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National Post

SVP Worldwide Announces Global Launch of Three New PFAFF® Sewing Machines: creative expression™ 750, quilt expression™ 725, and expression™ 715

NASHVILLE, Tenn. — SVP Worldwide, the parent company of PFAFF®, SINGER®, and HUSQVARNA® VIKING® sewing brands, today announced the highly anticipated global launch of three new PFAFF sewing machines: the creative expression 750, quilt expression 725, and expression 715. These machines combine precision engineering, cutting-edge technology, and the timeless craftsmanship PFAFF is known for. Article content Article content The new models will be available for purchase beginning August 14, 2025 on and at authorized PFAFF Dealer locations across the United States and Europe. Expanded global distribution in Latin America and Asia Pacific is planned throughout Q3 and Q4 of 2025. Article content Article content . Article content 'These three machines are designed to inspire creativity and confidence, offering the precision and innovation that our customers expect from the PFAFF brand. We can't wait to see the extraordinary projects our 'PFAFFies' will bring to life with this new lineup.' Article content The new expression series machines showcase advanced features tailored to both serious hobbyists and professional sewists. All models offer: Article content The creative expression 750 and quilt expression 725 also feature adjustable laser sewing guidance, enabling users to achieve unmatched accuracy for complex projects. Article content 'The new PFAFF expression series brings together precision and innovation in a way that truly elevates the sewing experience,' Article content . Article content 'We are especially proud of the new Hoop Scanning feature on the creative expression 750, which allows a sewist to see their hooped project on the 8' color touch screen for a more accurate placement of the embroidery before stitching.' Article content The launch of the PFAFF creative expression 750, quilt expression 725, and expression 715 reaffirms SVP Worldwide's commitment to empowering creators worldwide with products that push the boundaries of sewing technology and innovation. Article content PFAFF, SINGER, VIKING, CREATIVE EXPRESSION, QUILT EXPRESSION, EXPRESSION and CREATIVATE are exclusive trademarks of Singer Sourcing Limited LLC or its Affiliates. HUSQVARNA and the 'H' Crown Device are trademarks of Husqvarna AB and are used under license. © 2025 Singer Sourcing Limited LLC or its Affiliates. All rights reserved. Article content Article content Article content Article content Article content Contacts Article content Media Inquiries: Article content Article content Article content