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Gucci unveils a new GG Marmont design
Gucci unveils a new GG Marmont design

Nylon

time7 days ago

  • Business
  • Nylon

Gucci unveils a new GG Marmont design

First introduced in 1970s with the archival Double G logo, the GG Marmont bag has since established itself as a signature style of Gucci with two capital letters of the style's name recognisable by the partial overlapping hardware on the handbag's front. This design is a homage to the initials of founder Guccio Gucci, as well as the family's tradition of giving the eldest child a name that starts with 'G'. Image courtesy of Gucci. Image courtesy of Gucci. Image courtesy of Gucci. Image courtesy of Gucci. Image courtesy of Gucci. Image courtesy of Gucci. This year, the House updates the design of the GG Marmont handbag, crafting it with soft leather and adding a slender pocket on the back of the medium and larger silhouettes, alongside emblematic hardware and a sliding chain handle polished in gold or silver finishes. You can find the updated GG Marmont handbags at Gucci boutiques and online at

Gucci to present Cruise 2026 collection at the Gucci Archive in Florence
Gucci to present Cruise 2026 collection at the Gucci Archive in Florence

Fashion Network

time08-05-2025

  • Business
  • Fashion Network

Gucci to present Cruise 2026 collection at the Gucci Archive in Florence

Gucci announced on Thursday that its Cruise 2026 collection will be unveiled at the House's historic Archive in Palazzo Settimanni on via delle Caldaie. Located in the city's Oltrarno district, the site houses the Gucci Archive and will serve as the backdrop for the upcoming show. Acquired by Gucci in 1953, Palazzo Settimanni has long played a central role in the house's story including as a workshop, showroom, factory, and, since 2021, as the Archive, where the brand's most iconic creations are preserved and reimagined. 'Returning to Florence - and specifically to Palazzo Settimanni - is both a tribute and a declaration of intent,' said Stefano Cantino, CEO of Gucci. 'The Archive is not merely a repository of our past; it is a living space where Gucci's identity codes are preserved and reinterpreted through an ongoing dialogue. Presenting the Cruise 2026 collection here reaffirms our bond with the cultural and artisanal heritage that defines us, while projecting it into the future with coherence and ambition.' The location choice represents a homecoming for the house, which was founded by Guccio Gucci in Florence in 1921. Today, the brand's presence in the region remains strong through Palazzo Gucci, Gucci ArtLab, Gucci Osteria, and its production hubs in Casellina. As part of the initiative, Gucci will also support the city's cultural and civic life by contributing to the 2026 edition of Estate Fiorentina, Florence's annual summer festival, and participating in the redevelopment of Parco delle Cascine, the city's largest historic park. Florence Mayor Sara Funaro praised the announcement: 'The relationship between Gucci and Florence is profound. Despite the House's international success, this bond has never been broken. This event marks a homecoming for a brand that, in truth, never truly left, having always preserved and nurtured its roots through both its production hubs and the iconic sites that enrich our city. It also confirms Florence's central role in the fashion industry, thanks to global leaders like Gucci.'

A Gucci Bag That Puts Its Signature Front and Center
A Gucci Bag That Puts Its Signature Front and Center

New York Times

time25-02-2025

  • Entertainment
  • New York Times

A Gucci Bag That Puts Its Signature Front and Center

As a teenager in the late 1890s, Guccio Gucci traveled from Florence to London, where he soon began to work as a porter at the Savoy hotel. Inspired by the memory of the establishment's stylish international guests, in 1921 he opened a leather goods and luggage atelier on Florence's Via della Vigna Nuova. Gucci found success by combining Tuscan craftsmanship with English elegance; by midcentury, the house had also become known for its equestrian motifs: Handbags in the shape of saddles were introduced in the late 1940s, and Guccio's son Aldo incorporated horse bit hardware for his debut loafer collection in 1953. Within a decade or so, the horse bit emblem adorned belts, jewelry, watches, silks and ready-to-wear. In 1973, the brand released its now-iconic bucket bag, featuring a horse bit clasp inspired by a bridle at the center of its suede-and-leather silhouette, with a buckle on the shoulder strap in the shape of a stirrup. Now the former creative director Sabato De Sarno, 41, has resurrected that archival creation with his new Gucci 73 bag. Made from Cuoio di Toscana leather, it comes in a handful of colors and prints, including olive green, ivory and zebra. Although the carryall is instantly identifiable by its hardware alone, it feels as new as it did a half-century ago.

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