Latest news with #GoogleShopping
Time Business News
24-05-2025
- Business
- Time Business News
Mastering Google Ads: A Complete Guide to Effective Ad Management
In today's hyper-competitive digital landscape, Google Ads remains one of the most powerful tools for driving traffic, generating leads, and growing your business. But without expert strategy and management, it's easy to waste and spend with little return. That's where AdsLab comes in. In this guide, we'll explore how to master Google Ads and how partnering with the right team can help you maximize your ROI. Google Ads enables businesses to appear at the top of search engine results, showcase their products on Google Shopping, or promote video content through YouTube. Whether you're a startup or an established brand, Google Ads provides: Immediate visibility Highly targeted audience reach Flexible budgeting options Detailed analytics and tracking But mastering it requires more than simply setting up a campaign. Every successful Google Ads strategy begins with clear objectives. Are you looking to drive sales? Generate leads? Boost traffic? Identifying your goals helps determine the right campaign type—Search, Display, Shopping, or Video. Understanding your target demographic is essential. Using tools like Google Audience Insights, we segment your audience by behavior, interest, location, device, and more. Keyword selection is critical. At AdsLab, we use advanced tools to find high-performing keywords, map search intent, and eliminate wasteful spend on irrelevant terms. Effective ads balance clarity with persuasion. Our experts write copy that speaks directly to user intent, increasing Quality Score and lowering cost-per-click (CPC). An ad is only as good as the page it leads to. We design or optimize landing pages to align with the ad message, ensure fast load times, and drive conversions. We implement detailed tracking using Google Tag Manager and Google Analytics to monitor what's working—and what's not. This allows for real-time optimizations. Constant testing of ad copy, bidding strategies, and landing pages helps refine performance. We use A/B testing to improve CTR and reduce bounce rates. Google's AI tools like Maximize Conversions, Target CPA, and Target ROAS can boost efficiency. We fine-tune these to avoid overspending and under-delivering. We set up dynamic remarketing to bring back visitors who didn't convert the first time, improving overall ROI. The key to long-term success? Never setting your campaigns on autopilot. At AdsLab, we constantly monitor, test, and improve your campaigns. At AdsLab, we specialize in full-cycle Google Ads management for businesses of all sizes. Our clients benefit from: ✅ Certified Google Ads professionals ✅ Customized strategy tailored to your business ✅ Transparent reporting and real-time analytics ✅ Proven results across multiple industries Whether you're new to paid advertising or looking to scale your efforts, we provide the tools, team, and tactics you need to succeed. Q1: How much should I spend on Google Ads to see results? Your budget depends on your industry, goals, and competition. At AdsLab, we help you start with a scalable budget and optimize as data comes in. Q2: How quickly can I expect results from Google Ads? You can see traffic within hours of launching a campaign. However, true performance and ROI optimization typically happen over the first 30–60 days. Q3: Can I run ads without a website? Technically yes, but we strongly recommend using a dedicated landing page to improve your Quality Score and conversion rates. Q4: What's the difference between Google Search and Display Ads? Search Ads appear in Google search results based on keywords. Display Ads appear on websites and apps across the Google Display Network. Each serves a different purpose in your sales funnel. Q5: Do I need ongoing management after launching my ads? Absolutely. Google Ads is not a 'set it and forget it' platform. Continuous testing, monitoring, and optimization are essential for success. Let AdsLab handle the complexities of Google Ads so you can focus on growing your business. Visit and request your free ad performance audit today. TIME BUSINESS NEWS
The Irish Sun
22-05-2025
- Business
- The Irish Sun
Lidl is selling a DIY gadget for the garden – it's £35 less than a Bosch version & perfect for Father's Day
LIDL is selling a DIY gadget at a bargain price that will make the perfect Father's Day gift. The Lidl budget tool is a whopping £35 cheaper than the Bosch equivalent. 4 The budget buy is perfect for Father's Day Credit: Getty 4 It comes with innovative BBQ attachments Credit: Lidl The 4V cordless screwdriver set is set to be the perfect gift this Father's Day. At just £14.99 the cordless It even comes with BBQ accessories making it perfect for grilling this summer. The gadget can be equipped with four BBQ attachments to step up your grilling game. Read more in Fabulous A blower, corkscrew, salt and pepper mill can all be attached to the gadget to level up dads grilling skills. The corkscrew can be used to easily remove corks from wine bottles. The salt and pepper mills can be used with the gadget and manually to add seasoning to a And the BBQ blower is perfect for getting air onto the coals and turning up the heat. Most read in Fabulous The cordless drill set also comes with an impressive 14 bits for use on DIY projects in and around the house. Lidl are selling the set with a 3-year warranty to reassure customers of the With an impressive 60 minute charging time the cordless screwdriver can be ready to go in moments. It also boasts a torque of 10Nm and a no-load rotation speed of 200rpm. 4 The Bosch equivalent would cost £50 in B&Q Credit: B&Q 4 The set comes with 14 bits and a bit extender Credit: Lidl Standard screwhead profiles come with a bit extension to help reach those out of the way A magnetic bit holder ensures the bits stay firmly in place while the gadget is in use. The tool even comes with LED lighting and displays to make its use easier in low light environments. It comes to Lidl stores on June 1 just in time for Father's Day and at an impressive bargain price. Equivalent items would cost a massive £50 at B&Q and don't come with innovative BBQ attachments. The Parkside branded Lidl Cordless Screwdriver Set with BBQ Accessories retails holds an impressive 4V Li-Ion battery. It will retail at £14.99 from June 1 in most How to compare prices to get the best deal JUST because something is on offer, or is part of a sale, it doesn't mean it's always a good deal. There are plenty of comparison websites out there that'll check prices for you - so don't be left paying more than you have to. Most of them work by comparing the prices across hundreds of retailers. Here are some that we recommend: Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results. Price Spy logs the history of how much something costs from over 3,000 different retailers, including Argos, Amazon, eBay and the supermarkets. Once you select an individual product you can quickly compare which stores have the best price and which have it in stock.
Scottish Sun
21-05-2025
- Business
- Scottish Sun
Lidl is selling a gardening gadget for £30 less than The Range – it makes a perfect Father's Day gift
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) FATHER'S Day is quickly approaching and if you're at a loss for gift ideas, Lidl may have the answer. Shoppers can now pick up an essential gardening gadget at a bargain price. Sign up for Scottish Sun newsletter Sign up 2 Lidl shoppers can pick up a gardening gadget that makes the perfect Father's Day gift (stock image) Credit: Alamy We all know dad's are difficult to shop for, so instead of adding yet another beard grooming kit or Best Dad mug to your cart, why not check out the middle aisle at Lidl. The bargain retailer is currently stocking an extensive gardening collection ahead of summer, including a staple item. You can pick up the Flymo Hover Vac 250 Lawnmower for £59.99 from Lidl. Designed for small gardens, this electric mower has a powerful 1400W motor that allows it to "float on a cushion of air, making it highly manoeuvrable". It has a dual lever handle for comfortable operation, which folds easily for storage. This mower is equipped with an easy to empty 15 litre grassbox, which also compacts the grass meaning you can mow for even longer without any hassle. Metal blade give your grass a neater cut and are considered more durable, and if not, the item comes with a two-year warranty. The same gadget is available from The Range, but at a slightly higher price point. Opting for the mower from this retailer will set you back a whopping £89.99. Or if you're dad already has a mower, Lidl is also selling a £19 electric trimmer, which is £30 cheaper than a Bosch version. I made a DIY fence for £68 with pallets from Facebook Marketplace - it gives more privacy & people say it's 'fantastic' The retailer also has a an "elegant" parasol for your garden that's available for £140 less than a similar B&Q buy. Or if you want to go all out, you can pick up a viral gardening buy for Father's Day. Lidl is currently selling a robotic lawnmower for £410 less than a Bosch version. The middle aisle also has an expandable gardening gadget, available for £140 less than a Bosch version. Or you can stop by B&Q to pick up an £8.50 buy that will prep your lawn for summer. How to compare prices to get the best deal JUST because something is on offer, or is part of a sale, it doesn't mean it's always a good deal. There are plenty of comparison websites out there that'll check prices for you - so don't be left paying more than you have to. Most of them work by comparing the prices across hundreds of retailers. Here are some that we recommend: Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results. Price Spy logs the history of how much something costs from over 3,000 different retailers, including Argos, Amazon, eBay and the supermarkets. Once you select an individual product you can quickly compare which stores have the best price and which have it in stock. Idealo is another website that lets you compare prices between retailers. All shoppers need to do is search for the item they need and the website will rank them from the cheapest to the most expensive one. CamelCamelCamel only works on goods being sold on Amazon. To use it, type in the URL of the product you want to check the price of. Remember to compare prices It is important to remember to always shop around when buying something like this as you might find a cheaper alternative. Websites like Trolley and Price Spy let you compare thousands of products across different retailers to find the best price. Price Spy even lets you see how much an item has cost over time, so you can see if the current price is a good deal. A quick scan on the Google Shopping/Product tab will also bring up how much retailers are selling a certain item for.
Yahoo
21-05-2025
- Business
- Yahoo
Google Outlines AI Advances at I/O Event, Including Shopping and Search Updates
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Google has announced a heap of new updates at its annual I/O conference, including a range of AI tools, ad updates, shopping advances, the evolution of Search, and more. Here's a look at the most digital marketing-relevant updates from Google's big event. Some of the most interesting announcements of the day relate to Google Shopping, and Google's advancing AI elements to enhance the online shopping experience. Google says that it will soon launch a new shopping experience in AI Mode, which will provide more assistance in narrowing down your product search process. As you can see in this example, Google's latest updates to its AI-powered shopping experience will give you a broader overview of results, and enable you to ask more questions based on its original findings to hone in on the right product matches. As per Google: 'Say you tell AI Mode you're looking for a cute travel bag. It understands that you're looking for visual inspiration and so it will show you a beautiful, browsable panel of images and product listings personalized to your tastes. If you want to narrow your options down to bags suitable for a trip to Portland, Oregon in May, AI Mode will start a query fan-out, which means it runs several simultaneous searches to figure out what makes a bag good for rainy weather and long journeys, and then use those criteria to suggest waterproof options with easy access to pockets.' That'll make it easier to find more specific, custom products that best align with your needs, while it'll also mean that brands will want to include as many relevant details along these lines as possible to maximize discovery potential. Google says that it's bringing these advanced discovery elements to AI Mode users in the U.S. in the coming months. Google's also looking to help shoppers get the product they want for the best price, with an updated 'agentic checkout' option, which will buy a product for you if/when the price drops. So now, you'll be able to track price changes, and build an alert based on your preferred price (along with color preferences, sizing info, etc.). Then, when the price drops, Google will let you know, and will be able to buy the product for you immediately. Google's also adding an advanced virtual try-on process, which will make it easier to see how a product looks on you. Based on a photo, Google will now be able to overlay alternate clothing options to give you a better idea of how they'll look on you personally. 'It's powered by a new custom image generation model for fashion, which understands the human body and nuances of clothing - like how different materials fold, stretch, and drape on different bodies. It preserves these subtleties when applied to poses in your photos. The result is a try-on experience that works with photos of you.' Google says that this new 'try on' experiment is rolling out in Search Labs in the U.S. today (more info here). On another front, Google's also unveiled new speech translation advances within Google Meet, which can now translate spoken language in near real time, while also matching the speaker's tone and voice. It's also announced Google Beam, an AI-powered video communications platform which can transform 2D video streams into a 3D experience. The system will use multiple cameras (six in total) to capture your scene, then use AI to merge this into a single replication, rendering you on a 3D lightfield display. 'It has near perfect head tracking, down to the millimeter, and at 60 frames per second, all in real-time. The result is a much more natural and deeply immersive conversational experience. In collaboration with HP, the first Google Beam devices will be available for early customers later this year.' So it's sort of like Google's own metaverse-type experience, aiming to enhance digital connection with a more engaging replication of real-life meet-ups. On Search, Google has previewed its latest advancements in 'Project Mariner,' which incorporates web search into its Gemini chatbot, enabling the system to undertake tasks for you. It's also adding 'AI Mode' to Google Search, which will incorporate more advanced reasoning, so that you can ask AI Mode longer and more complex queries. So it's like going direct to Google's AI-generated Search summaries, which can provide more in-depth responses to your questions. It's also adding new deep research capabilities into AI Mode: 'Deep Search can issue hundreds of searches, reason across disparate pieces of information, and create an expert-level fully-cited report in just minutes, saving you hours of research.' While it's also adding multimodal search functionality into Search, so you can talk back-and-forth with Search about what you see in real-time, using your camera. Google also adding new elements to its AI generation models, which will soon be able to provide responses based on uploaded files, or access the same via Google Drive and Gmail. Using this info, it will be able to generate custom reports, infographics, and more, which could expedite your presentations and updates. Google's also announced updates to its Imagen 4 image generation model, and its Veo 3 video generation tools, which will now be able to produce even better visual outputs. And it's got a new tool called 'Flow,' which will be able to create AI-generated films, incorporating all of Google's visual generation tools. Finally, Google's also working on AI avatars, which will provide another way to present yourself in digital form, and could enable things like shopping streams with digital presenters. Oh, and AR glasses: Google's working with Gentle Monster and Warby Parker, to create stylish AR glasses, as it looks to stake its claim in the emerging AI-powered smart glasses market. So a heap of updates, with a range of implications, that will facilitate broader adoption of AI into many more elements of the Google experience. They also bring new considerations for marketers, and it's worth considering how each of these will impact your outreach process. Recommended Reading The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business of Fashion
20-05-2025
- Business
- Business of Fashion
AI Shopping Is Coming to Google
Google is looking to further integrate artificial intelligence into how people discover and buy products online, including a feature that can complete checkout on a user's behalf. The search company announced a set of shopping-related updates at its annual I/O developer conference Tuesday. Shopping will be a key capability of its new AI mode, which Google plans to roll out to all US users in the coming weeks after testing it in its experimental platform, Search Labs. AI mode expands the AI-generated overviews Google provides at the top of search results and gives summarised answers to queries rather than lists of links, similar to the AI experiences offered by competitors such as ChatGPT. Shoppers will be able to ask complex questions, such as what pairs well with a particular item or what's a good travel bag for rainy weather, and the AI will respond with answers and relevant product listings that the shopper can further refine with additional questions. Shopping in Google's AI Mode. (Google) Users of Google's payment service, Google Pay, will additionally get the ability to have AI purchase products for them. The feature, which Google will make available in the months ahead, allows users to be notified when an item they've selected, down to specifications such as size and colour, falls to a price they've set. If they click the option to buy within the notification, Google's AI will go to the product listing, add it to cart and purchase it for the user. Google will also begin testing a feature on Tuesday that for the first time will allow users to apply its virtual try-on technology to pictures of themselves. Where previously they could only see how products would appear on different models Google selected, now they'll be able to upload a full-length photo of themselves to see how any of millions of apparel items in Google's shopping listings might look on them. The option will only be available in Search Labs, but Lilian Rincon, vice president of product for Google Shopping, said the company is always evaluating whether it can roll out features it's testing to all users. 'Over the last few years, we have really been trying to transform Google shopping with AI,' Rincon said. Shopping has become an active new frontier in AI. In April, OpenAI announced it would launch shopping within ChatGPT, following AI company Perplexity's release of its own shopping feature late last year. Tech companies and fashion executives alike are hoping AI could improve online shopping by making it easier for shoppers to sift through the often-overwhelming number of options available and find the right product. Half of executives identified search and discovery as the area where generative AI held the most potential in the State of Fashion 2025 by The Business of Fashion and McKinsey. Agentic checkout with Google Pay. (Google) At the same time, the volume of search traffic to retailers from AI sites is quickly growing. Adobe Analytics found that, during the 2024 holiday season, traffic from generative-AI sources grew 1,300 percent compared to the previous year, and in February, after the holiday season had ended, traffic was still up 1,200 percent compared to July 2024. Rincon said Google sees shopping in AI mode as just another way for consumers to find and buy products, not as a replacement for Google's traditional search and shopping options. Shoppers who are logged into Google will also see results that are more personalised based on their past activity. 'This is finally a way to be able to have a tailored conversation with Google to get at exactly what you want,' she said. Generative AI hasn't been without its stumbles. One of the biggest challenges for the technology, rooted in making statistically probable inferences rather than genuine understanding, is hallucinations where it provides inaccurate information. Google's AI overviews, for instance, occasionally contain incorrect details. It raises the question of whether an AI agent could show you the wrong price for a product and then complete a purchase that you authorised at a cost you wouldn't have accepted otherwise. Google is being very cautious with its agentic checkout and the issue of hallucinations more broadly, according to Rincon. If the product is priced higher than a user agrees to pay, the AI wouldn't buy it, she said. The information it uses is drawn from Google's shopping graph, the company's data set of more than 50 billion product listings, about 2 billion of which are refreshed every hour. Rincon also noted that Google doesn't share any photos users upload for virtual try-on with other services. Users will for the first time be able to upload photos of themselves to see how items might look on them. (Google) While some brands might welcome the growth of AI shopping, others could be worried that their products won't be surfaced in the results users see. Rincon's advice is the same they've given to brands looking to keep their items at the top of Google Shopping: Make sure all your product information is up to date on your sites and in Google's Merchant Center. 'We're just continuously listening to feedback from users and from merchants to bring shopping to this new era,' she said.
