3 days ago
- Business
- New Straits Times
LBS Bina unveils campaign for Centrum Iris buyers
KUALA LUMPUR: LBS Bina Group Berhad has unveiled "A Celebration of 100 Years @ Cameron Highlands" campaign, presenting added investment value for Centrum Iris purchasers.
Launched in conjunction with the centennial celebration of Cameron Highlands, the campaign is aimed to reward homebuyers and honor the highland's legacy, while celebrating the continued success of Centrum Iris, the latest phase of LBS's signature Cameron Centrum township.
Running from Aug 1 to Dec 31, 2025, the campaign invites eligible Centrum Iris purchasers to take part in an exciting lucky draw, offering prizes worth a total of RM100,000. Among the rewards are a 7-day holiday to the United Kingdom for two, highland staycations, electrical appliances, shopping vouchers, and other attractive goodies. A total of 35 lucky winners will be selected and announced in February 2026.
With a gross development value (GDV) of RM472 million, Centrum Iris stands as the largest mixed commercial development in Cameron Highlands. Featuring classic English architecture, modern amenities, and sustainable elements, it builds on the success of Precinct 1, which has achieved 100 per cent occupancy since 2021.
This new phase offers 705 residential and 26 commercial units.
To offer greater accessibility and a hassle-free experience for potential buyers in the Klang Valley, LBS has established a Satellite Sales Gallery in Petaling Jaya, featuring detailed scale models, layout previews, and personalised consultations with LBS sales representatives—offering a preview of what awaits at Centrum Iris in Cameron Highlands.
Notably, Centrum Iris is the first GreenRE Silver-certified project in the region, promoting eco-conscious living through features like EV charging bays, rooftop cafés, and 47 lifestyle facilities. Strategically located in Brinchang's tourism and commercial hub, it offers a high-value, well-connected highland experience.
Tan Sri Dr. Lim Hock San, group executive chairman of LBS said, "Centrum Iris is more than just a development. It is a bold statement of LBS's commitment to reimagining lifestyle destinations across Malaysia. In line with our 8 x 8 strategic vision, this satellite sales gallery brings the highlands closer to the city, bridging distance with opportunity. We aim to make homeownership easier, smarter, and more rewarding for all Malaysians, while continuing to expand our footprint in key growth corridors nationwide."
"We are proud to be part of the 100 Years of Cameron Highlands celebration. This campaign is a meaningful extension of that milestone, honoring the legacy of the highlands while rewarding our valued homebuyers."
