Latest news with #GraceChen
UPI
21-05-2025
- Entertainment
- UPI
Sony to end PlayStation Stars loyalty program
Sony has announced plans to end its PlayStation Stars loyalty program after three years. File Photo by Jim Ruymen/UPI | License Photo May 21 (UPI) -- Sony announced on Wednesday that it will be shutting down its PlayStation Stars loyalty program after three years. PlayStation Stars, which began in 2022, allowed PlayStation gamers to earn rewards by purchasing and playing games. The rewards included digital collectibles, video games and PlayStation Store credit. Sony stated that starting Wednesday PlayStation Stars will no longer accept new members. Canceling a membership will lock players out of rejoining the program. Players can still earn rewards through PlayStation Stars until July 23. Rewards can still be redeemed with any remaining balance until November 2, 2026 when PlayStation Stars fully ends. The digital collectibles that players have earned will still be accessible after the program ends. "We want to thank all of our players for supporting PlayStation Stars since the launch in 2022. As we explore new ways to evolve our loyalty program efforts for the future, we'll continue to celebrate all of our players through the various community activities we have planned," Grace Chen, vice president, network advertising, loyalty and licensed merchandise at PlayStation said in a statement.
The Verge
21-05-2025
- Entertainment
- The Verge
PlayStation Stars burns out
Sony is shutting down the 'current version' of the PlayStation Stars loyalty and rewards program that it launched in 2022, according to a blog post. The program let users obtain 'digital collectibles,' which Sony described at the time as 'digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony's history of innovation.' While that might make them sound like they could have been NFTs, they weren't; PlayStation's Grace Chen, VP of network advertising, loyalty, and licensed merchandise, told The Washington Post that the program was 'not leveraging any blockchain technologies and definitely not NFTs.' In Wednesday's blog post about the shutdown, Chen says that 'since launching the program, we've learned a lot from evaluating the types of activities our players respond best to, and as a company, we are always evolving with player and industry trends. Through this evaluation, we have decided to refocus our efforts and will be winding down the current version of PlayStation Stars.' As of today, 'PlayStation Stars will no longer accept new members for this version of the program,' according to Chen. If you're in the program now, users can 'still earn Digital Collectibles, Points and level up their status' until July 23rd at 10:59AM ET, and after that date, there will be no new PlayStation Stars campaigns. 'This version' of PlayStation Stars will fully end on November 2nd, 2026.
