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USA Today
31-07-2025
- Sport
- USA Today
Here's how to improve college football season with plan from Alabama
Alabama's athletic director offered one of the offseason's best ideas for how to improve the college football season – and its playoff selection process. I initially thought Alabama athletic director Greg Byrne's idea for how to tweak the College Football Playoff selection process must be self-serving. After all, most playoff ideas that originate from a university or conference administrator are rooted in self-interest. But, the more I considered Byrne's idea to more greatly reward non-conference strength of schedule during the at-large selection process, the more I liked it. My lasting thought: Byrne suggested a worthwhile idea for how to improve the college football season. This came after I asked Byrne, one of the nation's most prominent athletic directors, last spring how he'd address the playoff. He shared a few thoughts, but he emphasized he felt most passionately about the selection process needing to place additional merit on non-conference strength of schedule. 'I am 100% convinced that (would be) good for the game and everybody around it,' Byrne told me. He's right. Weighting non-conference strength of schedule would encourage Power Four teams to schedule more games fans want to see and media partners want to televise. That's good for the game. The playoff is not broken. Neither is the selection process, subjective and controversial though it is. But, playoff ideas that would boost the season interest me. This idea would do that, by incentivizing schools to schedule better non-conference games. I'd add an addendum to Byrne's suggestion. Don't just value non-conference schedule strength. Value teams that win key interleague games. The March Madness selection process has figured this out better than college football. Consider last basketball season, when the SEC dominated non-conference play, including a 14-2 record in the ACC-SEC challenge. The SEC's NET ranking topped all conferences, and it appropriately qualified 14 of its 16 teams for the tournament. Throughout the postseason, the SEC lived up to the reputation it built during the season. ON CAMPUS: What is the best college football stadium? Our top 25 ranking BAD IDEA: Big Ten's playoff plan a recipe to make season worse, not better Byrne, who serves on the NCAA men's tournament selection committee, says he pays particular attention to non-conference metrics as he partakes in the selection process. 'One of the first things I look at is non-conference strength of schedule in men's basketball,' Byrne said, 'because I think that's good for men's basketball to have it not be just a January to March sport.' Again, he's right. Likewise, wouldn't it be better if college football's September docket featured more non-conference blockbusters like Texas-Ohio State or LSU-Clemson, while reducing the number of games like Houstin Christian-Nebraska and Austin Peay-Georgia? The abundance of lopsided, lackluster non-conference games creates a drag on the regular season. Too many coaches and their bosses gravitate toward the path of least resistance, after seeing that strategy rewarded. The past two national champions, Ohio State and Michigan, finished on top after neither played a Power Four non-conference opponent. Penn State crafted a similar road map for this year. The Nittany Lions will begin the season by chowing down on Nevada, Florida International and Villanova. Indiana wriggled into the playoff last season after rolling through a non-conference feast of Florida International, Western Illinois and Charlotte. The Hoosiers recently doubled down on this strategy, adjusting their future non-conference schedules to make them as easy as possible. Washington coach Jedd Fisch called Indiana's strategy of playing three non-conference nobodies 'dead-on right.' It's doggone pathetic, too, and it doesn't stop with Indiana. Big Ten, SEC teams among those seeking out cupcakes Big Ten teams will play four times as many MAC foes as they will SEC opponents. SEC teams will square off against the Ohio Valley as often as they'll face the Big 12. Six Big Ten teams won't play a single non-conference game against either a Power Four opponent or Notre Dame. Alabama, Florida and South Carolina are the only SEC teams that will play two Power Four non-conference games, for a total of 10 games against Power Four competition. The rest of the conference opted for additional patsies. Teams might lose their appetite for cupcakes if the playoff committee more heavily weighted non-conference metrics. And, if teams stiffened their non-league schedules, that would assist the committee's task of evaluating at-large playoff contenders. How might this idea affect playoff selection? If non-conference metrics had been more heavily weighted last season, that might have exposed Indiana, one of the last at-large teams admitted into the field. The Hoosiers didn't bother to play a Power Four non-conference opponent. The committee admitted Indiana thanks to its 11-1 record and its avoidance of a bad loss. If non-conference results had been more greatly valued, a 10-2 BYU team that beat SMU, a playoff qualifier, might have appealed more to the committee. Two-loss Miami, which beat Florida at The Swamp, also would have merited a stronger look. Three-loss South Carolina could have gained more of a boost from winning at Clemson, the ACC's champion. Now, let's revisit my original thought: Would adding weight to non-conference schedule strength be self-serving for Alabama? Perhaps. Starting this year, through 2034, Alabama has two games scheduled per season against either Power Four non-conference opponents or Notre Dame. Adding playoff selection value specific to non-conference metrics might therefore accelerate Alabama in bubble situations. But, shouldn't we want teams to follow Alabama's lead of seeking out challenging non-conference opponents, rather than ducking Power Four opponents in favor of Austin Peay? To Byrne, the answer seems obvious. 'Good non-conference games are really good for college football,' Byrne said. Rewarding teams that play good non-conference games would help ensure those games remain part of college football's future. Blake Toppmeyer is the USA TODAY Network's national college football columnist. Email him at BToppmeyer@ and follow him on X @btoppmeyer.
Chicago Tribune
07-06-2025
- Business
- Chicago Tribune
What to know about the monumental $2.8 billion settlement that will change college sports forever
A federal judge has approved terms of a sprawling $2.8 billion antitrust settlement that will upend the way college sports have been run for more than a century. In short, schools can now directly pay players through licensing deals — a concept that goes against the foundation of amateurism that college sports was built upon. Some questions and answers about this monumental change for college athletics. A: Grant House is a former Arizona State swimmer who sued the defendants (the NCAA and the five biggest athletic conferences). His lawsuit and two others were combined and over several years the dispute wound up with the settlement that ends a decades-old prohibition on schools cutting checks directly to athletes. Now, each school will be able to make payments to athletes for use of their name, image and likeness (NIL). For reference, there are nearly 200,000 athletes and 350 schools in Division I alone and 500,000 athletes and 1,100 schools across the entire NCAA. A: In Year 1, each school can share up to about $20.5 million with their athletes, a number that represents 22% of their revenue from things such as media rights, ticket sales and sponsorships. Alabama athletic director Greg Byrne famously told Congress 'those are resources and revenues that don't exist.' Some of the money will come via ever-growing TV rights packages, especially for the College Football Playoff. But some schools are increasing costs to fans through 'talent fees,' concession price hikes and 'athletic fees' added to tuition costs. A: Scholarships and 'cost of attendance' always have been part of the deal for many Division I athletes, and there is certainly value to that, especially if athletes earn their degree. The NCAA says its member schools hand out nearly $4 billion in athletic scholarships every year. How college sports are preparing for 'seismic change,' including revenue sharing and new roster limitsBut athletes have long argued that it was hardly enough to compensate them for the millions in revenue they helped produce for the schools, which went to a lot of places, including multimillion-dollar coaches salaries. They took those arguments to court and won. A: Yes, since 2021. Facing losses in court and a growing number of state laws targeting its amateurism policies, the NCAA cleared the way for athletes to receive NIL money from third parties, including so-called donor-backed collectives that support various schools. Under House, the school can pay that money directly to athletes and the collectives are still in the game. A: Probably not. But under terms of the settlement, third parties are still allowed to cut deals with the players. Some call it a workaround, but most simply view this as the new reality in college sports as schools fight to land top talent and then keep them on campus. In a big-money era, University of Illinois shrugs off rules on athletes' NIL dealsTop quarterbacks are reportedly getting paid around $2 million a year, which would eat up about 10% of a typical school's NIL budget for all its athletes. A: The defendant conferences (ACC, Big Ten, Big 12, SEC and Pac-12) are creating an enforcement arm that is essentially taking over for the NCAA, which used to police recruiting violations and the like. Among this new entity's biggest functions is to analyze third-party deals worth $600 or more to make sure they are paying players an appropriate 'market value' for the services being provided. The College Sports Commission promises to be quicker and more efficient than the NCAA. Schools are being asked to sign a contract saying they will abide by the rules of this new structure, even if it means going against laws passed in their individual states. A: A key component of the settlement is the $2.7 billion in back pay going to athletes who competed between 2016-24 and were either fully or partially shut out from those payments under previous NCAA rules. That money will come from the NCAA and its conferences (but really from the schools, who will receive lower-than-normal payouts from things such as March Madness). A: Because football and men's basketball are the primary revenue drivers at most schools, and that money helps fund all the other sports, it stands to reason that the football and basketball players will get most of the money. But that is one of the most difficult calculations for the schools to make. There could be Title IX equity concerns as well. A: The settlement calls for roster limits that will reduce the number of players on all teams while making all of those players — not just a portion — eligible for full scholarships. This figures to have an outsize impact on Olympic-sport athletes, whose scholarships cost as much as that of a football player but whose sports don't produce revenue. There are concerns that the pipeline of college talent for Team USA will take a hit. A: The new enforcement arm seems ripe for litigation. There are also the issues of collective bargaining and whether athletes should flat-out be considered employees, a notion the NCAA and schools are generally not interested in, despite Tennessee athletic director Danny White's suggestion that collective bargaining is a potential solution to a lot of headaches. NCAA President Charlie Baker has been pushing Congress for a limited antitrust exemption that would protect college sports from another series of lawsuits, but so far nothing has emerged from Capitol Hill.
Boston Globe
07-06-2025
- Business
- Boston Globe
A $2.8 billion settlement will change college sports forever. Here's how.
A: Grant House is a former Arizona State swimmer who sued the defendants (the NCAA and the five biggest athletic conferences in the nation). His lawsuit and two others were combined and over several years the dispute wound up with the settlement that ends a decades-old prohibition on schools cutting checks directly to athletes. Now, each school will be able to make payments to athletes for use of their name, image and likeness (NIL). For reference, there are nearly 200,000 athletes and 350 schools in Division I alone and 500,000 and 1,100 schools across the entire NCAA. Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up Q: How much will the schools pay the athletes and where will the money come from? Advertisement A: In Year 1, each school can share up to about $20.5 million with their athletes, a number that represents 22% of their revenue from things like media rights, ticket sales and sponsorships. Alabama athletic director Greg Byrne famously told Congress 'those are resources and revenues that don't exist.' Some of the money will come via ever-growing TV rights packages, especially for the College Football Playoff. But some schools are increasing costs to fans through 'talent fees,' concession price hikes and 'athletic fees' added to tuition costs. Q: What about scholarships? Wasn't that like paying the athletes? A: Scholarships and 'cost of attendance' have always been part of the deal for many Division I athletes and there is certainly value to that, especially if athletes get their degree. The NCAA says its member schools hand out nearly $4 billion in athletic scholarships every year. But athletes have long argued that it was hardly enough to compensate them for the millions in revenue they helped produce for the schools, which went to a lot of places, including multimillion-dollar coaches' salaries. They took those arguments to court and won. Advertisement Q: Haven't players been getting paid for a while now? A: Yes, since 2021. Facing losses in court and a growing number of state laws targeting its amateurism policies, the NCAA cleared the way for athletes to receive NIL money from third parties, including so-called donor-backed collectives that support various schools. Under House, the school can pay that money directly to athletes and the collectives are still in the game. Q: But will $20.5 million cover all the costs for the athletes? A: Probably not. But under terms of the settlement, third parties are still allowed to cut deals with the players. Some call it a workaround, but most simply view this as the new reality in college sports as schools battle to land top talent and then keep them on campus. Top quarterbacks are reportedly getting paid around $2 million a year, which would eat up about 10% of a typical school's NIL budget for all its athletes. Q: Are there any rules or is it a free-for-all? A: The defendant conferences (ACC, Big Ten, Big 12, SEC and Pac-12) are creating an enforcement arm that is essentially taking over for the NCAA, which used to police recruiting violations and the like. Among this new entity's biggest functions is to analyze third-party deals worth $600 or more to make sure they are paying players an appropriate 'market value' for the services being provided. The so-called College Sports Commission promises to be quicker and more efficient than the NCAA. Schools are being asked to sign a contract saying they will abide by the rules of this new structure, even if it means going against laws passed in their individual states. Advertisement Q: What about players who played before NIL was allowed? A: A key component of the settlement is the $2.7 billion in back pay going to athletes who competed between 2016-24 and were either fully or partially shut out from those payments under previous NCAA rules. That money will come from the NCAA and its conferences (but really from the schools, who will receive lower-than-normal payouts from things like March Madness). Q: Who will get most of the money? A: Since football and men's basketball are the primary revenue drivers at most schools, and that money helps fund all the other sports, it stands to reason that the football and basketball players will get most of the money. But that is one of the most difficult calculations for the schools to make. There could be Title IX equity concerns as well. Q: What about all the swimmers, gymnasts and other Olympic sports athletes? A: The settlement calls for roster limits that will reduce the number of players on all teams while making all of those players – not just a portion – eligible for full scholarships. This figures to have an outsize impact on Olympic-sport athletes, whose scholarships cost as much as that of a football player but whose sports don't produce revenue. There are concerns that the pipeline of college talent for Team USA will take a hit. Q: So, once this is finished, all of college sports' problems are solved, right? A: The new enforcement arm seems ripe for litigation. There are also the issues of collective bargaining and whether athletes should flat-out be considered employees, a notion the NCAA and schools are generally not interested in, despite Tennessee athletic director Danny White's suggestion that collective bargaining is a potential solution to a lot of headaches. NCAA President Charlie Baker has been pushing Congress for a limited antitrust exemption that would protect college sports from another series of lawsuits but so far nothing has emerged from Capitol Hill. Advertisement
CTV News
07-06-2025
- Business
- CTV News
A $2.8 billion settlement will change college sports forever. Here's how
A U.S. federal judge has approved terms of a sprawling US$2.8 billion antitrust settlement that will upend the way college sports have been run for more than a century. In short, schools can now directly pay players through licensing deals — a concept that goes against the foundation of amateurism that college sports was built upon. Some questions and answers about this monumental change for college athletics: Q: What is the House settlement and why does it matter? A: Grant House is a former Arizona State swimmer who sued the defendants (the NCAA and the five biggest athletic conferences in the nation). His lawsuit and two others were combined and over several years the dispute wound up with the settlement that ends a decades-old prohibition on schools cutting checks directly to athletes. Now, each school will be able to make payments to athletes for use of their name, image and likeness (NIL). For reference, there are nearly 200,000 athletes and 350 schools in Division I alone and 500,000 and 1,100 schools across the entire NCAA. Q: How much will the schools pay the athletes and where will the money come from? A: In Year 1, each school can share up to about $20.5 million with their athletes, a number that represents 22 per cent of their revenue from things like media rights, ticket sales and sponsorships. Alabama athletic director Greg Byrne famously told Congress 'those are resources and revenues that don't exist.' Some of the money will come via ever-growing TV rights packages, especially for the College Football Playoff. But some schools are increasing costs to fans through 'talent fees,' concession price hikes and 'athletic fees' added to tuition costs. Q: What about scholarships? Wasn't that like paying the athletes? A: Scholarships and 'cost of attendance' have always been part of the deal for many Division I athletes and there is certainly value to that, especially if athletes get their degree. The NCAA says its member schools hand out nearly $4 billion in athletic scholarships every year. But athletes have long argued that it was hardly enough to compensate them for the millions in revenue they helped produce for the schools, which went to a lot of places, including multimillion-dollar coaches' salaries. They took those arguments to court and won. Q: Haven't players been getting paid for a while now? A: Yes, since 2021. Facing losses in court and a growing number of state laws targeting its amateurism policies, the NCAA cleared the way for athletes to receive NIL money from third parties, including so-called donor-backed collectives that support various schools. Under House, the school can pay that money directly to athletes and the collectives are still in the game. Q: But will $20.5 million cover all the costs for the athletes? A: Probably not. But under terms of the settlement, third parties are still allowed to cut deals with the players. Some call it a workaround, but most simply view this as the new reality in college sports as schools battle to land top talent and then keep them on campus. Top quarterbacks are reportedly getting paid around $2 million a year, which would eat up about 10 per cent of a typical school's NIL budget for all its athletes. Q: Are there any rules or is it a free-for-all? A: The defendant conferences (ACC, Big Ten, Big 12, SEC and Pac-12) are creating an enforcement arm that is essentially taking over for the NCAA, which used to police recruiting violations and the like. Among this new entity's biggest functions is to analyze third-party deals worth $600 or more to make sure they are paying players an appropriate 'market value' for the services being provided. The so-called College Sports Commission promises to be quicker and more efficient than the NCAA. Schools are being asked to sign a contract saying they will abide by the rules of this new structure, even if it means going against laws passed in their individual states. Q: What about players who played before NIL was allowed? A: A key component of the settlement is the $2.7 billion in back pay going to athletes who competed between 2016-24 and were either fully or partially shut out from those payments under previous NCAA rules. That money will come from the NCAA and its conferences (but really from the schools, who will receive lower-than-normal payouts from things like March Madness). Q: Who will get most of the money? A: Since football and men's basketball are the primary revenue drivers at most schools, and that money helps fund all the other sports, it stands to reason that the football and basketball players will get most of the money. But that is one of the most difficult calculations for the schools to make. There could be Title IX equity concerns as well. Q: What about all the swimmers, gymnasts and other Olympic sports athletes? A: The settlement calls for roster limits that will reduce the number of players on all teams while making all of those players – not just a portion – eligible for full scholarships. This figures to have an outsize impact on Olympic-sport athletes, whose scholarships cost as much as that of a football player but whose sports don't produce revenue. There are concerns that the pipeline of college talent for Team USA will take a hit. Q: So, once this is finished, all of college sports' problems are solved, right? A: The new enforcement arm seems ripe for litigation. There are also the issues of collective bargaining and whether athletes should flat-out be considered employees, a notion the NCAA and schools are generally not interested in, despite Tennessee athletic director Danny White's suggestion that collective bargaining is a potential solution to a lot of headaches. NCAA President Charlie Baker has been pushing Congress for a limited antitrust exemption that would protect college sports from another series of lawsuits but so far nothing has emerged from Capitol Hill. Eddie Pells, The Associated Press
07-06-2025
- Business
A $2.8 billion settlement will change college sports forever. Here's how
A federal judge has approved terms of a sprawling $2.8 billion antitrust settlement that will upend the way college sports have been run for more than a century. In short, schools can now directly pay players through licensing deals — a concept that goes against the foundation of amateurism that college sports was built upon. Some questions and answers about this monumental change for college athletics: A: Grant House is a former Arizona State swimmer who sued the defendants (the NCAA and the five biggest athletic conferences in the nation). His lawsuit and two others were combined and over several years the dispute wound up with the settlement that ends a decades-old prohibition on schools cutting checks directly to athletes. Now, each school will be able to make payments to athletes for use of their name, image and likeness (NIL). For reference, there are nearly 200,000 athletes and 350 schools in Division I alone and 500,000 and 1,100 schools across the entire NCAA. A: In Year 1, each school can share up to about $20.5 million with their athletes, a number that represents 22% of their revenue from things like media rights, ticket sales and sponsorships. Alabama athletic director Greg Byrne famously told Congress 'those are resources and revenues that don't exist.' Some of the money will come via ever-growing TV rights packages, especially for the College Football Playoff. But some schools are increasing costs to fans through 'talent fees,' concession price hikes and 'athletic fees' added to tuition costs. A: Scholarships and 'cost of attendance' have always been part of the deal for many Division I athletes and there is certainly value to that, especially if athletes get their degree. The NCAA says its member schools hand out nearly $4 billion in athletic scholarships every year. But athletes have long argued that it was hardly enough to compensate them for the millions in revenue they helped produce for the schools, which went to a lot of places, including multimillion-dollar coaches' salaries. They took those arguments to court and won. A: Yes, since 2021. Facing losses in court and a growing number of state laws targeting its amateurism policies, the NCAA cleared the way for athletes to receive NIL money from third parties, including so-called donor-backed collectives that support various schools. Under House, the school can pay that money directly to athletes and the collectives are still in the game. A: Probably not. But under terms of the settlement, third parties are still allowed to cut deals with the players. Some call it a workaround, but most simply view this as the new reality in college sports as schools battle to land top talent and then keep them on campus. Top quarterbacks are reportedly getting paid around $2 million a year, which would eat up about 10% of a typical school's NIL budget for all its athletes. A: The defendant conferences (ACC, Big Ten, Big 12, SEC and Pac-12) are creating an enforcement arm that is essentially taking over for the NCAA, which used to police recruiting violations and the like. Among this new entity's biggest functions is to analyze third-party deals worth $600 or more to make sure they are paying players an appropriate 'market value' for the services being provided. The so-called College Sports Commission promises to be quicker and more efficient than the NCAA. Schools are being asked to sign a contract saying they will abide by the rules of this new structure, even if it means going against laws passed in their individual states. A: A key component of the settlement is the $2.7 billion in back pay going to athletes who competed between 2016-24 and were either fully or partially shut out from those payments under previous NCAA rules. That money will come from the NCAA and its conferences (but really from the schools, who will receive lower-than-normal payouts from things like March Madness). A: Since football and men's basketball are the primary revenue drivers at most schools, and that money helps fund all the other sports, it stands to reason that the football and basketball players will get most of the money. But that is one of the most difficult calculations for the schools to make. There could be Title IX equity concerns as well. A: The settlement calls for roster limits that will reduce the number of players on all teams while making all of those players – not just a portion – eligible for full scholarships. This figures to have an outsize impact on Olympic-sport athletes, whose scholarships cost as much as that of a football player but whose sports don't produce revenue. There are concerns that the pipeline of college talent for Team USA will take a hit. A: The new enforcement arm seems ripe for litigation. There are also the issues of collective bargaining and whether athletes should flat-out be considered employees, a notion the NCAA and schools are generally not interested in, despite Tennessee athletic director Danny White's suggestion that collective bargaining is a potential solution to a lot of headaches. NCAA President Charlie Baker has been pushing Congress for a limited antitrust exemption that would protect college sports from another series of lawsuits but so far nothing has emerged from Capitol Hill.
