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Indian Express
26-05-2025
- Business
- Indian Express
Rural women from Punjab shine on international stage with phulkari art in Dubai
In an effort towards cultural preservation and women empowerment, HPCL-Mittal Energy Limited (HMEL), in collaboration with Nabha Foundation, has taken the traditional Punjabi embroidery art of phulkari to new international heights. Following its showcase in Germany earlier this year, phulkari made a powerful impression at the International Apparel and Textile Fair, the Gulf region's largest international B2B fashion trade sourcing fair, at Dubai Festival Arena from May 20 to 22. Under the ongoing phulkari project, rural women artisans from Bathinda in Punjab were given the platform to exhibit their handcrafted phulkari products. Artisan Karamjeet Kaur from the Sukhladdi village and Shubhra Singh from the NGO Nabha Foundation represented this initiative in Dubai. 'Our participation demonstrated the rich craftsmanship and cultural heritage of Punjab, earning accolades from a global audience and opening doors to new markets and partnerships,' said Shubhra Singh. Karamjeet Kaur, who recently returned from Dubai, shared her experience, stating, 'I was once just a homemaker. But through the Phulkari project, I have become self-reliant, and now, along with other women in my village, I have built an identity through this traditional craft. I never imagined I would showcase my work on international soil. It was a great learning experience.' Launched in July 2023, the phulkari initiative has trained over 300 women from 22 villages in both the technical and commercial aspects of the craft. 'This initiative not only uplifts their economic status but also contributes significantly to preserving Punjab's vibrant cultural legacy', said Vishav Mohan Prasad, deputy general manager at HMEL Bathinda. Just two months ago, in March 2025, three rural women from Bathinda had the opportunity to participate in Europe's largest creative fair, CREATIVA, held in Dortmund, Germany. The delegation included Vishav Mohan Prasad; Shubhra Singh, executive director of the Foundation; and four master trainers: Satveer Kaur (Ramsara), Manpreet Kaur (Mahinangal), Sandeep Kaur (Malkana), and Lakhbir Kaur, said a statement by HMEL Bathinda.


Trade Arabia
16-02-2025
- Business
- Trade Arabia
HMEL, Emerson sign deal for innovative solutions
HPCL-Mittal Energy Limited (HMEL), a leading India petrochemical and refining company, and Emerson, an industrial technology leader delivering advanced automation solutions, are joining forces to optimise enterprise operations across HMEL's refining, petrochemicals and sustainable fuels complex. The collaboration will leverage Emerson's industrial automation portfolio, including artificial intelligence and machine learning technologies, to enhance HMEL's production outputs while ensuring reliability, safety and sustainability goals are met, said a statement. HMEL is a digital-first organisation, operating one of the most modern Integrated Refinery-Petrochemical Complex 'Guru Gobind Singh Refinery' at Bathinda, Punjab. 'Process automation has been at the heart of HMEL's strategic vision for building a smart enterprise. We are thrilled to partner with Emerson to develop innovative automation solutions that will boost digital transformation at HMEL,' said Prabh Das, MD & CEO, HMEL. 'Our partnership with Emerson aligns with our mission to create an interconnected and intelligent enterprise that delivers maximum value across the energy value chain.' Emerson will provide a real-time industrial data platform to bridge the gap between industrial OT and enterprise IT environments, providing connectivity and contextualization to operational data from multiple sources. It will also provide AspenTech's multi-unit dynamic optimization solutions to help improve margins and achieve sustainability goals by integrating planning, scheduling and advanced process control in a closed loop and by end-to-end demand forecasting, planning and scheduling across the oil-to-chemical value chain. The collaboration also includes Emerson's DeltaV control system, latest measurement offerings and pioneering electronic marshalling technology. 'Emerson's Boundless Automation vision integrating the intelligent field, edge and cloud to unlock a new era of productivity supports HMEL's goal of delivering higher value through technology. We look forward to collaborating with HMEL to advance optimization solutions that will enable new levels of operational excellence across production, reliability, safety and sustainability,' said Anil Bhatia, Vice President and Managing Director of Emerson in India. The two companies signed the memorandum of understanding during India Energy Week 2025 in New Delhi. Prabh Das, MD & CEO, HMEL and Roel Van Doren, Group President, Emerson were present during the signing ceremony by Manu Sehgal, VP – Strategy and Feedstock Supply Group, HMEL and Anil Bhatia, Vice President and Managing Director of Emerson India, along with senior members from both the companies. -