI is meant to support, not replace. But there's little doubt that workplace automation is picking up speed. Amazon CEO Andy Jassy recently urged employees to embrace AI tools or risk redundancy. As platforms like Comet become more capable, the pressure to adapt is only growing. The story of Comet is not just about replacing tasks. It's about redefining what work looks like and who gets to do it. Whether it becomes a useful co-worker or a disruptive force depends on how companies and workers respond. What's clear is that the line between human and machine output in office work is becoming harder to see. And the pace of that change is no longer theoretical. It's already in motion.
India Today
4 days ago
- Business
- India Today
Perplexity CEO says his AI browser Comet is coming for these two office jobs, cut the doomscrolling now
A bold new claim by Perplexity AI's CEO has sent shockwaves through the tech and corporate worlds. Aravind Srinivas believes that a new tool developed by his company could soon replace two of the most vital white-collar roles in the modern workplace. The product in question? An AI-native browser named Comet, and he claimed that it's not your average in detail on The Verge's Decoder podcast, Comet has been designed to go far beyond simple web queries or conversational AI. Unlike traditional AI assistants, Srinivas says Comet is built to perform full-scale operational tasks, essentially acting like a silent digital worker running continuously in the background. Sound familiar? Srinivas's claim came just after OpenAI introduced its new AI agent that can autonomously perform tasks using a virtual computer, marking a major step toward more human-like, task-oriented artificial general what makes it stand out? Srinivas described how Comet is integrated with widely used platforms like Google Calendar, Gmail, and LinkedIn. Through these connections, it can source job candidates, fetch contact information, and send tailored outreach emails, functions typically managed by recruitment professionals. According to a Business Insider report, these capabilities are not theoretical. They're already built into the under threat Srinivas didn't mince words about which jobs he believes are at risk. Executive assistants and recruiters, he said, are the two roles Comet is designed to make redundant. Still in its invite-only phase, Comet is pitched as a tool capable of replacing the core daily functions of these executive assistants, Comet can manage calendars, prepare meeting materials, triage emails, and resolve scheduling conflicts, all through natural language prompts. 'A recruiter's work worth one week is just one prompt: sourcing and reach outs,' Srinivas went on to outline how the AI browser can track candidate replies, update progress in Google Sheets, handle follow-ups, and even provide a pre-meeting briefing, effectively covering the full recruitment envisions Comet becoming an AI 'operating system' for office work, capable of executing commands from prompts and running automated tasks behind the scenes. While it remains accessible only to premium users for now, the company is betting that users will happily pay for a browser that gets actual work done rather than simply offering taking over roles at work: True or falseSrinivas' comments add fuel to an ongoing debate in the tech industry: Will AI replace or simply reshape the workforce?Dario Amodei, CEO of AI firm Anthropic, has publicly predicted that up to 50 per cent of entry-level office jobs could vanish within five years. Echoing that sentiment, Ford's CEO Jim Farley suggested at the Aspen Ideas Festival that half of all white-collar jobs in the US are under threat from artificial everyone shares that bleak outlook. Nvidia CEO Jensen Huang said AI has transformed his own job but framed it as evolution, not extinction. Salesforce boss Marc Benioff has also stressed that AI is a tool for augmentation, not so, there's a consensus that AI is changing the workplace at breakneck speed. Amazon CEO Andy Jassy recently urged his staff to learn, experiment with, and adopt AI tools, warning that failure to adapt could lead to redundancy as automation takes AI tools like Comet continue to evolve, the lines between human and machine labour in office settings are growing increasingly blurred. Whether Comet becomes a digital co-worker or a job replacement engine, one thing is certain that the white-collar world is on the cusp of dramatic change.- Ends
Time Business News
5 days ago
- Business
- Time Business News
How to Build a Team to Work on Social Media—Step-by-Step Guide
In today's digital world, social media isn't just a platform—it's a business battleground. From growing your brand presence to generating leads and building community, everything depends on how strong your social media game is. And let's be honest—you can't do it all alone. So, how do you build a solid team to manage your social media? Let's walk you through it step-by-step. 📌 Table of Contents Why Do You Need a Social Media Team? Step 1: Define Your Social Media Goals Step 2: Identify Key Roles Step 3: Hire the Right People Step 4: Set Tools & Workflow Step 5: Build Team Communication Step 6: Measure Performance Final Thoughts ✅ Why Do You Need a Social Media Team? If you're serious about scaling your online presence, a one-person army won't cut it. A social media team brings in diverse skills—design, writing, analytics, and strategy—all working in harmony. Benefits: Consistent posting & branding Quicker response to trends & messages Better campaign planning Professional growth & fresh ideas 🪜 Step 1: Define Your Social Media Goals Before hiring anyone, ask yourself: Do I want brand awareness? More engagement? Lead generation? Customer service? These goals will define what kind of team you need. 🎯 Pro Tip: Don't chase every goal. Focus on 1-2 key objectives to start with. 🧩 Step 2: Identify Key Roles in Your Social Media Team Here are the essential team members you might need: Role Responsibility Social Media Manager Overall strategy, posting schedule, monitoring trends Content Creator Writing posts, captions, scripts Graphic Designer Creating visually appealing posts, reels, stories Video Editor Shorts, Reels, YouTube, behind-the-scenes Community Manager Engaging with followers, replying to comments Analyst Tracking performance, suggesting improvements 👥 You can start with 2-3 multi-skilled people and grow over time. 🔍 Step 3: Hire the Right People You can build your team using: Freelancers (from platforms like Upwork and Fiverr) Interns (great for testing and low-cost help) In-house full-time team (ideal for long-term branding) What to look for: Passion for social media Good communication skills Understanding of your brand voice Willingness to learn 🤝 Tip: Start with a small trial project before fully onboarding. ⚙️ Step 4: Set Tools & Workflow To manage your team efficiently, use the right tools: Content Calendar: Trello, Notion, Google Sheets Trello, Notion, Google Sheets Graphic Design: Canva, Adobe Express Canva, Adobe Express Social Scheduling: Buffer, Later, Meta Business Suite Buffer, Later, Meta Business Suite Team Communication: Slack, WhatsApp Groups Slack, WhatsApp Groups Analytics: Instagram Insights, Meta Creator Studio 🗣 Step 5: Build Team Communication Even the best team fails without communication. Hold weekly meetings (online or offline) Share feedback regularly Encourage creative brainstorming 💡 Use voice notes, Loom videos, or quick check-in calls to keep it human and engaging. 📊 Step 6: Measure Performance & Improve Tracking performance helps you know what's working and what's not. Key Metrics to Watch: Follower growth Engagement rate Reach & impressions Click-through rates Conversion from posts 🔁 Feedback Loop: Use these insights to improve your content strategy. 🔚 Final Thoughts: Start Small, Think Big You don't need a massive team to start. Just bring in people who understand your vision, share your energy, and believe in digital growth. Over time, your dream team will help your brand shine online. ✅ Want Help Building Your Digital Team? 📩 Get in touch with to hire interns, content creators, and social media managers for your project. Let's grow together! ✍️ Written by: Salman Ahmad 📌 Founder @ | Blogger | Digital Enthusiast TIME BUSINESS NEWS
Time of India
5 days ago
- Business
- Time of India
Rs 60 lakh income but splitting swiggy, grocery, fuel bills: Gurgaon couple's expense game is smart or strange, netizens debate
In an age where financial independence is being redefined within relationships, a viral LinkedIn post has brought a familiar yet contentious topic back into focus: should married couples manage money as a unit or operate separately? A post by Delhi entrepreneur Ayushmaan Kapoor about a high-earning Gurugram couple—who meticulously split all shared expenses despite being married—has sparked conversation online about trust, partnership, and what modern financial intimacy really looks like. Couple's Expense Splitting Habits Kapoor, founder of the relationship-focused startup The Date Crew, shared a LinkedIn postt after learning about a couple, each earning over Rs 30 lakh annually, who track and divide every shared cost—from rent and groceries to Swiggy orders—using apps like Splitwise and Google Sheets. He found it surprising that the couple, despite their financial stability, handled their marriage like a roommate arrangement. Explore courses from Top Institutes in Select a Course Category Product Management Cybersecurity Degree PGDM CXO Artificial Intelligence Digital Marketing Operations Management Design Thinking Others Data Analytics Management MCA Healthcare MBA Data Science Project Management Data Science Public Policy others Leadership Finance Skills you'll gain: Product Strategy & Roadmapping User-Centric Product Design Agile Product Development Market Analysis & Product Launch Product Strategy & Roadmapping User-Centric Product Design Agile Product Development Market Analysis & Product Launch Product Strategy & Roadmapping User-Centric Product Design Agile Product Development Market Analysis & Product Launch Product Strategy & Roadmapping User-Centric Product Design Agile Product Development Market Analysis & Product Launch Duration: 24 Weeks Indian School of Business Professional Certificate in Product Management Starts on Jun 26, 2024 Get Details Skills you'll gain: Creating Effective Product Roadmap User Research & Translating it to Product Design Key Metrics via Product Analytics Hand-On Projects Using Cutting Edge Tools Creating Effective Product Roadmap User Research & Translating it to Product Design Key Metrics via Product Analytics Hand-On Projects Using Cutting Edge Tools Duration: 12 Weeks Indian School of Business ISB Product Management Starts on May 14, 2024 Get Details Skills you'll gain: Creating Effective Product Roadmap User Research & Translating it to Product Design Key Metrics via Product Analytics Hand-On Projects Using Cutting Edge Tools Duration: 12 Weeks Indian School of Business ISB Product Management Starts on May 14, 2024 Get Details Skills you'll gain: Product Strategy & Competitive Advantage Tactics Product Development Processes & Market Orientations Product Analytics & Data-Driven Decision Making Agile Development, Design Thinking, & Product Leadership Duration: 40 Weeks IIM Kozhikode Professional Certificate in Product Management Starts on Jun 26, 2024 Get Details Skills you'll gain: Product Strategy & Roadmapping User-Centric Product Design Agile Product Development Market Analysis & Product Launch Product Strategy & Roadmapping User-Centric Product Design Agile Product Development Market Analysis & Product Launch Product Strategy & Roadmapping User-Centric Product Design Agile Product Development Market Analysis & Product Launch Duration: 24 Weeks Indian School of Business Professional Certificate in Product Management Starts on Jun 26, 2024 Get Details Skills you'll gain: Product Strategy & Roadmapping User-Centric Product Design Agile Product Development Market Analysis & Product Launch Product Strategy & Roadmapping User-Centric Product Design Agile Product Development Market Analysis & Product Launch Duration: 24 Weeks Indian School of Business Professional Certificate in Product Management Starts on Jun 26, 2024 Get Details Skills you'll gain: Product Strategy & Roadmapping User-Centric Product Design Agile Product Development Market Analysis & Product Launch Duration: 24 Weeks Indian School of Business Professional Certificate in Product Management Starts on Jun 26, 2024 Get Details Referring to the setup as 'baffling,' Kapoor questioned whether such a method undermines the idea of unity in a marriage. To him, this level of financial independence suggested a lack of alignment in vision and goals, which he believes are crucial to a healthy long-term partnership. Drawing parallels between marriage and a business venture, Kapoor argued that both require shared planning, joint investment, and clearly defined roles to function successfully. He outlined four key elements he believes form the backbone of a financially healthy relationship: a common vision, role clarity, pooled capital, and regular progress reviews. Kapoor stressed that building a life together means more than sharing a home—it involves collaborative planning, understanding each other's financial goals, and investing in them together. He urged couples to have honest conversations about money early in the relationship rather than after conflicts arise. Splitwise in Marriage? Reactions Pour In Kapoor's post triggered strong opinions online. Some supported his stance, suggesting that splitting every expense down the middle could indicate a lack of trust or long-term planning. Others, however, defended the practice, saying that using tools like Splitwise fosters transparency and reduces the stress around difficult money conversations. Several users pointed out that apps like Splitwise don't necessarily reflect emotional detachment but can serve as tools for budgeting and mutual accountability. 'We don't use it to keep score, we use it to better understand our spending habits,' one commenter shared. Some responses pushed back on Kapoor's startup analogy, arguing that it oversimplified the complexities of marriage. One user wrote that managing finances separately can still coexist with shared goals, calling it a modern approach to maintaining autonomy and respect in a partnership.
