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HUB Interior Debuts: Homes Under Budget Rebrands with New Identity and Multi-Segment Expansion
HUB Interior Debuts: Homes Under Budget Rebrands with New Identity and Multi-Segment Expansion

Business Standard

time5 days ago

  • Business
  • Business Standard

HUB Interior Debuts: Homes Under Budget Rebrands with New Identity and Multi-Segment Expansion

VMPL Bengaluru (Karnataka) [India], July 25: Homes Under Budget, the trusted name for affordable modular interiors, has officially rebranded as HUB Interior, signaling a major evolution in its journey. The rebranding reflects not just a change in name, but a significant transformation in vision--positioning the brand to meet a wider range of interior needs across residential, commercial, and lifestyle categories. What began as a mission to deliver smart, budget-friendly interiors has grown into a full-scale interior solutions company. With this shift, HUB Interior now operates through four distinct verticals designed to cater to every design aspiration. While the original Homes Under Budget continues to serve value-conscious homeowners with modular solutions, the new additions--Hubsolute, Home & Merry, and The Office--address luxury living, curated lifestyle decor, and workspace interiors respectively. This diversified approach enables HUB to support clients across all life stages, from first homes to executive offices. "At its heart, our brand has always been about delivering thoughtful spaces. With HUB Interior, we're ready to serve evolving consumer aspirations--from affordable design to luxury interiors--while retaining the speed, transparency, and trust we're known for," said Ranjith P Raj, Founder and CEO. To match the scale of its vision, HUB Interior has introduced a series of operational advancements. Central to this is the launch of FastTrack Interiors, a rapid delivery offering that completes interior projects within 34 days--an industry-leading benchmark. Alongside this, automation tools and process transparency have been embedded into every stage of the project journey, ensuring a seamless client experience. As part of its expansion strategy, the company has also launched a franchise model, empowering entrepreneurs in Tier 1 and Tier 2 cities to bring HUB's design standards and systems to local markets. This move is expected to significantly increase the brand's footprint across India in the coming year. With a redefined identity, broadened capabilities, and a forward-looking approach, HUB Interior is poised to become a design partner of choice for homes and businesses alike--reimagining what modern Indian interiors can be. For more information, visit /or follow HUB Interior on social platforms.

HUB Interior Debuts: Homes Under Budget Rebrands with New Identity and Multi-Segment Expansion
HUB Interior Debuts: Homes Under Budget Rebrands with New Identity and Multi-Segment Expansion

The Wire

time5 days ago

  • Business
  • The Wire

HUB Interior Debuts: Homes Under Budget Rebrands with New Identity and Multi-Segment Expansion

Bengaluru, Karnataka | [25th July, 2025] —Homes Under Budget, the trusted name for affordable modular interiors, has officially rebranded as HUB Interior, signaling a major evolution in its journey. The rebranding reflects not just a change in name, but a significant transformation in vision—positioning the brand to meet a wider range of interior needs across residential, commercial, and lifestyle categories. What began as a mission to deliver smart, budget-friendly interiors has grown into a full-scale interior solutions company. With this shift, HUB Interior now operates through four distinct verticals designed to cater to every design aspiration. While the original Homes Under Budget continues to serve value-conscious homeowners with modular solutions, the new additions—Hubsolute, Home & Merry, and The Office—address luxury living, curated lifestyle décor, and workspace interiors respectively. This diversified approach enables HUB to support clients across all life stages, from first homes to executive offices. 'At its heart, our brand has always been about delivering thoughtful spaces. With HUB Interior, we're ready to serve evolving consumer aspirations—from affordable design to luxury interiors—while retaining the speed, transparency, and trust we're known for,' said Ranjith P Raj, Founder and CEO. To match the scale of its vision, HUB Interior has introduced a series of operational advancements. Central to this is the launch of FastTrack Interiors, a rapid delivery offering that completes interior projects within 34 days—an industry-leading benchmark. Alongside this, automation tools and process transparency have been embedded into every stage of the project journey, ensuring a seamless client experience. As part of its expansion strategy, the company has also launched a franchise model, empowering entrepreneurs in Tier 1 and Tier 2 cities to bring HUB's design standards and systems to local markets. This move is expected to significantly increase the brand's footprint across India in the coming year. With a redefined identity, broadened capabilities, and a forward-looking approach, HUB Interior is poised to become a design partner of choice for homes and businesses alike—reimagining what modern Indian interiors can be. For more information, visit /or follow HUB Interior on social platforms. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI This is an auto-published feed from PTI with no editorial input from The Wire.

HUB Interior Unveiled: A Bold New Identity for a Multi-Segment Design Future
HUB Interior Unveiled: A Bold New Identity for a Multi-Segment Design Future

Business Standard

time6 days ago

  • Business
  • Business Standard

HUB Interior Unveiled: A Bold New Identity for a Multi-Segment Design Future

Bengaluru – July 2025 – After half a decade of making modular interiors accessible to Indian homeowners, Homes Under Budget has entered a new chapter—reintroducing itself as HUB Interior. More than a name change, the rebrand marks a decisive shift in purpose, scale, and ambition. What started as a value-driven home interiors brand has now grown into a full-fledged design ecosystem. HUB Interior, is designed to serve multiple audiences and aspirations, offering everything from functional spaces to elevated lifestyle experiences. Its new identity mirrors this expansion and sets the stage for a broader presence across India. At the core of HUB Interior are four specialized verticals, each crafted to address a distinct segment: Homes Under Budget – continuing its legacy in affordable modular interiors Home & Merry – a retail-ready brand for lifestyle décor and home accessories Hubsolute – tailored luxury interiors with a focus on detail and personalization The Office – dynamic interior solutions for commercial and workspaces This new framework gives HUB Interior the flexibility to operate across price points and property types, from compact city homes to corporate environments. The company's rebranding comes with a parallel focus on speed, structure, and scalability. With processes increasingly powered by automation—from design approvals to vendor coordination—HUB Interior is aligning its backend to support faster execution without compromising quality. A structured franchise model is also being rolled out to fuel growth in Tier 1 and Tier 2 cities, bringing consistency to a traditionally fragmented market. In response to rising demand for quick-turnaround interiors, the brand has also introduced FastTrack Interiors, a delivery-focused model promising complete execution in just 34 days. Designed for fast-paced urban lifestyles, it represents HUB Interior's ability to pair customer insight with execution agility. 'We're not here just to redesign homes—we're here to redesign how interior services work in India,' said Ranjith P Raj, Founder and CEO. HUB Interior stands at the intersection of design, technology, and entrepreneurship—a brand that has outgrown its original niche and is now setting the pace for the next phase of India's interior design landscape. For more information, visit or follow HUB Interior on social platforms.

Homes Under Budget Rebrands as HUB Interior, Expands Pan-India Design Offerings
Homes Under Budget Rebrands as HUB Interior, Expands Pan-India Design Offerings

Hindustan Times

time6 days ago

  • Business
  • Hindustan Times

Homes Under Budget Rebrands as HUB Interior, Expands Pan-India Design Offerings

Bengaluru, India – Marking a strategic shift in the home and workspace design industry, Bengaluru-headquartered interior brand Homes Under Budget has officially rebranded to HUB Interior , signaling the start of its next phase of innovation and expansion. The company, recognised for providing modular interiors to Indian homeowners, is now positioning itself as a comprehensive design ecosystem. It aims to offer new services designed for a wider range of lifestyle needs. Homes Under Budget rebrands itself as HUB Interior 'This transformation involves more than just a name change—it reflects our ongoing development,' said Ranjith P Raj, Founder and CEO of HUB Interior. 'Homes Under Budget will continue as a sub-brand focused on modular, cost-effective interiors, while the HUB Interior identity opens doors to more verticals and geographies.' The new verticals operating under the HUB Interior umbrella include: Homes Under Budget – providing affordable, quality modular home interiors Home & Merry – offering curated décor products and home lifestyle solutions Hubsolute – focusing on premium interior services The Office – specialising in commercial and co-working space design To address client expectations for efficient and seamless execution, HUB Interior is enhancing its backend with automation. Ebbes Alex, Associate Director of Operations, said, 'Our new systems are designed to help reduce delays and improve transparency throughout the design and delivery process.' As the brand plans its expansion across India, HUB Interior is implementing a franchise-based growth model, with a particular focus on Tier 1 and Tier 2 cities. 'Our model is built to scale,' added Ranjith. 'We are committed to supporting our franchise partners at every stage.' The company is also introducing services like FastTrack Interiors, which can be completed in 34 days, which is intended for urban families and professionals seeking quicker project turnarounds. According to Cofounder and Chief Design Officer Susmita Mondal, the rebranding introduces renewed creative energy and a fresh selection of products. 'We've grown not just in size, but in ideas, ambition, and customer trust,' she said. HUB Interior's new identity positions it to become a more prominent participant across India's residential, commercial, and luxury interior segments. For more information, visit or follow HUB Interior on social platforms. Note to the Reader: This article is part of Hindustan Times' promotional consumer connect initiative and is independently created by the brand. Hindustan Times assumes no editorial responsibility for the content.

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