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GroomYourGram: The Profit-First Influencer Agency Rewriting India's Marketing Playbook
In a space often defined by vanity metrics and unpredictability, GroomYourGram has emerged as a refreshingly grounded and profitable force in influencer marketing. Founded five years ago, this Mumbai-based agency has worked with over 300 brands and powered more than 1,000 campaigns—ranging from beauty and skincare to automobile and finance. With a team of 32 operating out of its Lokhandwala office, GroomYourGram delivers not only scale but results.
A core strength lies in its unparalleled access to India's creator economy. With a curated community of over 400,000 influencers and 10,000+ active campaign participants monthly, GroomYourGram helps brands like Juicy Chemistry, Tira Beauty, Pilgrim, and Dot & Key craft meaningful narratives. On the corporate front, the agency has driven HDFC Bank's LinkedIn growth strategy and supported pharma giants such as Cipla Health and Glenmark in awareness initiatives.
From pioneering Instagram Reels marketing to being among the top 4 agencies for Moj, GroomYourGram has always anticipated trends before they broke mainstream. It has led campaigns with celebrities like Kiara Advani, Janhvi Kapoor, and Ranveer Singh for brands including Mercedes-Benz, Renault, Skoda Kylak, Pepe Jeans, Snitch, and Spykar.
Spearheaded by Palak Tannaa, who commands a LinkedIn audience of over 62,000 professionals, the team combines creative ingenuity with data intelligence. Despite multiple investment offers, the agency continues to be self-funded—prioritizing vision over valuation. As a brand that has been profitable since Day One, GroomYourGram exemplifies what happens when influence meets intention.
What sets the agency apart is its refusal to follow a one-size-fits-all strategy. Each campaign is customized—whether it's for a youth-centric fashion brand like Freakins or a global skincare label entering Tier II cities. Their campaigns aren't just viral—they're valuable.
The agency's model blends strategy with scale. In a world saturated by content, it doesn't just amplify messages—it aligns them with audiences that matter. Fashion clients like Libas, Spykar, and Pepe Jeans see tailored influencer-led storytelling campaigns that go beyond 'likes' and drive brand lift. Healthcare and pharma clients get compliance-ready creativity, while finance brands benefit from thought leadership-led influencer models.
Internally, the company operates like a startup but performs like an enterprise. Its operational agility allows quick campaign turnaround, while its in-house tech stack and talent pipeline ensure scalability without compromise. The company is in the process of rolling out an AI-powered influencer analytics tool to further help brands measure ROI and sentiment in real time.
With its finger firmly on the cultural pulse, GroomYourGram is not just building campaigns—it's building a new marketing DNA for India's digital-first brands. As brands in India increasingly seek partners who can combine storytelling, performance, and trust, GroomYourGram is becoming the agency of choice—not just for creators and companies, but for the future of digital India.
For Business Upturn readers who track growth-focused stories and high-ROI ventures, this isn't just about numbers. It's about sustainable scale, high-value execution, and the future of profitable digital innovation.
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