Latest news with #GraceNorman
Yahoo
5 days ago
- Business
- Yahoo
Hoka Launches Global Running Campaign ‘Together, We Fly Higher' With Paralympic Gold Medalist Grace Norman
Hoka has tapped Paralympic gold medalist Grace Norman for a new global running campaign dubbed 'Together, We Fly Higher.' Launched Thursday with a two-minute spot and shorter clip both soundtracked by Bob Dylan's 'Shelter By the Storm,' the campaign highlights the community that supports runners, including coaches, family, spectators and fellow participants. More from WWD Hoka's New Rocket X 3 Is the Stable, Consistent Super Shoe for Non-superhuman Marathoners Legal Questions Surface Over Walmart's Hoka Dupe What Nike, Hoka and Other Brands Are Doing to Celebrate Global Running Day Additional shorts will release over the coming months, and Hoka is boosting the campaign through connected television, out-of-home, digital, owned media and paid social in addition to its own social platforms. 'As a brand driven by the joy of progress, we recognize the role community plays in the long road athletes' take to achieve greatness,' Erika Gabrielli, vice president of Global Marketing for Hoka, said in a press release. 'Together We Fly Higher' is about just that — celebrating the journey and those who got you there. Our individual progress is fueled by the collective. This campaign puts a spotlight on humans supporting humans, and how this principle empowers us to push past our limits.' The campaign comes after parent company Deckers reported a slowdown in direct-to-consumer sales for Hoka in the the fourth quarter of 2025. Deckers' chief financial officer Steven Fasching pointed to 'macroeconomic uncertainty' as a factor, as well as consumers choosing in-store purchases and higher levels of promotion for outgoing models. 'I'm not entirely surprised by that performance, generally where the quarter came in is where we expected Hoka to come in,' Fasching said in the May earnings call. 'But once we get beyond Q1, with the success that we're seeing with the new introductions in Hoka, we're encouraged that you're going to start to see those numbers improve.' In June, Hoka launched the Rocket x 3 as the latest iteration of its stability-focused super shoe. It also debuted the Arahi 8 everyday road runner at the beginning of July. Norman won Paralympic gold medals in the 2024 PTS5 Paratriathlon and 2016 PT4 Paratriathlon, as well as silver in the 2020 PTS5 Paratriathlon. Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos]
Yahoo
28-05-2025
- General
- Yahoo
Paralympic gold medalist Grace Norman to speak in Kettering
Previous Paralympic coverage above. DAYTON, Ohio (WDTN) – A two-time US Paralympic gold medalist will be the keynote speaker at the Dayton Agonis Club's event tonight. Grace Norman will speak at the Presidential Banquet Center in Kettering. She will give a presentation after the 7 p.m. dinner and the awards ceremony. Norman has earned four Paralympic medals: two gold, one silver and one bronze. She is a leading competitor in the paratriathlon. Recently, she won a gold medal in the 2024 Paris Paralympic Games. Aullwood Audubon reveals June 2025 activity schedule The Dayton Agonis Club began in 1932 to unite former athletes and sports figures. It holds events to celebrate and recognize their careers. Norman completed the Paris paratriathlon, which was a 750-meter swim, 20-kilometer bike ride, and 5,000-meter run, in 1:04:40 to win the gold medal. She won her first gold in the 2016 Paralympics in Rio. (She also earned a bronze medal in the 400 meters in Rio.) She won a silver medal in the 2020 paratriathlon in Tokyo. Locally, Norman attended Cedarville University. She earned an undergraduate nursing degree in 2020 and was a student athlete as a member of the school's cross country and track and field teams. She is also a two-time National Christian College Athletic Association (NCCAA) champion. To learn more about Cedarville University, an evangelical Christian college near Dayton, click here. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
