Latest news with #HEAlSuwaidi
Campaign ME
30-07-2025
- Business
- Campaign ME
UAE Media Council launches Advertiser Permit for social media content creators
The UAE Media Council has launched an official Advertiser Permit required for individuals who publish promotional content on social media platforms, whether their content is paid or unpaid. The Advertiser Permit seeks to enhance the quality of content, increase the sector's attractiveness for investment, and attract skilled professionals and creative talents in content creation. The application process for the advertiser permit is now live on the UAE Media Council's official page. The permit also aims to safeguard the rights of both members of the society and content creators by introducing clear mechanisms for regulating advertising activity, thereby reinforcing the principles of transparency and professionalism, and cementing the UAE's position as a leading hub for advertising content production. Timelines for compliance with the Advertiser Permit regulations Her Excellency Maitha Majed Al Suwaidi, CEO of Strategy and Media Policy Sector at the UAE Media Council, shared that the permit will come into effect in three months. This will give social media content creators sufficient time to align their status and obtain the necessary approvals to ensure compliance with the new regulations. The permit will be mandatory for all individuals working in the digital advertising space. HE Al Suwaidi added that the permit will be granted free of charge for the first three years, and that existing valid permits will remain effective until expiry, with renewal applications available thereafter. She called on companies and institutions to engage only with individuals licensed by the Council, in line with professional standards and to ensure the quality of advertising content and protect public interest. Obligations of those acquiring the permit Pursuant to the decision, the account holder is required not to violate media content standards. The permit number must be clearly displayed on social media accounts and platforms. No advertisement may be published except through an account registered with the Council and linked to the permit granted to the permit holder. The account holder must not allow any other person or party to advertise through the account registered with the Council. Approval must be obtained from the relevant authorities prior to publishing the advertisement, whenever the relevant legislation requires such approval. Exemptions for the Advertiser Permit The UAE Media Council also shared that certain exemptions to the advertiser permit. This includes: Individual who promotes a product or service of their own or a company they own through their personal account, Individuals under the age of 18 who engage in educational, athletic, cultural, or awareness activities, provided that the activity aligns with the age classification prescribed under the relevant legislation. Visitor Advertiser Permit The new framework requires visiting content creators to apply for a Visitor Advertiser Permit. The applicant must be registered as a Visitor Advertiser through a licensed advertising or talent management agency authorised to operate in the UAE and approved by the Council. The Visitor Advertiser Permit will be valid for three months, renewable once for an additional three months. HE Al Suwaidi also confirmed that Visitor Advertiser Permits will be activated in parallel with the full implementation in three months, with the official list of approved advertising and talent agencies to be announced at a later stage. A transformational milestone His Excellency Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, stated that the launch of the Advertiser Permit marks a pivotal step in evolving the regulatory ecosystem for advertising activities across digital platforms. It reflects the Council's vision of building an integrated media model that aligns with digital advancements and strengthens media governance by establishing clear standards that protect public rights and define responsible, professional relationships between content creators, advertisers and audiences. He noted that the permit contributes to building a media environment rooted in transparency and credibility, by outlining clear guidelines for advertising practices that bolster user trust and align with the ongoing shifts in the digital media space. HE Al Shehhi emphasised that the UAE has successfully positioned itself as a global platform for content creators, leveraging a flexible legislative framework, advanced infrastructure, and a regulatory environment that fosters innovation and competitiveness — making the country a top destination for creatives and digital professionals from around the world. HE Al Shehhi said, 'We are committed to supporting the content economy as a vital component of the future economy and a key driver of growth in the digital era. We believe creative talent is the cornerstone of this rapidly growing sector, both locally and globally.' He added, 'That's why we are focused on updating legislation and launching strategic initiatives that foster an enabling environment for individuals and companies, while strengthening the sector's contribution to the national economy in alignment with the UAE's future vision and ambitions.'
Zawya
20-05-2025
- Business
- Zawya
MoIAT and EDB unveil Make it in the Emirates accelerator to power the next vave of industrial startups
HE Al Suwaidi: 'The Make it in the Emirates Accelerator is an innovative initiative to empower and equip a distinguished group of entrepreneurs in the industrial sector.' Al Naqbi: 'Through this program, we offer entrepreneurs a valuable opportunity to transform ideas into globally impactful projects.' UAE, Abu Dhabi: Emirates Development Bank (EDB), the UAE's key financial engine for economic diversification and industrial transformation, has announced the launch of the Make it in the Emirates Accelerator, a pioneering initiative designed to fast-track high-impact industrial startups and scale-ups, in collaboration with the Ministry of Industry and Advanced Technology (MoIAT). The accelerator, the UAE's first platform of its kind, was unveiled during Make it in the Emirates 2025 at the Abu Dhabi National Exhibition Centre, in the presence of His Excellency Dr. Sultan bin Ahmed Al Jaber, Minister of Industry and Advanced Technology and Chairman of EDB. It is dedicated to industrial entrepreneurship, offering founders strategic tools, technical expertise, market access, and mentorship to help scale operations and drive a more resilient and competitive national economy. The initiative is part of EDB's broader mission to catalyze economic transformation under the National Strategy for Industry and Advanced Technology. It supports companies across priority sectors such as food security, healthcare, renewables, advanced technology, and manufacturing. By offering patient capital, tailored financial solutions, and access to a thriving ecosystem, EDB accelerates the growth of businesses delivering world-class products proudly made in the UAE. His Excellency Omar Al Suwaidi, Undersecretary of MoIAT, said: 'We continue to launch initiatives that enhance the competitiveness of the industrial sector by providing key enablers and incentives. The Make it in the Emirates Accelerator reflects our shared ambition with EDB to realize the National Strategy for Industry and Advanced Technology goals. The initiative seeks to empower a distinguished group of entrepreneurs by fostering an ecosystem of support, financing, and innovation. This will unlock new opportunities for UAE-made products to compete globally and inspire the next generation of industrial leaders.' His Excellency Ahmed Mohamed Al Naqbi, CEO of Emirates Development Bank, said: 'Turning Make it in the Emirates into a global brand starts with empowering the right entrepreneurs — the ones with ambition, resilience, and world-class ideas. That's exactly who this accelerator is for. Through this program, we are offering entrepreneurs a valuable opportunity to transform ideas into globally impactful projects, giving them the tools to scale, the networks to grow, and the confidence to lead. 'Since launching our strategy in 2021, EDB has provided more than AED 18.7 billion in financing and created over 32,000 jobs, and we're just getting started. The Make it in the Emirates Accelerator is our next step in building a future-ready industrial economy, where innovation becomes a national export in its own right.' At Make it in the Emirates 2025, EDB is showcasing the first cohort of startups supported through the accelerator, including Pure Soil, a local pioneer in organic food production; Yala Kombucha, a health-oriented beverage brand brewing award-winning probiotic drinks in the UAE; Sulmi, the first homegrown electric motorbike company revolutionising sustainable mobility in the region; and Dein, a luxury leather goods startup that combines Emirati craftsmanship with modern design. In future phases, the accelerator will welcome more entrepreneurs and companies, supporting the goals of the National Strategy for Industry and Advanced Technology while advancing the UAE's position as a global hub for industrial excellence and innovation. The Make it in the Emirates Accelerator reinforces EDB's approach to building industrial ecosystems, working hand in hand with national platforms like MoIAT's Make it in the Emirates campaign and EDB's own Manufacturing Accelerator and AgriX scheme — all of which aim to nurture scalable businesses, support supply chain localisation, and advance UAE industrial self-sufficiency. As the program expands, more entrepreneurs will be onboarded into the accelerator, contributing to the UAE's goals under Operation 300bn and bolstering the country's position as a global hub for industrial excellence. About Emirates Development Bank: Emirates Development Bank (EDB), the UAE's development bank, is a key financial engine for the UAE's economic development and industrial advancement. EDB provides financial and non-financial support to businesses of all sizes—from start-ups and SMEs to corporates—driving economic competitiveness across five strategic priority sectors: advanced technology, food security, healthcare, renewables, and manufacturing. As the first local bank in the UAE to be Great Place to Work-certified, EDB nurtures a high-trust, high-performance culture that drives both business growth and social impact. EDB was established under Federal Law by Decree No. 07 of 2011 issued by the late Sheikh Khalifa bin Zayed Al Nahyan and became operational in June 2015.
Zawya
09-04-2025
- Business
- Zawya
MoIAT transforms conformity labels elevating Made in the UAE products globally
The update aims to enhance the competitiveness of Emirati products locally and abroad. Companies have up to a year to transition to the new label designs and conformity marks. Abu Dhabi – The Ministry of Industry and Advanced Technology (MoIAT) has issued a resolution updating 12 national conformity marks and efficiency labels, aligned with the National Strategy for Industry and Advanced Technology (Operation 300bn) and in support of the Make it in the Emirates (MIITE) initiative. The move aims to enhance the competitiveness of Emirati products in both domestic and international markets while attracting new investments. The updates introduce a new visual identity for the badges and labels, along with a transitional period for manufacturers and suppliers to comply with the new procedures. The transition period is set at 12 months for products already in local markets and 6 months for imported products, ensuring that companies have ample time to adjust. The updated conformity marks and efficiency labels include the following: UAE Standards and Metrology Mark National Conformity Mark 'Compliant' Oxo-Biodegradable Plastic Products Mark (Biodegradable) Conformity Mark for Legal Measurement Instruments (Verified) Environmental Mark Free-Range Chicken Mark Made in the Emirates Mark Energy Efficiency Label for Electrical Appliances Water Efficiency Label RFID Tire Label Environmental Performance Label for Paints and Varnishes His Excellency Omar Al Suwaidi, Undersecretary of MoIAT, said: 'MoIAT is committed to enhancing the competitiveness of Emirati products locally and internationally, in line with Operation 300bn. The recent resolution to update the national conformity marks and efficiency labels will reinforce the position of Emirati products in regional and global markets while supporting companies that strive to manufacture high-quality goods.' He added, 'The UAE has a mature quality infrastructure system, ranking fifth in this year's Quality Infrastructure for Sustainable Development Index, as reported by the United Nations Industrial Development Organization (UNIDO) and the International Network on Quality Infrastructure (INet QI). This achievement reflects our continuous collaboration with federal and local government entities, as well as private sector companies, to enhance performance, productivity, and industrial competitiveness, ultimately improving the quality of our products and their export capabilities.' HE Al Suwaidi emphasized, 'We take immense pride in Emirati products that bear the Made in the Emirates Mark, which distinguishes them in international markets due to their exceptional quality. By enhancing our national conformity marks and efficiency labels, we aim to facilitate trade, eliminate technical barriers, and unlock additional investment opportunities.' A national market survey conducted by MoIAT in 2023 highlighted the UAE's commitment to global best practices, revealing a 93% product compliance rate with UAE standards in local markets. This showcases the robustness of the country's quality infrastructure, enhances consumer confidence, and contributes to national economic growth. MoIAT will host the fourth edition of Make it in the Emirates, set to be the largest edition yet in terms of delegates, exhibitors, event space, and announcements. Scheduled for May 19-22, 2025, this edition will serve as a premier platform for local and regional investment, as well as industrial and technological cooperation. All local and international companies are invited to participate, and the event will showcase new incentives, enablers, and guaranteed purchasing opportunities under the National In-Country Value (ICV) Program.
