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Nike cuts ties with Australian brand ambassador over pro-Palestinian posts
Nike cuts ties with Australian brand ambassador over pro-Palestinian posts

Arab News

timea day ago

  • Politics
  • Arab News

Nike cuts ties with Australian brand ambassador over pro-Palestinian posts

LONDON: Nike has ended its partnership with Australian brand ambassador Grace Tame after the activist shared several pro-Palestinian posts on social media. Tame, a long-distance runner and high-profile advocate for survivors of sexual assault, had used her platform in recent months to speak out against Israel's military campaign in Gaza, describing it as 'genocide' and calling for a ceasefire. The American sportswear giant confirmed the decision over the weekend, following growing speculation after it launched a review of Tame's public statements. A Nike spokesperson said on Friday: 'We've agreed to part ways. We wish Grace the best as she continues her running journey.' Tame signed a $100,000 ambassadorial deal with Nike in January, marking a return to the brand after a previous collaboration four years ago. Since the start of the conflict in Gaza in October 2023, Tame has shared posts and attended events expressing solidarity with Palestinians. In November, she signed a global ceasefire petition organized by Oxfam. In May, she gave a speech at an event hosted by the Australian Palestine Advocacy Network, where she said: 'Empathy should have no boundaries.' Tame also revealed she had been asked not to speak about the war at other public engagements. Her increasingly vocal advocacy drew criticism from pro-Israel commentators in Australia, some of whom accused her of sharing inflammatory and antisemitic content. In May, Tame reposted a statement from Palestinian writer Mohammed El-Kurd criticizing Western media coverage of the fatal shooting of two Israeli embassy aides in Washington. She quoted the post, which argued the incident was a direct response to Israel's assault on Gaza, rather than a random antisemitic attack. 'Even though it was undeniably, and by the alleged shooter's own admission, a response to the ongoing Israeli assault on Gaza, which killed one hundred and seven Palestinians in the last 24 hours alone,' she reposted to her 260,000 followers. Tame, no stranger to controversy, has long been a divisive figure in Australian public life. Earlier this year, she appeared at a public event with Prime Minister Anthony Albanese wearing a T-shirt that read 'F**k Murdoch,' a jab at media mogul Rupert Murdoch. In the accompanying Instagram caption, she criticized what she called 'dynastically wealthy white supremacist corporate oligarchs ruining our planet, funding genocide, war, and destruction.' In response, Murdoch-owned The Australian accused her of being fixated on Israel and wrote that Nike's 'face-saving statement of a mutual separation with Tame is arguably misplaced in its generosity.' The newspaper also noted that all Nike stores in Australia are operated by Fox Group, an Israeli company listed on the Tel Aviv Stock Exchange, adding another layer to the fallout.

Grace Tame sensationally AXED from her $100,000 ambassador role at Nike after probe into pro-Palestine posts
Grace Tame sensationally AXED from her $100,000 ambassador role at Nike after probe into pro-Palestine posts

Daily Mail​

time4 days ago

  • Business
  • Daily Mail​

Grace Tame sensationally AXED from her $100,000 ambassador role at Nike after probe into pro-Palestine posts

Global sports brand Nike have officially cut ties with advocate and athlete Grace Tame over her pro-Palestinian posts on social media. The former Australian of the Year, who received the top accolade for her work speaking for sexual assault victims, shared several posts in solidarity with Palestinians during the ongoing conflict with Israel. Nike released a statement on Monday stating Tame's team were being spoken to, although it's not been confirmed exactly what sparked the probe. On Friday, speculation grew that the brand and Tame had split, with the athlete removing references to Nike on her Instagram profile. A spokesperson for the brand then shared a statement confirming the end of Tame's Nike era, writing: 'Grace and Nike have mutually agreed to part ways'. 'We wish Grace the best as she continues her running journey.' Daily Mail Australia has contacted Tame's team for comment. A Nike spokeswoman earlier this week told Daily Mail Australia the brand 'does not stand for any form of discrimination, including antisemitism'. Tame, who received the top accolade for her work for sexual assault victims, shared several posts in solidarity with Palestinians during the ongoing conflict with Israel 'We take this matter very seriously and are in touch with Grace's team to understand the matter further,' the spokesperson said. The 30-year-old is an ultra-marathon runner and was appointed as a brand ambassador by Nike in January. She shared a gushing message at the time, writing: 'I couldn't be more excited to announce that I am officially an ambassador for Nike. 'This has been a long time in the making.' Prior to accepting the role - believed to be worth $100,000 - Tame had added her voice to Oxfam Australia's demand for a ceasefire in Gaza in November 2023. Over the last few weeks, she has been outspoken in her support of the Palestinians' cause and joined a panel of speakers at the Feminism in the Time of Gaza forum. At least 450 people heard from four speakers at The Edge in Federation Square, Melbourne , during the May event organised by the Australian Palestine Advocacy Network (APAN). Tame said it was the first time she had spoken publicly about Palestine and revealed she had been asked not to speak about the Gaza-Israel conflict at several events. 'Empathy should have no boundaries,' she told the crowd. On Monday, the same day Nike released a statement, Tame shared a quote from climate activist Greta Thunberg who is currently on board a Freedom Flotilla aid mission sailing to Gaza aimed at breaking Israel's blockade. 'We are doing this because no matter what odds we are against, we have to keep trying, because the moment we stop trying is when we lose our humanity,' she wrote. The World Health Organisation (WHO) has warned Gaza is at risk of famine as a result of the blockade. Last week, Tame reshared a statement on Instagram from Palestinian writer Mohammed el-Kurd. He had criticised journalists who reported on the fatal shooting of an Israeli embassy couple in Washington DC as a 'random anti-Semitic attack'. Sarah Lynn Milgrim and Yaron Lischinsky were leaving an event at the Capital Jewish Museum when they were shot dead. Elias Rodriguez, who police say shouted 'free Palestine' after being taken into custody, was charged with two counts of first-degree murder. Tame's has never shied away from socio-political discussion, with her Instagram handle called 'tamepunk' in perhaps a reference to the punk movement. In January she came under fire for wearing an incendiary T-Shirt to a morning tea event with Prime Minister Anthony Albanese and his fiancée Jodie Haydon. It featured the slogan: 'F*** Murdoch.'

Former Australian of the Year's partnership with Nike at risk after anti-Israel content
Former Australian of the Year's partnership with Nike at risk after anti-Israel content

Sky News AU

time03-06-2025

  • Politics
  • Sky News AU

Former Australian of the Year's partnership with Nike at risk after anti-Israel content

Institute of Public Affairs Daniel Wild discusses former Australian of the Year Grace Tame coming under fire for posting anti-Israel social media content. Ms Tame's posting has put her partnership with Nike at risk, as Ms Tame endorsed that the Washington shooting was not an anti-semitic attack. 'Good on Nike for doing this,' Mr Wild told Sky News host Rita Panahi. 'It's a shame for Grace Tame. 'For her to go down the road of political activism, I think, has really let down the important work that she did.'

Grace Tame's contract with Nike under threat just six months after she was made an ambassador as sports brand launches probe into her views on Israel
Grace Tame's contract with Nike under threat just six months after she was made an ambassador as sports brand launches probe into her views on Israel

Daily Mail​

time03-06-2025

  • Business
  • Daily Mail​

Grace Tame's contract with Nike under threat just six months after she was made an ambassador as sports brand launches probe into her views on Israel

Grace Tame 's role as a Nike ambassador may be at risk after the sportswear brand started a probe into her views on Israel. The former Australian of the Year is an outspoken advocate for survivors of sexual assault and has shared several posts on social media in solidarity with Palestinians. Nike released a statement on Monday stating Tame's team were being spoken to, although it's not been confirmed exactly what sparked the probe. 'Nike does not stand for any form of discrimination,' a spokeswoman told The Australian. 'We take this matter very seriously and are in touch with Grace's team to understand the matter further.' Tame has been an ambassador for Nike for only six months after she was appointed by Nike in January. The Australian athlete has been vocal in her support of Palestinians and last month joined a panel of speakers at the Feminism in the Time of Gaza forum. At least 450 people heard from four speakers at The Edge in Federation Square, Melbourne at a forum organised by the Australian Palestine Advocacy Network (APAN). Tame said this was the first time she had spoken publicly about Palestine and revealed she had been asked not to speak about the Gaza-Israel conflict at several events. 'Empathy should have no boundaries,' Tame, who won the 2024 Victorian Great Ocean Road Ultramarathon, said. Tame joined Bundjalung Widubul-Wiabul woman Vanessa Turnbull-Roberts, a lawyer and human rights advocate and Randa Abdel-Fattah, a writer and advocate for Palestinian people. Jordana Silverstein, a senior research fellow at the Peter McMullin Centre on Statelessness at the University of Melbourne, also sat on the panel. On Monday, the same day Nike released a statement, Tame shared a quote from climate activist Greta Thunberg who is on board a Freedom Flotilla aid mission sailing to Gaza aimed at breaking Israel's blockade. 'We are doing this because no matter what odds we are against, we have to keep trying, because the moment we stop trying is when we lose our humanity.' The World Health Organisation has warned Gaza is at risk of famine as a result of the blockade. Three-quarters of Gaza's population is at risk of suffering 'emergency' or 'catastrophic' food deprivation. Last week, Tame reposted a statement on Instagram from Palestinian writer Mohammed el-Kurd, in which he critcised journalists who reported on the fatal shooting of an Israeli embassy couple in Washington DC as a 'random anti-Semitic attack'. Sarah Lynn Milgrim and Yaron Lischinsky were leaving an event at the Capital Jewish Museum when they were shot dead. Elias Rodriguez, who police say shouted 'free Palestine' after being taken into custody, was charged with two counts of first-degree murder. In November 2023, Tame added her voice to Oxfam Australia's demand for a ceasefire in Gaza. Daily Mail Australia contacted Nike and Tame for comment. Tame had shared a gushing message in January after revealing she was the new ambassador for Nike. 'I couldn't be more excited to announce that I am officially an ambassador for Nike. This has been a long time in the making,' she wrote. She thanked her manager, Lauren Miller, and cousin Eloise Nairn-Smith, who founded the website Ritual Runners and who Tame called her 'coach and hero'.

Women artists lead Archibald Prize finalists
Women artists lead Archibald Prize finalists

SBS Australia

time01-05-2025

  • Entertainment
  • SBS Australia

Women artists lead Archibald Prize finalists

Women artists lead Archibald Prize finalists Published 1 May 2025, 10:04 am The Art Gallery of NSW has revealed the finalists in Australia's oldest and most celebrated portrait prize. This year's annual Archibald Exhibition includes portraits of local icons including Nicole Kidman and Grace Tame, as well as personal heroes. For the first time, there are more finalist works by women artists than men, in each of the Archibald, Wynne, and Sulman prize competitions.

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