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Forbes
05-04-2025
- Health
- Forbes
Wellness Jobs: What These Roles Actually Do
Getty Contrary to popular belief, wellness isn't about kombucha drinks or lunchtime yoga. It's a strategic choice that leaders must make to cultivate a healthy, high-performing workforce. But can it be an actual career path worth considering? Many still view wellness as a nice-to-have perk or an HR add-on at best. That perspective is outdated. Wellness has rapidly become an integral leadership responsibility, demanding as much strategy and rigor as marketing, sales, or R&D. Organizations need skilled professionals—not vitamin cheerleaders—who can design measurable, meaningful wellness initiatives that tangibly enhance employee performance. It's a legitimate leadership role and career path, ripe for those ready to tackle human potential head-on. Health and wellness roles are fundamentally designed to drive individual and organizational performance through proactive health strategies. Think of it as the intersection where employee productivity meets public health, focusing more on preventing burnout than managing it after it occurs. Effective wellness professionals act as strategic advisors on human performance, operating at the crossroads of HR, operations, and health management. The goal of wellness roles is to transform employee health and wellbeing data into actionable strategies that enhance morale, boost organizational resilience, and improve the overall health of team members. The results? Employees become healthier, organizational performance improves, and there are potential bottom-line financial savings on health insurance plans. Healthier employees are likely to utilize Employee Assistance Programs (EAPs) and other health services less frequently, which can lead to bottom-line savings for organizations. A 2024 report by Wellhub (formerly Gympass) revealed that 95% of companies that measured their wellness initiatives' return on investment (ROI) observed positive returns. Furthermore, nearly two-thirds of the organizations identified by Wellhub reported at least a $2 return for every $1 invested in wellness. This aligns with findings from a 2022 study by the U.S. Chamber of Commerce, which determined that employer-sponsored wellness programs yielded a 47% average ROI, translating to $1.47 in financial benefits for every dollar spent. Wellness roles are increasingly becoming a critical success factor for an organization's employee experience strategy. Some of the job titles in wellness include: While not necessarily on par with an MBA or credentials in the wellness field are increasingly becoming a requirement rather than a nice-to-have. Organizations seeking to hire wellness professionals often look for health sciences or psychology backgrounds complemented by recognized certifications such as Certified Health Education Specialist (CHES) or Certified Wellness Practitioner (CWP). Experience is equally important, particularly in roles where you've translated wellness programs into measurable business outcomes. Demonstrating a track record of implementing successful wellness initiatives can set you apart in this evolving field. Pursuing a career in wellness is far from charity work; compensation reflects the value these roles bring to organizations. According to the U.S. Bureau of Labor Statistics, health education specialists earn a median annual wage of $62,860, with those in hospitals earning up to $79,460. Glassdoor notes Wellness Program Managers average around $81,715 per year. Senior wellness executives often command six-figure salaries, which underscores the financial viability of this particular career path. That stated, compensation alone will not fully capture the impact of a wellness role. It does, however, raise the age-old debate of purpose versus passion. Like with any career change, when you consider a shift toward a wellness role, it will be crucial for you to distinguish between passion and purpose. While passion might initially be a driving force, passion often can wane. On the other hand, purpose fuels long-term success and fulfillment. Transitioning into a wellness role should be about what gives you a sense of meaning and the ability to drive tangible results for the people you serve. Networking is a great place to start if you're contemplating a wellness career shift. Engage with respected groups like the National Wellness Institute or the International Association for Worksite Health Promotion. Consider connecting with professionals with similar backgrounds and roles on LinkedIn and seek informational interviews to learn more. A wellness role may not be suitable for everyone. It demands strategic acumen, organizational savvy, and a commitment to measurable impact. Wellness today requires hard-headed strategic thinkers—people capable of persuading skeptical executives, measuring complex human dynamics, and improving tangible organizational outcomes. The field suits people seeking more meaningful roles working with people, mid-career managers frustrated by superficial corporate health efforts, or rising leaders comfortable with metrics-driven approaches. Wellness roles reward pragmatism and strategic thinking—skills not typically associated with wellness but increasingly essential. Given wellness has now become a measurable and strategic career path, it may be an option for you to step into a role that genuinely impacts people, performance, and purpose.
Yahoo
05-02-2025
- Business
- Yahoo
Neofin Secures $7M Seed Round to Revolutionize Accounts Receivable in Brazil with AI-Powered Solutions
Cash is King: Neofin Secures $7M Seed Round to Revolutionize Accounts Receivable in Brazil with AI-Powered Solutions SAO PAULO, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Cash is king and no business can survive without it. Quoting Warren Buffet: 'Cash, though, is to a business as oxygen is to an individual: never thought about when it is present, the only thing in mind when it is absent'. With this principle in mind, Neofin's mission is to transform the embarrassing process of Accounts Receivable (getting paid) into an efficient flow through technology and Artificial Intelligence. The company announced a US$7MM seed round, led by Quona and Upload Ventures. Founded in 2023 by Laura Camargo, Arthur Cunha, and Leandro Sarmento, the funding marks one of the largest seed investments directed toward a female-led startup in Brazil. Other Neofin backers include 17-Sigma (led by Bianca Sassoon), 1616, Far Out Ventures, BFF, Norte, and Canaan, alongside the notable angel investors Cesar Carvalho (Wellhub/Gympass) and Patrick Sigrist (iFood and Nomad). Neofin is currently in the first chapter of its existence (and forecasts at least 2 more going forward), which is focused on the Accounts Receivable and Collection cycles. The main feature today is a cutting-edge, customizable, and automated Accounts Receivable Workflow, integrated to the clients' ERP and bank, that enables tailored segmentation of debtors, ensuring each receives the most appropriate communication and action based on their profile. For example, a faithful client does not need to be bothered with several messages, while an unfaithful client with no intent to pay should be subject to more drastic measures such as credit bureau reporting or legal actions, besides a different voice tone. 'Technology has the power to transform a very awkward process into an efficient workflow, that understands the uniqueness of each debtor and negotiates accordingly' Laura said, adding that the workflow actually starts before an AR is late. 'Our workflow actually begins before bills are overdue by including preventive measures to ensure proper communication before accounts are due.' That is strongly related to Laura's background, she added. 'After working for more than 14 years in the finance universe, I witnessed many finance teams having to perform miracles to get paid, and wasting a huge amount of time doing useless tasks. This round is an important milestone for Neofin, allowing us to accelerate growth and invest in the foundational AI to take our product to the next level.' For some more context, Laura has a strong private equity and finance background: she worked for more than 8 years in PE firms such as Pátria (Blackstone partner) and General Atlantic, was Global VP of Finance for Wellhub (Gympass) in NY and was a cofounder and CFO at Inventa, a B2B marketplace that raised more than $80 million since 2021. Neofin cofounders Arthur Cunha and Leandro Sarmento share extensive and complementary backgrounds in Finance and Technology. The resources will be used in the development of new features of the platform, especially the renegotiation portal 100% touchless, the advanced CRM for Accounts Receivable and the integration of an AI-based LLM with whatsapp for communication with debtors (both companies and people). On top of that, the funds will also be directed to expand the data, machine learning and AI departments to take the customization of each communication to the next level, as well as the segmentation of client profile. 'More than 40% of invoices issued in the U.S. are paid late, and this trend is mirrored in Brazil and globally,' said Jonathan Whittle, Co-Founder and Partner at Quona Capital 'We are pleased to back the team at Neofin. We were compelled by the strength of the team and by their vision to build a next-gen platform to address a massive pain point for SMEs in Brazil, who spend an inordinate time managing their payments and cash flows. We believe the potential in this space is enormous, and we're excited about the market validation Neofin has achieved in a short time frame.' Neofin is a pioneering AI-powered SaaS platform for accounts receivable workflows, transforming the AR process into a data-driven, efficient workflow. With integrations across major ERPs and banks in Brazil, Neofin delivers a flawless experience for clients, enabling finance teams to save time and recover cash effectively. Neofin has also partnered with Serasa, offering seamless access to critical credit analysis data and bureau reporting within the platform. Contact: Laura Camargo+5511993295555laura@ A photo accompanying this announcement is available at in to access your portfolio
