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Zawya
3 days ago
- Business
- Zawya
From Differentiation to Emotional Connection: 180 Brand Talk 6.0 Returns to Help Brands Win Hearts!
Many SMEs start by asking how to make customers choose their brand. But the real question is—if customers don't like a brand, there's no reason for them to choose it. KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 18 August 2025 – To break through this challenge, it all comes down to one thing: building an emotional connection that wins hearts. Brand positioning means that when customers encounter a problem, they immediately think of that brand. This can't be achieved simply by spending on ads—it takes the right approach to make that brand truly resonate. Addressing the pain points and blind spots of SMEs, Chan Fong has hosted five editions of 180 Brand Talk over the past three years, helping hundreds of businesses uncover their unique points of differentiation and build a brand positioning that is distinctly their own. This session's speaker, Chan Fong, is not only a well-known radio DJ but also a veteran advertising professional with 28 years of experience who, together with the team at 180 Degrees Brandcom, has spent more than two decades rebranding renowned brands such as OGAWA, CUCKOO, EcoWorld, Knife, BRAND's and more, as well as guiding countless SMEs from the ground up to establish a solid foundation and define their positioning. "Managing a brand isn't about creating demand, but recognising it," Chan Fong emphasises. A brand that truly wins hearts always has a clear image, a distinctive personality, and well-defined differentiation. From long-term observations, Chan Fong found that about 70–80% of SMEs in Malaysia are run by the Chinese community, yet many of these brands lack an emotional connection with consumers. Even with strong and distinctive points of differentiation, they often struggle to communicate them effectively due to the wrong approach. To address this, Chan Fong launched the 180 Brand Talk programme, drawing on practical experience to guide SMEs in defining their brand positioning and building emotional connections. What Makes This Programme Stand Out In the 180 Brand Talk programme, Chan Fong avoids abstract theories and marketing jargon. Drawing on 28 years of hands-on experience, the programme shares numerous local case studies that reflect the real challenges faced by Malaysian SMEs, enabling entrepreneurs to relate easily and apply the lessons learned. The programme also features dedicated discussion sessions with the 180 team, where participants can present their brand's pain points and receive practical, actionable advice. Whether they are new entrepreneurs taking their first steps or seasoned brand owners stuck at a standstill, this programme helps businesses find their next breakthrough. From Differentiation to Emotional Connection: 180 Brand Talk 6.0 Programme Details: Date: 9–10 September 2025 (Tuesday–Wednesday) Time: 10:00am–6:00pm Venue: Courtyard by Marriott KL South Remark: This programme is recognised under Malaysia's Human Resources Development Fund (HRDF). Eligible companies may apply for HRDF reimbursement claims. Special Offer: Register now and use promo code TN200 to enjoy an RM200 discount per ticket! Limited seats are available—first come, first served. Registration link: Hashtag: #180BrandingStrategicGuideline #branding #brandtalk6.0 #BrandStrategy #BuildYourBrand #BrandVision #BrandPositioning #BrandDifferentiation The issuer is solely responsible for the content of this announcement. 180 Degrees Brandcom
Malay Mail
3 days ago
- Business
- Malay Mail
From Differentiation to Emotional Connection: 180 Brand Talk 6.0 Returns to Help Brands Win Hearts!
Many SMEs start by asking how to make customers choose their brand. But the real question is—if customers don't like a brand, there's no reason for them to choose it. KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 18 August 2025 – To break through this challenge, it all comes down to one thing: building an emotional connection that wins positioning means that when customers encounter a problem, they immediately think of that brand. This can't be achieved simply by spending on ads—it takes the right approach to make that brand truly the pain points and blind spots of SMEs, Chan Fong has hosted five editions ofover the past three years, helping hundreds of businesses uncover their unique points of differentiation and build a brand positioning that is distinctly their session's speaker, Chan Fong, is not only a well-known radio DJ but also a veteran advertising professional with 28 years of experience who, together with the team at 180 Degrees Brandcom, has spent more than two decades rebranding renowned brands such as OGAWA, CUCKOO, EcoWorld, Knife, BRAND's and more, as well as guiding countless SMEs from the ground up to establish a solid foundation and define their positioning."Managing a brand isn't about creating demand, but recognising it," Chan Fong emphasises. A brand that truly wins hearts always has a clear image, a distinctive personality, and well-defined long-term observations, Chan Fong found that about 70–80% of SMEs in Malaysia are run by the Chinese community, yet many of these brands lack an emotional connection with consumers. Even with strong and distinctive points of differentiation, they often struggle to communicate them effectively due to the wrong approach. To address this, Chan Fong launched theprogramme, drawing on practical experience to guide SMEs in defining their brand positioning and building emotional theprogramme, Chan Fong avoids abstract theories and marketing jargon. Drawing on 28 years of hands-on experience, the programme shares numerous local case studies that reflect the real challenges faced by Malaysian SMEs, enabling entrepreneurs to relate easily and apply the lessons learned. The programme also features dedicated discussion sessions with the 180 team, where participants can present their brand's pain points and receive practical, actionable they are new entrepreneurs taking their first steps or seasoned brand owners stuck at a standstill, this programme helps businesses find their next 9–10 September 2025 (Tuesday–Wednesday)Time: 10:00am–6:00pmVenue: Courtyard by Marriott KL SouthRemark: This programme is recognised under Malaysia's Human Resources Development Fund (HRDF). Eligible companies may apply for HRDF reimbursement now and use promo codeto enjoy an RM200 discount per ticket! Limited seats are available—first come, first link: Hashtag: #180BrandingStrategicGuideline #branding #brandtalk6.0 #BrandStrategy #BuildYourBrand #BrandVision #BrandPositioning #BrandDifferentiation The issuer is solely responsible for the content of this announcement.
Time of India
6 days ago
- Business
- Time of India
Ferozepur Jhirka MLA Mamman Khan withdraws spending query after protest in Haryana
Gurgaon: Ferozepur Jhirka MLA Mamman Khan withdrew a starred question he submitted in the assembly following widespread protests and boycott calls from local sarpanches. Khan — who had sought detailed records of development expenditure by panchayats in his constituency — on Wednesday wrote to the Speaker requesting the withdrawal of his notice for the question. Assembly records confirm the question was withdrawn. You Can Also Check: Gurgaon AQI | Weather in Gurgaon | Bank Holidays in Gurgaon | Public Holidays in Gurgaon | Gold Rates Today in Gurgaon | Silver Rates Today in Gurgaon Earlier, the same day, his question sparked outrage among elected village heads. Sarpanch associations in several blocks of Nuh district held emergency meetings. Handwritten resolutions from these meetings, signed by dozens of sarpanches, accused Khan of targeting panchayats and attempting to discredit their work. The resolutions declared a boycott of the MLA and his programmes and warned that any harassment of sarpanches or panchayat members following his question would be met with collective action. Some sarpanches said they stood united with their members (ward panches) and would resign en masse if necessary. They also threatened public campaigns against the MLA if the question was not withdrawn. On Aug 12, the office of the chief executive officer, Zila Parishad, Nuh, issued a communication regarding a starred question raised by Khan. The MLA asked the development and panchayats minister to provide village-wise and year-wise details of the amount spent under the MGNREGA scheme in Ferozepur Jhirka assembly constituency between April 1, 2023 and June 30, 2025. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Back Pain Treatments That Might Surprise You! Back Pain Treatment | Search Ads Undo The question sought separate data for material and labour costs, locations of works, details of passages built and photographs. Khan's query also sought details of grants received under the PRI scheme, the 14th Finance Commission, panchayat fund and HRDF (surcharge VAT) in the same period, along with their utilisation supported by stock registers, muster rolls, bills and vouchers. In his letter, Khan said he wished to withdraw the starred question on "The Details of Utilisation of Funds" under the MGNREGA scheme and other development works in Ferozepur Jhirka. Stay updated with the latest local news from your city on Times of India (TOI). Check upcoming bank holidays , public holidays , and current gold rates and silver prices in your area. Get the latest lifestyle updates on Times of India, along with Happy Independence Day wishes , messages , and quotes !
Asharq Al-Awsat
13-08-2025
- Business
- Asharq Al-Awsat
Saudi GAMI, Human Resources Development Fund Partner to Support Employment in Military Sector
The Saudi General Authority for Military Industries (GAMI), in strategic partnership with the Human Resources Development Fund (HRDF), announced on Wednesday support for private sector establishments operating in the military industries sector. The initiative aims to enable national human capital and provide sustainable job opportunities in line with the Military Industries Human Capital Strategy in the Kingdom. The outcomes of this partnership stipulate that military industries sector establishments will receive support of up to 50% of an employee's salary, with a maximum of SAR3,000. This enhances these establishments' ability to attract national talent and achieve employment stability. The 'Employment Support' product provides direct financial support dedicated to enterprises, focusing on incentivizing businesses to employ Saudis in a rapidly growing sector. This aligns with the objectives of Saudi Vision 2030, which aims to localize over 50% of government spending on military equipment and services. Private sector establishments operating in the military industries sector that wish to benefit from this support can do so by logging into the Human Resources Development Fund's electronic services through their business account and selecting the 'Employment Support' product from the programs list. This initiative falls within an integrated system of programs being implemented by GAMI in cooperation with its partners. The aim is to enable national human resources and enhance local content in military industries, contributing to the achievement of the Kingdom's ambitious localization targets by 2030.
Time of India
04-08-2025
- Business
- Time of India
Saudi Retail Academy rolls out programs to prepare locals for jobs
Advt By , Agencies The Saudi Retail Academy has launched a series of short-term and associate diploma programmes to boost Saudi workforce readiness in the growing retail sector. Backed fully or partially by the Human Resources Development Fund (HRDF), the initiative is designed to align local talent with key labour market programmes focus on specialised career paths , including brand manager, area manager, showroom manager, and sales representative. They offer a mix of theoretical and practical training, delivered flexibly either on the job or at the academy's enhance employability, trainees will receive certifications recognised by the Saudi Technical and Vocational Training Corporation as well as City & Guilds , a leading UK vocational accreditation body. These dual recognitions are expected to significantly improve participants' standing with initiative is part of broader national efforts to raise employment among Saudi nationals and reduce dependence on expatriate labour. With the retail sector continuing to grow, the academy's targeted training programmes aim to ensure a pipeline of skilled, job-ready Saudi talent Interested candidates can register for upcoming training tracks through the academy's online portal.
