09-05-2025
Greater Birmingham area experienced big tourism boost in 2024: report
BIRMINGHAM, Ala. (WIAT) — The Greater Birmingham Convention & Visitors Bureau announced historic tourism data at the organization's annual luncheon Thursday.
In 2024, Jefferson County tourism generated the following:
A record-breaking $2.57 billion in 2024 economic impact
More than 51,000 jobs
$302 million in tax revenue
4+ million overnight visitors
'In 2024, major events like MLB at Rickwood Field and the second annual Food + Culture festival put Birmingham in the national spotlight and delivered significant economic impact,' Oros added. 'This new momentum, combined with impact from our celebrated annual events such as the Children's of Alabama Indy Grand Prix, SEC Baseball Tournament, Magic City Classic and Birmingham Bowl, produced a strong year of tourism that has positioned us for continued success in 2025.'
Taxes generated for the state by tourism in Jefferson County totaled more than $195 million, while local government received $107 million in 2024.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
