Latest news with #Graza
TechCrunch
12-05-2025
- Business
- TechCrunch
Sam Altman apparently does not respect olive oil
OpenAI CEO Sam Altman is using his olive oil inefficiently in an 'offense to horticulture,' the Financial Times humorously reports. For its 'Lunch with the FT' series, the paper joined Altman in his kitchen. He prepared a garlicky pasta and salad, taking a rare break from his demanding job of advocating for the disruption of American copyright law. Altman uses Graza olive oil, which comes in beautifully-branded squeeze bottles that are popular on social media (he is a millennial, after all). But Altman's preference for over-priced, 'trendy' oil is not the crime — the crime is that he appears to fundamentally misunderstand Graza's schtick. The company sells distinctly-marked 'sizzle' and 'drizzle' varieties of its olive oil for sautéeing and finishing dishes, respectively. To be fair, Spanish olive cultivation isn't exactly common knowledge. But if you are so dedicated to the art of cooking that you stock two types of olive oil on your kitchen counter, you would probably know that one bottle is far pricier than the other because it's meant to be used as a post-cooking 'drizzle,' not a frying oil. Altman used the 'drizzle' finishing oil in his sautée pan, even though the 'sizzle' oil was just inches away. It's like taking fresh basil and cooking it down in a pan as though it's spinach: it's a waste of precious earthly material. At that rate, you might as well just throw some dollar bills in the pan… which is not not the playbook of Silicon Valley startups, incidentally. OpenAI raised a record-setting $40 billion in a new funding round this year, yet it continues to bleed money, reportedly losing about $5 billion last year. It's not clear how the company will turn a profit with such monumental costs. OpenAI was at one point losing money on its $200-per-month ChatGPT Pro plan. Altman's culinary faux pas probably can't shed much light on OpenAI's financials. But if you're the kind of person who wastes pricey cooking oil, it could be that you're burning VC money, too.
Yahoo
28-02-2025
- General
- Yahoo
Graza's New High-Heat Olive Oil Is Perfect for Frying, Grilling, and Baking—and We Can't Stop Using It
Cooking with extra virgin olive oil has a load of purported health benefits, but it isn't the best frying oil. If you try to crisp up dumplings with it, you may experience a smoky, bitter mess due to its low smoke point. Enter: Frizzle. Graza recently unveiled this neutral-flavored, high-heat olive oil that is chemical free and perfect for searing, frying, and baking. Here's how the company transforms its premium olives into an oil that can take the heat (while maintaining some of the antioxidants and omegas that make olive oil a go-to choice). Related: Can You Use Olive Oil Instead of Vegetable Oil When Baking? Yes! Frizzle is a mix of olive pomace oil and extra virgin olive oil (EVOO). Graza makes their pomace oil using the leftover picual olive mush from their Drizzle and Sizzle EVOO products. Here's what they do: Early season olives are pressed to make finishing oils (Drizzle). Later harvest olives are pressed to create a cooking oil (Sizzle). Olive mush from peak season pressings is pressed again to create pomace oil. The pomace oil is heated and pressurized, then mixed 'a touch' of Sizzle oil. Graza says the addition of Sizzle gives the oil a subtle flavor and an antioxidant boost. The end result is an oil with a smoke point of 490°F, which is significant considering their Sizzle oil has a smoke point of around 410°F. An added bonus is that this oil is completely free from chemicals, solvents, or additives that come with other high-heat oils. Think of Frizzle as a swap for canola, vegetable, or avocado oil. Sizzle's lower smoke point makes it ideal for everyday cooking, like scrambled eggs. On the other hand, Frizzle can be used to fry veggies in a smoking cast-iron skillet. You could also make fried potatoes, crispy tofu, deep-fried deviled eggs, or anything you need to bake in a hot oven. "I love the Graza Frizzle's neutral flavor and high smoke point for a more versatile cooking oil," says Better Homes & Gardens food editor Katlyn Moncada. "I sautéed some Brussels sprouts in a screaming-hot pan and had no smoke and the perfect crispy results on the veggies." If you're still not sure whether to use Sizzle or Frizzle for baking, consider this: Sizzle tastes more like olives. This added flavor is ideal when you want to make something like whipped olive oil. Frizzle has a buttery taste but lacks that same olive note, which is perfect when you want other ingredients to shine. Also, Sizzle can take some heat during a quick pan fry, but as you get closer to that 400°F mark during deep frying, you risk the oil breaking down, smoking, and getting bitter. A batch of chicken wings covered in oil will cook more seamlessly with Frizzle. Purchase Frizzle at as a 5-ounce spray, a 750-milliliter squeeze bottle, or a 2-liter jug. You can get up to 19% off if you purchase higher quantities. Read the original article on Better Homes & Gardens
NBC News
25-02-2025
- Business
- NBC News
Graza's new high-heat olive oil is here — everything you need to know about Frizzle
It's time to make room in your pantry for Graza's newest extra-virgin olive oil: the brand just launched Frizzle, a high-heat cooking oil for frying, grilling, wok cooking, broiling and more. It joins Drizzle, which is more of a finishing oil, and Sizzle, which is best for cooking on low to medium heat. While you can buy Frizzle in Graza's signature bright green squeezy bottle, it's also available as a spray or in a big jug — a first for the brand. Want more from NBC Select? Sign up Graza Frizzle Olive Oil Graza's Frizzle olive oil is made from a mix of olive pomace oil, which is the tapenade or paste left over after the brand makes its extra-virgin olive oils. It's naturally refined, so there's no chemicals or artificial additives in its formula, and it has a neutral buttery flavor, according to the brand. Frizzle's smoke point is up to 490 degrees Fahrenheit, which means you can cook with it over high heat before it starts to smoke and burn. Compared to Graza's Sizzle oil, Frizzle's smoke point is 80 degrees higher — you'll want to use it for frying potatoes, grilling burgers and broiling food in the oven. Sizzle, on the other hand, is best for sauteing or roasting at low to medium temperatures. You can buy Frizzle in three formats: a 25.4-ounce squeezy bottle, a spray bottle and a two-liter jug. All of Graza's olive oils are available in squeezy bottles, but the spray and jug are firsts for the brand. The squeezy bottle helps you control how much oil you add to a skillet or wok, while the spray bottle helps you quickly cover large areas, like a sheet pan or grill. You can use the jug to refill the squeezy bottle or pour cups of oil at once, like while deep-frying. As a Graza devotee, I'm excited that the brand is adding a high-heat cooking oil to its lineup, especially before this spring and summer's barbecue season. I can't wait to use it on a grill to make veggies, fish and meats, and a griddle to make pressed sandwiches and grilled cheese. I much prefer the taste of olive oil to canola or seed oils, so I always choose it when I can. Being able to now reach for Graza EVOO when I'm cooking at high temperatures gives me more flexibility in the kitchen, and lets me stick to my favorite olive oil brand almost 100% of the time. Why trust NBC Select? I'm a reporter at NBC Select who's covered food and beverages for five years, including writing about topics like non-alcoholic wine and spirits, chocolate, salt and olive oil. I also frequently test related kitchen products. To write this article, I spoke to Graza's founder prior to Frizzle's launch, and reviewed information about the new product.
