Latest news with #HabibaNaguib
Zawya
14-07-2025
- Business
- Zawya
Valu receives regulatory nod to launch BNPL services in Jordan
Cairo – The Central Bank of Jordan has granted its initial approval for U Consumer Finance (Valu) to launch buy now, pay later (BNPL) services in Jordan, according to a recent press release. This step marks a significant leap in Valu's regional expansion, reflecting Jordan's dynamic market potential and growing demand for flexible and accessible financial solutions. Valu's advanced BNPL platform offers flexible installment plans for everyday purchases, whether for retail, electronics, healthcare, or other sectors. For merchants and businesses, the BNPL solutions provide an opportunity to expand sales, attract new customers, and build loyalty through seamless integration. Over recent months, Valu entered into strategic partnerships with leading merchants and financial institutions across Jordan to meet regional demand for its BNPL offerings. This expansion into Jordan positions Valu as a regional fintech leader committed to boosting economic vitality, promoting financial inclusion, and empowering communities through responsible, flexible credit solutions. Habiba Naguib, Chief Market Expansion and Strategy Officer of Valu, said: 'Expanding into Jordan with our BNPL services represents a major leap forward, unlocking new opportunities for consumers and merchants alike.' Naguib added: 'The recent listing on the EGX and Amazon's strategic investment reinforce our confidence in our growth trajectory and our commitment to transforming digital finance across the region.'
CairoScene
11-07-2025
- Business
- CairoScene
ValU Secures CBOJ Nod to Launch BNPL Services in Jordan
To anchor its Jordanian debut, Valu has struck partnerships with local merchants and financial institutions. Jul 11, 2025 Egyptian fintech Valu has received preliminary approval from the Central Bank of Jordan to roll out its Buy Now, Pay Later (BNPL) services in the Kingdom — a key milestone in its regional expansion strategy following its recent listing on the Egyptian Exchange. Driven by Jordan's growing appetite for flexible, accessible financial tools, Valu is entering a market primed for digital transformation and rising consumer demand. Its BNPL platform will allow Jordanians to split everyday purchases — from electronics to healthcare — into manageable instalments, aiming to ease financial pressure and broaden access to credit. 'Financial inclusion and innovation remain at the heart of what we do,' said Habiba Naguib, Valu's Chief Market Expansion and Strategy Officer. 'We're here to support both consumers and merchants in transacting smarter and growing faster.' To anchor its Jordanian debut, Valu has struck partnerships with local merchants and financial institutions and is actively hiring local talent to tailor its offering to the market.
Fintech News ME
11-07-2025
- Business
- Fintech News ME
Egypt's Valu Secures Initial Approval to Launch BNPL Services in Jordan
Valu, a financial technology company based Egypt, has received initial approval from the Central Bank of Jordan to introduce its Buy Now, Pay Later (BNPL) services in the country. The move marks a step forward in the company's regional expansion strategy. Jordan is viewed by Valu as a market with strong potential, driven by increasing demand for flexible financial tools. The company aims to provide installment-based payment options for a range of sectors, including retail, electronics, and healthcare. Its BNPL model is intended to broaden credit access and support financial inclusion by offering alternatives to upfront payments. Valu has established partnerships with local merchants and financial institutions in preparation for the launch. It has also recruited professionals with experience in Jordan's financial and fintech sectors to support operations on the ground. The company's expansion into Jordan follows its recent listing on the Egyptian Exchange (EGX), which it says will help support future growth and increase investor visibility. 'Expanding into Jordan with our BNPL services represents a major leap forward, unlocking new opportunities for consumers and merchants alike,' said Habiba Naguib, Valu's Chief Market Expansion and Strategy Officer. 'Our platform is designed to empower individuals by offering flexible, responsible credit options that improve their purchasing power and lifestyle.' 'At our core, we remain dedicated to innovation and financial inclusion. Our financial solutions are tailored to meet the evolving needs of Jordanian consumers and merchants.' Valu's entry into Jordan follows a strategic investment by Amazon and is part of its broader goal to grow its presence across the region.
El Fagr
10-07-2025
- Business
- El Fagr
Valu Receives Initial Approval from the Central Bank of Jordan to Launch Operations
Valu، the MENA region's leading universal financial technology powerhouse، is proud to announce that the Central Bank of Jordan has granted its initial approval for Valu to officially launch BNPL (Buy Now، Pay Later) services in Jordan. This milestone marks a significant step in Valu's regional expansion، driven by the recognition of Jordan's dynamic market potential and growing demand for flexible، accessible financial solutions. As part of its broader growth strategy، Valu recognizes Jordan as a promising frontier and an emerging hub of economic vitality and digital transformation. The company's comprehensive market assessment underscores the country's promising growth prospects، fueled by a rising consumer appetite for innovative payment options that enhance purchasing power and financial convenience. Valu's advanced BNPL platform is designed to revolutionize how Jordanians shop and pay. By offering flexible installment plans for everyday purchases، whether for retail، electronics، healthcare، or other sectors، Valu enables consumers to acquire goods and services without immediate financial strain. This not only improves their lifestyle by making essential and aspirational products more affordable but also fosters financial inclusion by providing credit access to a broader segment of the population. For merchants and businesses، Valu's BNPL solutions present an opportunity to increase sales، attract new customers، and build loyalty through seamless integration. By offering flexible payment options، merchants can enhance customer satisfaction and drive growth in a competitive marketplace. The Jordanian launch is underpinned by meticulous groundwork، including the recruitment of highly experienced professionals with deep expertise in Jordan's financial landscape and proven success in fintech innovation. Over recent months، Valu has cultivated strategic partnerships with leading merchants and financial institutions across Jordan، which stands as early evidence of the strong regional demand for its trusted BNPL offerings. These alliances will serve as the foundation for an expanding network committed to delivering smooth، convenient financial experiences to Jordanian consumers and merchants alike. Adding to Valu's momentum is its recent listing on the Egyptian Exchange (EGX)، elevating its corporate stature and regional visibility. This milestone not only enhances Valu's credibility but also opens new pathways for strategic collaborations and regional growth. Habiba Naguib، Chief Market Expansion and Strategy Officer of Valu، expressed her excitement، stating: 'Expanding into Jordan with our BNPL services represents a major leap forward، unlocking new opportunities for consumers and merchants alike. Our platform is designed to empower individuals by offering flexible، responsible credit options that improve their purchasing power and lifestyle. The recent listing on the EGX and Amazon's strategic investment reinforce our confidence in our growth trajectory and our commitment to transforming digital finance across the region.' Naguib added: 'At our core، we remain dedicated to innovation and financial inclusion. Our financial solutions are tailored to meet the evolving needs of Jordanian consumers and merchants، helping them to transact smarter، grow faster، and live better.' This expansion into Jordan، reinforced by Valu's recent milestones and strategic collaboration with Amazon، positions the company as a regional fintech leader committed to fostering economic vitality، promoting financial inclusion، and empowering communities through responsible، flexible credit solutions.
