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Time of India
01-08-2025
- Entertainment
- Time of India
Mumbai's rap sovereign DIVINE unleashes a new single
Mumbai's rap sovereign, DIVINE, has unleashed Aag , a blistering new single and cinematic opus releasing today via Gully Gang Records in partnership with a popular music brand. This anthem represents a bold new chapter in the multi-platinum rapper's illustrious discography, heralding the arrival of a long-awaited announcement that fans have eagerly anticipated. Written by DIVINE and co-composed by DIVINE and Abhijay Sharma, along with additional production by Karan Kanchan, the track masterfully blends industrial textures with soaring synth accents, while orchestral swells add a surprising cinematic depth to the soundscape. From the opening bars to the final refrain, DIVINE's verses blaze trails of aura and ferocity, reaffirming his status as the king of Indian hip-hop. His signature gravelly timbre pierces through subterranean basslines and trap-infused grooves, delivering razor-sharp lyricism and braggadocious swagger that reverberate like the heartbeat of Mumbai. The timing of this ground-breaking single is particularly poignant, as it arrives nearly six months after his previous release, a period during which DIVINE immersed himself in introspection and artistic exploration. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Libas Purple Days Sale Libas Undo This hiatus allowed him to refine his craft, embrace new sounds, and delve deeper into the powerful themes of resilience and transformation. Aag embodies the culmination of these experiences—a testament to DIVINE's evolution and a bold re-entry into the spotlight that his fans have eagerly awaited. In the song, DIVINE transcends music to craft a bold visual narrative that embodies Mumbai's fierce and unyielding spirit. Filmed in just one day, the accompanying music video, directed by ad filmmaker John Fredrick Peter Mayne and co-directed by Joel D'Souza (JD), intertwines authentic moments with surreal, dreamlike imagery. Central to the storyline is the theme of metamorphosis, as a central female protagonist navigates through scenes—calm by day, she ignites into a nocturnal blaze as DIVINE's verses swell, symbolizing the city's capacity for both resilience and reinvention. Shot against a surreal reimagining of Mumbai's skyline, molten rivers of light fracture concrete and AI-generated floating lava sharks which serve as powerful metaphors for survival. In seeking a connection to authenticity, the rapper draws inspiration from the Borivali tribal community who coexist with leopards, reflecting a quiet strength often overlooked. Aag encapsulates the essence of Mumbai: fierce, chaotic and perpetually ignited.
Time of India
30-07-2025
- Entertainment
- Time of India
Rapper Divine returns to Indian hip hop after six-month hiatus with powerful song 'Aag'
Rap sensation Divine released a new track, 'Aag', via Gully Gang Records in partnership with Universal Music on Tuesday, marking his return to Indian hip hop after six months. Written by Divine and co-composed by Divine and Abhijay Sharma, along with additional production by Karan Kanchan, 'Aag' is full of raw emotions brimming with the energy of the singer. Tired of too many ads? go ad free now From the opening bars to the final refrain, Divine's verses blaze trails of aura and ferocity, reaffirming his status as one of the best artists in Indian hip-hop. The timing of this ground-breaking single is particularly poignant, as it arrives nearly six months after his previous release, a period during which Divine immersed himself in introspection and artistic exploration. The video contains the VFX footage As per the press note shared by Divine's team, this hiatus allowed the singer to refine his craft, embrace new sounds, and delve deeper into the powerful themes of resilience and transformation. The song marks a bold return for Divine in the hip-hop industry. The 'Punya Paap' singer shared his new track on his Instagram handle. Divine stated, "'Aag' isn't just a song--it's fire in every sense. I wanted to capture Mumbai's chaos and its capacity to rise again, to make something unpredictable, unstoppable." Director John Fredrick Peter Mayne states, "We aimed to present Mumbai as a living, breathing character. The AI elements aren't gimmicks--they're metaphors for the city's fierce yet fragile spirit. 'Aag' is poised to set a new standard as the finest video to emerge from Indian hip-hop, heralding a transformative era in visual storytelling within the genre. Divine's unmatched artistic expression, complemented with the most sophisticated use of artificial intelligence seen in an Indian music video to date, will solidify the music video's place in the evolution of Indian music and visual art, poised to inspire future generations of artists and creators." 'Aag' is available now on all major streaming platforms. (ANI)
