a day ago
How adidas and Miami-Dade high school sports programs are all in with each other
No matter which Greater Miami Athletic Conference school a Miami high school attends for the next few years, adidas has that athlete's back.
And, front, shoulders, arms and legs.
The athletic company that's the exclusive athletic wear provider for the University of Miami, FIU and Florida Atlantic struck a similar multi-year deal that makes adidas the exclusive uniform and equipment partner for the 41 GMAC schools' sports programs, starting this school year.
This includes all varsity, junior varsity and feeder programs.
'The partnership extends to apparel, footwear and equipment,' an adidas spokesman clarified Tuesday via email. 'On equipment, this would extend to goods that adidas already sells. That said, there is some equipment that adidas does not manufacture, like a baseball bat, that would be sourced by schools from elsewhere.'
Monday's announcement of the deal took place at Traz Powell Stadium, Miami-Dade's 'Mecca of High School Football,' which will be 'adidas Field at Traz Powell Stadium' for the length of Miami-Dade County Public Schools' agreement with adidas.
Officially licensed adidas-made GMAC gear, including '305' and 'Made in Dade' collections, went on sale Monday through a Miami-Dade County Public Schools website.
