29-07-2025
GFCS Unveils New Brand to Drive Smart Security
Bangkok, July 28, 2025 — Guardforce Cash Solutions Security (Thailand) Co., Ltd. (GFCS), a leader in secure logistics and asset protection, has unveiled a refreshed brand identity that marks a strategic pivot towards technology-driven innovation. The rebranding, showcased during the company's high-profile 'Beyond Cash' event in Bangkok, signifies GFCS's transformation from a traditional cash-handling enterprise into a forward-thinking provider of AI-powered business solutions.
The new brand design embraces the symbolic shield emblem of the Guardforce AI Group, embodying reliability, innovation, and collaboration. More than visual—the shift reflects GFCS's expanding capabilities across smart security technologies, automation, and integrated systems that meet the needs of a fast-changing economy. No longer limited to conventional cash logistics, the company now supports a wide spectrum of asset management services—from jewellery and electronics to sensitive corporate documents.
Olivia Wang, Chairwoman and CEO of Guardforce AI, emphasised the significance of this transformation, stating that it merges over 40 years of operational expertise with cutting-edge artificial intelligence, robotics, and biometric authentication technologies. She noted that the goal is to create smarter, safer, and more adaptable services that empower clients to operate with enhanced speed and precision. 'Today's rebranding is not just about a logo change; it's about embracing transformation while honouring our legacy. We are transforming from manpower-base security company into a high-tech solutions company'.
Central to GFCS's new offering are its Smart Cash and Smart Retail solutions, which embody the company's flagship innovations. Smart Cash provides financial institutions and retailers with advanced capabilities such as predictive cash flow analytics and automated reconciliation, optimising liquidity and security. While Smart Retail integrates AI and IoT technologies to offer real-time asset tracking and performance analytics, streamlining operations and enabling better customer engagement.
These innovations serve as the foundation for GFCS's three strategic transformations: 'Beyond Just Cash,' 'Beyond Logistics,' and 'Beyond Services.' The company now manages not only currency but also high-value assets like jewellery, electronics, and sensitive documents. It's shifting from basic transport to smart, closed-loop systems equipped with predictive analytics, smart safes, and real-time monitoring. Through AI, IoT, and biometrics, GFCS is evolving into a full-scale solution provider—developing intelligent infrastructure in partnership with Guardforce AI's global R&D.
Kelvin Chu, Managing Director of GFCS Thailand, reiterated that while the company's legacy rests on reliability and trust, its future will be defined by agility, intelligence, and growth. 'GFCS's transformation into 'Beyond Cash' reflects our dedication to evolving alongside our clients. This is not a departure from our roots but an elevation of our service to the new heights.'
The 'Beyond Cash' event gathered top executives, technology partners, and media to commemorate this turning point and explore the company's enhanced capabilities. The event concluded with a shared vision: to reshape asset management in Thailand using innovation as the catalyst. GFCS's rebranding positions it at the forefront of the secure services industry, ready to meet the demands of a rapidly digitalizing market; showing confidence and commitment in future business development.
