Latest news with #GreenCore
Cision Canada
21-07-2025
- Business
- Cision Canada
GreenCore Solutions and Emerson TEN Partner on TreeFree Diaper® In-Store POS Displays
Through this collaboration, Emerson will design and deploy high-impact POS displays tailored for GreenCore's rapidly expanding European retail network, including grocery, drugstore, and convenience channels. These new POS solutions will make it easier for retailers to highlight and restock TreeFree Diaper ® products, driving higher shopper engagement and accelerated sales velocity. "Partnering with Emerson TEN is a natural extension of our mission to bring TreeFree Diaper ® to more European parents through retail partners who value sustainability and innovation," said Matthew Keddy, CEO of GreenCore Solutions. "Their expertise in dynamic in-store merchandising will empower our retail customers to capture the attention of eco-minded Gen Z and Millennial shoppers and support faster sell-through rates." TreeFree Diaper ® is the world's first large-scale private label, tree-free, cellulose-free disposable baby diaper. By eliminating tree cellulosic fiber, it reduces CO₂ emissions by up to 85% and water footprint by up to 90% compared to conventional pulp-based diapers. These environmental breakthroughs align with surging consumer demand for sustainable hygiene products — particularly among Europe's 224 million Gen Z and Millennial consumers, who together represent over 50% of the EU population. Emerson TEN's in-store solutions include custom display units, shelf-ready marketing kits, and rapid restocking systems designed to fit seamlessly into European retail environments. As part of this partnership, Emerson TEN will also provide local customer support and ensure timely production and delivery to retail locations across the continent. "European consumers increasingly expect their favorite hygiene products to be both high-performance and environmentally responsible," said Ronny Ahlers, CEO of Emerson TEN. "Our collaboration with GreenCore combines state-of-the-art POS design with a breakthrough diaper product that meets these needs head-on." The initial rollout will focus on key European retail markets, with further expansion planned through 2026 as GreenCore scales its Retail Private Label Program (RPLP). Each TreeFree Diaper ® pack features a QR code linked to the company's eco Score App, providing shoppers with transparent, real-time sustainability and sourcing information at the shelf. About Emerson TEN OÜ Emerson TEN OÜ is a leading retail display and POS solutions provider headquartered in Viljandi, Estonia. Specializing in custom, high-impact merchandising systems, Emerson empowers European retailers to create engaging in-store experiences that drive brand visibility and sales performance. For more information visit: About GreenCore Solutions Corp. GreenCore Solutions Corp. is revolutionizing the hygiene sector with TreeFree Diaper ® — an ultra-soft, pulp-free, ultra-thin eco diaper, independently verified 'CLASS B' by SGS for industry leading quality. Engineered to meet rising demand from Europe's Millennial and Gen Z consumers, TreeFree Diaper ® delivers exceptional sustainability, eco transparency, and performance for private label retail partners. GreenCore's Retail Private Label Program (RPLP), is powered by PATH+ (Partner Alliance for Traceable Hygiene) OEM network, GreenCore's scalable, transparent supply chain. Every diaper pack is eco verified in real time via the ecoScore App — consumers simply scan the QR code on TreeFree Diaper ® packaging or in-store POS displays. Learn more at
Associated Press
12-05-2025
- Business
- Associated Press
GreenCore's TreeFree Diaper™ Innovation Leads to FemCare UltraThin Launch in Europe
SGS-Tested, Tree-Free Feminine Care Exclusively for Retail Private Label in Europe TORONTO and FRANKFURT, Germany, May 12, 2025 /PRNewswire/ - GreenCore Solutions Corp. ('GreenCore'), a global leader in tree-free hygiene innovation, today announced the official launch of FemCare UltraThin, the company's first tree-free feminine care line, available with universal packaging to private label retailers across Europe. Backed by new SGS testing results, FemCare UltraThin 'LITE' received verified Class A performance in absorbency, leakage control, and rewet protection. The result is a high-performance, ultra-thin pad that offers today's consumers a sustainable, tree-free alternative—without compromising on comfort or protection. SGS Verified: Class A Performance According to SGS (Ref No. 51020), FemCare UltraThin pads: 'In Europe over the last 15-years there has been a generational shift from branded products to retail private label, with a tripling of consumer purchases now making private label nearly two-thirds value share of the overall market,' said Matthew Keddy, CEO of GreenCore Solutions Corp. 'Our SGS-verified Score of Class A for 'LITE' FemCare UltraThin provides a major expansion of our tree-free platform into the feminine care aisle. Our TreeFree FemCare UltraThin combines verified performance with the sustainable values that today's private label shoppers hold. FemCare UltraThin comes in universal private label packaging or can be customized along with our eco Score App by retailers.' The European feminine hygiene market is projected to reach US$8 billion in 2025 (Statista). Private label products now dominate the Fast-Moving Consumer Goods (FMCG) sector, accounting for nearly 40% of value share and 62% of volume share in Europe's six largest markets: France, Germany, Italy, the Netherlands, Spain, and the UK. This is nearly triple the private label share from just 15 years ago. Among Millennials and Gen Z, sustainability is no longer optional. For these consumers, the purchase decision balances price, performance, and environmental values. Eco options must now either match traditional brands on cost or deliver superior value to win lasting market share. TreeFree PASSPORT™ Verified FemCare UltraThin also features the TreeFree PASSPORT™ badge, verifying traceable sourcing and third-party testing. Under ECO-10060 certification, the product earns a SUPREME grade, reflecting a high-strength blend of sustainable, tree-free materials. Retail partners can begin ordering this quarter. The new FemCare UltraThin line is offered bundled with TreeFree Diaper™, enabling rapid, multi-category private label expansion with simplified onboarding, fast restocking, and proven environmental credibility. About GreenCore Solutions Core GreenCore Solutions Corp. is transforming the hygiene sector with TreeFree Diaper™- an ultrasoft, pulp-free, ultra-thin eco diaper SGS-verified for quality. Designed for Europe's retail hygiene market, it meets the rising demand-over 70%-from Millennial and Gen Z consumers for eco-certified, private label products. Each pack features a QR-Code linked to the company's 'eco Score' app, delivering real-time tree-free sustainability and sourcing transparency information to today's informed, eco-conscious shoppers our retail customers serve. Visit: View original content to download multimedia: SOURCE GreenCore Solutions Corp.
Fibre2Fashion
09-05-2025
- Business
- Fibre2Fashion
GreenCore launches EU-Made treeFree diapers for retailers
GreenCore Solutions Corp. (GreenCore) announced the launch of full-scale European production of its flagship TreeFree Diaper, marking a major milestone in its Retail Private Label Program (RPLP). The diaper is now 100% Made in Europe and positioned to meet accelerating retailer demand across the EU. This next-generation, tree-free disposable diaper is engineered specifically for private label distribution in grocery and pharmacy retail, where the majority of diapers are sold in Europe. It leverages GreenCore's universal packaging system, allowing retailers to stock and restock high-performance, SGS-tested products under their own brand. GreenCore Solutions has launched full-scale European production of its TreeFree Diaper, a 100 per cent EU-made, pulp-free alternative designed for private label retail. The launch aligns with upcoming EU deforestation rules and tariff risks, offering a sustainable, traceable, and high-margin solution supported by its PATH+ supply chain framework. "Producing in Europe is more than a milestone—it's a strategic move," said Matthew Keddy, CEO of GreenCore Solutions Corp . "As retailers face supply chain volatility, tariff concerns, regulatory change, and consumer demand for eco transparency, GreenCore is proud to offer a truly sustainable, European made solution - ready for the shelf, and ready for scale." The timing comes as European diaper manufacturers and retailers prepare for two major shifts: The EU Deforestation-Free Regulation (EUDR), taking effect in December 2025, which mandates traceable, non-deforested inputs for all products sold in the EU. Proposed EU tariffs on U.S.-sourced pulp, which currently makes up over 80% of Europe's fluff fiber supply - posing major cost risks for traditional pulp-based diapers. By eliminating tree pulp entirely, GreenCore's Made-in-Europe diaper line offers a compliant, tariff-resistant, and high-margin eco diaper alternative - designed for the demands of modern retail and responsible sourcing. TreeFree Diaper products are available for retail onboarding across Europe, with fulfillment powered by GreenCore's omnichannel logistics network, including regional warehousing and direct-to-store replenishment. For sustainable sourcing and retail velocity, GreenCore has also launched PATH+ (Partner Alliance for Traceable Hygiene)—the European supply chain and traceability framework for TreeFree Diaper. PATH+ includes upstream manufacturing and raw material partners, each aligned with EUDR compliance, QR-enabled Eco Score visibility, and full supply chain transparency. The program ensures that every unit sold under the TreeFree Diaper system is supported by a consistent, auditable, and performance-driven partner ecosystem—designed to deliver sustained retail sales growth and increased market share for private label retailers across Europe. As a major innovation milestone, GreenCore also today is announcing the addition of Optimum Technology Group to the Partner Alliance for TreeFree Hygiene (PATH+) network. Optimum's proprietary, pulp-free absorbent core platform is a breakthrough technology - establishing a new standard for ultra-thin, high-performance manufacturing of hygiene products without traditional fluff pulp. "We're proud to join GreenCore's Partner Alliance for Traceable Hygiene (PATH+) supply chain partnership program and help scale the next generation of TreeFree Diaper in Europe," said Kim Patchett, Group Director of Optimum Technology . "This collaboration with GreenCore aligns perfectly with our mission to deliver high-performance, tree-free solutions to the European market—where regulatory compliance, cost, and environmental impact are reshaping the future of retail hygiene." Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Cision Canada
05-05-2025
- Business
- Cision Canada
GreenCore's TreeFree Diaper™ 'Made-in-Europe' Via PATH+ OEM Partner Program
This next-generation, tree-free disposable diaper is engineered specifically for private label distribution in grocery and pharmacy retail, where the majority of diapers are sold in Europe. It leverages GreenCore's universal packaging system, allowing retailers to stock and restock high-performance, SGS-tested products under their own brand. "Producing in Europe is more than a milestone—it's a strategic move," said Matthew Keddy, CEO of GreenCore Solutions Corp. "As retailers face supply chain volatility, tariff concerns, regulatory change, and consumer demand for eco transparency, GreenCore is proud to offer a truly sustainable, European made solution - ready for the shelf, and ready for scale." The timing comes as European diaper manufacturers and retailers prepare for two major shifts: The EU Deforestation-Free Regulation (EUDR), taking effect in December 2025, which mandates traceable, non-deforested inputs for all products sold in the EU. Proposed EU tariffs on U.S.-sourced pulp, which currently makes up over 80% of Europe's fluff fiber supply - posing major cost risks for traditional pulp-based diapers. By eliminating tree pulp entirely, GreenCore's Made-in-Europe diaper line offers a compliant, tariff-resistant, and high-margin eco diaper alternative - designed for the demands of modern retail and responsible sourcing. TreeFree Diaper™ products are available for retail onboarding across Europe, with fulfillment powered by GreenCore's omnichannel logistics network, including regional warehousing and direct-to-store replenishment. For sustainable sourcing and retail velocity, GreenCore has also launched PATH+ (Partner Alliance for Traceable Hygiene)—the European supply chain and traceability framework for TreeFree Diaper™. PATH+ includes upstream manufacturing and raw material partners, each aligned with EUDR compliance, QR-enabled Eco Score visibility, and full supply chain transparency. The program ensures that every unit sold under the TreeFree Diaper™ system is supported by a consistent, auditable, and performance-driven partner ecosystem—designed to deliver sustained retail sales growth and increased market share for private label retailers across Europe. As a major innovation milestone, GreenCore also today is announcing the addition of Optimum Technology Group to the Partner Alliance for TreeFree Hygiene (PATH+) network. Optimum's proprietary, pulp-free absorbent core platform is a breakthrough technology - establishing a new standard for ultra-thin, high-performance manufacturing of hygiene products without traditional fluff pulp. "We're proud to join GreenCore's Partner Alliance for Traceable Hygiene (PATH+) supply chain partnership program and help scale the next generation of TreeFree Diaper™ in Europe," said Kim Patchett, Group Director of Optimum Technology. "This collaboration with GreenCore aligns perfectly with our mission to deliver high-performance, tree-free solutions to the European market—where regulatory compliance, cost, and environmental impact are reshaping the future of retail hygiene." About GreenCore Solutions Core GreenCore Solutions Corp. is transforming the hygiene sector with TreeFree Diaper™- an ultrasoft, pulp-free, ultra-thin eco diaper SGS-verified for quality. Designed for Europe's retail hygiene market, it meets the rising demand-over 70%-from Millennial and Gen Z consumers for eco-certified, private label products. GreenCore links its Retail Private Label Program (RPLP) with the PATH+ (Partner Alliance for Traceable Hygiene) OEM network for traceable, scalable production. Each pack features a QR-Code linked to the company's 'eco Score' app, delivering real-time tree-free sustainability and sourcing transparency information to today's informed, eco-conscious shoppers our retail customers serve. Visit:
