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Forbes
5 days ago
- Business
- Forbes
How AI Is Rewriting The Rules Of Entrepreneurship
Guy Leon Sheetrit, Founder & CEO of Guac Digital and Betterweb AI, specializes in digital growth, website optimization, and innovation. We're living through the most transformative shift in entrepreneurship since the internet went mainstream. In my work building digital businesses, I've seen how artificial intelligence doesn't just improve efficiency; it redefines what's possible. Teams of one or two people can now achieve outcomes that once required dozens of employees and millions in capital. The barrier to building something big has never been lower for those who know how to leverage AI strategically. One powerful example is Base44, a "vibe-coding" software platform acquired by Wix for $80 million. Built with only eight people, the company grew to 250,000 users in just six months. This shows how lean, AI-native startups can build rapid momentum. Another standout is Cohere, a Canadian startup competing in the large language model space. Instead of trying to match big tech's resources, the company focuses on specialized models. Its approach has attracted strategic partnerships and positioned it as a viable competitor to giants like OpenAI and Anthropic. These are not isolated success stories; they reflect a broader shift. The old model of building businesses with massive funding rounds and large teams is being replaced by a new playbook: Use AI to scale smarter, not bigger. From AI Users To AI Conductors: A New Mindset Most people think of AI as a set of tools, but the real power lies in orchestrating AI across entire workflows. Think of yourself as a conductor, not just a user. The goal isn't just to use AI—it's to build AI-powered systems that multiply output and reduce friction. Here's how to get started: • Redesign workflows. Break down your business into steps. Identify repetitive tasks that take time but add limited value. From customer support to reporting, and marketing to content creation, AI can handle more than you think. • Stack tools by outcome. Combine task-specific tools (like ChatGPT for writing, Midjourney for visuals, ElevenLabs for voice, Notion for project work) into a cohesive system using tools like Zapier, Make or custom APIs. • Empower your team. Train team members not just on tools, but on prompt writing, system thinking and workflow design. Build an internal AI playbook so everyone operates with clarity and creativity. • Move fast, and test constantly. AI changes quickly. Create a culture of experimentation. Run weekly test sprints with different AI setups and compare outputs. What saves time? What maintains quality? How To Scale An AI-Driven Operation Running lean with AI is a huge advantage, but it comes with growing pains. Here are three practical ways to scale without losing your edge: 1. Codify systems early. Document processes, create standard operating procedures and build internal dashboards. If it works, make it repeatable before you need to hire. 2. Hire operators, not placeholders. Look for people who enhance systems, not just follow instructions. You need people who understand automation and AI thinking. 3. Plan for oversight. Human-in-the-loop processes are key. AI can do the heavy lifting, but ensure someone reviews client-facing work, checks key decisions and flags inaccuracies. It's about balance, not blind trust. The Competitive Landscape Is Shifting Fast According to McKinsey, AI could deliver up to $4.4 trillion in economic benefits annually. But what's standing in the way of more companies using it to get results? From what I've seen, most are trying to plug AI into legacy systems without rethinking how work gets done. The real winners are those who build for AI from the start. For entrepreneurs, the opportunity is immense. You no longer need a huge team, venture capital or traditional infrastructure to launch a successful company. You need clarity of purpose, a problem worth solving and the ability to orchestrate powerful AI systems. The Future Is Already Here Many in the business world are wondering: When will we see the first one-person billion-dollar company? With the rise of AI, that future may be closer than we think. The question is no longer 'Can this be done?' but rather 'Are you willing to work in a new way?' AI isn't about replacing humans. It's about amplifying what we can do. The best entrepreneurs in the AI era won't just use tools—they'll design systems, train teams and move with agility. The future belongs to the builders who treat AI not as a shortcut, but as a new foundation. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Forbes
25-03-2025
- Business
- Forbes
AI Is The Future Of Search—And Business Owners Must Adapt
Guy Leon Sheetrit, Founder & CEO of Guac Digital and Betterweb AI, specializes in digital growth, website optimization, and innovation. Search is evolving, and businesses must stay ahead. Traditional search engines are no longer the only way people find information. AI chatbots, like ChatGPT, Google Gemini and Microsoft Copilot, are now analyzing websites, extracting key details and delivering instant answers, changing how users interact with online content and how businesses attract customers. The question is: Will AI recognize your business as a trusted source, or will your website be ignored? For years, businesses have focused on ranking high in Google search results. The strategy was simple: Get clicks, bring visitors to your site, and convert them into customers. But AI chatbots are changing the rules. Instead of using a traditional search engine and getting multiple search results, many people now turn to AI for summarized answers to their queries. This shift appears to already be impacting website traffic. For example, a recent study found that as Google's AI Overviews have expanded—they now appear in 42.5% of search results—click-through rates for informational queries have dropped by 7.31%. Imagine someone searching for the best electric car for city driving. Instead of browsing multiple websites, they turn to an AI chatbot, which compiles all the essential information and delivers a definitive answer. If your website isn't structured clearly for AI, your content may never appear in those answers. While AI chatbots don't work the same way that traditional search engines do, there are some similarities. For example, chatbots analyze context, and they appear to follow similar standards for content quality and trustworthiness. It's safe to assume, then, that chatbots are probably looking for things like: • Well-structured content with clear headings, bullet points and easy-to-read formats • Up-to-date, fact-based information from reliable sources • Content demonstrating clear expertise and authority • Fast-loading pages without intrusive pop-ups or restricted access Websites meeting these criteria are far more likely to capture AI's attention, while those that don't risk fading into obscurity. To remain relevant, businesses must optimize websites specifically for AI chatbots. Rather than focusing solely on traditional search rankings, ensure your content is structured clearly for AI. • Avoid putting important information behind pop-ups or paywalls. • Use structured data to help AI understand your content. Structured data (also known as schema markup) involves adding standardized tags within your website's HTML that clearly describe content such as product pages, FAQs or events. You can effectively use structured data by identifying key content elements to mark up and then generating schema markup with tools like Google's Structured Data Markup Helper or plug-ins such as Yoast SEO and Schema Pro. Make sure you regularly test markup accuracy using Google's Rich Results Test. • Format text clearly with headings and easy-to-read paragraphs. To enhance readability, use short paragraphs (two to four sentences each). Add descriptive subheadings to break up text logically. Break down complex ideas with bullet points or numbered lists. Emphasize key points in bold or italics. • Optimize page load speed by compressing images and minimizing scripts. There are many tools online you can use for image compression—TinyPNG and Imagify are two. You can minimize scripts with easy-to-use plug-ins like WP Rocket or Autoptimize. Regularly test your website's performance with Google PageSpeed Insights or GTmetrix. • Maintain strong security through SSL encryption and reliable malware protection. • Publish well-researched and detailed information. Always use credible sources, such as Harvard Business Review, Statista and Gartner. Clearly cite and link to trusted sources to reinforce your credibility. Regularly update your content with new data and insights. • Keep pages updated with the latest industry insights. • Provide clear, direct answers to common customer questions. AI chatbots aren't a passing trend—they're the new reality. Businesses that optimize now will maintain visibility, while those that ignore these changes risk losing relevance. Search isn't just about ranking first anymore—it's about becoming a trusted source for AI-generated answers. Structuring your content effectively will boost your chances of AI selecting your website to inform and engage potential customers. The shift is happening now. Is your website ready? Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
