Latest news with #GregFriedman
Yahoo
2 days ago
- Business
- Yahoo
Embassy Suites by Hilton Gulf Shores Beach Resort Opens on the Alabama Gulf Coast
ATLANTA & GULF SHORES, Ala., July 28, 2025--(BUSINESS WIRE)--Embassy Suites by Hilton Gulf Shores Beach Resort ("Embassy Suites Gulf Shores"), a full-service resort-style hotel located along Alabama's renowned white sand beaches, officially opened its doors today. Developed by Peachtree Group, Woodbine Development Corporation and DD Partners LLC, the eight-story, all-suite hotel brings a beachfront experience to Gulf Shores, featuring sweeping Gulf views, distinctive food and beverage options and resort-style amenities. "We're thrilled to open this landmark project in the heart of Gulf Shores," said Greg Friedman, managing principal and CEO at Peachtree Group. "With its irreplaceable beachfront location, resort-style amenities and vibrant gathering spaces, Embassy Suites Gulf Shores Beach Resort is designed to be a centerpiece for visitors and the community alike." For Friedman, the project carries personal meaning. "I spent a lot of summers and school breaks in Orange Beach and Gulf Shores as a child," he said. "It's special to come full circle and have a hand in creating a place where more people can enjoy this incredible destination and where locals can benefit from the new restaurants, amenities and gathering spaces." Located at 112 West Beach Blvd., the Embassy Suites Gulf Shores features 257 all-suite guestrooms, most of which offer direct Gulf views. Guests can enjoy a variety of dining, drinks and live entertainment throughout the resort. Sound Wave, the signature open-air venue perched above the beach, offers daily live music, sweeping views and an energetic atmosphere. The space features a state-of-the-art sound system and an extensive menu of food and drinks. The Cove Bar, a poolside retreat, serves refreshing cocktails, light bites and a relaxing escape from the resort's busier areas. Tide & Table blends coastal dining with Southern-inspired cuisine in a casual yet refined setting. The three-meal restaurant, situated just above street level, offers stunning water views and a grand indoor-outdoor bar with a laid-back, welcoming ambiance. The hotel also offers 13,620 square feet of enclosed meeting and pre-function space, anchored by a 7,800-square-foot ballroom, making it an ideal venue for conferences, weddings and special events. A three-story parking garage and more than 7,600 square feet of retail space, including a Starbucks, complete the property's offerings. The hotel's opening comes as Gulf Shores continues to grow as a top tourism and events destination. Situated steps from popular attractions like the Hangout Music Festival, National Shrimp Festival and NCAA Beach Volleyball Championships, Embassy Suites Gulf Shores offers easy access to Gulf State Park, the Wharf at Orange Beach, championship golf courses and Foley's Sports Complex. "Our vision was to create a hotel that adds to the energy and vibrancy of Gulf Shores, a place where visitors can relax, celebrate and experience everything the destination has to offer," Friedman said. "We believe Embassy Suites Gulf Shores will quickly become a favorite for both leisure travelers and the meetings and events community." Embassy Suites Gulf Shores ( will be managed by Peachtree Group's hospitality division, known for its expertise in hospitality operations across the U.S. "We're honored to welcome guests to Embassy Suites Gulf Shores Beach Resort and grateful to be part of this welcoming community," said Adam Bailey, general manager of Embassy Suites Gulf Shores. "From thoughtful design and resort-style amenities to the beachfront location, every detail of the hotel reflects the spirit of Gulf Shores. We're pleased to offer an experience unavailable anywhere else on Alabama's coast." This opening further underscores Peachtree Group's track record of developing distinctive hotels in high-demand markets. A multi-year winner of Hilton's Developer of the Year award, Peachtree Group has earned recognition for its consistent delivery of exceptional hotels and best-in-class guest experiences across its growing portfolio. About Peachtree Group Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit About Embassy Suites by Hilton Embassy Suites by Hilton, one of Hilton's 18 market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers both leisure and business travelers an approachable, best-in-class experience with two-room suites, free made-to-order breakfast, inviting open atriums, 24-hour fitness centers and a complimentary evening reception. Embassy Suites by Hilton offers nearly 260 open hotels with 42 properties in development. Experience a positive stay at Embassy Suites by Hilton by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Embassy Suites by Hilton at and follow the brand on Facebook, Twitter and Instagram. View source version on Contacts Charles Talbert678-823-7683ctalbert@
Business Wire
2 days ago
- Business
- Business Wire
Embassy Suites by Hilton Gulf Shores Beach Resort Opens on the Alabama Gulf Coast
ATLANTA & GULF SHORES, Ala.--(BUSINESS WIRE)--Embassy Suites by Hilton Gulf Shores Beach Resort ('Embassy Suites Gulf Shores'), a full-service resort-style hotel located along Alabama's renowned white sand beaches, officially opened its doors today. Developed by Peachtree Group, Woodbine Development Corporation and DD Partners LLC, the eight-story, all-suite hotel brings a beachfront experience to Gulf Shores, featuring sweeping Gulf views, distinctive food and beverage options and resort-style amenities. Peachtree Group, Woodbine Development Corporation and DD Partners LLC announced the grand opening of the Embassy Suites by Hilton Gulf Shores Beach Resort. Share "We're thrilled to open this landmark project in the heart of Gulf Shores," said Greg Friedman, managing principal and CEO at Peachtree Group. "With its irreplaceable beachfront location, resort-style amenities and vibrant gathering spaces, Embassy Suites Gulf Shores Beach Resort is designed to be a centerpiece for visitors and the community alike." For Friedman, the project carries personal meaning. 'I spent a lot of summers and school breaks in Orange Beach and Gulf Shores as a child,' he said. 'It's special to come full circle and have a hand in creating a place where more people can enjoy this incredible destination and where locals can benefit from the new restaurants, amenities and gathering spaces.' Located at 112 West Beach Blvd., the Embassy Suites Gulf Shores features 257 all-suite guestrooms, most of which offer direct Gulf views. Guests can enjoy a variety of dining, drinks and live entertainment throughout the resort. Sound Wave, the signature open-air venue perched above the beach, offers daily live music, sweeping views and an energetic atmosphere. The space features a state-of-the-art sound system and an extensive menu of food and drinks. The Cove Bar, a poolside retreat, serves refreshing cocktails, light bites and a relaxing escape from the resort's busier areas. Tide & Table blends coastal dining with Southern-inspired cuisine in a casual yet refined setting. The three-meal restaurant, situated just above street level, offers stunning water views and a grand indoor-outdoor bar with a laid-back, welcoming ambiance. The hotel also offers 13,620 square feet of enclosed meeting and pre-function space, anchored by a 7,800-square-foot ballroom, making it an ideal venue for conferences, weddings and special events. A three-story parking garage and more than 7,600 square feet of retail space, including a Starbucks, complete the property's offerings. The hotel's opening comes as Gulf Shores continues to grow as a top tourism and events destination. Situated steps from popular attractions like the Hangout Music Festival, National Shrimp Festival and NCAA Beach Volleyball Championships, Embassy Suites Gulf Shores offers easy access to Gulf State Park, the Wharf at Orange Beach, championship golf courses and Foley's Sports Complex. "Our vision was to create a hotel that adds to the energy and vibrancy of Gulf Shores, a place where visitors can relax, celebrate and experience everything the destination has to offer," Friedman said. "We believe Embassy Suites Gulf Shores will quickly become a favorite for both leisure travelers and the meetings and events community." Embassy Suites Gulf Shores ( will be managed by Peachtree Group's hospitality division, known for its expertise in hospitality operations across the U.S. "We're honored to welcome guests to Embassy Suites Gulf Shores Beach Resort and grateful to be part of this welcoming community," said Adam Bailey, general manager of Embassy Suites Gulf Shores. "From thoughtful design and resort-style amenities to the beachfront location, every detail of the hotel reflects the spirit of Gulf Shores. We're pleased to offer an experience unavailable anywhere else on Alabama's coast." This opening further underscores Peachtree Group's track record of developing distinctive hotels in high-demand markets. A multi-year winner of Hilton's Developer of the Year award, Peachtree Group has earned recognition for its consistent delivery of exceptional hotels and best-in-class guest experiences across its growing portfolio. About Peachtree Group Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit About Embassy Suites by Hilton Embassy Suites by Hilton, one of Hilton's 18 market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers both leisure and business travelers an approachable, best-in-class experience with two-room suites, free made-to-order breakfast, inviting open atriums, 24-hour fitness centers and a complimentary evening reception. Embassy Suites by Hilton offers nearly 260 open hotels with 42 properties in development. Experience a positive stay at Embassy Suites by Hilton by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Embassy Suites by Hilton at and follow the brand on Facebook, Twitter and Instagram.
Yahoo
23-07-2025
- Business
- Yahoo
Peachtree launches $250M fund to jump on hotel market dislocation
This story was originally published on Hotel Dive. To receive daily news and insights, subscribe to our free daily Hotel Dive newsletter. Dive Brief: Peachtree Group launched a $250 million fund designed to capitalize on hotel market dislocation, the Atlanta-based commercial real estate investment firm announced Monday. The Peachtree Special Situations Fund was created for 'high-quality' hotel and other commercial real estate assets, some of which are mispriced 'due to today's capital market illiquidity rather than underlying fundamentals,' the company shared. Peachtree Managing Principal and CEO Greg Friedman said the investment firm believes the next 12 to 18 months 'offer some of the most compelling risk-adjusted opportunities we've seen since the global financial crisis.' Dive Insight: Nearly $1 trillion in commercial real estate loans will mature this year, and hotels will bear some of the largest refinancing and capital expenditure burdens, according to Peachtree. But as rates remain elevated, and liquidity tightens, the Peachtree Special Situations Fund is designed to 'step in where traditional capital has pulled back,' per the company. Last year, JLL projected that more hotel owners would sell than refinance as their loan maturity neared. 'This fund is about capitalizing on dislocation, not chaos,' Friedman said in a statement. 'We're targeting high-quality assets not distressed by systematic factors but by capital structure.' The fund will seek off-market acquisitions, such as underperforming hotels; preferred and hybrid equity, such as providing flexible capital to sponsors that need liquidity for acquisitions; and distressed purchases from lenders, often at discounts to outstanding loan balances. Peachtree said it will tap into its longstanding relationships with community and regional banks to source opportunities before they reach the broader market. The fund is seeking opportunities nationwide, though Peachtree noted that it expects 'significant' deal flow in markets with strong demand fundamentals and recent pricing resets such as Texas, Florida and California. As of last October, Peachtree's hotel credit transactions were up 176% year over year. As part of last year's Lodging Conference, Friedman said the hospitality industry could expect to see markets where regulatory challenges aren't present thrive over the next several years. Recommended Reading Certares acquires Hilton Boston Back Bay hotel for $171M Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
22-07-2025
- Business
- Yahoo
Peachtree's new $250m fund targets hotel sector dislocation
Investment management company Peachtree Group has launched the $250m Special Situations Fund, aimed at capitalising on undervalued hotel and commercial real estate assets. The fund's strategy is to target properties whose market mispricing is driven by current capital market illiquidity rather than their fundamental value. The timing of the fund's launch coincides with the approaching maturity of nearly $1tn in commercial real estate loans in 2025 and the hotel sector facing significant refinancing and capital improvement challenges. Peachtree managing principal and CEO Greg Friedman said: 'This fund is about capitalising on dislocation, not chaos. 'We're targeting high-quality assets not distressed by systematic factors but by capital structure, and we're doing it with the speed, creativity and certainty of execution that have defined Peachtree's reputation for more than a decade.' As traditional funding sources become more cautious, Peachtree said its fund is set to provide an alternative source of capital. The company explains that owners who secured financing for their properties during periods of low interest rates are now encountering difficulties due to sustained high rates and a tightening liquidity environment. To address these issues, Peachtree's approach involves offering capital solutions that protect against downside risk, enabling asset repositioning and the realisation of inherent value. Friedman added: 'We believe the next 12 to 18 months offer some of the most compelling risk-adjusted opportunities we've seen since the global financial crisis. 'As balance sheet stress and refinancing hurdles intensify in the hotel space and other commercial real estate sectors, Peachtree is uniquely positioned to deploy capital where it's needed most, delivering attractive returns while providing real solutions for sponsors and lenders alike.' Some of the Special Situations Fund's strategies include acquiring off-market, underperforming hotels and other select sectors, providing hybrid and preferred equity solutions, and purchasing distressed properties from lenders. The company said its established network with financial institutions and stakeholders facilitates early access to high-value deals. Friedman said: 'We're the first call when a sponsor or lender needs a fast, reliable solution. 'Speed and surety of close are critical in this environment, especially when dealing with complex capital stacks and distressed notes.' The fund is set to have a nationwide reach, with expectations of significant activity in US states such as Texas, Florida, and California. Peachtree anticipates the initial closing of the fund within the next two to three months and aims to complete the final close within 18 months from the first. Earlier in the year, Peachtree Group marked an achievement by surpassing $2bn in hotel developments, broadening its portfolio to 48 properties across the US. "Peachtree's new $250m fund targets hotel sector dislocation" was originally created and published by Hotel Management Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
21-07-2025
- Business
- Yahoo
Peachtree Group Launches $250 Million Special Situations Fund to Capitalize on Hotel Market Dislocation
ATLANTA, July 21, 2025--(BUSINESS WIRE)--Peachtree Group ("Peachtree"), a leading vertically integrated commercial real estate investment platform, today announced the launch of its Peachtree Special Situations Fund, a $250 million fund designed to unlock value in mispriced, high-quality hotel and other commercial real estate assets due to today's capital market illiquidity rather than underlying fundamentals. "We believe the next 12 to 18 months offer some of the most compelling risk-adjusted opportunities we've seen since the global financial crisis," said Greg Friedman, managing principal and CEO of Peachtree. "As balance sheet stress and refinancing hurdles intensify in the hotel space and other commercial real estate sectors, Peachtree is uniquely positioned to deploy capital where it's needed most, delivering attractive returns while providing real solutions for sponsors and lenders alike." With nearly $1 trillion in commercial real estate loans maturing in 2025 and hotels carrying some of the largest refinancing and capital expenditure burdens, Peachtree's Special Situations Fund is positioned to step in where traditional capital has pulled back. Many hotel and commercial real estate owners who financed properties in the zero-interest-rate era now face gaps in their capital stacks as rates remain elevated and liquidity tightens. Peachtree's strategy bridges this gap by providing creative downside-protected capital solutions to reposition assets and unlock embedded value. "This fund is about capitalizing on dislocation, not chaos," Friedman said. "We're targeting high-quality assets not distressed by systematic factors but by capital structure, and we're doing it with the speed, creativity and certainty of execution that have defined Peachtree's reputation for more than a decade." The Special Situations Fund targets investments that sit between value-add and opportunistic, combining attractive upside potential with meaningful downside protection. Core strategies include: Off-market acquisitions: Securing underperforming or mispriced hotels as well as select multifamily, student housing, self-storage and other commercial real estate sectors for repositioning and stabilization. Preferred and hybrid equity solutions: Providing flexible capital to sponsors needing liquidity for acquisitions, development or refinancing with structures designed to protect basis and enhance current yields. Distressed purchases from lenders: Acquiring assets directly from banks through deed-in-lieu or post-foreclosure transactions, often at discounts to outstanding loan balances and well below replacement cost. Peachtree's fully integrated platform spans direct lending, CPACE financing, development, acquisitions and capital markets and provides a unique lens into shifting market dynamics. Longstanding relationships with community and regional banks and other stakeholders enable Peachtree to source high-value opportunities early before they reach the broader market. "We're the first call when a sponsor or lender needs a fast, reliable solution," Friedman said. "Speed and surety of close are critical in this environment, especially when dealing with complex capital stacks and distressed notes." The fund's geographic focus is nationwide, with significant deal flow expected in markets with strong demand fundamentals and recent pricing resets, including Texas, Florida and California. Peachtree expects to hold its first close within the next 60 to 90 days and complete the final close within its targeted 18 months following the initial close. About Peachtree Group Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit THIS IS NOT AN OFFER OR SOLICITATION TO PURCHASE ANY SECURITY. AN OFFERING IS MADE ONLY BY THE PRIVATE PLACEMENT MEMORANDUM. SECURITIES OFFERED THROUGH PEACHTREE PC INVESTORS, LLC MEMBER FINRA/SIPC. View source version on Contacts Fund Information IR@ Media Charles Talbert678-823-7683ctalbert@ Errore nel recupero dei dati Effettua l'accesso per consultare il tuo portafoglio Errore nel recupero dei dati Errore nel recupero dei dati Errore nel recupero dei dati Errore nel recupero dei dati
