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Fashion Network
3 days ago
- Business
- Fashion Network
Why Swatch is facing tough times
The Swatch brand is credited with having saved a Swiss watch industry that had been laid low by the so-called quartz revolution. Back in the 1970s and 1980s, these less expensive and more accurate watches from an ascendant Japan upended European mechanical watchmaking. Swatch's response? Tap into the '80s zeitgeist with colourful, low-priced designs—funky, artistic, eclectic and made for collectors along with a whole new demographic that saw them as fashion, not function. Swatch used its skyrocketing revenue to support its more staid, traditional brands while acquiring new ones. But fast forward to today, and the market's changed: phones and smartwatches have undercut low-cost watches, leaving luxury as the main engine for growth. And a new set of problems, from low sales in China to Donald Trump 's tariffs, have made matters even worse. The luxury spending slowdown in China has hurt all brands, but Swatch got hit more than most, given that 27% of its 2024 sales were attributable to the Asian nation. While the company said last month that sales data now show a possible turnaround, any recovery in China is expected to be slow. Meanwhile, Trump's radical imposition of a 39% tariff on imports from Switzerland puts high-end watch brands in a corner, since they can't raise prices much more in the current environment. Simultaneously, investors have been calling out Swatch, urging it to capitalise on the still-lucrative high-end segment. Steven Wood, founder and chief investment officer of New York-based GreenWood Investors, even mounted a campaign to win a seat on Swatch's board. He was defeated, but his intervention may underline the frustration among investors worried about the company's future. The Hayek family, which controls more than 40% of Swatch voting rights, has pushed back by saying it shouldn't just be making watches for the wealthy. To be sure, Swatch managed some mainstream success as recently as 2022, with the MoonSwatch. The quartz-driven timepiece leaned on the heritage and look of the Omega Speedmaster Moonwatch, an iconic watch worn on Apollo moon missions. Swatch sold more than a million of them that year, but it's struggled to generate the same sort of buzz across the rest of the group.
Fashion Network
3 days ago
- Business
- Fashion Network
Why Swatch is facing tough times
The Swatch brand is credited with having saved a Swiss watch industry that had been laid low by the so-called quartz revolution. Back in the 1970s and 1980s, these less expensive and more accurate watches from an ascendant Japan upended European mechanical watchmaking. Swatch's response? Tap into the '80s zeitgeist with colourful, low-priced designs—funky, artistic, eclectic and made for collectors along with a whole new demographic that saw them as fashion, not function. Swatch used its skyrocketing revenue to support its more staid, traditional brands while acquiring new ones. But fast forward to today, and the market's changed: phones and smartwatches have undercut low-cost watches, leaving luxury as the main engine for growth. And a new set of problems, from low sales in China to Donald Trump 's tariffs, have made matters even worse. The luxury spending slowdown in China has hurt all brands, but Swatch got hit more than most, given that 27% of its 2024 sales were attributable to the Asian nation. While the company said last month that sales data now show a possible turnaround, any recovery in China is expected to be slow. Meanwhile, Trump's radical imposition of a 39% tariff on imports from Switzerland puts high-end watch brands in a corner, since they can't raise prices much more in the current environment. Simultaneously, investors have been calling out Swatch, urging it to capitalise on the still-lucrative high-end segment. Steven Wood, founder and chief investment officer of New York-based GreenWood Investors, even mounted a campaign to win a seat on Swatch's board. He was defeated, but his intervention may underline the frustration among investors worried about the company's future. The Hayek family, which controls more than 40% of Swatch voting rights, has pushed back by saying it shouldn't just be making watches for the wealthy. To be sure, Swatch managed some mainstream success as recently as 2022, with the MoonSwatch. The quartz-driven timepiece leaned on the heritage and look of the Omega Speedmaster Moonwatch, an iconic watch worn on Apollo moon missions. Swatch sold more than a million of them that year, but it's struggled to generate the same sort of buzz across the rest of the group.
Fashion Network
3 days ago
- Business
- Fashion Network
Why Swatch is facing tough times
The Swatch brand is credited with having saved a Swiss watch industry that had been laid low by the so-called quartz revolution. Back in the 1970s and 1980s, these less expensive and more accurate watches from an ascendant Japan upended European mechanical watchmaking. Swatch's response? Tap into the '80s zeitgeist with colourful, low-priced designs—funky, artistic, eclectic and made for collectors along with a whole new demographic that saw them as fashion, not function. Swatch used its skyrocketing revenue to support its more staid, traditional brands while acquiring new ones. But fast forward to today, and the market's changed: phones and smartwatches have undercut low-cost watches, leaving luxury as the main engine for growth. And a new set of problems, from low sales in China to Donald Trump 's tariffs, have made matters even worse. The luxury spending slowdown in China has hurt all brands, but Swatch got hit more than most, given that 27% of its 2024 sales were attributable to the Asian nation. While the company said last month that sales data now show a possible turnaround, any recovery in China is expected to be slow. Meanwhile, Trump's radical imposition of a 39% tariff on imports from Switzerland puts high-end watch brands in a corner, since they can't raise prices much more in the current environment. Simultaneously, investors have been calling out Swatch, urging it to capitalise on the still-lucrative high-end segment. Steven Wood, founder and chief investment officer of New York-based GreenWood Investors, even mounted a campaign to win a seat on Swatch's board. He was defeated, but his intervention may underline the frustration among investors worried about the company's future. The Hayek family, which controls more than 40% of Swatch voting rights, has pushed back by saying it shouldn't just be making watches for the wealthy. To be sure, Swatch managed some mainstream success as recently as 2022, with the MoonSwatch. The quartz-driven timepiece leaned on the heritage and look of the Omega Speedmaster Moonwatch, an iconic watch worn on Apollo moon missions. Swatch sold more than a million of them that year, but it's struggled to generate the same sort of buzz across the rest of the group.
Fashion Network
3 days ago
- Business
- Fashion Network
Why Swatch is facing tough times
The Swatch brand is credited with having saved a Swiss watch industry that had been laid low by the so-called quartz revolution. Back in the 1970s and 1980s, these less expensive and more accurate watches from an ascendant Japan upended European mechanical watchmaking. Swatch's response? Tap into the '80s zeitgeist with colourful, low-priced designs—funky, artistic, eclectic and made for collectors along with a whole new demographic that saw them as fashion, not function. Swatch used its skyrocketing revenue to support its more staid, traditional brands while acquiring new ones. But fast forward to today, and the market's changed: phones and smartwatches have undercut low-cost watches, leaving luxury as the main engine for growth. And a new set of problems, from low sales in China to Donald Trump 's tariffs, have made matters even worse. The luxury spending slowdown in China has hurt all brands, but Swatch got hit more than most, given that 27% of its 2024 sales were attributable to the Asian nation. While the company said last month that sales data now show a possible turnaround, any recovery in China is expected to be slow. Meanwhile, Trump's radical imposition of a 39% tariff on imports from Switzerland puts high-end watch brands in a corner, since they can't raise prices much more in the current environment. Simultaneously, investors have been calling out Swatch, urging it to capitalise on the still-lucrative high-end segment. Steven Wood, founder and chief investment officer of New York-based GreenWood Investors, even mounted a campaign to win a seat on Swatch's board. He was defeated, but his intervention may underline the frustration among investors worried about the company's future. The Hayek family, which controls more than 40% of Swatch voting rights, has pushed back by saying it shouldn't just be making watches for the wealthy. To be sure, Swatch managed some mainstream success as recently as 2022, with the MoonSwatch. The quartz-driven timepiece leaned on the heritage and look of the Omega Speedmaster Moonwatch, an iconic watch worn on Apollo moon missions. Swatch sold more than a million of them that year, but it's struggled to generate the same sort of buzz across the rest of the group.
Asharq Al-Awsat
21-05-2025
- Business
- Asharq Al-Awsat
Swatch Shareholders Reject Bid by US Investor to Join Board
Swatch Group shareholders on Wednesday rejected a bid by an American investor to secure a place on the company's board, as the family that has long dominated the watchmaker closed ranks to keep him out. Steven Wood, founder of US firm GreenWood Investors, is pressing Swatch to focus more on its luxury brands such as Breguet and Blancpain in an attempt to turn around the fortunes of the Swiss company. To be elected to the board he had to win over the Hayek family, which controls about 44% of Swatch voting rights. The board had recommended Wood's bid be rejected before the firm's annual general meeting on Wednesday, and the company said 79.2% of shareholders voted against his election. GreenWood holds about 0.5% of Swatch shares and Wood was seeking to represent so-called bearer shareholders, which have a majority of the share capital, but not of the voting rights. After the vote, Wood said his bid had received strong support from investors, industry experts and Swatch employees, reinforcing his view that fresh perspectives on the board are essential to boost performance. In a statement, Wood criticized how the vote was handled, and said he would consider requesting an extraordinary general meeting to ensure the election of a representative of the bearer shareholders is conducted in line with Swiss law. Swatch said all motions were handled in accordance with legal requirements. Proxy advisers Institutional Shareholder Services and Glass Lewis had recommended shareholders vote against the re-election of Swatch's supervisory board, questioning their independence. Swatch is led by Chief Executive Nick Hayek, while his sister Nayla chairs the company that their father Nicolas helped create in the 1980s and built up into a global success story. In late 2013, a year in which Swatch made net profits of over 1.6 billion Swiss francs ($1.9 billion), its shares were worth about 600 francs. Last year, profit dropped by 75% to 219 million francs. The stock now trades at less than 150 francs. Swatch sales also slipped by nearly 15% last year, hit by sagging demand in China, which has also hurt luxury rivals like LVMH and Kering. Still, its Swiss peer and Cartier owner Richemont has retained its market appeal. Richemont's watch sales ticked up slightly in 2024 and it has seen its shares rise almost a fifth so far this year. Swatch's stock is down by around 10% in 2025 and it is the most shorted on the Euro STOXX 600 index, according to LSEG data.
