Latest news with #GrandPrixforGood
Scoop
2 hours ago
- Health
- Scoop
New Zealand Herpes Foundation's Groundbreaking Campaign Wins Prestigious Cannes Lions Grand Prix For Good
Press Release – NZ Herpes Foundation The campaign, developed in partnership with Motion Sickness (Auckland) and FINCH (Sydney), represents a paradigm shift in public health communications, demonstrating how bold creative strategies can effectively address sensitive health topics. The New Zealand Herpes Foundation (NZHF) is proud to announce that its pioneering 'Make New Zealand the Best Place in the World to Have Herpes' campaign has been awarded the Lions Health and United Nations Foundation Grand Prix for Good at the 2025 Cannes Lions International Festival of Creativity – one of the most prestigious awards in global advertising and creative excellence. The campaign, developed in partnership with Motion Sickness (Auckland) and FINCH (Sydney), represents a paradigm shift in public health communications, demonstrating how bold creative strategies can effectively address sensitive health topics and drive measurable behaviour change within healthcare communities and the broader public. Launched in October 2024 on Global Herpes Awareness Day, the campaign successfully challenged decades of entrenched stigma surrounding genital herpes – a condition that affects up to 80% of New Zealanders at some point in their lives. Through innovative use of humour, gamification, and celebrity endorsement, the initiative transformed a traditionally taboo medical topic into an accessible national conversation. The campaign's 'Herpes Destigmatisation Course' featured prominent New Zealand figures including Sir Ashley Bloomfield and Sir Graham Henry delivering evidence-based health education through engaging video content. A Herpes Stigma Index provided real-time global rankings, encouraging community participation and measuring progress against international benchmarks. Within eight weeks, New Zealand rose from ninth to first place on the global stigma index. The campaign generated exceptional engagement metrics including: Over 10,700 hours of educational content consumed 12.7 million impressions across social channels 69% of participants reported reduced stigma attitudes 86% felt more comfortable discussing herpes openly 81% expressed motivation to support others with HSV The campaign's success underscores the critical importance of addressing the substantial gap between medical reality and public perception of HSV. While most people (~80%) will host a Herpes Simplex Virus during their lifetime, only approximately 20% will experience recognisable symptoms. The majority remain undiagnosed because most people who host herpes simplex don't experience symptoms ( ie are asymptomatic ) creating ongoing challenges for clinical management and patient counselling. 'This campaign demonstrates the transformative power of exceptional creative communications in achieving public health outcomes that traditional medical education approaches have struggled to deliver,' said NZHF Trustee Alaina Luxmoore. 'We're immensely proud that our bold approach to destigmatising herpes has resonated not only in New Zealand but globally. The message we're conveying is simple – herpes is a common, manageable virus that doesn't define a person's worth or relationships. 'Winning the Cannes Lions Grand Prix for Good validates our belief that innovative communications can break down barriers that have prevented effective clinical care and patient wellbeing for decades. However, this recognition is just the beginning. While we're officially the best place in the world to have herpes, maintaining this title requires constant education, ongoing destigmatisation efforts, and continued advancement in clinical training on best-practice herpes management and treatment guidelines. We're committed to building on this momentum to ensure healthcare providers and patients alike have access to evidence-based, stigma-free herpes care.' The campaign's international acclaim extends beyond Cannes Lions, with awards from AdFest 2025 (Gold Lotus – Entertainment), Clio Health 2025 (multiple Gold and Silver awards), D&AD (Wood Pencils), and The One Show (Bronze – Health & Wellness). This recognition highlights the campaign's effectiveness as a model for addressing sensitive health topics through creative communications. David Ohana, Chief Communications & Marketing Officer at the United Nations Foundation and Cannes Lions jury president, praised the campaign: 'This year's Lions Health Grand Prix for Good unabashedly uses humour to tackle a challenging subject and stigmatisation. Our 2025 awardee took a taboo topic and turned it on its head – showing that with a great strategy, a big, bold crazy idea, and humour for days, that anything is possible.' The campaign's success provides valuable insights for healthcare professionals addressing HSV in clinical practice. By normalising conversations about herpes and emphasising that HSV-1 and HSV-2 are essentially the same virus managed through identical clinical approaches, the initiative supports more effective patient counselling and care delivery. For healthcare providers, the campaign reinforces that societal conditioning around herpes requires recalibration. HSV-1 causes approximately 50% of genital herpes cases, often through oral-to-genital contact, yet remains socially acceptable when presenting as oral cold sores while carrying significant stigma in genital presentations. The Foundation's ongoing work will focus on supporting clinical education initiatives, advancing diagnostic understanding, and promoting evidence-based treatment guidelines. With no definitive diagnostic test available for asymptomatic individuals, the campaign's emphasis on reducing stigma becomes even more critical for effective public health management. The New Zealand Herpes Foundation is dedicated to providing accurate information, support, and advocacy for individuals affected by Herpes Simplex Virus. Through evidence-based education and innovative communications strategies, NZHF works to eliminate stigma and improve health outcomes for all New Zealanders. This includes running a herpes helpline managed by nurse counsellors. The helpline can be reached on 0508 11 12 13 from a landline or 09 433 6526 from a mobile. For more information on the helpline and NZHF's other services visit: The 'Make New Zealand the Best Place in the World to Have Herpes' campaign was supported by Sexually Transmitted Infections Education Foundation, Whānau Ora and Sexual Wellbeing Aotearoa.
Scoop
2 hours ago
- Health
- Scoop
New Zealand Herpes Foundation's Groundbreaking Campaign Wins Prestigious Cannes Lions Grand Prix For Good
Press Release – NZ Herpes Foundation The New Zealand Herpes Foundation (NZHF) is proud to announce that its pioneering 'Make New Zealand the Best Place in the World to Have Herpes' campaign has been awarded the Lions Health and United Nations Foundation Grand Prix for Good at the 2025Cannes Lions International Festival of Creativity – one of the most prestigious awards in global advertising and creative excellence. The campaign, developed in partnership with Motion Sickness (Auckland) and FINCH (Sydney), represents a paradigm shift in public health communications, demonstrating how bold creative strategies can effectively address sensitive health topics and drive measurable behaviour change within healthcare communities and the broader public. Launched in October 2024 on Global Herpes Awareness Day, the campaign successfully challenged decades of entrenched stigma surrounding genital herpes – a condition that affects up to 80% of New Zealanders at some point in their lives. Through innovative use of humour, gamification, and celebrity endorsement, the initiative transformed a traditionally taboo medical topic into an accessible national conversation. The campaign's 'Herpes Destigmatisation Course' featured prominent New Zealand figures including Sir Ashley Bloomfield and Sir Graham Henry delivering evidence-based health education through engaging video content. A Herpes Stigma Index provided real-time global rankings, encouraging community participation and measuring progress against international benchmarks. Within eight weeks, New Zealand rose from ninth to first place on the global stigma index. The campaign generated exceptional engagement metrics including: Over 10,700 hours of educational content consumed 12.7 million impressions across social channels 69% of participants reported reduced stigma attitudes 86% felt more comfortable discussing herpes openly 81% expressed motivation to support others with HSV The campaign's success underscores the critical importance of addressing the substantial gap between medical reality and public perception of HSV. While most people (~80%) will host a Herpes Simplex Virus during their lifetime, only approximately 20% will experience recognisable symptoms. The majority remain undiagnosed because most people who host herpes simplex don't experience symptoms ( ie are asymptomatic ) creating ongoing challenges for clinical management and patient counselling. 'This campaign demonstrates the transformative power of exceptional creative communications in achieving public health outcomes that traditional medical education approaches have struggled to deliver,' said NZHF Trustee Alaina Luxmoore. 'We're immensely proud that our bold approach to destigmatising herpes has resonated not only in New Zealand but globally. The message we're conveying is simple – herpes is a common, manageable virus that doesn't define a person's worth or relationships. 'Winning the Cannes Lions Grand Prix for Good validates our belief that innovative communications can break down barriers that have prevented effective clinical care and patient wellbeing for decades. However, this recognition is just the beginning. While we're officially the best place in the world to have herpes, maintaining this title requires constant education, ongoing destigmatisation efforts, and continued advancement in clinical training on best-practice herpes management and treatment guidelines. We're committed to building on this momentum to ensure healthcare providers and patients alike have access to evidence-based, stigma-free herpes care.' The campaign's international acclaim extends beyond Cannes Lions, with awards from AdFest 2025 (Gold Lotus – Entertainment), Clio Health 2025 (multiple Gold and Silver awards), D&AD (Wood Pencils), and The One Show (Bronze – Health & Wellness). This recognition highlights the campaign's effectiveness as a model for addressing sensitive health topics through creative communications. David Ohana, Chief Communications & Marketing Officer at the United Nations Foundation and Cannes Lions jury president, praised the campaign: 'This year's Lions Health Grand Prix for Good unabashedly uses humour to tackle a challenging subject and stigmatisation. Our 2025 awardee took a taboo topic and turned it on its head – showing that with a great strategy, a big, bold crazy idea, and humour for days, that anything is possible.' The campaign's success provides valuable insights for healthcare professionals addressing HSV in clinical practice. By normalising conversations about herpes and emphasising that HSV-1 and HSV-2 are essentially the same virus managed through identical clinical approaches, the initiative supports more effective patient counselling and care delivery. For healthcare providers, the campaign reinforces that societal conditioning around herpes requires recalibration. HSV-1 causes approximately 50% of genital herpes cases, often through oral-to-genital contact, yet remains socially acceptable when presenting as oral cold sores while carrying significant stigma in genital presentations. The Foundation's ongoing work will focus on supporting clinical education initiatives, advancing diagnostic understanding, and promoting evidence-based treatment guidelines. With no definitive diagnostic test available for asymptomatic individuals, the campaign's emphasis on reducing stigma becomes even more critical for effective public health management. The New Zealand Herpes Foundation is dedicated to providing accurate information, support, and advocacy for individuals affected by Herpes Simplex Virus. Through evidence-based education and innovative communications strategies, NZHF works to eliminate stigma and improve health outcomes for all New Zealanders. This includes running a herpes helpline managed by nurse counsellors. The helpline can be reached on 0508 11 12 13 from a landline or 09 433 6526 from a mobile. For more information on the helpline and NZHF's other services visit: The 'Make New Zealand the Best Place in the World to Have Herpes' campaign was supported by Sexually Transmitted Infections Education Foundation, Whānau Ora and Sexual Wellbeing Aotearoa.
Time of India
9 hours ago
- Entertainment
- Time of India
The heart of the matter– Pharma, Health and Wellness & Grand Prix for Good picks from Cannes Lions: BE Extraordinary
Here are our top picks from the Health, Wellness, Pharma , and Grand Prix for Good categories at Cannes Lions . In this exploration beyond the Grand Prix, presented in collaboration with Harsh Kapadia, CCO, Grey India, we highlight groundbreaking campaigns that demonstrate exceptional creativity and impact, often sparking crucial conversations. Vaseline: Verified, Ogilvy In an age rife with misinformation on platforms like TikTok, where beauty "hacks" often go unchecked, Vaseline faced a unique challenge. Many users were sharing various ways to use Vaseline, some of which were genuinely helpful, while others were unverified or even dangerous – like consuming a spoonful of vaseline for glowing skin, as one example. For a regulated brand, directly contradicting every false claim is difficult. Vaseline's brilliant solution was to become the "Vaseline Verified" seal of approval. They identified influencers whose Vaseline hacks were legitimate and safe. These chosen creators were then provided with specially branded Vaseline packaging, signaling that their content was officially "approved" by the brand itself. This simple yet effective strategy allowed Vaseline to control its online reputation without alienating the influencer community. Instead of shutting down conversations, they fueled genuine, helpful content, empowering trusted voices while subtly correcting misinformation. ITV X CALM: Missed Birthdays, adam & eve DDB In a deeply moving campaign, a UK TV channel and a mental health app collaborated to create a powerful installation addressing youth suicide. Recognizing how central birthdays and their associated visual memories (like balloons) are in families, they conceived an installation that was both visually captivating and profoundly poignant. They created a mesmerizing, Instagrammable display of balloons, initially inviting viewers to photograph it. However, the true message was revealed upon closer inspection: each balloon represented a child lost to suicide, bearing the age they would have been at that time. Messages from their grieving families and friends, wishing "Happy [Age]th Birthday," underscored the tragic reality of these "missed birthdays." The installation served as a stark, yet beautiful, reminder of the lives lost and the silent struggles many teenagers face, prompting introspection and raising awareness about mental health. Equality Health Foundation: Zip Code Exam, Area 23, An IPG Health company Healthcare access and quality in the United States often vary dramatically, with affordability being a major barrier for many. The Equality Health Foundation brought to light a startling correlation: the quality of one's health and even life expectancy can be directly linked to their address. This insight challenges the notion that health begins with a doctor's visit, suggesting it's more fundamentally tied to one's environment and access to basic resources. Their "Zip Code Exam" campaign used digital out-of-home displays to contextualize this data in a powerful way. Billboards displayed messages like "Cross this road to live 9 years more" or "Go one more step to live 8 years less," starkly illustrating the health disparities linked to specific geographic locations. This initiative aimed to make the "invisible forces shaping community wellness" visible, particularly pertinent in an era of telehealth. By highlighting how real estate values and neighborhood infrastructure can predict health outcomes, the campaign powerfully underscored the profound impact of one's zip code on their overall well-being. Viatris, Make love last, Ogilvy For a brand like Viatris, operating within a highly regulated pharmaceutical category, conveying its core message—"make love last"—without explicit visuals is a significant creative challenge. A particularly acclaimed campaign from Shanghai masterfully achieved this through sophisticated film craft. The advertisement artfully depicted the concept of "long-lasting" without being overtly sexual. It employed techniques like time-lapse and subtle blurs, creating an evocative atmosphere that hinted at intimacy and endurance. The visuals, combined with a suggestive soundtrack (like lyrics about "a thousand days" and "nothing's going to stop me"), provided just enough context for a mature audience to understand the intended message. This approach demonstrated how even in a heavily regulated industry, creativity and intelligent film techniques can effectively communicate a product's benefit with elegance and impact. Alivia Health: Glow-in-the-Dark Medication Labels, de la cruz, Ogilvy In Puerto Rico, frequent power outages posed a serious risk, particularly for older individuals managing multiple medications at night. In the dark, distinguishing between various pill bottles could lead to dangerous, even fatal, errors. Alivia Health addressed this critical safety concern with a brilliantly simple yet life-saving innovation. They developed glowing labels for medication bottles. These labels, charged by ambient light during the day, could remain legible for up to six hours in complete darkness. This ingenious solution ensured that during blackouts, patients could still correctly identify and take their medications, preventing potentially severe consequences from mistaken dosages. The "glow-in-the-dark" labels provided a practical, effective, and compliant way for the brand to stand out while addressing a genuine public health need in a sensitive and regulated industry. View this post on Instagram A post shared by de la cruz - ogilvy (@delacruzagency) New Zealand Herpes Foundation: The best place in the world to have Herpes, Finch In a bold departure from the typical narrative surrounding health conditions, New Zealand embraced a remarkably progressive stance on herpes. Rather than shying away from or stigmatizing the infection, the country chose to position itself as the ideal place to have it. This innovative approach recognized the profound impact of cultural judgment on mental well-being when dealing with diseases and infections. The core strategy was to normalize herpes, transforming a highly sensitive and often negatively perceived health issue into something openly acknowledged and compassionately managed. The campaign aimed to foster acceptance among the general population, rather than solely focusing on those affected. By injecting positivity into a commonly stigmatized condition, New Zealand sought to encourage a more understanding and less judgmental societal response to herpes, ultimately benefiting everyone. (At BE Extraordinary, a series about the winners at Cannes Lions in collaboration with Harsh Kapadia, CCO, Grey India, we peer outside the Grand Prix, and look at clutter breaking work that picked the silvers and the bronzes, but don't often get discussed.)
