Latest news with #GregPeters
Entrepreneur
18 hours ago
- Business
- Entrepreneur
Netflix Integrates Generative AI in Content Production and Platform Operations
During its Q2 earnings call, co-CEO Ted Sarandos revealed that the Argentine sci-fi series El Eternauta features what the company claims is the "first GenAI final footage to appear on screen" You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Netflix has begun integrating generative AI into its content production pipeline, marking a notable shift in how major studios are experimenting with artificial intelligence in filmmaking. During its Q2 earnings call, co-CEO Ted Sarandos revealed that the Argentine sci-fi series El Eternauta features what the company claims is the "first GenAI final footage to appear on screen." The AI-generated visual, a collapsing building scene, was completed in significantly less time—reportedly ten times faster—than with conventional visual effects methods, and at a lower cost. Sarandos clarified that AI is not replacing human creativity but is being used to enhance production workflows. "This is real people doing real work with better tools," he said, citing improvements in pre-visualization, shot planning, and effects work such as digital de-aging—once only viable for large-budget productions. Beyond content creation, Netflix is expanding its use of generative AI in platform features. Co-CEO Greg Peters noted that the technology is being deployed in personalization, search, and advertising systems. The company is preparing to launch interactive, AI-driven ads in the latter half of 2025. The announcement comes alongside Netflix's second-quarter earnings, where the company reported USD 11.08 billion in revenue, a 16 per cent increase year-over-year—and a net profit of USD 3.13 billion. Viewership reached over 95 billion hours in the first half of 2025, with one-third attributed to non-English content.
Yahoo
2 days ago
- Business
- Yahoo
Netflix starts using GenAI in its shows and films
Companies developing video AI models and tools often talk about working with Hollywood studios to make certain workflows possible. On Thursday, Netflix said that it has started using AI in movies and shows it produces. Speaking at the company's post-results conference call, the company's co-CEO, Ted Sarandos, said that the platform had 'the very first GenAI final footage to appear on screen' in an Argentine show called 'El Atonata.' He noted that Netflix's internal production group teamed up with producers to use AI to create a scene of a building collapsing. Sarandos said that using AI, the scene was finished 10 times faster than it would have with traditional visual effect tools, and that it cost less. 'We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper. There are AI-powered creator tools. So this is real people doing real work with better tools. Our creators are already seeing the benefits in production through pre-visualization and shot-planning work, and certainly visual effects. It used to be that only big-budget projects would have access to advanced visual effects like de-aging,' he said during the call. Co-CEO Greg Peters said Netflix is using gen AI in other areas as well, including personalization, search and ads, and that the company aims to roll out interactive ads in the second half of this year. Earlier this year, the company rolled out AI-powered search. In the second quarter, Netflix reported revenue of $11.08 billion, up 16% from a year earlier, and profit of $3.13 billion. It noted that users watched over 95 billion hours of content in the first half of 2025, with non-English titles accounting for one-third of all its views.
TechCrunch
2 days ago
- Business
- TechCrunch
Netflix starts using GenAI in its shows and films
Companies developing video AI models and tools often talk about working with Hollywood studios to make certain workflows possible. On Thursday, Netflix said that it has started using AI in movies and shows it produces. Speaking at the company's post-results conference call, the company's co-CEO, Ted Sarandos, said that the platform had 'the very first GenAI final footage to appear on screen' in an Argentine show called 'El Atonata.' He noted that Netflix's internal production group teamed up with producers to use AI to create a scene of a building collapsing. Sarandos said that using AI, the scene was finished 10 times faster than it would have with traditional visual effect tools, and that it cost less. 'We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper. There are AI-powered creator tools. So this is real people doing real work with better tools. Our creators are already seeing the benefits in production through pre-visualization and shot-planning work, and certainly visual effects. It used to be that only big-budget projects would have access to advanced visual effects like de-aging,' he said during the call. Co-CEO Greg Peters said Netflix is using gen AI in other areas as well, including personalization, search and ads, and that the company aims to roll out interactive ads in the second half of this year. Earlier this year, the company rolled out AI-powered search. In the second quarter, Netflix reported revenue of $11.08 billion, up 16% from a year earlier, and profit of $3.13 billion. It noted that users watched over 95 billion hours of content in the first half of 2025, with non-English titles accounting for one-third of all its views.
Yahoo
2 days ago
- Business
- Yahoo
Netflix and France's TF1 join forces as traditional TV struggles
Streaming giant Netflix and major French broadcaster TF1 have signed a deal to merge some of their services at a time when demand for traditional TV is slowing. Starting in Summer 2026, all Netflix members in France will be able to watch TF1 channels and on-demand content from TF1+ directly on Netflix. That includes dramas like Broceliande and soaps such as Demain nous appartient, as well as major live sports matches. These will soon be available alongside Netflix's own French-language offerings and its international series and films. 'This is a first-of-its-kind partnership that plays to our strengths of giving audiences the best entertainment alongside the best discovery experience,' said Greg Peters, co-CEO of Netflix, in a press release. Rodolphe Belmer, CEO of TF1 Group, added: "I am delighted about this new partnership with Netflix, with whom we have already established strong relationships through ambitious co-productions in recent months." TF1 and Netflix have already worked together on projects such as L'Agence and Tout le bleu du ciel. Related AI isn't a threat, says former Netflix HR chief Patty McCord Paddington producer hoping for tasty result with listing on LSE Belmer continued: "As viewing habits shift toward on-demand consumption and audience fragmentation increases, this unprecedented alliance will enable our premium content to reach unparalleled audiences and unlock new reach for advertisers within an ecosystem that perfectly complements our TF1+ platform." It's not yet clear whether Netflix paid an initial fee for the content, and the firms didn't disclose how they will manage subscription and advertising revenues. TF1 is a free-to-air channel in France, meaning it relies on advertising income, even for its streaming services. The TV network currently reaches 58 million monthly viewers through its broadcast channels and serves 35 million users on its TF1+ streaming service. Through Studio TF1, the company also manages over 50 production companies and labels across France and international markets. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
2 days ago
- Entertainment
- Yahoo
Netflix's High Threshold: Canceled Series ‘The Residence', ‘Pulse' & ‘The Recruit' All In Top 35 For 2025, Data Reveals
On Netflix, it was a big first half of 2025 for limited series and — outside of phenom Squid Game — OK six months for ongoing scripted series. Only two English-language ongoing scripted series, The Night Agent (S2) and Ginny & Georgia (S3) made it into Top 10 at #9 and #10, with four limited series ahead of them, Adolescence (#1), Zero Day (#4), Missing You (#5) and Sirens (#8), with Sirens and Ginny & Georgia poised to amass millions of extra views in the second half of 2025 having dropped in late May and early June, respectively. More from Deadline As 'KPop Demon Hunters' Sings On Netflix, Ted Sarandos Talks Up Original Animated Features For Netflix, TF1 Deal Is An "Opportunity To Learn" And Use New Livestreaming & Ad Tech, Co-CEO Greg Peters Says Gabriel Iglesias Lands Top Stand-Up Special On Netflix For First Half Of 2025; Overall Performance Of Specials Down From Recent Reports Released today, Netflix's semi-annual viewership report includes data for the three scripted series canceled by so far this year, The Residence and Pulse after one season and The Recruit after two. None of them was an outright ratings flop. Comedic White House murder mystery The Residence, starring Uzo Aduba, fared the best, ranking #23 with 33.3 million views from its March 20 release through June 30. New medical drama Pulse, starring Willa Fitzgerald and Colin Woodell, was #30 with 26.2M since its April 3 release. And Season 2 of spy drama The Recruit, headlined by Noah Centineo, was #34 with 24.1M since its Jan. 30 premiere while its first season added respectable 19.1M views over the first six months to take #47. All three have been canceled while series that launched new seasons during the same Jan-June time period to similar or lower viewership have been renewed, including XO, Kitty S2 (35.3M since 1/16), Ransom Canyon S1 (29M since 4/17), Forever S1 (19.1 since 5/8) and Sweet Magnolias S4 (16.9M since 2/6). The discrepancy underscores the multiple factors going into Netflix's renewal decisions, the leading being cost vs. performance. That was likely in play for both The Residence and The Recruit. As Deadline reported earlier this month, The Residence's first season came at a very high price point due to its all-star cast, elaborate production design and extensive VFX work. There were conversations about ways to reduce the budget for a second installment, likely in a different setting, which ultimately didn't materialize. The Recruit's second season featured a slew of action sequences, with a portion of the story filmed in Korea. The Residence and Pulse, which was produced on a more modest, broadcast-size budget, also may have been overshadowed by Adolescence and The Pitt, respectively. The Residence was released at the height of Netflix limited series' popularity while Pulse went head to head with HBO Max's breakout hit medical drama. There are also other factors taken into consideration, including completion rates, which Netflix values highly but does not disclose publicly, as well as critical acclaim, pop culture impact and what kind of viewers a show attracts as Netflix's model is based on serving the widest audience possible. Another Netflix scripted series whose continuation is in doubt, dark comedy No Good Deed, ranked #204 with 7.9M from Jan-June 2025 in addition to the 15M it drew for the first 20 days of release in December. There are no current plans for a second installment of the murder mystery but the door has been left open. This is not the first time Netflix has axed a Top 30 scripted series. In 2023, it canceled fantasy drama Shadow and Bone whose second season had ranked #26 in hours viewed between Jan-June that year. Like The Residence, it was expensive to produce. There was some consolation for The Residence this week — the show landed four Emmy nominations, including one for Aduba in the Lead Actress In a Comedy Series category. Best of Deadline The Movies That Have Made More Than $1 Billion At The Global Box Office 2025 TV Cancellations: Photo Gallery Everything We Know About 'Stranger Things' Season 5 So Far
