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Peachtree Group expands footprint with Downtown Austin office
Peachtree Group expands footprint with Downtown Austin office

Travel Daily News

time14-05-2025

  • Business
  • Travel Daily News

Peachtree Group expands footprint with Downtown Austin office

Peachtree Group opens Austin office to expand Texas footprint, support real estate growth, and strengthen ties with University of Texas community. ATLANTA – Peachtree Group, a leading private investment firm specializing in commercial real estate, is expanding its national presence with the opening of its first office outside of its Atlanta headquarters in downtown Austin, Texas. This move aligns with Peachtree's growth strategy and commitment to Texas' strong economy and commercial real estate market. With significant investments across the state, including ongoing developments in Dallas and San Antonio and an upcoming project in Austin, establishing an office in the state capital conforms with Peachtree's long-term vision. Austin's business environment and growth prospects make it an ideal location to strengthen the firm's reach and partnerships. Peachtree's connection to Austin runs deep. The firm has been recognized among the Longhorn 100, a distinction honoring the fastest-growing businesses led by the University of Texas alumni. Additionally, Peachtree's managing principal and CEO, University of Texas graduate Greg Friedman, actively supports the institution by serving on the Real Estate Fund Advisory Board for the Texas McCombs School of Business. 'Our expansion into Austin marks an exciting milestone for Peachtree Group,' said Friedman. 'Texas is a critical market for us, and establishing an office in the heart of downtown Austin will allow us to better support our growing portfolio and deepen our relationships in the region. With our ongoing projects across the state and our strong ties to the University of Texas community, this move reinforces our commitment to long-term investment and growth in Texas.' The new office is in the 100 Congress building (100 Congress Avenue) and will serve as a hub for Peachtree's investment and development activities in the region, further positioning the firm to capitalize on emerging opportunities in one of the country's most vibrant commercial real estate markets.

Peachtree Group Expands Footprint with Downtown Austin Office to Support Growth
Peachtree Group Expands Footprint with Downtown Austin Office to Support Growth

Associated Press

time13-05-2025

  • Business
  • Associated Press

Peachtree Group Expands Footprint with Downtown Austin Office to Support Growth

ATLANTA--(BUSINESS WIRE)--May 13, 2025-- Peachtree Group ('Peachtree'), a leading private investment firm specializing in commercial real estate, is expanding its national presence with the opening of its first office outside of its Atlanta headquarters in downtown Austin, Texas. This move aligns with Peachtree's growth strategy and commitment to Texas' strong economy and commercial real estate market. With significant investments across the state, including ongoing developments in Dallas and San Antonio and an upcoming project in Austin, establishing an office in the state capital conforms with Peachtree's long-term vision. Austin's business environment and growth prospects make it an ideal location to strengthen the firm's reach and partnerships. Peachtree's connection to Austin runs deep. The firm has been recognized among the Longhorn 100, a distinction honoring the fastest-growing businesses led by the University of Texas alumni. Additionally, Peachtree's managing principal and CEO, University of Texas graduate Greg Friedman, actively supports the institution by serving on the Real Estate Fund Advisory Board for the Texas McCombs School of Business. 'Our expansion into Austin marks an exciting milestone for Peachtree Group,' said Friedman. 'Texas is a critical market for us, and establishing an office in the heart of downtown Austin will allow us to better support our growing portfolio and deepen our relationships in the region. With our ongoing projects across the state and our strong ties to the University of Texas community, this move reinforces our commitment to long-term investment and growth in Texas.' The new office is in the 100 Congress building (100 Congress Avenue) and will serve as a hub for Peachtree's investment and development activities in the region, further positioning the firm to capitalize on emerging opportunities in one of the country's most vibrant commercial real estate markets. About Peachtree Group Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit View source version on CONTACT: Charles Talbert 678-823-7683 [email protected] KEYWORD: UNITED STATES NORTH AMERICA GEORGIA INDUSTRY KEYWORD: FINANCE BANKING PROFESSIONAL SERVICES COMMERCIAL BUILDING & REAL ESTATE CONSTRUCTION & PROPERTY SOURCE: Peachtree Group Copyright Business Wire 2025. PUB: 05/13/2025 08:55 AM/DISC: 05/13/2025 08:54 AM

Peachtree Group Expands Footprint with Downtown Austin Office to Support Growth
Peachtree Group Expands Footprint with Downtown Austin Office to Support Growth

Business Wire

time13-05-2025

  • Business
  • Business Wire

Peachtree Group Expands Footprint with Downtown Austin Office to Support Growth

ATLANTA--(BUSINESS WIRE)--Peachtree Group ('Peachtree'), a leading private investment firm specializing in commercial real estate, is expanding its national presence with the opening of its first office outside of its Atlanta headquarters in downtown Austin, Texas. This move aligns with Peachtree's growth strategy and commitment to Texas' strong economy and commercial real estate market. Peachtree Group opened its first office outside of its Atlanta headquarters in downtown Austin, Texas. With significant investments across the state, including ongoing developments in Dallas and San Antonio and an upcoming project in Austin, establishing an office in the state capital conforms with Peachtree's long-term vision. Austin's business environment and growth prospects make it an ideal location to strengthen the firm's reach and partnerships. Peachtree's connection to Austin runs deep. The firm has been recognized among the Longhorn 100, a distinction honoring the fastest-growing businesses led by the University of Texas alumni. Additionally, Peachtree's managing principal and CEO, University of Texas graduate Greg Friedman, actively supports the institution by serving on the Real Estate Fund Advisory Board for the Texas McCombs School of Business. 'Our expansion into Austin marks an exciting milestone for Peachtree Group,' said Friedman. 'Texas is a critical market for us, and establishing an office in the heart of downtown Austin will allow us to better support our growing portfolio and deepen our relationships in the region. With our ongoing projects across the state and our strong ties to the University of Texas community, this move reinforces our commitment to long-term investment and growth in Texas.' The new office is in the 100 Congress building (100 Congress Avenue) and will serve as a hub for Peachtree's investment and development activities in the region, further positioning the firm to capitalize on emerging opportunities in one of the country's most vibrant commercial real estate markets. About Peachtree Group Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit

Peachtree Group CEO Recognized as 2025 Industry Leader in Commercial Real Estate Finance
Peachtree Group CEO Recognized as 2025 Industry Leader in Commercial Real Estate Finance

Business Wire

time05-05-2025

  • Business
  • Business Wire

Peachtree Group CEO Recognized as 2025 Industry Leader in Commercial Real Estate Finance

ATLANTA--(BUSINESS WIRE)--Peachtree Group ('Peachtree') is proud to announce that Greg Friedman, managing principal and CEO, has been recognized among the 2025 Rainmakers in CRE Debt, Equity & Finance by GlobeSt., and named to Commercial Observer's prestigious Power Finance list. These industry-leading accolades highlight Friedman's exceptional leadership, strategic innovation and enduring impact on the commercial real estate finance landscape. Peachtree Group's Greg Friedman was placed on GlobeSt.'s 2025 Rainmakers in CRE Debt, Equity & Finance and Commercial Observer's Power Finance list. Share Inclusion on the GlobeSt. Rainmakers list acknowledges Friedman's ability to navigate one of the most challenging commercial real estate finance periods. Amid elevated interest rates, tightening capital markets and declining valuations, Friedman has led Peachtree's vertically integrated management platforms with clarity and conviction. His approach has helped stakeholders unlock value, access liquidity and capitalize on market dislocation. Commercial Observer's Power Finance list further affirms Friedman's influence and adaptability. As lenders retracted and transaction volume slowed, Peachtree continued to deliver creative capital solutions from originating loans to establishing strategic partnerships and playing across the capital stack. Under Friedman's leadership, Peachtree has remained a dependable partner known for its certainty of execution, critical expertise and a solutions-driven mindset. 'These recognitions are a testament to Greg's vision and our entire team's commitment to being a steady force in an unpredictable market,' said Jatin Desai, managing principal and CFO of Peachtree. 'Our strategy has always centered on disciplined investing, innovation and building strong relationships. Greg has set the tone.' Peachtree's success is powered by a high-performing, deeply experienced team that brings together the full spectrum of credit, equity, development and asset management expertise. This collective strength allows the firm to respond decisively to market shifts, underwrite with conviction and deliver solutions others can't. Peachtree has executed over $12 billion in commercial real estate transactions since inception. Its integrated platform aligns real estate, credit and capital markets expertise, positioning the firm to identify opportunities, deploy capital efficiently and manage risk across cycles. Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit

Peachtree Group-Financed Films We Bury The Dead and The Surfer Premiere at SXSW 2025, Marking Further Expansion in Entertainment Financing
Peachtree Group-Financed Films We Bury The Dead and The Surfer Premiere at SXSW 2025, Marking Further Expansion in Entertainment Financing

Yahoo

time17-03-2025

  • Entertainment
  • Yahoo

Peachtree Group-Financed Films We Bury The Dead and The Surfer Premiere at SXSW 2025, Marking Further Expansion in Entertainment Financing

ATLANTA, March 17, 2025--(BUSINESS WIRE)--Peachtree Group (Peachtree), a leading private equity firm, successfully showcased two of its financed films, We Bury the Dead and The Surfer, at the 2025 SXSW Film & TV Festival, further solidifying its presence in the entertainment financing sector. SXSW, which took place March 7-15 in Austin, Texas, is one of the industry's most influential festivals, bringing together filmmakers, industry leaders and media professionals. The selection of Peachtree-backed films at SXSW 2025 underscores the firm's expanding role in providing senior-secured financing for compelling storytelling. We Bury the Dead made its World Premiere in the Narrative Spotlight section, telling the story of a woman searching for her missing husband in the aftermath of a military experiment gone wrong—only to make a chilling discovery when the dead begin showing signs of life. Starring Daisy Ridley, who 'stuns in this beautifully horrific road trip,' and backed by reviews praising its aesthetics—such as, "The film's visuals highlight this delicate balance, showing how grief can be both painful and profoundly beautiful"—it is sure to be an enormous success. The Surfer, which had its North American premiere in the Festival Favorite category, follows a man who returns to his childhood beach with his son, only to find himself locked in a tense conflict with a powerful group of locals that pushes him to his breaking point. Peachtree's involvement in SXSW 2025 follows The Surfer's world premiere at prestigious Cannes Film Festival, which scored a six-minute standing ovation, and cemented the firm's reputation as a prominent lender in TV and film productions. "Our increasing activity in film and television financing is a natural extension of our lending capabilities," said Greg Friedman, managing principal and CEO of Peachtree. "The entertainment industry presents unique investment opportunities, and our goal is to provide financing solutions that align with the creative vision of filmmakers while delivering strong returns for our stakeholders." Peachtree targets productions ranging from $5 million to $50 million, a segment experiencing growing demand for flexible capital solutions. "By combining capital investment with deep industry expertise, we deliver tailored financial solutions that align with the evolving demands of today's entertainment market," said Joshua Harris, managing partner of Peachtree. Peachtree continues to expand its film and television portfolio, with roughly 15 projects in development. In addition to The Surfer and We Bury the Dead, the firm has financed several high-profile films, including: Mary with Anthony Hopkins The Fabulous Four with Susan Sarandon and Bette Midler Muzzle with Aaron Eckhart Sleeping Dogs with Russell Crowe As digital transformation accelerates, premium content expands and consumer viewing habits shift, the demand for entertainment financing continues to grow. Peachtree, a fully capitalized lending platform and one-stop shop for entertainment financing and production, offers deep industry expertise—providing creators with the capital and strategic support to bring their projects to life. About Peachtree Group Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit View source version on Contacts Charles Talbert678-823-7683ctalbert@

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