4 days ago
- Business
- Fashion Value Chain
Snitch x Paper Boat Bring Refreshing Style to Summer 2025
In a refreshing twist to seasonal fashion, Snitch, India's trailblazing D2C men's fashion brand, has partnered with beloved beverage label Paper Boat to turn up the heat on summer style and cool down the experience with its newest launch: Nata, India's first chewable drink. This collaboration delivers a unique in-store campaign that combines fashion-forward collections with tropical refreshment, promising customers a summer that's light, lively, and loaded with flavour.
Designed to delight all senses, Snitch stores have transformed into immersive summer escapes with vibrant Paper Boat branding, colourful photo booths (available across all stores except Lajpat Nagar), and interactive elements that heighten the shopping experience. Customers are welcomed with complimentary Paper Boat drinks with every bill and a curated display of Snitch's latest seasonal collection, elevating every visit into a joyful moment.
The activation is currently running in key Snitch outlets in Delhi (Lajpat Nagar) and Bengaluru (HRBR, HSR, BEL Road, Brigade Road, and Banashankari). To amplify the experience, digital buzz is driven by influencer content and shareable moments straight from the stores.
A Paper Boat spokesperson remarked, 'Summer is all about comfort, colour, and fun—values both Paper Boat and Snitch deeply connect with. Paper Boat has chosen Snitch as their BTL partner this season because of their strong brand connection with today's youth and their fresh, fashion-forward vibe.'
Chetan Siyal, Chief Marketing Officer at Snitch, added, 'At Snitch, we believe that stepping into one of our stores isn't just about shopping, it's about the feeling you take back home. This collaboration with Paper Boat is our way of turning a simple store visit into a refreshing summer experience, blending style with joy, playfulness, and unforgettable moments.'
Together, Snitch and Paper Boat are redefining seasonal retail—where shopping feels as good as sipping a cold drink on a hot day.
