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Khaleej Times
3 days ago
- Business
- Khaleej Times
Fragrance revolution: The global bloom of Middle Eastern fragrance
For decades, the beauty and grooming world has been tightly held by iconic European and American perfume houses, with little room for disruption. Then came Korea's skincare wave, and now, it's the Middle East's turn to reshape the fragrance narrative. What was once a regional affair, steeped in ancient tradition and limited reach, has evolved into a global sensation. Today, Middle Eastern perfumery is not only gaining traction among fragrance lovers in the US, the UK, Europe, and even South America, but it's also challenging legacy brands with its distinctive notes, immersive storytelling, and standout presentation. These perfumes, once confined to Khaleeji traditions, have now become coveted collector's items and everyday luxuries for a global audience seeking something deeper, richer, and more rooted. Fragrances from the Middle East are gaining worldwide attention and favour with consumers, who are enamoured by their blends, versatility, mystique, and elaborate packaging. A look at into the recent history of perfumes reflects that Arabian perfumery despite a rich legacy dating back 4,000 years, lingered as a fringe phenomenon until recently. Modern perfume industry remained a strong bastion of brands established in late 19th century Europe and the US. While brands like Chanel, Guerlain and Dior rose to iconic status with many of their fragrances becoming cult classics, many modern designers and niche brands followed suit, creating a prominent space for themselves. With exception to Abdul Samad Qureshi established in 1850, that shares an almost parallel history with Guerlain (1828), and wide international retail presence, Middle Eastern fragrance houses in the region, remained either local or at best a regional phenomenon, catering to largely Gulf population across the region. Any exports were limited to countries with some degree of cultural semblance with the larger gulf region or Islamic culture. Rediscovering the oriental mystique In 1925, Guerlain launched the Shalimar, the first oriental fragrance by a western perfume house incorporating — sandalwood, tonka bean and frankincense — notes strongly associated with Arabic perfumery. Shalimar — 'Temple of Love' inspired by one of the gardens of Taj Mahal — a symbol of the eternal love story of Emperor Shahjahan and his wife Mumtaz Mahal. Despite the legendary success and the cult status of the fragrance, it was a one-off venture. It would take another 70 odd years for Arabian perfumes to make a mark. By late 90's, there was a major shift in the industry catalysed by the western brands need to tap the petro-dollar fuelled economies of the Gulf. The high disposable incomes of the Gulf countries and the prolific usage of perfumes made the region into one of the biggest and the fastest growing markets in the world. All the major fragrance brands started debuting fragrances with notes of oud, amber, rose, sandalwood and frankincense to woo the Middle Eastern customers. From YSL, Gucci, and Dior to newer designers like Tom Ford, fragrances infused with Arabian notes were positioned as the ultimate olfactory elixirs, drenched in the mystique of the Orient and crafted with exotic ingredients from antiquity, offering greater projection and sensuality. The enigmatic scent trail that followed Khaleeji fragrance patrons soon became a global fascination. At the heart of this lingering allure was a single, transformative ingredient that captured the world's imagination: Oud. Resurrecting 4,000 years of tradition One of the most potent tools deployed by global fragrance houses has been their ability to create resonance through adaptation and localisation. As part of this drive, the rich perfume heritage of the Middle East was rediscovered and reintroduced to the world. It soon became clear that Arabia holds one of the oldest perfume traditions in the world, dating back over 4,000 years. Influenced by Mesopotamian and Egyptian practices, perfumery flourished in the Arabian Peninsula, especially after the advent of Islam. The 9th-century Abbasid scientist Abu Yusuf Yaqub bin Ishaaq al-Kindi regarded as the father of Arabic perfumery documented over 100 recipes for fragrance oils in his seminal work, The Book of the Chemistry of Perfume and Distillations. Meanwhile, the pioneering distillation techniques of Jabir ibn Hayyan including methods of filtration and evaporation, continue to underpin the extraction of natural fragrance oils even today. Adding to this mystique is the romance of ancient caravans traversing over 2,000 kilometres of incense trade routes. This third-century BC network of land and sea passages carried frankincense, myrrh, spices, and luxury goods from Mediterranean ports through the Levant and Egypt, across Northeast Africa and Arabia, all the way to India and beyond. Many European perfume traditions, in fact, trace their roots to the Islamic rule of Constantinople during the Middle Ages, a testament to the enduring influence of Arabian perfumery. The wider international success While the international brands had intended to tap the Gulf markets, but unintentionally, they created a space and mainstream acceptance for notes and oud in populations that were earlier dismissive of Arabic notes as being too overwhelming and unwearable. The legend of the Arabian fragrances has grown, and people are fascinated by the opulence, richness, elegance and the longevity of fragrances. Little did the brands know that they were creating competition. Middle Eastern fragrances conquer the world While the international brands looked towards Middle East as a new market, the Middle East brands awoke to the possibility of reaching out to the world and global consumers. The Oud note, by now an international favourite, coveted for its complex scent that traversed through many deluges before settling into its lush bloom, was to become their ace to international success. After all, who could beat the Middle Eastern brands at the 'art of oud'. Unlike the synthetic oud note used in Western perfumes, the Middle Eastern houses used natural Oud oil, which is unmatched in its richness and splendour. However, the single largest factor that has truly disrupted the global perfume market has been the ability of the Arabian perfume brands to pack a punch without puncturing the pocket. The affordability factor has been instrumental in waking people to the possibility of 'Smelling Good while paying Less'. Arabian brands have consistently come up with compositions that have left the western counterparts pale in comparison. The UAE has emerged as Middle East's fragrance capital, leading in innovation, quality, diversity, and desirability. Brands like Arabiyat Prestige from the House of My Perfumes have been quick to adapt the international notes with the most fascinating palette of Arabian accords, creating fragrances that enthral the customers with their composition, character and packaging. State-of-the-art production facilities along with best practises in raw material procurement and production ensure top-notch quality. Today, the Arabian perfumery is in its most exciting phase where it is has truly gone global and making the perfume giants sit up and take notice. The mandate from iconoclast fragrance reviews The Middle Eastern fragrance houses despite their restraints of limited marketing budgets have hugely benefitted from a new class of opinion moulders — the fragrance reviewers. The rise of unbiased young voices across the globe open to experimentation and endorsement beyond the legacy brands has hugely contributed to the expansion of the fragrance industry at a stupendous pace. The influence of the fragrance reviewers on consumer purchase patterns is evident from the fact that some of them can drive huge sales while also holding the power to debunk products and brands. The good thing is that they are talking about the quality and desirability of perfumes from this part of the world. The need of legacy brands to carve new markets has turned out to be the biggest opportunity for Middle Eastern perfume brands. Finally, Arabian perfumery is stepping into its own at the world stage and the consumers worldwide are lapping up the legacy, the magic and the mystique.
Elle
4 days ago
- Entertainment
- Elle
I Asked Pro Perfumers to Help Me Find My Signature Scent—Here's What I Learned
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Finding your signature scent can feel a bit like dating—at times fun, others frustrating—but spending hours sniffing and spritzing is all worth it once you uncover the one. 'A signature scent is a fragrance that feels uniquely you—it complements your personality and reflects your style,' explains Firmenich Principal Perfumer Frank Voelkl, who has helped develop fragrances for brands like Glossier, Lancôme, and Calvin Klein. 'When someone has found a scent they love and wear every day to the point that we associate that particular scent to that individual, they have found their signature scent.' So, what's the key to uncovering a scent that feels like a true extension of you? According to Gabar perfumer Susan Wai Hnin, the first and most important step is understanding your scent preferences and how they fit into the main olfactory families. 'By testing out different fragrance families (i.e. floral, woody, fresh, amber, etc.), you'll get a better idea of your own palette and can narrow down your choices,' she says. Ahead, I've consulted Voelkl and Wai Hnin, as well as perfumers Delphine Jelk from Guerlain and Cherry Cheng from Jouissance, to learn all about the key olfactory families and how to find your signature scent. Keep scrolling to uncover your perfect match. 'Amber fragrances are known for their warmth and richness,' says Voelkl. 'They often have a sensual and long-lasting profile, built from ingredients like vanilla and offer balsamic, mineral, and ambergris-like notes.' According to Cheng, it's a scent profile that pairs very naturally with the human body. 'Amber, musk, and other animalic notes harmonize with your skin rather than mask it, which tends to meld beautifully with the body's natural scent,' she explains. A perfume that aptly fits this description is L'Air de Rien by Miller Harris. Originally created for Jane Birkin, Cheng recommends it for its slightly powdery, quietly provocative blend with notes of amber, musk, and moss. You're likely already familiar with Maison Francis Kurkdjian's popular Baccarat Rouge 540. If that scent feels too vibrant for you, the label's Grand Soir is a delicious alternative. An ambery, woody fragrance, it has a warm intensity that smells like bourbon and vanilla-baked goods on a candlelit night. Meanwhile, the name says it all with Guerlain's 'Tobacco Honey.' Perfect for those who enjoy smoky scents, it calls to mind images of cozying up by a crackling fireplace via notes of anise, cloves, oud, and honey. For a touch of sweetness, opt for Poets of Berlin by Vilhelm Parfumerie. Blending top notes of blueberry and lemon with base notes of vanilla and sandalwood, it's equal parts bright and homey. 'Floral scents tend to be soft and romantic and contain notes of tuberose, jasmine, lily of the valley, or gardenia,' says Wai Hnin. Still, floral perfumes are one of the most versatile types of fragrances, offered in a wide range of scents, from sweet to earthy to spicy, for both men and women. Chloé's Eau de Parfum, for example, combines honey and lychee for a more candied aroma. Hermès' Barénia Eau de Parfum, on the other hand, contrasts notes of fresh butterfly lily with oak and patchouli for a more grounded finish. On the spicier end of the spectrum, Byredo's Rose of No Man's Land is a great option. Seductively sweet notes of rose and raspberry blossom get a slight edge from pink pepper, woody papyrus, and white amber for a fragrance that's at once playful and mature. Bella Hadid's Orebella line also includes a standout floral-spicy option, which is a little more subdued. Called Blooming Fire, it boasts enticing notes of Tahitian monoi flowers, jasmine, and cedarwood. Let the perfume linger on your skin, and you'll start to notice the patchouli base note, too. If you prefer a darker, sultrier scent profile that develops on the skin over time, woodsy perfumes are a great place to start, advises Voelkl. 'These fragrances lean into deeper, earthy notes like sandalwood, cedarwood, vetiver, and patchouli. You can find them combined with musks or fruits for balance.' One classic example is Tom Ford's Noir Extreme, an intoxicatingly warm, spicy concoction of cardamom, amber, and tonka that's perfect for any adventurous types. Another cult-favorite is Maison Margiela's Replica, which quite literally smells like smoky fireplaces, chestnuts, and vanilla. It's an acquired taste, though; if you prefer woody scents with a touch of zestiness, Cartier's Déclaration Haute Fraîcheur will be right up your alley. It's delightfully fresh and uplifting, without being overtly feminine in case you prefer something more unisex. Lastly, I'd recommend Ellis Brooklyn's Myth, which I'd best describe as pure elegance. It's not overpowering, instead inspiring quiet confidence with soft notes of jasmine petals and tiger orchids. These florals lie on a bed of liquid musks and white cedarwood for a powdery, clean fragrance. Fruity scents are naturally some of the sweetest of the bunch. For some, this could be the sugar-rush they need to get through the day. For others, this could mean a headache by noon. It's important, therefore, to 'take your time and wear the scent on your skin for a day as fragrances evolve as you wear them,' says Voelkl. 'If you still love it by the end of the day, that's a good sign it might be the one.' Phlur's Apricot Privée Eau de Parfum opens with rich apricot and velvety plum, then dries down with a lovely floral blend of peonies and jasmine. It's a very playful option, much like the Loewe x Paula's Ibiza Cosmic Eau de Parfum, which basically smells like a vacation in a bottle. If you're someone who loves to travel, dance, and get high on life, this vibrant cocktail of mangoes and pears will be just right. Cartier's L'heures de Parfum Convoitee II is both deliciously fruity and floral, starring hints of juicy strawberry and delicate iris. But if you're really in the mood to enchant someone, Guerlain's Pêche Mirage Eau de Parfum is the potion to pick. The perfect summer scent, it offers sweet peach notes that blossom alongside underlying leather aromas. 'These fragrances encompass a wide range of airy, clean, and invigorating notes, including citrus, green herbs, marine notes or watery floras,' says Voelkl. 'Aquatic perfumes in particular capture the breezy essence of the ocean or a crisp lake. These scents are especially popular in warmer weather and are ideal for those who want something light, energizing, and easy to wear during the day.' The use of plants with aromatherapeutic properties, like eucalyptus and sandalwood, is common in this fragrance category, as evidenced by D.S. & Durga's Eucalyptus Eau de Parfum and Trudon's Aphélie Eau de Parfum, respectively. The latter also intertwines spicy cardamom and soft jasmine at its heart. Of course, a mention of the best fresh perfumes wouldn't be complete without Diptyque's Papier Eau de Toilette. This feel-good formula will essentially transport you to the Hamptons, featuring white musk and mimosa top and middle notes. As its name suggests, it's like a whisper on the skin. If a signature scent is an extension of your personality and aesthetic, then it's worth investing in one that speaks volumes. Enter: Bottega Veneta's Acqua Sale. Made to evoke the scent of saltwater, it combines top notes of juniper berry, black pepper, and mandarin oils with sea salt accord and vetiver oil—creating a kind of wet soil and fresh-cut grass smell.
The Irish Sun
4 days ago
- Entertainment
- The Irish Sun
I'm a beauty editor who tests hundreds of new beauty products – these are the best new launches this month from £16
EVERY day's a school day, as they say, and I've just learned something new about myself. Normally, I have an aversion to hand cream - I understand why it's good, but the experience puts me off. I hate the greasy residue, and how it leaves behind smeared fingerprints on everything I touch after applying. But I've now found a cheat-code that makes me want to keep reapplying - cute packaging. Like a child who won't eat veg, by hiding it in something pretty, it's suddenly palatable. 7 I'm a sucker for pretty packaging Credit: Guerlain Guerlain Aqua Allegoria Hand Cream, £52 READ MORE IN BEAUTY The product that brought me to this conclusion are , which comes in three scents inspired by the brand's iconic perfumes - a fruity blackcurrant and lychee, a zesty mandarin and green tea, and a fresh cucumber and mint - housed in pretty pastel-coloured, hexagonal packaging that fits into the palm of my hand. And then there's 7 Dior Beauty has impressed me with its latest launches Credit: DIOR BEAUTY Dior Le Baume Toile de Jouy limited edition with Balm Holder, £68 Both formulas are equally as brilliant as their packaging, with minimal stickiness after use and subtle scents that won't compete with your perfume. Most read in Fabulous Before you start - yes, I know they're ridiculously expensive, but I went cold turkey with gel manicures after Christmas, and have saved myself a small fortune by skipping the fortnightly salon appointments, so I can justify the cost (girl math!), especially as they last a lot longer than a manicure of the same price. 7 I'm a fan of Dior's new mascara Credit: DIOR BEAUTY Dior Diorshow Overvolume Mascara, £35 It's a great month for Dior launches , as has also wowed me - I'm a long-time fan of Dior mascaras. The brand's , was one of the first luxe beauty products I bought over a decade ago, and I've loved pretty much every mascara since then, but when I saw the campaign imagery for the latest launch, I thought I'd hate it. The main benefit is volume, and I often find volumising mascaras can leave lashes heavy and clumped together, so usually I'd steer clear. To my surprise, the super-flexible brush combed through lashes, defining them while adding volume, so they didn't end up stuck together. It doesn't flake or irritate my sensitive eyes, and it has stood up to my constant weeping thanks to hay fever. I've been using it every day for almost a month, so it's safe to say it's got my seal of approval. 7 Clarin's new formula is a game-changer Credit: CLARINS Clarins Double Serum Light Texture, £65 It's not the only new product I was eagerly anticipating this month. When Clarins announced the launch of - a lightweight version of the brand's best-selling - I practically jumped with joy. I'm all for efficiency and love a serum that does it all, so the combination of brightening antioxidants to even my skin tone, hydrating squalane and glycerin, collagen boosting tri-peptides and soothing aloe, oat and turmeric to reduce redness and inflammation, is right up my street. It absorbs quickly and feels weightless on my face - after just a few weeks, my skin looks and feels healthier, so I can't wait to see the results by the time I finish the bottle. 7 Nuxe's roll-on makes application easy on-the-go Credit: NUXE Nuxe Huile Prodigieuse Roll-On, £26 Similarly, as soon as , came out, I immediately questioned why they'd not thought of housing the iconic oil (which has an incredible scent of magnolia, orange blossom and vanilla that's like sunshine in a bottle) in a roll-on sooner. Much like the hand-cream issue, I tend to dislike applying body oil as it's messy and ends up everywhere, but the roll-on completely eliminates that - it's so faff-free, you can even apply it once you're dressed! It's not often I praise an entire brand, especially new ones, but when I saw Tocobo in the new-in section on I had to try it all. 7 K-beauty brand Tocobo has recently launched in Boots Credit: Tocobo Tocobo Multi Ceramide Cream, £21 The fun packaging looks like something that belongs in the Barbie house, but the formulas inside are far more sophisticated. I especially love 7 Keep skin comfortable and hydrated with this SPF stick Credit: TOCOBO Tocobo Cotton Soft Sun Stick SPF50 PA++++, £16 , is equally as impressive, thanks to the velvet finish I've never seen from a sunscreen before. There's really no excuse not to wear SPF now! Top beauty trends for 2025 Hayley Walker, Beauty Expert at Haircare Hair gloss treatments are a must-have as beauty enthusiasts love the salon-quality shine and enhanced colour delivered by the trending treatment. Hair glosses are multifunctional, as they nourish the hair while offering a vibrant, healthy-looking finish, combining 2025's core trends. This treatment is perfect for those seeking an affordable, at-home glow-up. 2025 will focus on skin repairing and texture-enhancing treatments. Skincare Rejuran treatment, a celebrity-endorsed procedure, will see a rise in demand this year as many seek to enhance their skin's appearance. The procedure entails injecting polynucleotides derived from salmon DNA to enhance skin texture and elasticity. 'Rejuvenation is expected to dominate 2025 skincare trends as many seek to achieve a flawless, youthful complexion. Skincare will also include back-to-basic products for a simplified routine. Ginseng cleansing oil and panthenol cream are among the trending products for 2025. The cleansing oil is excellent for dissolving make-up and impurities without clogging pores and is enriched with nourishing properties to leave the skin feeling and looking refreshed and radiant. Make-up Make-up trends will follow suit to achieve youthful and radiant looks. Under-eye brighteners will be sought-after products for delivering coverage while enhancing natural radiance. This beauty tool will complement natural beauty while improving and brightening dull skin. Make-up looks will be bigger and bolder in 2025 with cluster lashes expected to surge this year. These lashes bring the glam to glamorous looks as they deliver dramatic volume to enhance everyday or special occasion looks. Peel-off lip stains circulated the beauty industry in 2024 and are expected to dominate in 2025. The growing popularity of this product is due to its ability to provide long-lasting, transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the deep, rich hue can be achieved using peel-off lip stains or bold lip looks for a dramatic effect. Nails 2025 will be another year of countless, show-stopping nail trends. Goddess Nails and Aura Nails deserve an honourable mention as these designs channel an ethereal, celestial aesthetic for bold, self-expressing nails.
The Sun
4 days ago
- Health
- The Sun
I'm a beauty editor who tests hundreds of new beauty products – these are the best new launches this month from £16
EVERY day's a school day, as they say, and I've just learned something new about myself. Normally, I have an aversion to hand cream - I understand why it's good, but the experience puts me off. I hate the greasy residue, and how it leaves behind smeared fingerprints on everything I touch after applying. But I've now found a cheat-code that makes me want to keep reapplying - cute packaging. Like a child who won't eat veg, by hiding it in something pretty, it's suddenly palatable. The product that brought me to this conclusion are Guerlain Aqua Allegoria Hand Cream, £52, which comes in three scents inspired by the brand's iconic perfumes - a fruity blackcurrant and lychee, a zesty mandarin and green tea, and a fresh cucumber and mint - housed in pretty pastel-coloured, hexagonal packaging that fits into the palm of my hand. And then there's Dior Le Baume Toile de Jouy limited edition with Balm Holder, £68, which has a dedicated key chain and rubber case, practically making it a fashion accessory. Both formulas are equally as brilliant as their packaging, with minimal stickiness after use and subtle scents that won't compete with your perfume. Before you start - yes, I know they're ridiculously expensive, but I went cold turkey with gel manicures after Christmas, and have saved myself a small fortune by skipping the fortnightly salon appointments, so I can justify the cost (girl math!), especially as they last a lot longer than a manicure of the same price. Dior Diorshow Overvolume Mascara, £35 It's a great month for Dior launches, as Dior Diorshow Overvolume Mascara, £35, has also wowed me - I'm a long-time fan of Dior mascaras. The brand's Overcurl Mascara, £35, was one of the first luxe beauty products I bought over a decade ago, and I've loved pretty much every mascara since then, but when I saw the campaign imagery for the latest launch, I thought I'd hate it. The main benefit is volume, and I often find volumising mascaras can leave lashes heavy and clumped together, so usually I'd steer clear. To my surprise, the super-flexible brush combed through lashes, defining them while adding volume, so they didn't end up stuck together. It doesn't flake or irritate my sensitive eyes, and it has stood up to my constant weeping thanks to hay fever. I've been using it every day for almost a month, so it's safe to say it's got my seal of approval. Clarins Double Serum Light Texture, £65 It's not the only new product I was eagerly anticipating this month. When Clarins announced the launch of Clarins Double Serum Light Texture, £65 - a lightweight version of the brand's best-selling Double Serum, £65 - I practically jumped with joy. I'm all for efficiency and love a serum that does it all, so the combination of brightening antioxidants to even my skin tone, hydrating squalane and glycerin, collagen boosting tri-peptides and soothing aloe, oat and turmeric to reduce redness and inflammation, is right up my street. It absorbs quickly and feels weightless on my face - after just a few weeks, my skin looks and feels healthier, so I can't wait to see the results by the time I finish the bottle. Nuxe Huile Prodigieuse Roll-On, £26 Similarly, as soon as Nuxe Huile Prodigieuse Roll-On, £26, came out, I immediately questioned why they'd not thought of housing the iconic oil (which has an incredible scent of magnolia, orange blossom and vanilla that's like sunshine in a bottle) in a roll-on sooner. Much like the hand-cream issue, I tend to dislike applying body oil as it's messy and ends up everywhere, but the roll-on completely eliminates that - it's so faff-free, you can even apply it once you're dressed! It's not often I praise an entire brand, especially new ones, but when I saw Tocobo in the new-in section on I had to try it all. The fun packaging looks like something that belongs in the Barbie house, but the formulas inside are far more sophisticated. I especially love Tocobo Multi Ceramide Cream, £21, which has a super-thick mousse-like texture that somehow manages to sink into skin quickly, so you get tonnes of hydration without having to wait hours for it to absorb, making it suitable for all skin types. Tocobo Cotton Soft Sun Stick SPF50 PA++++, £16, is equally as impressive, thanks to the velvet finish I've never seen from a sunscreen before. There's really no excuse not to wear SPF now! Top beauty trends for 2025 Hayley Walker, Beauty Expert at Justmylook spoke exclusively to Fabulous about the big beauty trends for 2025. Haircare Hair gloss treatments are a must-have as beauty enthusiasts love the salon-quality shine and enhanced colour delivered by the trending treatment. Hair glosses are multifunctional, as they nourish the hair while offering a vibrant, healthy-looking finish, combining 2025's core trends. This treatment is perfect for those seeking an affordable, at-home glow-up. 2025 will focus on skin repairing and texture-enhancing treatments. Skincare Rejuran treatment, a celebrity-endorsed procedure, will see a rise in demand this year as many seek to enhance their skin's appearance. The procedure entails injecting polynucleotides derived from salmon DNA to enhance skin texture and elasticity. 'Rejuvenation is expected to dominate 2025 skincare trends as many seek to achieve a flawless, youthful complexion. Skincare will also include back-to-basic products for a simplified routine. Ginseng cleansing oil and panthenol cream are among the trending products for 2025. The cleansing oil is excellent for dissolving make-up and impurities without clogging pores and is enriched with nourishing properties to leave the skin feeling and looking refreshed and radiant. Make-up Make-up trends will follow suit to achieve youthful and radiant looks. Under-eye brighteners will be sought-after products for delivering coverage while enhancing natural radiance. This beauty tool will complement natural beauty while improving and brightening dull skin. Make-up looks will be bigger and bolder in 2025 with cluster lashes expected to surge this year. These lashes bring the glam to glamorous looks as they deliver dramatic volume to enhance everyday or special occasion looks. Peel-off lip stains circulated the beauty industry in 2024 and are expected to dominate in 2025. The growing popularity of this product is due to its ability to provide long-lasting, transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the deep, rich hue can be achieved using peel-off lip stains or bold lip looks for a dramatic effect. Nails 2025 will be another year of countless, show-stopping nail trends. Goddess Nails and Aura Nails deserve an honourable mention as these designs channel an ethereal, celestial aesthetic for bold, self-expressing nails.
Yahoo
5 days ago
- Business
- Yahoo
LVMH Is Innovating With Its Viva Tech Stand
POWER OF TWO: LVMH Moët Hennessy Louis Vuitton, a founding partner in Viva Technology, plans to streamline its awards and displays at the ninth edition of the fair scheduled for June 11 to 14 in Paris. Franck Le Moal, the French luxury group's chief information officer, Gonzague de Pirey, chief omnichannel and data officer at LVMH, and Hélène Freyss, group communications director, hosted a press breakfast Monday to preview its presence. More from WWD How AI Is Actually Reshaping the Future of Beauty Formulation Cannes' Show Goes on With Dior, Prada and Chanel at Closing Ceremony The Grand Tour Is Back. Are You Invited? In lieu of separate displays for innovations and start-ups, LVMH plans to showcase collaborations between 11 of its luxury maisons — which include Guerlain, Tag Heuer, Louis Vuitton and Loro Piana — and 13 technology partners under the banner, 'LVMH Dreamscape: Where Stories Connect.' 'Technology at the service of luxury,' said de Pirey. The executive noted it leverages technology to optimize the client experience, burnish the desirability of its brands, and communicate its leadership in terms of ethical production and sustainable practices. Le Moal used the term 'quiet tech' to illustrate the group's main approach: 'When you walk into an LVMH boutique, you will encounter more and more technology, but you won't see it.' LVMH chairman and chief executive officer Bernard Arnault is to present one of the awards on June 12, for which jeweler Tiffany & Co. has created the trophy. The ceremony has been narrowed to three big awards: the Best Business Prize, the Best Impact Prize, and Most Promising Startup. GK Concept, one of two start-ups at the breakfast, displayed an automated dispenser for Dior Capture Totale serum, and a Givenchy perfume display that tracks how consumers interact with the four scents that can be sampled via chrome tubes. Such technology can increase sales from 25 to 57 percent, according to GK's Arthur Hagiage. Meanwhile, sonic storytelling looms as the next frontier for luxury brands. Alexis Botaya, managing director of the sound experience division of IRCAM Amplify, a start-up that grew out of the French institute dedicated to the research of music and sound, said it is using 'psycho-acoustic' science to impact emotions and behavior. The start-up has already worked with Dior to create sound designs for its Christmas windows at 30 Avenue Montaigne, and with Guerlain on sounds to accompany perfume discoveries. Best of WWD Janet Jackson's Best Fashion Through the Years [PHOTOS] Aishwarya Rai's Cannes Film Festival Fashion Moments Through the Years: Every Look [PHOTOS] Queen Camilla's Royal Style Throughout King Charles III's Reign [PHOTOS]
