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Haier's Sporty TV Push Highlights Lofty Ambitions
Haier's Sporty TV Push Highlights Lofty Ambitions

Forbes

time15 hours ago

  • Business
  • Forbes

Haier's Sporty TV Push Highlights Lofty Ambitions

Haier Europe CEO Neil Tunstall speaking recently at Roland Garos. Chinese brand Haier, which started life back in the 1980s as a provincial refrigerator manufacturer, has established itself - in terms of market share at least - as one of the biggest brands in consumer tech. In fact, Haier Europe - which is part of the recently re-branded Haier Smart Home - is the No. 1 company globally in major appliances, and has been for more than 15 years now. But the brand still suffers somewhat from an identity problem. And that problem is that a lot of people can't identify it at all. While other brands in the overall Haier Group - think Hoover in the UK and GE Appliances in the US - are well-known entities, the Haier name itself is one that (outside of China, at least) has nowhere near the recognition of more mainstream established appliance brands it outsells, such as LG and Samsung, as well as fast-emerging neighbors like Hisense and TCL. But that's a situation that is likely to change, given the brand's recent push into major sporting sponsorship (the likes of the Australian Open and French Open tennis majors) as well as its expansion into markets outside of appliances. I recently covered Haier's global partnership with KEF. The deal will see KEF co-engineer the sound systems for Haier's upcoming Mini LED and QLED TV lines - including the likes of the M96, M92, M80, and S90 series - which are all set to roll out across 2025. KEF, if you're unaware, make seriously high-end speakers. We're talking five or even six figure price-tags on some of the range, so it's safe to assume that Haier is going after the top-end of the TV market. That was very much the message that Haier Europe CEO Neil Tunstall gave to me, at the launch of the brand's new tennis-based web-series Road to Number One. 'We're not interesting in selling cheap, LCD, HD TVs,' he told me. "That's useless for us and there's no point in going there. 'We're doing it for two reasons. Firstly we should, of course, make money in the TV market. I think also, when you talk about the smart home then it's probably the most visible thing. 'It sits in your lounge, so let's get in there. Let's make sure it has all the apps and everything's working and complete the circle of all the products.' The high-end approach mirrors what Haier has done with its moniker on the likes of washing machines, refrigerators and cooking appliances. But the brand is well aware it needs to make much more of a dent into consumer consciousness before it's widely considered a premium brand; hence the high-profile sports partnerships. 'In the premium market, it's rare that someone will buy something that they haven't heard of,' Tunstall explained to me. 'You have to have the brand awareness and the desirability or you're not going to succeed.' Haier's clearly in this for the long game. It may already be number one in appliance sales, but in a market where perception is everything, the real match is just getting started.

Asia-Pacific Tumble Dryers Market Research Report 2025-2030 - Revenues to Grow from $1.88 Billion in 2025 to $2.49 Billion by 2030, Led by Players Like Smad, Electrolux, and Haier
Asia-Pacific Tumble Dryers Market Research Report 2025-2030 - Revenues to Grow from $1.88 Billion in 2025 to $2.49 Billion by 2030, Led by Players Like Smad, Electrolux, and Haier

Yahoo

time20 hours ago

  • Business
  • Yahoo

Asia-Pacific Tumble Dryers Market Research Report 2025-2030 - Revenues to Grow from $1.88 Billion in 2025 to $2.49 Billion by 2030, Led by Players Like Smad, Electrolux, and Haier

Dublin, May 30, 2025 (GLOBE NEWSWIRE) -- The "Asia-Pacific Tumble Dryers - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025-2030)" report has been added to Asia-Pacific Tumble Dryers Market size is estimated at USD 1.88 billion in 2025, and is expected to reach USD 2.49 billion by 2030, at a CAGR of 5.78% during the forecast period (2025-2030). The Asia-Pacific tumble dryers market is fragmented, with many players existing in the region and having their market share in different countries. Technological and product innovations are leading to manufacturers making available a wide range of tumble dryer segments in the market. Some of the existing players in the Asia-Pacific tumble dryers market are Smad, Electrolux, Haier, LG Electronics and Asia-Pacific countries are among the leading global economies as a result of which they are emerging as a major market for home appliances and developing a positive externality for the sales of laundry appliances and tumble dryers. The major segment of tumble dryer demand emerges from the employed age group between 30 and 50 years who are increasing their spending on time-saving and efficient semi-automatic and automatic tumble dryers. Over the period, the Asia-Pacific had observed an increasing demand for energy-efficient tumble dryers, as a result of which manufacturers are equipping their products with heat pumps and Autodry features with which the machine automatically stops functioning as the laundry becomes rising level of urbanization in the Asia-Pacific is acting as a catalyst for the sales of tumble dryers with people preferring quick wash and drying of their laundry. Japan, India, and China have emerged as countries with the largest share of the urban population, leading to increased investment in retail unit sales, advertisement, and service centers for tumble dryers by Asia-Pacific countries observed a rising online market share of tumble dryers, with Haier, Little Swan, Siemens, Midea, Bosh, and Panasonic emerging as firms with a major portion of their sales through online channels. Hygienic drying, automatic features, anti-vibration design, WiFi connectivity, and other technology innovations are making the product more user-friendly, resulting in increased adoption of tumble dryers by residential and commercial Tumble Dryers Market Trends Vented Tumble Dryer Leading the MarketRising energy consumption by laundry appliances and increasing spending on tumble dryers in the Asia-Pacific region are leading to vented tumble dryers emerging as more preferable tumble dryer products among buyers. Vented tumble dryers' are majorly focused on the speed of drying laundry and stand low in energy efficiency. Comparatively lower cost of vented tumble dryers than other segments of tumble dryers make them more affordable among the large share of the population in Asia-Pacific, and they exist with features of directly venting moisture outside without any need to empty the water reservoir, making it more user-friendly. Bosh, Electrolux, LG Electronics, and Asko have emerged as some of the manufacturers supplying vented tumble dryers in the region. Technology and product innovation are leading to embedded features of sensor drying, reverse tumble, and smart technology in vented tumble dryers, which are increasing their sales and differentiating them from the existing tumble dryers in the Leading the Asia-Pacific MarketThe size of the tumble dryer market in China has observed a continuous increase over the years, existing at a value of more than USD 780 million last year, leading to an increasing number of manufacturers entering the market with a wide range of products. Tumble dryer manufacturers in China are focusing on both online as well as offline sales channels to increase their market sales and revenue with firms such as Haier, Siemens, and Midea increasing their domestic as well as international tumble dryers market with a rising export. China, with its cloth dryer penetration rate of around 10%, provides an emerging opportunity for global tumble dryer manufacturers to expand their products in the country with rising expenditure on home appliances and increasing disposable income of households. These trends are leading to China emerging as a major market for tumble dryer manufacturers in the Asia-Pacific Topics Covered1 INTRODUCTION1.1 Study Assumptions and Market Definition1.2 Scope of the Study2 RESEARCH METHODOLOGY3 EXECUTIVE SUMMARY4 MARKET DYNAMICS AND INSIGHTS4.1 Market Overview4.2 Market Drivers4.2.1 Increasing Urbanization Rate and Household Income.4.3 Market Restraints4.3.1 Rising Cost-Push Inflation of Tumble Dryers with Geopolitical Issues.4.3.2 Existing Competition from Spin Dryers and Other Laundry Drying Substitutes.4.4 Market Opportunities4.4.1 Increasing Demand for Tumble Dryers Equipped with Smart Features4.5 Industry Attractiveness - Porter's Five Forces Analysis4.6 Technological Innovations in Asia-Pacific Tumble Dryers Market4.7 Impact of COVID-19 on the Market5 MARKET SEGMENTATION5.1 By Product5.1.1 Heat Pump Tumble Dryer5.1.2 Condenser Tumble Dryer5.1.3 Vented Tumble Dryer5.1.4 Gas Heated Tumble Dryer5.2 By Distribution Channel5.2.1 Online5.2.2 Offline5.3 By End User5.3.1 Residential5.3.2 Commercial5.4 By Country5.4.1 China5.4.2 Japan5.4.3 India5.4.4 South Korea5.4.5 Rest of Asia-Pacific6 COMPETITIVE LANDSCAPE6.1 Market Concentration Overview6.2 Company Profile6.2.1 Smad6.2.2 Electrolux6.2.3 Haier6.2.4 LG Electronics6.2.5 Bosch6.2.6 Haier6.2.7 Midea6.2.8 Panasonic6.2.9 Little Swan6.2.10 Siemens7 MARKET FUTURE TRENDSFor more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Over 2,800 Chinese Firms Invest USD 8 Billion in Egypt
Over 2,800 Chinese Firms Invest USD 8 Billion in Egypt

CairoScene

time23-05-2025

  • Business
  • CairoScene

Over 2,800 Chinese Firms Invest USD 8 Billion in Egypt

New projects and licenses signal deepening Chinese investment in Egypt's automotive, electronics, and renewable energy sectors. May 23, 2025 More than 2,800 Chinese companies have invested over USD 8 billion in Egypt, according to Hossam Heiba, CEO of the General Authority for Investment and Free Zones (GAFI). Key players include tech and manufacturing giants such as Huawei, Haier, Midea, ZTE, and OPPO, with rising confidence reflected in a growing number of new licenses issued to Chinese firms. GAFI is targeting strategic sectors—automotive, electronics, artificial intelligence, textiles, and renewable energy—as part of a national push to position Egypt as a regional hub for manufacturing and technology. Among the major projects underway is a USD 300 million car assembly plant by China's GAC Motor, alongside the launch of the Chinese Textile City in Minya Governorate. Haier, Midea, and Shanfeng are also among the first companies to benefit from Egypt's 'golden license', a fast-track permit aimed at streamlining investment procedures and cutting red tape for strategic projects. Heiba discussed these developments during a meeting with Guangdong Province Governor Wang Weizhong in Cairo. Egypt has also confirmed its participation in two major upcoming events: the China-Africa Investment Forum in July and the Egypt-China Investment Forum in November, both expected to deepen bilateral economic cooperation.

Top 10 summer deals on refrigerators are waiting for you! Up to 40% off on LG, Samsung and more
Top 10 summer deals on refrigerators are waiting for you! Up to 40% off on LG, Samsung and more

Hindustan Times

time23-05-2025

  • Business
  • Hindustan Times

Top 10 summer deals on refrigerators are waiting for you! Up to 40% off on LG, Samsung and more

It happened to us, and chances are, it's happening to you too! May isn't over yet, and the heat is already out of control. It's so intense, even our old refrigerators have stopped keeping up. If you're also planning an upgrade, there's no better time than now. Amazon Summer Deals are live with up to 40% off on top refrigerator brands like Samsung, LG, Haier, and more. These refrigerators are smarter, more spacious, and ideal for families of every size. Most of these refrigerators come with Wi-Fi and AI-enabled tech, digital inverters, and energy-efficient cooling, perfect for modern families dealing with peak summer heat. So, here are the top 10 summer deals on refrigerators that are waiting for you. The LG 655 L Frost Free Side-by-Side Refrigerator (GL-B257HWBY) is designed for large families who need generous storage without compromising on style or technology. The Smart Inverter Compressor ensures efficient cooling with lower energy consumption, while the Multi Air Flow system keeps the temperature consistent throughout. Handy features like Express Freeze, Smart Diagnosis, and a child lock make it convenient and safe. Moreover, it has durable tempered glass shelves and bright LED lighting that adds both function and flair to your kitchen. Get this refrigerator on top summer deals on Amazon today. LG 655 L Frost Free Smart Inverter Double Door Side by Side Refrigerator (GL-B257HWBY, Western Black, Express Freezing | Multi Air-Flow) The Samsung 419 L 3-Star Convertible 5-in-1 Frost Free Refrigerator is a smart and flexible pick for mid-sized families. It features Bespoke AI and WiFi connectivity, allowing you to track and reduce power usage through AI Energy Mode, saving up to 10% more energy. The 5-in-1 convertible design adapts to your storage needs with ease. Powered by a Digital Inverter Compressor, it offers quieter operation and long-lasting performance backed by a 20-year warranty. Samsung 419 L, 3 Star, Convertible 5-in-1, Digital Inverter, Frost Free Double Door, Bespoke AI WiFi Enabled Refrigerator (RT45DG6A4DB1HL, Black Matte) The Haier 596 L 3-Star Side-by-Side Refrigerator (HES-690SS-P) is a top-tier appliance designed for large families needing flexible storage and efficient cooling. With 100% convertible fridge space, you can switch compartments between fridge and freezer as per your needs. The Expert Inverter Technology ensures quiet performance and energy efficiency, while Deo Fresh and Magic Cooling maintain freshness throughout. Its external digital display allows for precise temperature control, and the sleek Shiny Silver finish adds elegance to any kitchen. Haier 596 L, 3 Star, 100% Convertible Fridge Space, Expert Inverter, Frost Free Side by Side Refrigerator, (HES-690SS-P, Shiny Silver) The Samsung 653 L 3-Star Side-by-Side Smart Refrigerator brings advanced cooling and intelligent features to your kitchen. Perfect for large families, it offers Convertible 5-in-1 modes, like Extra Fridge and Vacation, for adaptable storage. With AI-powered SmartThings and built-in WiFi, you can monitor and optimise energy use effortlessly. Thanks to Twin Cooling Plus, your food stays fresh with ideal humidity levels. Its sleek Refined Inox finish adds modern elegance to any space. The LG 322 L 3-Star Frost-Free Double Door Refrigerator is a great fit for medium to large families who want smart cooling with a stylish look. You can easily convert the freezer into extra fridge space when you need it. The Smart Inverter Compressor helps save energy and keeps things quiet and reliable. With even cooling thanks to Multi Air Flow, fast chilling with Express Freeze, and easy maintenance through Smart Diagnosis, this fridge makes life simpler. LG 322 L 3 Star Frost-Free Smart Inverter Double Door Refrigerator (GL-S342SDSX, Dazzle Steel, Convertible with Express Freeze) The Samsung 396 L Bespoke AI Frost-Free Refrigerator is designed to fit your lifestyle with 5-in-1 Convertible modes: Normal, Extra Fridge, Seasonal, Vacation, and Home Alone. With a roomy 396-litre capacity, it's perfect for families of 3 to 4. The AI-powered energy mode helps you save up to 10% on power bills, supported by a 3-star energy rating. Its digital inverter compressor runs quietly and efficiently, backed by a 20-year warranty. Plus, it comes with a 1-year comprehensive warranty and free installation. Samsung 396 L, 3 Star, Convertible 5-in-1, Digital Inverter, Frost Free Double Door, Bespoke AI WiFi Enabled Refrigerator (RT41DG6A4DB1HL, Black Matte) The LG 380 L Frost-Free Smart Inverter Double Door Refrigerator is ideal for families with 5 or more members, offering ample storage with a 380-litre capacity. It features a smart inverter compressor that ensures energy efficiency, quieter operation, and durability. The Convertible technology lets you adjust freezer and fridge space based on your needs, while the Express Freeze function rapidly freezes food and increases ice production. Additional benefits include anti-bacterial gaskets, a deodoriser, smart diagnosis for easy troubleshooting, and a stabiliser-free operation for voltage fluctuations. LG 380 L 3 Star Frost-Free Smart Inverter Double Door Refrigerator (GL-S412SPZX, Shiny Steel, Convertible with Express Freeze) The Samsung 350 L Frost Free Double Door Refrigerator (RT38DG5A4DBXHL) is a great choice for small to medium families of 3-4 people. It lets you switch between five different modes, like Extra Fridge, Vacation, or Home Alone, so you can customise storage based on what you need. Thanks to its smart AI Energy Mode, it saves you around 10% on power. The compressor is quiet, reliable, and energy-efficient, with a 20-year warranty to back it up. The best part is that you can get this refrigerator on top summer deals on Amazon right now. Samsung 350 L, 3 Star, Convertible 5-in-1, Digital Inverter, Frost Free Double Door, WiFi Enabled Bespoke AI Refrigerator (RT38DG5A4DBXHL, Luxe Black) The LG 343 L Frost-Free Refrigerator comes with a smart inverter compressor that saves energy, keeps noise low, and lasts long. With a 3-star energy rating, it helps cut down on power bills. You can easily convert the freezer into extra fridge space when you need it. It also has handy features like Express Freeze, Smart Diagnosis for quick fixes, and a Deodoriser to keep things smelling fresh. The fridge offers practical storage options like tough tempered glass shelves, a spacious 28L vegetable box, pull-out trays, and an anti-bacterial gasket to keep things clean. LG 343 L 3 Star Frost-Free Smart Inverter Double Door Refrigerator (GL-S382SDSX, Dazzle Steel, Convertible with Express Freeze) Top summer deals on refrigerators might run out of stock soon! Grab the Haier 325 L 3 Star Convertible Frost Free Refrigerator today at a 31% discount. Its standout feature is the 14-in-1 Convertible technology, allowing you to customise cooling modes like Veg Mode, Dessert Mode, and Power Saving Mode to suit various needs. The Triple Inverter Compressor with Dual Fan Motor ensures quiet operation, greater energy savings, and durable performance. The stabiliser-free design and home inverter compatibility add convenience and reliability. Haier 325 L, 3 Star, Convertible 14-in-1 Triple Inverter & Fan Motor Technology, with Display Frost Free Double Door Bottom Mount Refrigerator (HEB-333DS-P, Dazzle Steel) Best direct cool refrigerators for small families: Top 10 picks for quick cooling and modern features from big brands Best double door refrigerators for large families and modern kitchens in 2025 from top brands like Samsung, LG and more Best refrigerators for large families: 10 top 500L+ capacity fridges for Indian homes with huge space and smart features Best bottom freezer refrigerators: Top 10 fridges for families who need easy freezer access and less frequent bending Best convertible refrigerators: Top 10 picks for energy-efficient and flexible storage solutions A frost-free fridge automatically prevents ice build-up, so you don't need to defrost it manually. It adjusts the cooling speed to save energy, reduce noise, and increase the fridge's lifespan. Convertible fridges let you switch freezer space into fridge space or vice versa, based on your storage needs. Many modern fridges have built-in stabilisers and can work without an external one, but check your model. Keep the door closed, set optimal temperature, and avoid overloading the fridge. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.

Haier Turns To Hi-Fi Specialist KEF For TV Sound Boost
Haier Turns To Hi-Fi Specialist KEF For TV Sound Boost

Forbes

time21-05-2025

  • Entertainment
  • Forbes

Haier Turns To Hi-Fi Specialist KEF For TV Sound Boost

Haier TV M96 Series, 4K QD-Mini LED, Audio Co-engineered with KEF Haier Smart Home has announced a global partnership with KEF, that will see the British hi-fi specialist tweak the sound on a bunch of its 2025 TV models. The deal will see KEF co-engineer the sound systems for Haier's upcoming Mini LED and QLED TV lines - including the likes of the M96, M92, M80, and S90 series - which are all set to roll out across 2025. KEF is famous for audiophile-grade speakers like the Reference and Blade, and the partnership will, we're assured, see the same engineers tuning the sound on Haier TVs. It's not the first time that KEF and Haier have teamed up for an AV assault; in November last year Haier's Casarte brand announced that KEF's audio smarts and renowned acoustic engineering were used in the likes of the Casarte Art TV Mural. Back to the new TVs though, and flagship M96 series headlines the lineup - a model that was revealed during the Chinese brand's recent sponsorship of The Australian Open Tennis Championship, where Haier was the official TV and appliance partner. The 100-inch model in the series boasts a 6.2.2-channel setup, that will be tuned by the same engineers who obsess over KEF's $30,000 speakers. Even the smaller 75- and 85-inch M96 sets get a 2.2.2 system, promising far more spatial detail than your average built-in TV speaker bar. The Australian Open partnership will be followed up with an official partnership at the next tennis major, the French Open, which kicks off in Paris next week. It's clear that, following its official name change last year, the big push into major sporting events and partnerships such as the KEF hook-up, that Haier Smart Home is on the march and keen to establish itself as a major player.

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