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Time Business News
24-05-2025
- Business
- Time Business News
Mastering Google Ads: A Complete Guide to Effective Ad Management
In today's hyper-competitive digital landscape, Google Ads remains one of the most powerful tools for driving traffic, generating leads, and growing your business. But without expert strategy and management, it's easy to waste and spend with little return. That's where AdsLab comes in. In this guide, we'll explore how to master Google Ads and how partnering with the right team can help you maximize your ROI. Google Ads enables businesses to appear at the top of search engine results, showcase their products on Google Shopping, or promote video content through YouTube. Whether you're a startup or an established brand, Google Ads provides: Immediate visibility Highly targeted audience reach Flexible budgeting options Detailed analytics and tracking But mastering it requires more than simply setting up a campaign. Every successful Google Ads strategy begins with clear objectives. Are you looking to drive sales? Generate leads? Boost traffic? Identifying your goals helps determine the right campaign type—Search, Display, Shopping, or Video. Understanding your target demographic is essential. Using tools like Google Audience Insights, we segment your audience by behavior, interest, location, device, and more. Keyword selection is critical. At AdsLab, we use advanced tools to find high-performing keywords, map search intent, and eliminate wasteful spend on irrelevant terms. Effective ads balance clarity with persuasion. Our experts write copy that speaks directly to user intent, increasing Quality Score and lowering cost-per-click (CPC). An ad is only as good as the page it leads to. We design or optimize landing pages to align with the ad message, ensure fast load times, and drive conversions. We implement detailed tracking using Google Tag Manager and Google Analytics to monitor what's working—and what's not. This allows for real-time optimizations. Constant testing of ad copy, bidding strategies, and landing pages helps refine performance. We use A/B testing to improve CTR and reduce bounce rates. Google's AI tools like Maximize Conversions, Target CPA, and Target ROAS can boost efficiency. We fine-tune these to avoid overspending and under-delivering. We set up dynamic remarketing to bring back visitors who didn't convert the first time, improving overall ROI. The key to long-term success? Never setting your campaigns on autopilot. At AdsLab, we constantly monitor, test, and improve your campaigns. At AdsLab, we specialize in full-cycle Google Ads management for businesses of all sizes. Our clients benefit from: ✅ Certified Google Ads professionals ✅ Customized strategy tailored to your business ✅ Transparent reporting and real-time analytics ✅ Proven results across multiple industries Whether you're new to paid advertising or looking to scale your efforts, we provide the tools, team, and tactics you need to succeed. Q1: How much should I spend on Google Ads to see results? Your budget depends on your industry, goals, and competition. At AdsLab, we help you start with a scalable budget and optimize as data comes in. Q2: How quickly can I expect results from Google Ads? You can see traffic within hours of launching a campaign. However, true performance and ROI optimization typically happen over the first 30–60 days. Q3: Can I run ads without a website? Technically yes, but we strongly recommend using a dedicated landing page to improve your Quality Score and conversion rates. Q4: What's the difference between Google Search and Display Ads? Search Ads appear in Google search results based on keywords. Display Ads appear on websites and apps across the Google Display Network. Each serves a different purpose in your sales funnel. Q5: Do I need ongoing management after launching my ads? Absolutely. Google Ads is not a 'set it and forget it' platform. Continuous testing, monitoring, and optimization are essential for success. Let AdsLab handle the complexities of Google Ads so you can focus on growing your business. Visit and request your free ad performance audit today. TIME BUSINESS NEWS
Time Business News
10-05-2025
- Business
- Time Business News
Enhanced Ecommerce and Google Ads - What You Need to Know in 2025
In light of rising concerns about privacy and growing legal protection offered to safeguarding personally identifiable solutions (PII), many leading tech companies, including Apple and Google, have committed to their privacy-first solutions in marketing and advertising solutions. Google Ads Enhanced Conversion is one such method that allows Google to receive first-party user data provided on a business website which is then hashed and sent to Google, protecting PII. Google then matches this hashed data to signed in Google accounts to attribute conversions to ad events. Let's review this in greater detail Google Ads Enhanced Conversions work by providing marketers with a more robust method to track conversions using first-party data. Here's a breakdown of how it operates: Data Collection: When a user interacts with an ad and completes a conversion action (like making a purchase or signing up), Google Ads Enhanced Conversions can capture the first-party data provided by the user. This data can include email addresses, phone numbers, and other identifiers. Hashing for Privacy: Before sending this data back to Google, it is hashed (encrypted) to ensure that the user's privacy is maintained. This means that only anonymous, encrypted data is shared, complying with data protection regulations. In this sense, Google is protecting PII as it does not collect unhashed values of protected user data. Integration with Website: Enhanced Conversions can be integrated directly into a website or through Google Tag Manager. This allows for seamless tracking and data collection when users convert after engaging with an advertisement. Cross-Device Tracking: The use of first-party data enables better tracking across multiple devices. When a user clicks on an ad on one device and converts on another, Enhanced Conversions can help accurately attribute that conversion back to the original ad interaction. Improved Attribution: By leveraging first-party data, Google Ads can provide more accurate conversion attribution. This allows marketers to see how their campaigns are performing and understand the customer journey better. Real-Time Insights: As Enhanced Conversions provide more precise tracking and attribution, marketers can gain real-time insights into their campaigns. This helps them refine strategies, target specific audiences, and improve overall campaign performance. By using Google Ads Enhanced Conversions, marketers can enhance their understanding of customer behavior and optimize their ad campaigns more effectively in an era where traditional tracking methods are becoming less reliable. Implementing Google Ads Enhanced Conversions can be achieved through various methods, depending on your technical expertise and the tools you're using. Here are the different ways to set up Enhanced Conversions: Google Tag Manager (GTM): If you are already using Google Tag Manager, you can set up Enhanced Conversions easily by adding the necessary tags and triggers. GTM simplifies the process by allowing you to manage tags without directly modifying your website's GTM, create a new tag for Enhanced Conversions and configure it to send first-party data (like email addresses or phone numbers) when a conversion event occurs. Direct Integration via Google Ads Tag: If you prefer a direct integration, you can implement the Google Ads conversion tracking tag manually. You'll need to add the conversion tracking code snippet provided by Google Ads on your thank-you or confirmation pages where conversions that the first-party data is collected at the time of conversion and is sent securely with the conversion tracking tag. Using the Google Ads API: For advanced users or developers, implementing Enhanced Conversions can be done via the Google Ads API. This approach allows for more flexibility and customization based on your specific tracking using the API, you can programmatically send conversion data, including hashed first-party information, directly to Google Ads. E-commerce Platform Integration: Many e-commerce platforms, such as Shopify, WooCommerce, and Magento, have built-in integrations for Google Ads Enhanced Conversions. You can enable Enhanced Conversions through platform-specific settings or plugins, which often simplify the setup the documentation for your e-commerce platform to find instructions on how to activate Enhanced Conversions. Server-Side Tagging: If you are using server-side tagging solutions, such as Google Tag Manager Server-Side, you can set up Enhanced Conversions to send first-party data from your server to Google Ads. This method enhances data privacy and reduces the risk of data loss due to browser limitations. Server-side tagging is one of the most fool-proof ways to collect data in a first-party environment and exercise complete control over what information you wish to send to third-party platforms, such as Google Ads, while abiding by your organization's privacy policy. Content Management System (CMS) Plugins: Some content management systems, like WordPress, may have plugins available that facilitate the setup of Google Ads Enhanced Conversions. These plugins often provide user-friendly interfaces to configure tracking without needing to write code. By selecting the implementation method that best fits your expertise, resources, and existing tools, you can effectively set up Google Ads Enhanced Conversions to improve your tracking and attribution efforts. If you are looking for help setting up enhanced conversions for your Google Ads campaigns, contact Webtage, a technical marketing analytics company. We have helped multiple businesses set up enhanced conversions for their Google Ads campaigns and helped improve attribution and returns on investment. TIME BUSINESS NEWS
Associated Press
06-05-2025
- Business
- Associated Press
Weaveen Launches SaaS Platform for QR Code Generation and URL Shortening Services
New platform aims to offer flexible, reliable tools for businesses, marketers, restaurants, and event organizers without restrictive contracts or high fees. Romania, May 6, 2025 -- Weaveen announced the official launch of its new SaaS platform, delivering dynamic QR code generation and URL shortening services for businesses, marketing agencies, restaurants, and event organizers. Built to provide intuitive, secure, and adaptable solutions, Weaveen disrupts the market with the goal of streamlining digital engagement efforts without locking customers into restrictive or costly contracts. The launch addresses a growing need for dependable tools that enable brands and organizations to create, manage, and track QR codes and short links without facing common industry challenges such as link expirations or steep renewal fees. Weaveen offers a scalable approach to link management, supporting real-time analytics, customization options, smart targeting, and deep linking features within a single, integrated SaaS platform. 'We observed significant frustration across the industry where users were penalized for their success—either through increasing costs or sudden deactivation of QR codes and links,' a spokesperson for Weaveen said. 'Our goal is to deliver a reliable, straightforward SaaS solution that businesses can count on without worrying about service interruptions or unexpected pricing changes.' At its foundation, Weaveen's platform provides a range of features tailored for professional use. Its QR code generator allows for customizable static and dynamic QR codes, giving users the ability to update destination URLs even after the codes have been distributed. Meanwhile, the URL shortener tool transforms lengthy, cumbersome links into trackable, branded assets designed to help businesses gather customer insights and enhance their marketing strategies. The platform's deep-linking functionality helps businesses boost app engagement by automatically directing users to a mobile application if installed, or to the correct app store if not. Additional integrated features such as event tracking, call-to-action overlays, advanced analytics, and campaign management offer marketing teams actionable insights into audience behavior and conversion performance. Weaveen also supports integration with third-party applications, including Slack, Zapier, Facebook Pixel, and Google Tag Manager, helping users optimize their workflows and enhance campaign results. Restaurants can take advantage of Weaveen's system to dynamically update digital menus without needing to reprint QR codes, while event organizers can generate digital tickets and track attendee interactions through scan analytics. Marketing agencies gain access to a tool that allows better monitoring of campaign performance across print and digital platforms, utilizing targeted links that adjust based on location, device type, and language preferences. 'In a market dominated by longstanding players, Weaveen serves as a game-changer by prioritizing transparency and flexibility,' the spokesperson said. 'We designed the platform to help businesses adapt, track, and optimize engagement in real time, because today's fast-moving environment demands more than static solutions.' Weaveen's service model also places a strong emphasis on usability. New users can register for free and immediately begin creating QR codes, bio pages, and short links without requiring a credit card. For users needing advanced features, Weaveen offers customizable landing pages, branded domains, smart geo and device targeting, A/B testing capabilities, and API access for personalized integrations. Notably, the platform ensures that links and QR codes remain active even if a subscription ends, reducing the risk of vendor lock-in. Available to users worldwide, Weaveen's early adopter base spans the United States, Canada, the United Kingdom, and Japan. This reflects the rising demand for practical digital engagement tools across both established and growing markets. Businesses using the platform can access real-time analytics on clicks, scans, and user demographics, allowing for more effective marketing adjustments and improved return on investment. As part of its launch, Weaveen is offering a limited-time 50% discount to new users who register with the code LAUNCH50OFF by June 30, 2025. The company notes that this promotion underscores its commitment to making digital engagement tools accessible and affordable for businesses of all sizes. About Weaveen Weaveen is a technology company specializing in SaaS solutions for QR code generation, URL shortening, and bio page creation. The platform provides dynamic, intuitive, and secure tools for businesses to enhance customer engagement and track performance in real time. Built with flexibility and transparency at its core, Weaveen supports marketing agencies, restaurants, event organizers, and enterprises in strengthening their connections with audiences. Weaveen's mission is to bridge the gap between physical and digital experiences through user-friendly tools that support smarter customer engagement. For more information, visit . Contact Info: Name: Dan Labici Email: Send Email Organization: Weaveen Website: Release ID: 89158843 If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release that require attention or if there is a need for a press release takedown, we kindly request that you notify us without delay at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be available round-the-clock to address your concerns within 8 hours and take necessary actions to rectify any identified issues or guide you through the removal process. Ensuring accurate and reliable information is fundamental to our mission.
Associated Press
03-05-2025
- Business
- Associated Press
Winners to Watch: Netty Awards Spotlight Stega Creative
NEW YORK, NY, May 2, 2025 (EZ Newswire) -- The Netty Awards, one of the most prestigious honors in the digital space, has named Stega Creative a 'Winner to Watch' in recognition of their standout achievement in Best Technical SEO for Health & Wellness. The award celebrates Stega Creative's cutting-edge work with Clearlight, a global leader in luxury infrared saunas, and highlights their exceptional ability to merge advanced SEO tactics with creative storytelling. Revolutionizing SEO in Health & Wellness In their award-winning project, 'Elevating Clearlight's Worldwide Presence through Advanced Technical SEO,' Stega Creative implemented a suite of innovative strategies that delivered measurable impact—from a 47% increase in organic traffic to a 32% spike in conversions. Their work featured deep schema integration, asynchronous script loading via Google Tag Manager, and the development of hyper-targeted landing pages designed to capture long-tail search intent. More Than Traffic—Transforming the Customer Experience Beyond technical gains, Stega Creative's approach significantly improved the user experience. Bounce rates dropped 18%, and average session duration increased by 34%, thanks in part to dynamic FAQ sections that adjusted based on user behavior. These enhancements not only boosted SEO performance but also turned Clearlight's site into an immersive brand experience—one that resonated with its wellness-focused, luxury-seeking audience. A New Standard for Technical SEO Stega Creative's win is a signal to the industry: technical SEO is no longer just backend optimization—it's a creative discipline. Their fusion of analytics, performance, and premium design sets a new bar for what's possible in digital marketing, especially in the fast-growing health and wellness sector. About Netty Awards The Netty Awards are a leading awards program celebrating excellence in technology, marketing, design, and more. Backed by industry experts and extensive media coverage, the awards have recognized global brands, Fortune 500 companies, and emerging disruptors alike. Last year's winners include DoorDash, Mattel, Chick-fil-A, Shell, and Texas A&M University, reflecting the awards' broad influence across various sectors. With thousands of industry professionals engaging annually, the Netty Awards continue to be a trusted benchmark for recognition and success in the digital age. To learn more, visit About Stega Creative Stega Creative is a digital strategy and SEO agency known for transforming complex problems into elegant digital solutions. With a client-first approach and a focus on technical precision, they help brands across industries own their presence online. For more information, visit Media Contact Media Relations [email protected] ### SOURCE: Netty Awards Copyright 2025 EZ Newswire
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Time Business News
01-05-2025
- Business
- Time Business News
Google Tag Manager vs. Google Analytics: What's the Difference? [2025 Guide]
Still confused about Google Tag Manager and Google Analytics? You're not alone. In fact, 7 out of 10 marketers misinterpret their roles and functionalities — costing them valuable insights and efficiency. Both tools are cornerstones of digital marketing and analytics, yet they serve fundamentally different purposes. Understanding how they work separately — and together — can significantly level up your marketing game. In this article, we'll dive deep into Google Tag Manager vs. Google Analytics, helping you make sense of the differences, how to use them effectively, and why learning both could be a game-changer for your data strategy. Google Tag Manager is a free tag management system that allows you to easily add and update tracking codes — or 'tags' — on your website or mobile app without altering the source code manually. These tags can include anything from Google Analytics events to custom HTML scripts, pixels from advertising platforms, and much more. Think of GTM as the middleman that helps you deploy marketing and analytics tags faster and more efficiently. Key features of GTM include: Tag deployment without code changes Version control and debugging tools Built-in templates for common tools (like GA4, Facebook Pixel) Event tracking without developer help Google Analytics, on the other hand, is a web analytics tool that collects and reports data about how users interact with your site or app. It shows metrics such as page views, session duration, bounce rate, user demographics, and traffic sources. There are two major versions of Google Analytics in use today: Universal Analytics (legacy) and GA4 (the latest and future-forward version). Google Analytics provides: Real-time and historical user behavior insights Funnel and conversion tracking Audience segmentation Integration with Google Ads and other marketing tools While GTM handles how the data is sent , Google Analytics focuses on how the data is analyzed and reported . This is where confusion typically arises. Let's break down the Google Tag Manager vs. Google Analytics comparison with clear distinctions across five critical areas: GTM is a tag management platform. It doesn't collect or analyze data but helps you deploy tracking codes like those used by Google Analytics, Facebook Ads, LinkedIn Insight Tag, etc. is a tag management platform. It doesn't collect or analyze data but helps you tracking codes like those used by Google Analytics, Facebook Ads, LinkedIn Insight Tag, etc. Google Analytics is a data analysis platform. It collects, processes, and visualizes user interaction data. With Google Analytics , you embed a single tracking script to start collecting user data. , you embed a single tracking script to start collecting user data. With Google Tag Manager, you embed a container code. Inside that container, you can load multiple tags — including your GA4 configuration. Using GTM helps reduce code clutter and increases flexibility, especially for marketers who don't want to rely on developers for every small change. One of the biggest advantages of GTM is event tracking. While GA4 has improved event-tracking capabilities, GTM still provides greater flexibility. Want to track button clicks or scroll depth? GTM lets you do this without writing JavaScript. GA4, on the other hand, relies on predefined events and custom events that may still require developer input or GTM implementation. Google Analytics has a reporting-based dashboard — focused on data visualization, conversion funnels, and reports. has a reporting-based dashboard — focused on data visualization, conversion funnels, and reports. GTM features a tag-based workspace with folders, triggers, variables, and debugging consoles. If you want insights — go to GA. If you want to deploy or edit how data is tracked — use GTM. GTM includes built-in version control and publishing workflows. That means you can create a new version of your tags, test it, and publish it without touching your live codebase — something not available in Google Analytics. Absolutely — and here's why. Using GTM and Google Analytics together creates a complete measurement ecosystem. GTM acts as the messenger , while GA4 serves as the data warehouse . For instance: GTM sends event data like 'Form Submit' or 'Add to Cart' to GA4. GA4 receives that data and visualizes how many users performed the action, when, and from which traffic source. Together, they eliminate developer dependency, improve data consistency, and speed up campaign optimization. Here are some practical use cases: Use GTM when you need to: Quickly deploy or update tracking tags Track custom events (like outbound links or video views) Install third-party marketing pixels when you need to: Use GA4 when you want to: Analyze website traffic and user behavior Set up conversion tracking Compare channel performance and ROI when you want to: Here's how a streamlined setup would look for most websites: Install GTM on your website. Inside GTM, add your Google Analytics 4 tag using the built-in GA4 configuration. Create events in GTM for actions like button clicks, form submissions, or scrolls. Send those events to GA4 for real-time and historical analysis. Use GA4 to generate reports, build audiences, and optimize campaigns based on data. This setup makes your tracking architecture scalable and adaptable to future needs. Let's say you're managing an online clothing store. With GTM, you can track when users: Click on product images Add items to the cart Use coupon codes You send these custom events to GA4 using event tags . . Inside GA4, you build reports to see which products lead to conversions or where users drop off. This dynamic integration helps improve user experience, test hypotheses, and ultimately increase sales. GTM has become a critical skill for digital marketers, analysts, and even product managers. With companies increasingly relying on precise, real-time data, knowing how to manage tags is no longer optional. Taking a Google Tag Manager course can sharpen your ability to: Set up cross-domain tracking Optimize conversion tracking without developer help Integrate smoothly with Google Ads, Meta Pixel, LinkedIn Insight Tag, and other platforms By learning GTM, you become more self-sufficient and valuable in a data-driven organization. Not true. GTM supports GA by helping you send data more effectively — it doesn't analyze anything on its own. Another myth. They serve complementary roles. Using only GA limits your tracking flexibility; using only GTM without a data analytics platform is meaningless. While GTM has some technical learning curves, it's built with marketers in mind. With a bit of practice — or a Google Tag Manager course — anyone can get started. Understanding the difference between Google Tag Manager vs. Google Analytics is essential for any digital marketing professional. GTM is your command center for deploying tracking codes, while GA4 is your analytics engine — together, they unlock powerful insights and marketing agility. As data privacy rules tighten and first-party data becomes increasingly important, leveraging both platforms efficiently can keep your strategies compliant, accurate, and competitive. Pro Tip: If you're new to either tool, start by learning GTM fundamentals. From there, connect your GA4 property and begin tracking user interactions that actually matter to your business. TIME BUSINESS NEWS
