Latest news with #HUMANSecurity
Forbes
30-07-2025
- Business
- Forbes
Why Agentic AI Needs An Adaptive Trust Layer
The Internet used to be a place where humans were the dominant force. That's no longer true. As artificial intelligence systems evolve from passive tools to active decision-makers, a new class of threat is emerging—one that traditional security models weren't built to address. Things have shifted pretty quickly from generative AI to seemingly ubiquitous discussion of agentic AI. These aren't just systems that analyze or generate content. They are autonomous actors capable of setting goals, making decisions and executing tasks without human intervention. And while they promise new levels of efficiency and automation, they also introduce new risks—ones that challenge the very foundation of trust online. The Shift to Agentic AI I connected with Stu Solomon, CEO of HUMAN Security, to talk about the challenges posed by agentic AI. He put it bluntly: 'The Internet is no longer dominated by humans.' Bots, scrapers and AI agents now outpace human activity online—and the trend is accelerating. According to Solomon, that shift changes everything about how we define trust and protect digital ecosystems. Agentic AI are already interacting with websites, mobile apps and APIs. They're making purchases, scraping data and even attempting to mimic legitimate user behavior. The problem is that most defenses today are built to detect bots at login or checkout. They weren't designed to handle intelligent agents that can evolve, adapt and act independently across the full customer journey. The Problem with Static Trust Traditional fraud prevention and bot mitigation tools are reactive by nature. They focus on specific threat vectors—usually bots—and make decisions at isolated points like login or transaction submission. But as Solomon points out, 'Security teams need to understand traffic behavior, intent and context, regardless of whether the actor is human, bot, or AI agent.' That's why HUMAN Security is pushing for a new model: adaptive trust. Instead of relying on static checks, adaptive trust continuously evaluates context and behavior to determine whether traffic should be allowed, blocked, or governed more precisely. This approach is core to HUMAN Sightline, now enhanced by a new technology layer the company calls AgenticTrust. It's designed to provide actor-level visibility across humans, bots and AI agents—and make real-time decisions based on observed intent. Understanding Intent in Real Time AgenticTrust operates differently than legacy systems. It doesn't just flag anomalies. It assesses click cadence, navigation patterns, behavioral anomalies and session consistency across billions of interactions to evaluate what an actor is trying to do, not just who or what they claim to be. For instance, if an AI agent is scraping a website or making a purchase, the system determines whether that action aligns with approved behavior. Rather than penalize all AI traffic or ban entire user-agent categories, AgenticTrust provides a way to distinguish the trustworthy from the suspect. It's a 'trust but verify' model—built for the complexity of AI-driven interaction. Open Standards and Cryptographic Identity One of the more notable elements of HUMAN's strategy is its commitment to open standards. The company recently open-sourced its HUMAN Verified AI Agent protocol, a method for AI agents to identify and authenticate themselves using public-key cryptography and HTTP Message Signatures. It's a step toward a more accountable Internet. Instead of spoofable headers and easily faked identifiers, AI agents can prove who they are cryptographically—an important capability as agent impersonation and scraping become more common. 'This project is more than a technical showcase,' says Solomon. 'It's a contribution to the trust layer for the agentic Internet: a future where AI agents must identify, authenticate and authorize themselves in order to operate freely and safely.' Trust Becomes Infrastructure The big picture here is that trust itself must become dynamic infrastructure—something that evolves with the behavior of digital actors, rather than something that's granted once and assumed forever. Solomon summed up, 'This moment is about more than protection. It is about unlocking new value. Businesses that can distinguish between trusted and deceptive actors in real time will be best positioned to scale, innovate and lead in the AI era.' The Internet isn't human-only, but it can still be human-first—if we build the right trust architecture to support it. Agentic AI might change how the Internet works. Adaptive trust could determine whether it still works for people.
Yahoo
18-03-2025
- Business
- Yahoo
HUMAN Sightline Revolutionizes Bot Management with AI-Enhanced Insights to Detect, Isolate, and Track Attackers
An industry-first, HUMAN Sightline helps security teams save investigation hours, facilitate actionable communication with stakeholders, and enhance decision-making on individual automated threats HUMAN Sightline Revolutionizes Bot Management with AI-Enhanced Insights to Detect, Isolate, and Track Attackers NEW YORK, March 18, 2025 (GLOBE NEWSWIRE) -- HUMAN Security, Inc., a leading cybersecurity company committed to safeguarding every step of the customer's online journey by defending against bots, fraud, and digital risk, announced today HUMAN Sightline, an innovative suite of capabilities that detects, isolates, and tracks individual bot profiles. HUMAN Sightline enables security teams to conduct faster investigations and optimize their response to evolving threats in the era of AI. This fundamentally transforms bot management by delivering never-before-seen insights into automated traffic. 'The bot mitigation landscape is swiftly evolving with the proliferation of AI-generated threats, and the industry can no longer rely on last-gen methods to detect and investigate next-gen threats,' 'Bots are becoming more sophisticated, and organizations must respond with advanced detection techniques to protect their business and drive security optimization strategies at scale. With HUMAN Sightline, we are putting data-driven investigation tools straight into the hands of our customers and their security teams.' With HUMAN Sightline, customers can isolate individual attacker profiles and uncover what each one is doing in granular detail. HUMAN's secondary detection engine analyzes all automated activity on an application and segments it into distinct profiles, going beyond simple anomaly detection or basic signature mapping. Using sophisticated data modeling, HUMAN Sightline identifies and tracks nuanced shifts in bot behavior as they occur. This enables security analysts to see the activity of individual bot profiles over time, as well as their sophistication, capabilities, and the specific factors that distinguish them from humans and other bots on the application. "The responsibility of security is making decisions, and HUMAN Sightline helps us make decisions," said Omri Lotan, Site Reliability Engineer at Fiverr. "Of course, we want to block bots, but when a tool just blocks bots without explaining why, I still have to investigate it. HUMAN Sightline gives me all the details I need to understand what exactly a bot was doing and why it was blocked. I can zero in on specific threat behaviors and turn these learnings into targeted mitigation strategies." HUMAN Sightline offers three key benefits that revolutionize bot management: Focus and accelerate investigations: Surfaces distinct bot activities, attack paths, and changing behaviors, such as bots targeting specific products or visiting select pages at a glance. Security teams can then uncover hidden patterns and zero in on key attacks, transforming their investigative capabilities. Translate attack data into a board-ready threat narrative: Allows teams to present business-level visualizations of bot behavior and show the effect of their actions over time. This empowers security teams to lead with data-backed authority, bridging the gap between deep technical analysis and business actions. Optimize your security strategy for your unique threats: This enables security teams to gain unprecedented clarity on each attacker's actions and intent to define threat priorities. This real-time adaptability empowers security teams to proactively identify new threat patterns, respond faster, and stay agile against evolving risks. 'HUMAN Sightline completely transforms how the industry thinks about bot management,' said Bryan Becker, Senior Director of Project Management at HUMAN. 'In an industry used to anomaly detection as the only way to measure bot attacks, HUMAN Sightline isolates each bot profile to give security practitioners unprecedented visibility into the behavior of specific threats on their application." HUMAN Sightline insights will be available through a new set of dashboards in HUMAN's Application Protection package. They will also be available in Account Takeover Defense and Scraping Defense at no additional cost. About HUMANHUMAN is a leading cybersecurity company committed to protecting the integrity of the digital world. We ensure that every digital interaction, transaction, and connection is authentic, secure, and human. Our Human Defense Platform safeguards the entire customer journey with high-fidelity decision-making that defends against bots, fraud, and digital threats. Each week, HUMAN verifies 20 trillion digital interactions, providing unparalleled telemetry data to enable rapid, effective responses to even the most sophisticated threats. Recognized by our customers as a G2 Leader, HUMAN continues to set the standard in cybersecurity. To ensure your digital connections are trusted, visit Contact information:Masha Krylova, Director of A photo accompanying this announcement is available at in to access your portfolio
Yahoo
13-03-2025
- Business
- Yahoo
E-Commerce Today - Boosting B2B Success Through Advanced Customer Engagement Strategies
In the world of B2B e-commerce, platforms face unique challenges such as low email deliverability and fragmented customer communication, especially on a global scale. EngageLab, a customer engagement platform, addresses these issues with advanced email solutions and comprehensive marketing automation tools. Its innovative approach includes strategies like domain preheating and omnichannel marketing integration, which have proven successful for global e-commerce platforms in enhancing customer interaction and maintaining high standards of email deliverability. As a result, platforms partnering with EngageLab can experience improved customer engagement, increased conversion rates, and sustainable growth in highly competitive markets. In other market news, was a notable mover up 12.2% and closing at HK$28.10. At the same time, trailed, down 19.9% to end the day at €22.75. This week, PUMA announced a proposed dividend decrease and provided 2025 earnings guidance. Adobe's generative AI advances are poised to drive significant revenue growth. Explore Adobe's full narrative to understand this transformative potential. closed at $198.89 up 1.2%. This week, Amazon enhanced its AWS Marketplace by adding DigiCert and HUMAN Security solutions for streamlined digital certificate management and PCI DSS 4 compliance. finished trading at $438.60 up 1.1%. This week, Adobe reported strong quarterly earnings growth and partnered with Estee Lauder to enhance digital marketing workflows using generative AI. closed at $137.14 down 1.4%. Navigate through the entire inventory of 234 E-Commerce Stocks including GoTo Gojek Tokopedia, Leon Technology and Qifu Technology here. Have a stake in these businesses? Integrate your holdings into Simply Wall St's portfolio for notifications and detailed stock reports. Simply Wall St is your key to unlocking global market trends, a free user-friendly app for forward-thinking investors. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Sources: Simply Wall St "EngageLab Empowers Global Top B2B E-Commerce Platforms with Advanced Email Solutions" from EngageLab on GlobeNewswire (published 10 March 2025) Companies discussed in this article include SEHK:2562 NasdaqGS:AMZN NasdaqGS:ADBE NYSE:BABA and XTRA:PUM. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
