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Popworks and Malibu partner up to create new crisps
Popworks and Malibu partner up to create new crisps

Scotsman

time28-05-2025

  • Entertainment
  • Scotsman

Popworks and Malibu partner up to create new crisps

You don't need to be over 18 to eat these 🍹 Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... PopWorks and Malibu have partnered up to launch new crisps The crisps are 81 kcals and alcohol-free The cocktail chosen is one of three most popular summer cocktails A crisp brand and an alcohol brand have partnered up to create a brand-new range of alcohol flavoured crisps. PopWorks has collaborated with Malibu to launch a new limited edition flavour of crisps, a Pina Colada popped corn snack. Advertisement Hide Ad Advertisement Hide Ad The brand-new crisps have been launched just in time for summer, with research showing that the Pina Colada is one of the three most popular alcoholic drinks during the warmer months. The Pina Colada crisps from PopWorks and Malibu contain only 81 calories, and despite the alcohol flavour, the crisps do not actually include alcohol therefore you do not need to be over 18-years-old to purchase or eat them. Popworks and Malibu partner up to create cocktail flavoured crisps | PopWorks Gui Pascuilli, Head of Culture & Partnership Malibu, said: 'With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach? At Malibu, we love inspiring people to enjoy their time off in unexpected ways. That's why we've teamed up with PopWorks to launch a new snack—a popped corn snack combining PopWorks' crunch with the tropical flavour of a Malibu Piña Colada. Non-alcoholic and full of good vibes, it brings the holiday mindset to you, wherever you are. It's bold, playful, and we hope consumers love it as much as we do.' Advertisement Hide Ad Advertisement Hide Ad To celebrate the brand-new crisps, Popworks conducted a study to find out when Brits go from being disappointed to being happy to being asked to provide ID when purchasing alcohol. According to the study, 59% of adults over the age of 29 are happy to be asked for ID while those under the age of 29 can feel insulted or annoyed. To conduct the research, PopWorks took over the All Good Convenience Store in London, set up hidden cameras and asked customers of different ages to show ID, and tested the reactions of each customer. The Popworks and Malibu Pina Colada Sharing Crisps 85g are available to buy now from UK supermarkets. Advertisement Hide Ad Advertisement Hide Ad If you have a food and drink story to share with us, we'd love to hear from you. You can now send your stories to us online via YourWorld at It's free to use and, once checked, your story will appear on our website and, space allowing, in our newspapers.

Exact age Brits stop getting ID'ed - and how they react when they do
Exact age Brits stop getting ID'ed - and how they react when they do

Daily Mirror

time19-05-2025

  • Entertainment
  • Daily Mirror

Exact age Brits stop getting ID'ed - and how they react when they do

A survey of 2,000 adults found 43% found it annoying to be asked for proof of age as a young adult - but people's opinions change when they reach a certain age A survey of 2,000 adults found that 43% were irritated by requests for proof of age in their younger years. But Brits are said to transition from being annoyed to delighted when asked for ID once they hit the age of 29, the study suggests. The research indicated that the average age at which requests for ID cease is around 27 years old. However, 45% of all adults - and an even higher 56% of Millennials - would be thrilled to be asked for ID at their current age. Those falling within the Millennial age bracket, between 28 to 44, are most likely to immediately start boasting to mates and family if they were asked for ID. ‌ ‌ According to the study, a significant 59% would be overjoyed if a shop assistant checked their age, as it makes them feel youthful, while 39% confessed it boosts their self-esteem. Additionally, 30% believe it makes a great story, with 12% secretly relishing in the drama of having to present their formal identification. The research was commissioned by PopWorks, which has created Pina Colada flavoured popped corn snacks, in collaboration with Malibu. As part of the study, the snack brand took over the All Good Convenience Store in London's Victoria and requested customers of varying ages to present ID for different items, observing which age groups were disappointed or delighted to be asked. Cynthia Finke, from PopWorks, said: "It's funny how things change. You hit a certain age and suddenly being ID'd feels like a compliment, when many of us spent years before dreading it. ‌ "But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new popped corn snack, they're totally alcohol free." The introduction of the new flavour follows research indicating that Pina Colada is among the top three preferred summer cocktails, with 54% saying that the cocktail flavour evokes holiday memories. Gui Pascuilli, head of culture & partnership at Malibu, added: "With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach? "We love inspiring people to enjoy their time off in unexpected ways."

Brits go from being annoyed at being ID'd to 'delighted' once they turn this age
Brits go from being annoyed at being ID'd to 'delighted' once they turn this age

North Wales Live

time18-05-2025

  • Entertainment
  • North Wales Live

Brits go from being annoyed at being ID'd to 'delighted' once they turn this age

According to a recent study, Brits transition from feeling irritated at being asked for identification to being 'chuffed' once they reach the age of 29. The research suggests that the average age at which requests for ID cease is around 27 years old. The survey of 2,000 adults found that 43 per cent used to get annoyed when asked for proof of age in their younger years. But, that appears to change as we get older, with 45 per cent of all adults - a figure that rises to 56 per cent among Millennials - saying they would be thrilled to be asked for ID at their current age. Two thirds would be over the moon if a shop assistant checked their age, as it would make them feel youthful. Meanwhile, 39 per cent confessed that it boosts their self-esteem, and 30 per cent believe it makes for a good story Those typically categorised as millennials, aged between 28 and 44, are most likely to immediately start boasting to mates and family if they were asked for ID now. The study was commissioned by PopWorks, who have launched Pina Colada flavoured popcorn snacks in partnership with Malibu. The snack brand took over the All Good Convenience Store in London's Victoria and requested customers of varying ages to present ID for different items, to gauge which age groups were disheartened - or delighted - to be asked. Maggie Saint John, from PopWorks, commented: "It's funny how things change. You hit a certain age and suddenly being ID'd feels like a compliment, when many of us spent years before dreading it. "But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new popped corn snack, they're totally alcohol free." The introduction of the new flavour follows research indicating that Pina Colada is among the top three preferred summer cocktails, with 54 per cent asserting that the cocktail flavour evokes holiday memories. Gui Pascuilli, head of culture & partnership at Malibu, further added: "With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach? "We love inspiring people to enjoy their time off in unexpected ways."

Brits go from being annoyed at being ID'd to 'delighted' once they turn this age
Brits go from being annoyed at being ID'd to 'delighted' once they turn this age

Wales Online

time18-05-2025

  • Entertainment
  • Wales Online

Brits go from being annoyed at being ID'd to 'delighted' once they turn this age

Brits go from being annoyed at being ID'd to 'delighted' once they turn this age A poll of 2,000 adults found two in five found it annoying to be asked for proof of age as a young adult - but this changes as they get older According to a recent study, Brits transition from feeling irritated at being asked for identification to being 'chuffed' once they reach the age of 29. The research suggests that the average age at which requests for ID cease is around 27 years old. The survey of 2,000 adults found that 43 per cent used to get annoyed when asked for proof of age in their younger years. But, that appears to change as we get older, with 45 per cent of all adults - a figure that rises to 56 per cent among Millennials - saying they would be thrilled to be asked for ID at their current age. ‌ Customers at All Good Convenience Store were confused on why they were getting ID'd (Image: PinPep ) ‌ Two thirds would be over the moon if a shop assistant checked their age, as it would make them feel youthful. Meanwhile, 39 per cent confessed that it boosts their self-esteem, and 30 per cent believe it makes for a good story Those typically categorised as millennials, aged between 28 and 44, are most likely to immediately start boasting to mates and family if they were asked for ID now. The study was commissioned by PopWorks, who have launched Pina Colada flavoured popcorn snacks in partnership with Malibu. Article continues below The snack brand took over the All Good Convenience Store in London's Victoria and requested customers of varying ages to present ID for different items, to gauge which age groups were disheartened - or delighted - to be asked. The brand requested customers of varying ages to present ID for different items (Image: PinPep ) Maggie Saint John, from PopWorks, commented: "It's funny how things change. You hit a certain age and suddenly being ID'd feels like a compliment, when many of us spent years before dreading it. ‌ "But no matter your age, whether you love or hate flashing your ID, it's not an issue with our new popped corn snack, they're totally alcohol free." The introduction of the new flavour follows research indicating that Pina Colada is among the top three preferred summer cocktails, with 54 per cent asserting that the cocktail flavour evokes holiday memories. Gui Pascuilli, head of culture & partnership at Malibu, further added: "With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach? Article continues below "We love inspiring people to enjoy their time off in unexpected ways."

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