Latest news with #GraemeLowdon
Newsweek
6 days ago
- Automotive
- Newsweek
Cadillac F1 Team Partners With Renowned Fashion Brand
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Months away from its official Formula One debut in 2026, the Cadillac F1 team has announced a partnership with the renowned fashion brand Tommy Hilfiger. This marks the new team's first sponsorship in the premier class of motorsports. Tommy Hilfiger is no stranger to F1, having ended its partnership with Mercedes at the end of the 2024 season. The collaboration with the sport's eleventh team as its official apparel partner marks the beginning of a new chapter in its F1 journey. Cadillac's entry into the sport was confirmed in March this year after receiving approvals from the FIA and Formula One Management (FOM). For the initial years, it will partner with Ferrari to procure its power engines for the new era of regulations starting next year, where F1 cars will be powered by an equal ratio of internal combustion and electric power. A general view of the atmosphere is seen during the Launch Party For Cadillac F1 Team at Queen Miami Beach on May 03, 2025 in Miami Beach, Florida. A general view of the atmosphere is seen during the Launch Party For Cadillac F1 Team at Queen Miami Beach on May 03, 2025 in Miami Beach, Cadillac F1 Addressing the new partnership with Tommy Hilfiger, Cadillac F1 team principal Graeme Lowdon said: "We are an American team representing one of the most iconic American brands of all time. "Tommy Hilfiger too is an American icon, and the brand's legacy in Formula 1 is unmatched. As we bring a bold new vision to the paddock, this partnership truly reflects the spirit of what we're building. "Together, we're not only racing, but driving innovation that will shape the future of both entertainment and engineering." In a separate report by Forbes, Lowdon explained why Tommy Hilfiger was a "natural fit" for Cadillac. He said: "Cadillac has a proud and storied racing history as far back as 1950 when they began competing at Le Mans at World Championship Level. "Tommy has known Formula 1 for a long time. It's the pinnacle of motorsport, like Cadillac is for luxury automobiles. Cadillac's brand values are bold, sophisticated, and optimistic. That was a natural fit with the Tommy Hilfiger brand. Combining this offers an ambitious, confident outlook. The chemistry, vision, and passion felt right from the start. Racing is about passion and desire to win." The announcement of Cadillac's partnership with Tommy Hilfiger arrives at a time when the fashion brand promotes its F1 The Movie APXGP Collection ahead of the release of the F1 movie on June 25 and June 27 in America. Addressing the partnership with the Cadillac F1 team, Tommy Hilfiger said: "These two iconic American brands come together with a colorful history in visual culture. I love racing's iconic graphics. The uniforms are very cool with patches, logos, and team names. It's rich in design territory. We had insight into the Cadillac team's design direction; it will look incredible across the collections. "I didn't see that coming in the earlier years. Formula 1 was automobiles and cars coming from Europe. Building out fanwear with our iconic prep with Cadillac's bold racing and motorsport motifs is an exciting playground to push the boundaries."
Fashion United
6 days ago
- Business
- Fashion United
Tommy Hilfiger named as official apparel partner for Cadillac Formula 1 Team
Tommy Hilfiger, part of PVH Corp., is strengthening its ties with Formula 1 after signing a multi-year apparel and lifestyle sponsorship agreement with Cadillac, the new Formula 1 team backed by TWG Motorsports and General Motors, which is joining the grid in 2026. In a statement, Tommy Hilfiger said it would bring its spirit of 'fashiontainment' to F1 at a time when the sport's popularity is at an all-time high, as well as bring together two American brands as the Cadillac Formula 1 Team prepares to become the first new addition to the motorsport since 2016. 'Two icons. One vision. A bold new era of American motorsport,' said Tommy Hilfiger. 'We're proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac. We share a vision to honour the heritage of F1 while pushing it forward - celebrating where we come from, and reimagining where we can go. As the sport's presence around the globe continues to soar, there's never been a better time to dream big, and show the world what an American team can bring to the grid.' As official apparel partners, the Cadillac F1 team kits will feature Tommy Hilfiger's signature design and iconology, while the designer fashion brand's logo will also be displayed on the car, driver suits and helmets. Tommy Hilfiger will also design fanwear collections, fusing its 'Prep Made Modern' aesthetic with the performance-driven codes of the Cadillac Formula 1 Team, which it states will challenge convention and set 'a new standard for lifestyle partnerships in the sport'. Graeme Lowdon, team principal at the Cadillac Formula 1 Team, added: 'We are an American team representing one of the most iconic American brands of all time. Tommy Hilfiger too is an American icon, and the brand's legacy in Formula 1 is unmatched. 'As we bring a bold new vision to the paddock, this partnership truly reflects the spirit of what we're building. Together, we're not only racing, but driving innovation that will shape the future of both entertainment and engineering.' Tommy Hilfiger to sponsor Cadillac Formula 1 Team Over its 40-year history, Tommy Hilfiger has built a unique legacy across the world of sport, partnering with athletes and events across competitive sailing, golf, snow sports and football (soccer), and since the '90s it has sponsored Team Lotus, Ferrari, and Mercedes-AMG F1, and collaborated with F1 driver Lewis Hamilton. The brand also recently unveiled a new APEXGP collection, closely tied to the 'F1 The Movie', fronted by brand ambassador Damson Idris, who stars in the movie, which is launching at the end of June. Rytz Goldman, global brand president of Tommy Hilfiger, said: 'From the very beginning, entertainment and sport have been part of our brand's heritage. By doubling down in motorsport, we are excited to present a fresh expression of what's possible when fashion evolves at the speed of pop culture. 'This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1.' The Cadillac F1 Team received final approval to join F1 in March 2025. Formed by TWG Motorsports and General Motors, the team is looking to represent a bold new chapter in American participation on the global F1 stage. The team has operations in Fishers, Indiana and Charlotte, North Carolina in the US and at Silverstone in the UK. The new team has yet to reveal its drivers, but an announcement is expected later in the summer. Dan Towriss, chief executive of Cadillac Formula 1 Team, added: 'Tommy Hilfiger is an American original, and we're proud to welcome them as our first official partner. 'This collaboration represents the fusion of two bold, innovative brands - where performance meets iconic style. As we build a team that reflects American ambition on the global F1 stage, this partnership sets the tone for what's ahead.'
The Independent
08-05-2025
- Automotive
- The Independent
Mick Schumacher ‘on shortlist' for shock F1 return in 2026
Mick Schumacher is reportedly on Cadillac 's shortlist for an F1 seat next year as he targets a shock return to the sport. The 26-year-old, son of seven-time F1 world champion Michael Schumacher, has not raced in F1 since being axed in 2022 after two seasons with Haas. Schumacher was a reserve driver for Mercedes in 2023 and 2024 but did not feature at all on a race weekend, leaving the team at the end of last season. Now, he is racing for Alpine in the World Endurance Championship. Yet Schumacher's presence in the F1 paddock at the Miami Grand Prix over the weekend – where F1's soon-to-be 11th team Cadillac held their launch event – has raised speculation about a return. German publication BILD report that Schumacher is on the shortlist for one of the two seats yet to be filled at the American-owned team in 2026. Schumacher also reportedly attended Cadillac's official launch event and liked one of the team's social media posts. Sergio Perez and Valtteri Bottas are also rumoured to be on that shortlist, alongside the likes of Zhou Guanyu and Colton Herta. Cadillac team principal Graeme Lowdon – who also acts as Zhou's manager – spoke about his search for two drivers while speaking to the media in Miami. "We've got a fairly good idea [on drivers], and we've narrowed it down quite a bit," Lowdon told Sky Sports F1. "We were effectively kept out of the last round of driver discussions because we didn't have an entry and were in a slightly unusual position. "But it also means there is a lot less competitive tension and we can take a little bit of time. "Obviously, the number one priority for us is to have something for the driver to drive, and that is where a lot of the management bandwidth is.' Schumacher, who has always acknowledged that a return to F1 remains his dream, finished third as part of a three-man Alpine team at the 6 Hours of Imola event last month and is set to compete at the prestigious 24 Hours of Le Mans event next month.
Time of India
05-05-2025
- Automotive
- Time of India
'We have to select everybody on merit': Cadillac unveils Formula 1 team logo before 2026 debut with merit-based driver selection emphasis
Cadillac's F1 team logo (via IANS) Cadillac has officially joined the Formula 1 limelight with the unveiling of its team logo in preparation for its much-awaited entry in the 2026 season. As the grid looks forward to receiving its 11th team, the announcement from Cadillac marks a strategic and stylistic pledge to marry American motorsport heritage with worldwide competitiveness. Cadillac has made its 2026 Formula 1 debut statement with the logo reveal and a direct stance on driver merit Cadillac makes aggressive debut with strong branding and leadership The central event of Cadillac's Miami unveiling was the unveiling of their official team logo—a badge that reflects their proud American heritage while heralding a serious intent to compete. It was launched right after the Sprint and Qualifying race sessions over the weekend of the Miami Grand Prix . Leading the next campaign is Team Principal Graeme Lowdon , a seasoned name in the Formula 1 universe after time with now-extinct Manor Racing. Lowdon will have the squad campaign on Ferrari power units in the beginning before moving over to GM Performance Power Units starting in 2029—and this following a nod of approval from the FIA as an official F1 engine supplier last week. 'We were effectively kept out of the last round of driver discussions because we didn't have an entry and were in a slightly unusual position, but it also means there is a lot less competitive tension, and we can take a little bit of time. Everyone would love to see an American driver in an American team with an American engine, but this is also a world championship," said Lowdon to Sky Sports F1. 'We have to select everybody on merit, and as we have said before, there is nothing stopping a boy or girl with an American passport from driving for an American Formula 1 team. We'll select them on merit, and if the driver happens to be an American, that is something the fans would really like. But we've got to respect the world championship, and if we want to be competitive as we can, we must choose everyone in the team on merit." by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Health: Over-40s are snapping up the new indestructible military smartwatch Indestructible Smartwatch Undo Path to 2026: What's next for Cadillac F1? The period before 2026 will be decisive as Cadillac builds up its infrastructure, forms partnerships, and focuses on driver talent. Its addition not only increases the grid numbers but also brings in new competition, which has the potential to alter dynamics in the paddock. With the full support of General Motors and a long-term commitment, the team will leave a big mark. Also read: What are the F1 drivers' standings after Miami Grand Prix 2025? Cadillac's foray into Formula 1 is not just a grid-expansion strategy—it's a declaration of intent. With a showy logo unveiling, experienced leadership under Graeme Lowdon, and an unflinching commitment to competitive integrity, the American marque is working its way toward a high-stakes debut in 2026. All eyes now turn to the next big reveal: the drivers who will carry the Cadillac name into the world of Formula 1.
News18
04-05-2025
- Automotive
- News18
Cadillac Unveil Team F1 Logo Ahead Of Entry In 2026 Season
Last Updated: Cadillac reveals their Formula 1 team logo and brand ahead of their 2026 entry, with Graeme Lowdon as Team Principal and Ferrari engines until 2029. Ahead of their highly-anticipated entry as the grid's 11th team from the 2026 season onwards, Cadillac have revealed their team logo and brand that will mark their Formula 1 identity and set them apart from their rivals for the upcoming seasons. Leaning into their all-American reputation, the team – who are backed by TWG Motorsports and General Motors (GM) – held a red carpet event in Miami following Saturday's Sprint and Qualifying to unveil their chosen branding. With the 2025 season almost a quarter complete, there is plenty of focus on Cadillac and the steps they take ahead of next year's first Grand Prix. Cadillac have taken on the experienced Graeme Lowdon, who was previously a key part of Manor's journey to F1, as Team Principal and will compete with Ferrari engines until 2029, with GM Performance Power Units LLC. having been officially approved as an F1 power unit supplier by the FIA from then. Ahead of the launch event, Lowdon had explained the situation regarding their vacant driver positions and claimed although having an American driver would be good for the American side, they will make the decision on merit. 'We've got a fairly good idea, and we've narrowed it down quite a were effectively kept out of the last round of driver discussions because we didn't have an entry, and were in a slightly unusual position but it also means there is a lot less competitive tension, and we can take a little bit of time. 'Obviously, the number one priority for us is to have something for the driver to drive, and that is where a lot of the management bandwidth is. When it comes to an American driver, everyone would love to see an American driver in an American team with an American engine, but this is also a world championship. 'We have to select everybody on merit, and as we have said before, there is nothing stopping a boy or girl with an American passport from driving for an American Formula 1 team. We'll select them on merit, and if the driver happens to be an American, that is something the fans would really like. 'But we've got to respect the world championship, and if we want to be competitive as we can, we must choose everyone in the team on merit," said Lowdon to Sky Sports F1. (This story has not been edited by News18 staff and is published from a syndicated news agency feed - IANS) First Published:
