11 hours ago
Hoka: insights into first Germany store in Berlin
Hoka has opened its first German store in Berlin on the popular Kurfürstendamm shopping street. The store has been designed to combine the sporting component with the lifestyle of the local community. The US footwear brand, owned by Deckers Brands, announced this on Tuesday. The design of the space is based on Hoka's outdoor roots in the mountains and focuses on natural elements. Hoka flagship in Berlin Credits: Hoka Hoka flagship in Berlin Credits: Hoka
'The opening of our first flagship store on the iconic Ku'damm is a significant step for Hoka,' says Guido Geilenkirchen, Hoka's vice president of Europe, the Middle East and Africa. 'We are very excited to anchor the brand in such a dynamic city as Berlin. We are also excited to create a place where people with a shared passion for exercise can meet.'
Besides a community hub, which will become the meeting place for the local Hoka Run Club, the location also offers services such as shoe testing on the treadmill and size measurement. Community hub in the Hoka flagship in Berlin Credits: Hoka Hoka flagship in Berlin Credits: Hoka Treadmills for shoe testing in the Hoka flagship in Berlin Credits: Hoka This article was translated to English using an AI tool.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
