Latest news with #Gou
Forbes
20-04-2025
- Entertainment
- Forbes
DJ Peggy Gou Is Don Julio's First Global Collab—And Travel Retail Is In The Mix As Tequila Booms
Peggy Gou: 'I wanted to create a bottle that stops you in your tracks the moment you see it.' Fans of South Korean DJ and style icon Peggy Gou will already have clocked that she has partnered with Diageo's most prestigious tequila brand, Don Julio 1942, to promote a limited release of the spirit. It has been renamed Tequila Don Julio 194구 (구 is Korean for Gou, the surname fortuitously rhyming with two). The move from Don Julio is significant because this is the brand's first global product collaboration designed to build on stellar tequila/agave sales growth for Diageo in a declining spirits market last year, according to IWSR. Gou is a good choice as the brand has already made inroads into the nightlife and music culture scene, so a big-scale DJ collab was an obvious next step. Gou, a Forbes 30 under 30 in 2019, hasn't just slapped her name on the product, like some celebrities have. The bottle has been 'entirely designed' by her, and Diageo says that it 'perfectly embodies her signature aesthetic: a blend of high-end fashion and bleeding-edge street style.' The DJ, who also designed the box, said: 'I wanted to create a bottle that stops you in your tracks the moment you see it.' Before the official global launch in New York on April 2, Diageo had already primed consumers with a teaser campaign using mysterious clues, including the 194구 logo in high-traffic areas around the world, and Gou conspicuously wearing the 194구 logo at recent shows. Other event cities include London, Milan, Seoul, and Hong Kong to keep the global excitement going. The good news for Gou's fans is that, as well as domestic markets, where the limited edition might be selling out, they can also find Don Julio 194구 in airport retail, but only at a handful of gateways. It can also be found online through U.S. drinks delivery platforms such as Minibar and Reserve Bar, if their retail partners still have it in stock. From this month, Don Julio 194구—with a recommended price of $225 for 750ml in North America and 700ml elsewhere—has been offered for a limited-time at Dubai International Airport (only in stores in Terminal 3, where arrivals store have just been revamped), London Heathrow Airport's Terminal 2 and Terminal 5, Barcelona Airport's T1, Singapore Changi Airport, and Mexico's Cancun Airport in T3. Diageo said it would be widening the availability to New York's John F. Kennedy Airport, South Korea's Seoul Incheon, Madrid, and Istanbul airports. Various teaser campaigns started in New York and are now in other cities across the world. The limited initial locations, down to specific terminals, are due to the small quantities available for both domestic and travel retail locations. Andrew Cowan, managing director of Diageo Global Travel, said the collab marked 'Don Julio's first-ever culture limited-time offering' and that it would appeal to 'discerning global travelers looking for something special.' The division told me that it could not disclose the exact number of bottles 'for commercial reasons.' A spokesperson added: 'It's safe to say that availability is very exclusive and demand is already high.' Diageo Global Travel's choice of airports reflects both their international appeal and deeper connection with Gou. 'For example, Peggy originates from South Korea, so we thought it was imperative to stock this release in Seoul, while Cancun is a hub synonymous with tequila. As for Heathrow, we know that when travelers pass through, they are often looking for the hottest collabs, so this was fitting,' said a spokesperson for the division. In 2023, Don Julio ran a luxury pop-up at Heathrow's T5 complete with a playlist and in-person appearance from London-born, New York-based DJ and music producer Kayper. The brand was hoping for sales to high-end travelers heading to summer clubbing hotspots like Berlin, Cyprus, and Ibiza. Don Julio is the world's biggest tequila according to IWSR 2023 data that tracks retail sales value. The brand's portfolio is a big one and is a driver of Diageo's overall sales. In the first six months (July to December 2024) of the drinks giant's current financial year, the tequila segment (which also includes Casamigos, co-founded by George Clooney) grew by 21%, versus 1% for the company as a whole. It was Don Julio, with net sales up by 50% in value terms and gaining share in the U.S. market, that did the heavy lifting, particularly Don Julio Reposado, while Casamigos declined. Specifically in the huge United States market, Don Julio's net sales stormed ahead by 62%. Diageo claims this is due to the brand's 'cultural relevance and successful targeted activations,' and it hopes the Peggy Gou campaign will further strengthen this appeal with consumers. In the six months to December, Don Julio shipments grew as distributors stocked up to accommodate strong consumer demand. In the same period, Casamigos' net sales declined 22% as a result of increased category competition in this price segment.
Gulf Insider
25-03-2025
- Business
- Gulf Insider
BIC's Beyon Grandstand Fully Sold Out For F1 Gulf Air Bahrain Grand Prix 2025 Weekend
The Formula 1 Gulf Air Bahrain Grand Prix 2025 continues to ramp up the excitement across the Kingdom of Bahrain and worldwide. With just over two weeks remaining until the mega sporting and entertainment spectacle, Bahrain International Circuit (BIC) announced today that it has completely sold out its Beyon Grandstand. The Beyon Grandstand selling out comes only a few days after BIC announced it had fully sold out its 10,500-capacity Main Grandstand. There is now only very limited availability for BIC's other grandstands, with Turn 1 seats over 95% sold, and with low availability for the University and Victory grandstands. Fans who have yet to secure their tickets are therefore urged to purchase theirs at the earliest to avoid missing out on this must-attend event. All tickets can be bought online at or by calling the BIC Hotline on +973-17450000. This year's F1 Gulf Air Bahrain Grand Prix features the slogan 'The Desert Never Sleeps', and it will mark the fourth round of the 2025 FIA F1 World Championship. It will be celebrating the 75th anniversary of both F1 and national carrier Gulf Air. Some hospitality options remain but also with limited availability, as Paddock Club and Corporate lounges are already sold out. There is some availability in Champions Club and The Dome by F1 Experiences, both of which offer unique experiences to the F1 weekend. For information on the available hospitality or to make a booking, call +973-17451086. BIC is also offering a number of travel packages for the F1 Gulf Air Bahrain Grand Prix 2025 for fans wishing to attend from abroad. These have been curated in collaboration with Gulf Air Holidays and Bahrain Tourism and Exhibitions Authority. The packages offer a range of options, including return flights, hotel accommodations, grand prix tickets, and transfers – all at competitive rates. More information on the travel packages are available on All those attending this year's F1 Gulf Air Bahrain Grand Prix will be able to enjoy non-stop action with F1 and its stellar support programme, as well as plenty of off-track attractions for the whole family. The entertainment will be headlined by a live performance from international dance music superstar Peggy Gou, who will be taking to the stage on the Saturday night of F1 weekend on April 12. All those with tickets to the grand prix will be able to enjoy Gou's concert at no extra cost. Also, as major parts of this year's entertainment line-up, globally renowned act Circus Cortex is coming to BIC, the fan-favourite Ferris Wheel is back, a Kids Race Festival featuring popular characters such as Sonic the Hedgehog, Popeye Kids, and more will be on hand, as well as spectacular shows and an army of roaming entertainments. Meanwhile, a special charity auction has been launched by BIC to raise money for the Royal Humanitarian Foundation. With the generosity of many of the F1 teams, BIC has gathered an incredible selection of unique items of F1 memorabilia along with some amazing donations from Gulf Air. The auction is now live and will continue until race day on April 13 . It can be accessed on where fans can place your online bids for the items. For more information on the F1 Gulf Air Bahrain Grand Prix 2025 or other events and experiences at BIC, visit call the BIC Hotline, or follow the circuit's social media channels. Source Bahrain News Agency
Gulf Insider
24-03-2025
- Automotive
- Gulf Insider
BIC Opens City Centre Bahrain Stand To Engage Fans Ahead Of F1 Gulf Air Bahrain GP 2025
Bahrain International Circuit (BIC), 'The Home of Motorsport in the Middle East', has opened a fan-engagement stand at City Centre Bahrain to bring the excitement closer to the public ahead of the Formula 1 Gulf Air Bahrain Grand Prix 2025. The stand, brightly branded with the theme of this year's F1 spectacle 'The Desert Never Sleeps', is located on the ground floor near gate number three in the West Court. t is operational daily between 10 AM and 2 AM during the holy month of Ramadan. All those visiting the BIC stand will be able to purchase their tickets to the highly anticipated F1 weekend, scheduled for 11 to 13 April as the fourth round of the 2025 FIA Formula 1 World Championship. They can also buy all kinds of official F1 and BIC merchandise including apparel and souvenirs, and get all information on this year's grand prix. Tickets to the race weekend are selling fast and fans are advised to visit BIC's City Centre Bahrain stand at the earliest to secure their seats. BIC's Main Grandstand is already completely sold out with the Turn 1 and Beyon grandstands now over 95% sold, with low availability for the University and Victory grandstands. Tickets can also be purchased online at or by calling the BIC Hotline on +973-17450000. Some hospitality options remain but with limited availability. The F1 Paddock Club and BIC's Corporate Lounges have already completely sold out, but fans can purchase tickets to the Champions Club and The Dome by F1 Experiences, both of which offer unique experiences to the race weekend. For information on the available hospitality or to make a booking, call +973-17451086. BIC is also offering Several of travel packages for the F1 Gulf Air Bahrain Grand Prix 2025 for fans wishing to attend from abroad. These have been curated in collaboration with Gulf Air Holidays and Bahrain Tourism and Exhibitions Authority. The packages offer a range of options, including return flights, hotel accommodations, grand prix tickets, and transfers – all at competitive rates. More information on the travel packages is available on The F1 Gulf Air Bahrain Grand Prix 2025 will be bringing non-stop motorsport action and plenty of off-track attractions for the whole family. The entertainment programme will be headlined by a live performance from international dance music superstar Peggy Gou, who will be taking to the stage on the Saturday night of F1 weekend on April 12. All those with tickets to the grand prix will be able to enjoy Gou's concert at no extra cost. Also, as major parts of this year's entertainment line-up, globally renowned act Circus Extreme is coming to BIC, the fan-favourite Ferris Wheel is back, a Kids Race Festival featuring popular characters such as Sonic the Hedgehog, Popeye Kids, and more will be on hand, as well as spectacular shows and an army of roaming entertainments. Meanwhile, a special charity auction has been launched by BIC to raise money for the Royal Humanitarian Foundation. With the generosity of many of the F1 teams, BIC has gathered an incredible selection of unique items of F1 memorabilia along with some amazing donations from Gulf Air. The auction is now live and will continue until race day on 13 April. It can be accessed on where fans can place their online bids for the items. For more information on the F1 Gulf Air Bahrain Grand Prix 2025 or other events and experiences at BIC, visit call the BIC Hotline, or follow the circuit's social media channels. Source Bahrain News Agency
CairoScene
21-03-2025
- Entertainment
- CairoScene
Peggy Gou Brings Euphoric Beats to Expo City Dubai on May 3rd
The South Korean DJ will deliver her signature blend of hypnotic house and electro, including her 2023 viral hit 'It Goes Like (Nanana)'. Mar 16, 2025 South Korean DJ and producer Peggy Gou—known for her genre-blurring fusion of deep house, electro, and Balearic beats—is set to take over Expo City Dubai on Saturday, May 3rd. With a sound that seamlessly weaves hypnotic melodies and pulsating basslines, Gou has built an unmistakable style, refined through EPs such as 'Seek for Maktoop' (2016) and 'Once' (2018). Her 2023 global anthem 'It Goes Like (Nanana)' propelled her into mainstream recognition, topping charts and soundtracking dance floors worldwide. In December 2024, Gou delivered a dynamic set at the Yasalam After-Race Concerts during the Formula 1 Abu Dhabi Grand Prix, sharing the stage with artist Teddy Swims. Earlier in 2024, Gou performed at the Louvre Abu Dhabi, becoming one of the first artists to take the stage at this iconic venue. Ticket prices start from AED 150 and can be purchased via PlatinumList's official website.
Daily Tribune
19-03-2025
- Automotive
- Daily Tribune
BIC sells out Main Grandstand for F1
International Circuit (BIC), 'The Home of Motorsport in the Middle East', announced today that it has completely sold out all Main Grandstand seats for the Formula 1 Gulf Air Bahrain Grand Prix 2025. Less than 25 days remain until the Kingdom of Bahrain's most anticipated sporting and entertainment spectacle, taking place April 11-13 in Sakhir, and the excitement continues to build to all-time highs as the event approaches. BIC's Main Grandstand is the largest stand at the venue and holds a capacity of 10,500 spectators, offering some of the best views of the race weekend. It overlooks the F1 pit lane, the F1 teams' garages, BIC's main straight, the start and finish lines, and the winners' podium. The complete sell-out of the Main Grandstand follows BIC's announcement last week that it has also fully sold out the F1 Paddock Club and the circuit's Corporate Lounges for F1 weekend, setting the stage for yet another record turnout of fans. There is now only very limited availability for BIC's other grandstands, with Turn 1 and Beyon stands now over 95% sold, with low availability for University, and Victory grandstands. Fans who have yet to secure their seats are therefore urged to purchase theirs at the earliest to avoid missing out on this must-attend event. Hospitality options Some hospitality options remain but also with limited availability, as Paddock Club and Corporate lounges are already sold out. There is some availability in Champions Club and The Dome by F1 Experiences, both of which offer unique experiences to the race weekend. BIC is also offering a number of travel packages for the F1 Gulf Air Bahrain Grand Prix 2025 for fans wishing to attend from abroad. These have been curated in collaboration with Gulf Air Holidays and Bahrain Tourism and Exhibitions Authority. The packages offer a range of options, including return flights, hotel accommodations, grand prix tickets, and transfers – all at competitive rates. All those attending this year's F1 Gulf Air Bahrain Grand Prix will be able to enjoy non-stop action with F1 and its stellar support programme, as well as plenty of off-track attractions for the whole family. The entertainment will be headlined by a live performance from international dance music superstar Peggy Gou, who will be taking to the stage on the Saturday night of F1 weekend on 12 April. All those with tickets to the grand prix will be able to enjoy Gou's concert at no extra cost. Also, as major parts of this year's entertainment line-up, globally renowned act Circus Extreme is coming to BIC, the fan-favourite Ferris Wheel is back, a Kids Race Festival featuring popular characters such as Sonic the Hedgehog, Snoopy, Popeye Kids, and more will be on hand, as well as spectacular shows and an army of roaming entertainments. Meanwhile, a special charity auction has been launched by BIC to raise money for the Royal Humanitarian Foundation. With the generosity of many of the F1 teams, BIC has gathered an incredible selection of unique items of F1 memorabilia along with some amazing donations from Gulf Air.
