Latest news with #Haberman
Yahoo
17-07-2025
- Business
- Yahoo
Haberman Selected as Creative and Media Strategic Lead to Launch Dole Whip at Grocery
New Full-Funnel Campaign "Have A Dole Whip Day" Reminds Fans That Joy Is Within Reach With The New Fruit-First Frozen Treat MINNEAPOLIS, July 17, 2025--(BUSINESS WIRE)--Following a competitive review, Dole Packaged Foods LLC has named Haberman, a Minneapolis-based modern storytelling agency, as creative and media strategic lead for the new Dole Whip® fruit-first frozen treat now available in select grocery stores nationwide. Haberman will lead an integrated summer campaign spanning creative, paid media, public relations, influencer partnerships and full-funnel strategy rooted in the brand's legacy and joyful storytelling. "Dole Whip has a unique place in pop culture, and its fans are truly passionate. Our team knew we had to honor that excitement and legacy in every detail," said Zach Keenan, creative director at Haberman. "The campaign brings together nostalgic animation and the everyday joy this treat inspires, whether you're a lifelong fan or just discovering it for the first time. It's not about escaping real life, but brightening your day, wherever you are." Inspired by the playful nostalgia of early "rubber hose" animation – think big eyes, bendy limbs, and that vibrant, vintage cartoon feel – the campaign stars a joyful, animated pineapple who skates, dances and sings his way through a magical world, inviting people of all ages to "Have a Dole Whip® Day," a simple yet powerful phrase reminding consumers that joy is always within reach. An original jingle and cheerful visuals capture the energy and optimism that sets Dole Whip apart. "Our 'Have a Dole Whip® Day' campaign is all about bringing a happy, sunshine feeling to everyday life," said Mike Secor, VP of marketing for Dole Packaged Foods. "Every fruity, velvety bite of Dole Whip delivers the delicious taste of sunshine. Haberman has been a wonderful partner, and we're excited to share the joyful campaign we've created together with consumers, inspiring them to enjoy a little more brightness and joy in everyday life." The new campaign, now live, features :06, :15 and :30 animated spots and will run across Connected TV, YouTube, streaming audio, paid social, programmatic display and influencer partnerships. "Dole Whip is strategically positioned for growth with a story that's already resonating with fans," said Nicole Arnason, media director at Haberman. "We're prioritizing markets where the brand is on shelf, using video and audio-first formats to amplify Dole Whip's new jingle, keeping it top of mind while connecting fans to Dole Whip near them." For more about Haberman, visit For more information about Dole Whip, visit About Haberman Haberman is a full-service marketing communications agency with a 30-year history of modern storytelling for media and marketing. The agency's mission is to tell the stories of pioneers making a difference in the world – from leaders of the good food movement and cause marketing innovators to behavior change champions and entrepreneurs with life-changing ideas. Storytelling unites everything the agency does across strategy, creative, media and public relations. As modern storytellers, Haberman helps organizations grow, inspire engagement and drive positive social change. For more information, visit About Dole Packaged Foods, LLC Dole Packaged Foods, LLC is a global leader in growing, sourcing, distributing, and marketing fruit-based snacks across four core categories: Beverage, Snacks, Frozen, and Pantry. The company offers a full line of packaged shelf-stable fruit, frozen fruit, dried fruit, and juices—delivering the natural goodness of fruit to people around the world. Guided by its Dole Beliefs—Brighter Product, Brighter Planet, and Brighter Today—the company is committed to creating a more sustainable future with a focus on the environment, agriculture, nutrition, and building a shared value ecosystem. This mission supports Dole's goal of making nutritious food more accessible and delivering sunshine for all. For more information, visit View source version on Contacts Lauren Kotschevarlaurenkotschevar@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
17-07-2025
- Business
- Business Wire
Haberman Selected as Creative and Media Strategic Lead to Launch Dole Whip at Grocery
MINNEAPOLIS--(BUSINESS WIRE)--Following a competitive review, Dole Packaged Foods LLC has named Haberman, a Minneapolis-based modern storytelling agency, as creative and media strategic lead for the new Dole Whip® fruit-first frozen treat now available in select grocery stores nationwide. Haberman will lead an integrated summer campaign spanning creative, paid media, public relations, influencer partnerships and full-funnel strategy rooted in the brand's legacy and joyful storytelling. Dole Packaged Foods LLC has named Haberman, a Minneapolis-based modern storytelling agency, as creative and media strategic lead for the new Dole Whip® fruit-first frozen treat, following a competitive review. Share 'Dole Whip has a unique place in pop culture, and its fans are truly passionate. Our team knew we had to honor that excitement and legacy in every detail,' said Zach Keenan, creative director at Haberman. 'The campaign brings together nostalgic animation and the everyday joy this treat inspires, whether you're a lifelong fan or just discovering it for the first time. It's not about escaping real life, but brightening your day, wherever you are.' Inspired by the playful nostalgia of early 'rubber hose' animation – think big eyes, bendy limbs, and that vibrant, vintage cartoon feel – the campaign stars a joyful, animated pineapple who skates, dances and sings his way through a magical world, inviting people of all ages to 'Have a Dole Whip® Day,' a simple yet powerful phrase reminding consumers that joy is always within reach. An original jingle and cheerful visuals capture the energy and optimism that sets Dole Whip apart. 'Our 'Have a Dole Whip® Day' campaign is all about bringing a happy, sunshine feeling to everyday life,' said Mike Secor, VP of marketing for Dole Packaged Foods. 'Every fruity, velvety bite of Dole Whip delivers the delicious taste of sunshine. Haberman has been a wonderful partner, and we're excited to share the joyful campaign we've created together with consumers, inspiring them to enjoy a little more brightness and joy in everyday life.' The new campaign, now live, features :06, :15 and :30 animated spots and will run across Connected TV, YouTube, streaming audio, paid social, programmatic display and influencer partnerships. 'Dole Whip is strategically positioned for growth with a story that's already resonating with fans,' said Nicole Arnason, media director at Haberman. 'We're prioritizing markets where the brand is on shelf, using video and audio-first formats to amplify Dole Whip's new jingle, keeping it top of mind while connecting fans to Dole Whip near them.' For more about Haberman, visit For more information about Dole Whip, visit About Haberman Haberman is a full-service marketing communications agency with a 30-year history of modern storytelling for media and marketing. The agency's mission is to tell the stories of pioneers making a difference in the world – from leaders of the good food movement and cause marketing innovators to behavior change champions and entrepreneurs with life-changing ideas. Storytelling unites everything the agency does across strategy, creative, media and public relations. As modern storytellers, Haberman helps organizations grow, inspire engagement and drive positive social change. For more information, visit About Dole Packaged Foods, LLC Dole Packaged Foods, LLC is a global leader in growing, sourcing, distributing, and marketing fruit-based snacks across four core categories: Beverage, Snacks, Frozen, and Pantry. The company offers a full line of packaged shelf-stable fruit, frozen fruit, dried fruit, and juices—delivering the natural goodness of fruit to people around the world. Guided by its Dole Beliefs—Brighter Product, Brighter Planet, and Brighter Today—the company is committed to creating a more sustainable future with a focus on the environment, agriculture, nutrition, and building a shared value ecosystem. This mission supports Dole's goal of making nutritious food more accessible and delivering sunshine for all. For more information, visit
Yahoo
11-06-2025
- Politics
- Yahoo
Maggie Haberman Sounds Alarm On How Donald Trump Could Still Cling To Power After 2028
The New York Times' Maggie Haberman said she doesn't believe Donald Trump will actually attempt to run for a third term as president. But she has warned that his allies may try to find other ways to keep him in power beyond 2028. In an interview with Vanity Fair's Natalie Korach to promote the updated paperback edition of her 2022 book 'Confidence Man: The Making Of Donald Trump And The Breaking Of America,' Haberman noted that Trump has been 'encouraging' speculation about a potential third term, even though it's constitutionally barred. Trump 'clearly enjoys knowing that it bothers Democrats that he says this,' she said, highlighting a 'troll aspect' to Trump's behavior. 'All of his trolls' start like that, Haberman added, likening the strategy to Trump's ongoing rhetoric about making Canada the 51st U.S. state. 'He socializes them' and 'they take on a life of their own,' she added. Haberman, though, said she's skeptical Trump will seriously pursue a third term. 'For a variety of reasons, including the fact that he is going to be 80 next year,' she said. Trump turns 79 on Saturday. 'But do I think that allies might continue to try to find a way to help him stay in power? she asked. 'That's always possible and we've seen that before.' Critics Expose The Massive Constitutional Flaw In Trump's Latest Threat Surprise Departure Deals Blow To Slim GOP House Majority Rachel Maddow Reveals Sure Sign Trump Is 'Absolutely Panicking' Right Now
Yahoo
30-05-2025
- Entertainment
- Yahoo
Trump Expert Reveals the Only Time He Made Her Laugh
Donald Trump biographer-slash-nemesis Maggie Haberman admitted that Trump has made her genuinely laugh one single time. Asked if there had been a time Trump made her laugh 'intentionally,' not because of 'something silly he's done,' during the On With Kara Swisher podcast, Haberman recalled the moment Trump mocked his former chief of staff Reince Priebus in 2015. It was 'the one time that he has ever made me laugh,' Haberman prefaced, though 'I can't speak to whether it was intentional or not.' Haberman wrote the 2022 Trump biography Confidence Man: The Making of Donald Trump and the Breaking of America and covered his initial rise to the presidency. It was right after Trump first entered the 2016 presidential race and Haberman called him to ask about a story that quoted Reince Priebus—then Republican National Committee chair and later Trump's chief of staff— sternly lecturing him about his offensive rhetoric about Mexican immigrants. 'I was asking Trump about it, and he said…'He knows better than to lecture me.' And then there was a pause,' before he added, ''This is not a five star army general,'' she recalled. 'And it just, it made me laugh. Whether he was trying to make me laugh, I don't know.' 'I've seen him try to make crowds laugh,' she explained, but this was different. 'I think he was more just—being sarcastic.' Haberman then weighed in on whether anything Trump does is intentional. 'It is more calculated than it seems sometimes, and then other times it's not,' she said of his social media outbursts. 'The problem is figuring out which one is which.'
The Hill
11-05-2025
- Politics
- The Hill
Haberman: Threat to nix habeas corpus just a way to ‘intimidate courts,' ‘scare migrants'
Journalist Maggie Haberman said the Trump administration's proposal to nix habeas corpus is an attempt to sway the courts and strike fear into undocumented immigrants. 'Some of this might just be fear. A, it's a way to intimidate the courts, which we have seen Trump and Stephen Miller do, a lot of, they've been criticizing judges routinely and repeatedly,' Haberman said during a Friday evening appearance on CNN's 'The Source with Kaitlan Collins.' 'It also might be to scare migrants and to get migrants to leave,' she added. The constitutional statute ensures individuals who are detained are brought before a judge or into court to secure the person's release unless lawful grounds are shown for their detention. The White House has argued that its large-scale deportation measures are authorized under the Aliens and Enemies Act, an 18th-century wartime authority used to support rapid removals for migrants in the event of an invasion. 'Well, the Constitution is clear — and that of course is the supreme law of the land — that the privilege of the writ of habeas corpus can be suspended in a time of invasion,' White House deputy chief of staff Stephen Miller said Friday. 'So, it's an option we're actively looking at. Look, a lot of it depends on whether the courts do the right thing or not,' he continued. Haberman and various judges have said the Trump administration is misinterpreting the law and overreaching their authority. 'A number of judges, including a Trump-appointed judge from his first term, have already said that they are misreading, they are overstretching the statute on the Alien Enemies Act, which is what they have used for these controversial deportations,' Haberman told Collins.
