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Fine Choice Foods Taps Into Spicy Trend With Launch of New Asian-inspired Products
Fine Choice Foods Taps Into Spicy Trend With Launch of New Asian-inspired Products

National Post

timea day ago

  • Business
  • National Post

Fine Choice Foods Taps Into Spicy Trend With Launch of New Asian-inspired Products

Article content Launch reinforces brand's innovation pipeline, category leadership, and capacity to meet growing demand Article content RICHMOND, British Columbia — Fine Choice Foods, a North American leader in refrigerated, Asian-inspired cuisine, today announced the launch of two new premium offerings under its popular SUMM! Brand: Pork Gyoza Dumplings with Chili Crisp Oil and Spicy Sriracha Chicken Spring Rolls. These new additions reflect Fine Choice Foods' commitment to continuous innovation and respond directly to growing consumer demand for bold, globally inspired flavors in the refrigerated deli space. Article content The new products are the latest to emerge from Fine Choice Foods' robust innovation pipeline, which is backed by strategic, long-term investments in infrastructure. In 2022, the company transformed an existing warehouse into its second manufacturing facility—a 50,000-square-foot, state-of-the-art food processing plant. Additional equipment introduced in 2024 enabled Fine Choice Foods to double its production capacity, enhancing its ability to scale new product offerings quickly while maintaining the quality and consistency the brand is known for. 'Today's consumers expect more from their food—they want excitement, flavor, and a restaurant-quality experience from the comfort of home,' said Jason Longden, CEO of Fine Choice Foods. 'With these new launches, we're delivering on those expectations while continuing to lead in the premium, Asian-inspired foods category.' Article content The Pork Gyoza Dumplings with Chili Crisp Oil feature a savory, umami-rich pork filling and Fine Choice Foods' signature chili crisp—a textured, aromatic blend of spices and heat. The Spicy Sriracha Chicken Spring Rolls are filled with tender chicken and vegetables in a crispy wrapper, paired with a Sweet Sriracha dipping sauce that delivers heat with a tangy finish. Article content These innovations align with strong market signals: Consumer trends and POS retail data show double-digit growth in the spicy and globally inspired refrigerated deli category, particularly among younger shoppers seeking snackable, multicultural options with elevated flavor profiles. Article content Optimized for refrigerated deli programs, both items offer retailers merchandising versatility and strong appeal across multiple shopper segments. The high quality premium positioning, eye-catching packaging, best-in-class shelf life and compelling flavor profiles make them standout performers in both trial and repeat purchase environments. With the SUMM! branded products showing triple digit distribution and velocity growth over the last 12 months, and now recognized as the number 1 refrigerated Asian appetizer brand in North America, these new products will continue to drive incrementality in all sales channels. Article content 'Our continued investment in capacity and product development ensures we're ready to meet the needs of both consumers and retail partners,' added Longden. 'These new products represent more than bold flavors—they reflect our long-term growth strategy and our ability to innovate with speed, scale, and authenticity.' Article content As Fine Choice Foods builds on its infrastructure investments and proven performance in the refrigerated ready-to-eat prepared foods category, the company is well-positioned to continue expanding across North America. The new SUMM! launches underscore its focus on leading in flavor, format, convenience and cultural relevance in the high-growth Asian-inspired food segment. Article content Founded in 1986 by the Lui family in Vancouver, BC, Fine Choice Foods is a North American leader in producing high-quality, Asian-inspired cuisine. Specializing in spring rolls, gyoza dumplings, Lumpia, and the original apple pie roll under the SUMM! brand, Fine Choice Foods serves both Canadian and U.S. markets from its two best in class facilities. With more than 300 employees and over 100,000 square feet of production space, the company continues to grow its presence while remaining committed to delivering authentic and delicious food products. For more information, visit Article content Article content Article content Article content Article content Contacts

Feed your hunger for Japanese soul food at PJ Section 17's Torinana, where ‘tori paitan ramen', ‘hambagu', Japanese claypot rice and more are served
Feed your hunger for Japanese soul food at PJ Section 17's Torinana, where ‘tori paitan ramen', ‘hambagu', Japanese claypot rice and more are served

Malay Mail

time15-05-2025

  • Entertainment
  • Malay Mail

Feed your hunger for Japanese soul food at PJ Section 17's Torinana, where ‘tori paitan ramen', ‘hambagu', Japanese claypot rice and more are served

PETALING JAYA, May 15 — Nestled in Happy Mansion, Section 17 is Torinana which offers a variety of Japanese eats, ideal for those seeking diversity. The pork-free restaurant uses chicken, beef and seafood in their ramen, mazesoba, rice bowls, hotpot, gyoza, kamataki gohan and yoshoku offerings. Slurp on a bowl of ramen here, with choices of different soup bases. The signature bowl is the Tori Paitan Ramen (RM19.90), where a chicken broth made by slowly simmering whole chicken carcasses, skin and whole chicken for a whopping 12 hours! A creamy chicken broth made from chicken carcasses, skin and whole chicken, slowly simmered for 12 hours is what makes this Tori Paitan Ramen special. — Picture by Choo Choy May The creamy white broth brimming with good-for-you collagen is served with ramen and topped with ajitama or marinated egg, menma, corn niblets, seaweed and a slice of chicken chashu, fashioned from a roulade of chicken, cooked in a sauce using shoyu and garlic. Variations of this chicken broth include a spicy version and another served with clams. Adventurous diners can try the fiery Mala Ramen with Beef (RM29.90), where creamy chicken broth is spiked with numbing mala. Shoyu and miso broths plus curry versions are also available here. Pair your noodles with their house-made Gyoza (five pieces for RM13.90) made with chicken. There's also a prawn variant. The absolute best pairing for your ramen will be these house-made plump and juicy gyoza filled with chicken and cabbage. — Picture by Choo Choy May There's so much to love about these plump parcels of dough with a crispy bottom, stuffed generously with juicy chicken and cabbage fillings. One gyoza is not enough so you'll be forgiven if you end up eating all five. For those who cannot live without rice, try their Kamataki Gohan, where rice and your choice of ingredients are cooked in a traditional style iron pot known as kama. It's the ultimate one-pot meal where rice can be combined with a choice of protein, like salmon or beef, and a super orange coloured Kodawari egg yolk, rich with antioxidants. Once it's ready, just mix it up like claypot rice. Kamataki Gohan is similar to claypot rice except it's cooked in an iron pot, where rice is cooked with beef slices and a bright orange Kodawari egg yolk. — Picture by Choo Choy May The Salmon Kamataki is RM25.90, with a choice of teriyaki or plain grilled with salt or shioyaki, while the Gyuniku Kamataki is RM29.90, where it's served with Argentina sliced beef. As the Kamataki Gohan is prepared only upon order, it takes 20 minutes to cook. For those who prefer not to wait too long, there are various other rice bowls too, like the Hambagu Classic (RM21.90 for the beef). It also comes in a chicken version. Hambagu Classic is a trendy rice bowl topped with juicy meat patty, egg yolk, bonito flakes and grated radish. — Picture by Choo Choy May These meat patties with a soft, juicy texture are currently in-trend, popping up everywhere in town. At Torinana, their version sits on a bowl of seaweed rice with the patty crowned with raw egg yolk, bonito flakes and grated radish. There's also their Ten Don (RM23.90) or assorted tempura with rice and sauce, letting you enjoy the crunchy texture of freshly fried vegetables and prawns. Toriniku Omelette (RM12.90) is testament to how the Japanese can cook up simple yet appealing dishes. Sukiyaki Nabe (left) with its sweet soy broth and beef striploin slices while Ten Don (right) is a rice bowl with crunchy textures and the Toriniku Omelette offers an ideal side dish with the omelette wrap topped with bonito flakes and seaweed. — Picture by Choo Choy May It's a bountiful bite where a thin rolled omelette is doused with mayonnaise, bonito flakes, seaweed, which hides a generous mountain of chicken. When night falls, it's time for Sukiyaki Nabe (RM29.90) cooked at the table. It's the perfect pick-me-up after a weary day in the office: bubbling hot sweet soy broth mingling with vegetables, tofu and mushrooms with tender premium Argentinian beef striploin slices gently swished to cook. Dip the beef slices in the beaten egg like it's a sauce, transforming it into a velvety bite. Find the restaurant nestled inside Section 17's Happy Mansion. — Picture by Choo Choy May Torinana, AG-04, Happy Mansion, Block A, Jalan 17/13, Section 17, Petaling Jaya. Open daily: 11am to 10pm. Tel: 018-2711120. Instagram: @ * Follow us on Instagram @eatdrinkmm for more food gems.

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