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HMD's Sanmeet Singh Kochhar on the brand's focus on innovation and human-centric design
HMD's Sanmeet Singh Kochhar on the brand's focus on innovation and human-centric design

Gulf Business

time08-04-2025

  • Business
  • Gulf Business

HMD's Sanmeet Singh Kochhar on the brand's focus on innovation and human-centric design

Image: Supplied In this interview with Gulf Business , Sanmeet Singh Kochhar, VP for HMD Europe and AMEA, shares how the company is pioneering a human-first design ethos through the launch of its new HMD Family division. With rising interest in healthier digital habits, modularity, and eco-conscious innovation across the AMEA region, HMD, Kochhar says, is focused on shaping a more mindful future for mobile tech. Here are excerpts from the discussion. The launch of the new HMD Family division, with a focus on human-first design and parental input, is a notable move. Can you elaborate on the core philosophy behind this division and how HMD aims to address the growing concerns around children's digital wellbeing, as highlighted by your research? At HMD, we put the human back in the mobile devices, and that is exactly what we did here. We believe in creating technology that enhances lives without compromising well-being. The HMD Family division was established to provide solutions that balance connectivity with digital responsibility. We started the 'Better Phone Project at HMD last July, a collaborative community project to co-create a safer and better phone. Parents asked for better options —now, after working with parents and teens across 84 countries and speaking to nearly 40,000 families, HMD is launching two new devices this year, starting with the More than half of children have been regularly contacted online by someone they don't know, new research from HMD has revealed. One in three children has been asked to take conversations to private messaging apps, and nearly 40 per cent have been exposed to harmful online content, including explicit or violent material. Our research highlights increasing concerns from parents regarding screen time, online safety, and the impact of smartphones on children's mental health. By integrating parental input into our design process, we ensure that our products offer features like controlled screen time, location tracking, and simplified user experiences tailored for younger audiences. That's why HMD is introducing the HMD Fusion X1, a phone built as a 'first step' into the digital world, designed to give teens independence while ensuring parents have the controls they need for peace of mind. The introduction of the HMD Fusion X1 in partnership with Xplora seems a direct response to the 'Better Phone Project' report. How does this collaboration specifically foster healthy digital habits for children, and what key features differentiate it in the market? The HMD Fusion X1 was inspired by the Better Phone project. And is a result of our commitment to fostering positive digital habits. Our collaboration with Xplora brings a fresh approach by ensuring children remain connected without unnecessary distractions. Key safety features through include: Parental controls are deeply integrated into the operating system, giving parents a simple yet powerful way to guide their teen's digital experience. Social media and browser controls – Parents decide when (or if) these features are enabled. Safe calls & messaging – Only pre-approved contacts can get through. GPS tracking and safety zones – Parents receive alerts when teens leave designated safe areas. Stay Focused Mode – Blocks access during school hours or bedtime, reducing distractions when it matters most. Your research indicates over half of children aged eight-12 perceive themselves as suffering from phone addiction. How does HMD intend to leverage the insights from the Better Phone Project report across its broader product portfolio to mitigate this issue? A3: We must remember that smartphones aren't just tech, they are all an integral part of our daily life and society itself. HMD is building solutions with children and parents in mind, and change is possible when families — not corporations — lead the conversation. Our 'Better Phone Project Report' serves as a guiding framework for developing solutions that promote digital wellbeing. Across our portfolio, we are integrating features such as Detox Mode, customisable parental controls, and time management settings. By prioritising user wellbeing in our device software and hardware, we aim to create a healthier relationship between users and their digital lives. The collaboration with FC Barcelona and the launch of the HMD Barça 3210 and HMD Barça Fusion with a 'detox mode' is an interesting strategic move. What is the rationale behind this partnership, and how does the detox mode specifically cater to the needs of users seeking a healthier digital lifestyle? Our collaboration with FC Barcelona aligns with our vision of inspiring individuals to live active, balanced lives. The HMD Barça 3210 (this is a feature phone so does not have detox mode) The HMD Barça Fusion incorporates Detox Mode, a feature designed to encourage users to disconnect from distractions and engage in real-world activities. By allowing customisable restrictions on social media and app usage, Detox Mode helps users take control of their screen time and foster a healthier digital lifestyle. In the end, you can't enjoy football with a phone in your hand, these devices put screen time second and living in the moment first, the phones help you stay in your own game. HMD has reported double-digit growth in its feature phone range for a second year, with new models like the HMD 130 Music, 150 Music, and 2660 Flip. What are the key drivers behind this continued success in the feature phone segment within the AMEA region, and what specific consumer needs are these devices addressing? The growth in our feature phone segment is driven by a combination of reliability, affordability, nostalgia and new innovations to this space. Many consumers in the AMEA region seek devices that offer durability, long battery life, and ease of use. Additionally, feature phones provide a simpler, distraction-free alternative to smartphones, catering to those looking for a more focused digital experience. Our recent models, including music-centric and flip designs, cater to a variety of lifestyle preferences. The Amped Buds, with their unique wireless charging case for smartphones, represent a novel approach. What inspired this innovation, and how do you see this feature resonating with consumers in the AMEA region? The Amped Buds were inspired by the increasing demand for convenience and multi-functionality in tech accessories. Being caught out without tunes or power isn't fun. In regions where power accessibility can be a challenge, a wireless charging case that doubles as a power bank for smartphones adds tremendous value. This feature resonates well with consumers who need reliable on-the-go solutions, ensuring uninterrupted connectivity and entertainment. Innovation in HMD Amped Buds, is not limited to its powerful 1600mAh battery, it combines premium wireless earbuds with superb sound quality, ANC, and ENC to dial out ambient noise, plus an ultra-slim, sleek case compatible with devices that support wireless charging. The mobile market in the AMEA region is highly competitive. How does HMD differentiate itself from other players in both the smartphone and feature phone segments? We understand this region and have a very long and successful history in it. HMD differentiates itself through a strong emphasis on sustainability, repairability, and human-first design. Our commitment to modular designs, like the HMD Fusion, allows users to personalize and extend the lifespan of their devices. Additionally, we maintain a balance between innovation and affordability, ensuring our products remain accessible to a broad audience without compromising on quality or functionality. What specific market trends and consumer preferences are you observing in the AMEA region that are influencing HMD's product strategy and go-to-market approach? A8: We are witnessing a growing interest in digital well-being, modularity, and sustainability. Consumers are looking for devices that align with their values, offering customisability, repairability, and mindful usage. Additionally, the rise of mobile gaming and content creation is driving demand for devices with high-performance cameras and accessories. Our product strategy is centered on meeting these evolving needs while ensuring accessibility and affordability. Beyond the 'human-first' design, how is HMD integrating sustainability into its product development and overall business operations within the AMEA region? Sustainability is at the core of What are the key priorities and strategic directions for HMD in the AMEA region, and what are your expectations for market growth? A10: At HMD, we are proud to think ahead and anticipate customer needs which is why we are a leader in repairable devices and are introducing new devices to families. Our key priorities include expanding our modular device ecosystem, strengthening our sustainability initiatives, and fostering deeper collaborations with industry partners. We anticipate continued growth in both the smartphone and feature phone segments, driven by our focus on digital wellbeing, affordability, and repairability. With the increasing demand for user-centric innovation, we are confident that HMD will continue to be a leading player in the AMEA mobile market.

556m children could be at risk of being contacted by strangers online: Research
556m children could be at risk of being contacted by strangers online: Research

Gulf Today

time15-03-2025

  • Gulf Today

556m children could be at risk of being contacted by strangers online: Research

More than half of children have been regularly contacted online by someone they don't know, new research from HMD and Perspectus Global has revealed.1 One in three children has been asked to take conversations to private messaging apps, and nearly 40% have been exposed to harmful online content, including explicit or violent material. The results have emerged from a global survey of 25,000 children and adults in the UK, US, Germany, India, Australia and UAE. When the figure is extrapolated and combined with the latest UN Global population data, it is estimated some 556 million children could be at risk of being contacted by strangers online through their smartphones. These findings highlight an urgent need for change. For too long, parents have faced a difficult choice: either hand their kids a fully-fledged adult smartphone—with all the risks of unrestricted internet, social media pressure, and digital addiction—or keep them disconnected entirely. It's clear that we need a better way forward. That's why HMD is introducing a new category of phones designed with parents for a younger audience. The first of these, the HMD Fusion X1, will debut at Mobile World Congress in Barcelona—a phone built as a 'first step' into the digital world, designed to give teens independence while ensuring parents have the controls they need for peace of mind. Sanmeet Singh Kochhar, Vice President of HMD Global in the AMEA Region said: "At HMD, we recognise that digital safety is a growing concern for parents and children alike. Our commitment goes beyond just selling phones—we are investing in safer digital experiences that align with the values of families worldwide. The launch of the HMD Fusion X1 is part of our vision to provide secure, responsible technology that empowers children while giving parents peace of mind. The findings from our global study reinforce the urgent need for change, and we are proud to take the lead in shaping a safer digital future." For nearly a year, HMD has worked with thousands of parents through The Better Phone Project, developing real solutions for families. Research found that the average age for a child's first smartphone is 11, yet 54% of parents regret giving their child a smartphone too soon. Concerns include reduced physical activity, poor sleep, and increased exposure to online risks. Now, after engaging with parents and teens across 84 countries, HMD is launching two new devices in 2025, starting with the HMD Fusion X1 – a phone that helps kids build healthy digital habits while keeping them safe online. The UAE-specific research reflects broader global trends. A recent international study of nearly 25,000 parents and children revealed: 51% of children worldwide have been contacted online by strangers. One in three has been encouraged to take conversations to private messaging apps. 56% of kids report being insulted or made to feel small online. 40% have been exposed to harmful explicit or violent content. 52% of children feel addicted to their screens. While regulations are tightening worldwide, including in the UAE, parental control solutions remain critical. HMD is responding by creating safer, smarter technology tailored to families' needs.

HMD puts the human back in mobile devices at Mobile World Congress 2025
HMD puts the human back in mobile devices at Mobile World Congress 2025

Zawya

time04-03-2025

  • Entertainment
  • Zawya

HMD puts the human back in mobile devices at Mobile World Congress 2025

From feature phones to smartphones, HMD introduces an entirely new HMD Family division with human-first design and real input from parents. HMD Fusion X1 debuts HMD's Family portfolio, fostering healthy digital habits in partnership with Xplora, as new research from the HMD Better Phone Project Report suggests a global mental health and safety crisis with the current tech on the market for children. New research from 25,000 children and parents as part of the HMD Better Phone Project Report reveals over half of kids aged 8-12 years old (52%) think they're suffering from phone addiction in 2025. Human Mobile Devices and FC Barcelona announce a double act with the HMD Barça 3210 and HMD Barça Fusion with detox mode. HMD 130 and 150 Music, and HMD 2660 Flip bolster the feature phone portfolio as HMD gains market share following a second year of double-digit growth across the feature phone range. Amped Buds are world-first wireless earbuds with a charging case that wirelessly powers up wireless charging-compatible smartphones. Dubai – HMD, the biggest European mobile manufacturer, has put the human back into the smart story at MWC 2025. HMD debuts a new family portfolio demonstrating better technology for families with the aim to address a global mental health crisis caused by excessive screen time and to support online safety for minors. The first device to launch under the new family umbrella, HMD Fusion X1, is announced following new research unveiled today from HMD, which surveyed 25,000 children and adults from around the world1. The findings reveal more than half of children have been contacted by strangers online. Human Mobile Devices welcomed acclaimed entrepreneur, actress, and mother of two, Drew Barrymore, to the HMD stage at MWC 2025 to share her passionate views on screen time. Mum, entrepreneur and actress exclaimed: ' Technology has taken advantage of the tired parent. It's time to redefine how we live. Patience from the past meets future forward technology. I started this for my children, but I also truly want it for myself, and for you.' Barrymore also teased an upcoming collaboration set to disrupt the status quo by tackling the 'status scroll'. She hinted at the code name of this new initiative; 'Project Wildflower'. MWC 2025 also sees the first HMD x FC Barcelona devices launched: HMD Barça 3210 and HMD Barça Fusion, with fan-focused highlights and surprises throughout each experience, including notes from Lewandowski and other Barça players. Sanmeet Singh Kochhar, Vice President for HMD in the AMEA Region, commented on this special 'co-branded with the champions' device: 'Our partnership with FC Barcelona brings exclusive devices that resonate with the Middle East's passionate football fans, offering them unique experiences and connectivity through a mobile phone they can be proud to carry.' Not forgetting its feature phone heritage, HMD also announces HMD 130 and HMD 150 Music, two speaker-centric phones packed with booming sound, FM radios, durable designs, and superb battery life, and HMD 2660 Flip, combining chic flip phone styling with digital detox simplicity. From phones to audio; HMD Amped Buds are the first wireless earbuds with a charging case that can magnetically power up your phone, so you're never caught out without music or power. Jean-Francois Baril, CEO and Chairman of Human Mobile Devices, said: 'Our first year creating devices under the Human Mobile Devices brand has been full of highlights, with world-class phones launched, investment in socially responsible initiatives both at home in Europe and abroad, and double-digit volume growth of our feature phones. Additionally, 2024 marked our highest ever operating profit.' 'With this renewed focus on human experiences, a new focus on the family segment, and a continued focus on security and financing, HMD looks forward to meaningful growth in 2025 and a better technology experience for all.' HMD Family and HMD Fusion X1 HMD Fusion X1 is the 'first smartphone for teens' from Human Mobile Devices in partnership with Xplora. It gives parents full control over their teen's smartphone experience with the Xplora subscription while still offering a device teens can be excited about. The subscription features customizable app and internet access, allowing parents to choose no social media and internet browsing or to set limitations. It also includes continuous location tracking at 20-second intervals with safe zones, emergency SOS calling, low battery alerts, and remote device access for parents. The School Mode function ensures distractions are minimized during school hours by locking specific apps and features when needed. All of these settings can be managed remotely through the Xplora app on the parents' own device, enabling them to adjust controls in real-time based on their teen's needs and environment. Recognizing the unique cultural context of the Gulf countries, HMD has ensured that the Fusion X1 aligns with regional values, offering features that promote family cohesion and respect local customs. Sanmeet concluded: 'In the Middle East, we recognize the importance of family values and the need for technology that aligns with our cultural principles. That is why we conducted an international research that included 12,000 kids from the UAE and abroad, the result was: 'HMD Fusion X1', designed to foster healthy digital habits among teens, providing parents with the tools to manage their children's online experiences effectively'. From smart tech to better tech Find full press releases for all devices launched at MWC 2025 at HMD's newsroom, including pricing and availability. HMD's continued journey from smart tech to better tech is exemplified throughout its current and upcoming product lines, celebrating innovation, talent, and a better relationship with technology for generations to come. -Ends- About Human Mobile Devices We are Human Mobile Devices, and we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That's why we are thrilled to be Europe's largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out. For further information, see TM and © 2025 HMD Global. All rights reserved. All specifications, features and other product information provided are subject to change without notice. All images are for illustrative purposes only. Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries and regions. IOS is a registered trademark or trademark of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. Android is a trademark of Google LLC. [1] Based on a study commissioned by HMD and conducted by Perspectus Global of 12,393 parents and 12,331 children (aged between 8 – 15) in 6 countries: UK, US, Australia, India, UAE & Germany. The study was conducted in January 2025. [2] Battery has limited recharge cycles and battery capacity reduces over time. For media inquiries please contact : Saad Hakim Head of PR & Communication, KICKSTART saad@

HMD Unveils Phone With Parental Controls and Social Media Locks
HMD Unveils Phone With Parental Controls and Social Media Locks

Yahoo

time03-03-2025

  • Business
  • Yahoo

HMD Unveils Phone With Parental Controls and Social Media Locks

(Bloomberg) -- HMD Global Oy, the company known for selling phones under the Nokia brand, unveiled a new handset that will give parents more control over when and how their children get online. Cuts to Section 8 Housing Assistance Loom Amid HUD Uncertainty Remembering the Landscape Architect Who Embraced the City NYC Office Buildings See Resurgence as Investors Pile Into Bonds How Upzoning in Cambridge Broke the YIMBY Mold Hong Kong Joins Global Stadium Race With New $4 Billion Sports Park The HMD Fusion X1's operating system lets parents block access during school hours or bedtime, whitelist pre-approved contacts that can call, and see when their children leave designated safe areas. Social media and web browsers are also within the parent's control, a significant feature at a time of growing concern about internet content. Governments around the world are implementing measures to address potential online dangers for children, with Australia taking the most direct action by banning people under 16 from social networks. Studies for years have shown that smartphones can have an impact on kids' safety, mental health and academic performance. In Europe, France and Denmark have banned phones at schools for students under a certain age. HMD, which is based in Espoo, Finland, has built up a portfolio of devices aimed at addressing gaps in the market. Beside smartphones, the company sells a selection of simpler feature phones, including one co-branded with Mattel Inc.'s Barbie. It's also among FC Barcelona's sponsors. The Fusion X1 will be on sale in May at a price between $250 and $300, the company said. Established vendors of so-called starter smartphones for children include Pinwheel and Gabb, which have been selling such devices for more than five years. Light Phone, which caters more to adults in search of a break from smartphones, also has partnerships with various schools. Still, the market for basic feature phones is only a small fraction of the overall industry and shrinking. North America saw one of the steepest declines in sales of feature phones, decreasing 38% between 2023 and 2024, while western Europe saw an 11% drop, according to Counterpoint Research. Rich People Are Firing a Cash Cannon at the US Economy—But at What Cost? The US Is Withdrawing From Global Health at a Dangerous Time Trump's SALT Tax Promise Hinges on an Obscure Loophole Walmart Wants to Be Something for Everyone in a Divided America Warner Bros. Movie Heads Are Burning Cash, and Their Boss Is Losing Patience ©2025 Bloomberg L.P.

HMD Unveils Phone With Parental Controls and Social Media Locks
HMD Unveils Phone With Parental Controls and Social Media Locks

Bloomberg

time02-03-2025

  • Bloomberg

HMD Unveils Phone With Parental Controls and Social Media Locks

HMD Global Oy, the company known for selling phones under the Nokia brand, unveiled a new handset that will give parents more control over when and how their children get online. The HMD Fusion X1's operating system lets parents block access during school hours or bedtime, whitelist pre-approved contacts that can call, and see when their children leave designated safe areas. Social media and web browsers are also within the parent's control, a significant feature at a time of growing concern about internet content.

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